scholarly journals ANALISIS SWOT DALAM PENGEMBANGAN DESA WISATA PULESARI KECAMATAN TURI KABUPATEN SLEMAN

POPULIKA ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 88-100
Author(s):  
Warjo Suwarjo
Keyword(s):  
Economic Value ◽  
Tourist Attraction ◽  
Budget Support ◽  
Strategic Direction ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Eligibility Standards ◽  
Village Government ◽  
The Right ◽  
Local Traditions

This study aims to conduct a SWOT study in the development of Pulesari Tourism Village, Turi District, Sleman Regency. A qualitative descriptive approach is used to get a complete picture of Pulesari Tourism Village. Primary and secondary research data obtained through interviews, documentation, observation and FGD. The results showed that the development of Pulesari Tourism Village based on SWOT was very much needed. The results of the SWOT study conducted can provide the right strategic direction in the development of the Pulesari Tourism Village. Some of the superior strategies offered: (1) efforts to increase the economic value of zalacca by providing training to process zalacca fruits into various foods and drinks, packaging and marketing them; (2) presenting periodic local traditions as a tourist attraction; (3) increase the number of homestays and increase their eligibility standards as a tourist attraction; (4) Developing distinctive tourism icons that are different from other tourist villages with a choice of distinctive icons "Pulesari Tourism Village: cultural tourism village and outbound river tracking"; and (5) building networks with government agencies and the private sector to get assistance, training and assistance in the procurement and improvement of tourist support facilities as well as improving access to tourist village access roads. Following up on the offer of a number of these strategies, the Pulesari Tourism Village Manager needs to: 1) conduct further studies of the strategies that have been offered through a forum with the tourism village manager to determine the priority scale of the strategy chosen. 2) formulate coordination steps and establish intense communication with various parties, both with the Wonokerto Village Government, Sleman Regency Government through the Department of Tourism, other parties such as companies to obtain budget support as well as training, assistance and facilitation for the development of Pulesari Tourism Village.

scholarly journals STRATEGI PENGEMBANGAN DAYA TARIK UNTUK MENDUKUNG PROMOSI DESA WISATA PUSPOARDI YOGYAKARTA

2021 ◽  
Vol 8 (1) ◽  
pp. 51-62
Author(s):  
Atun Yulianto ◽  
Emmita Devi Hari Putri
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Government Support ◽  
Tourist Attraction ◽  
Analysis Method ◽  
Weight Score ◽  
Qualitative Descriptive ◽  
Promotion Strategies ◽  
Tourist Village ◽  
And Training

ABSTRAKBelum banyaknya masyarakat mengenal dan beminat untuk berkunjung ke desa wisata Puspoardi dengan ikon-ikon wisatanya yang menarik. Hal ini berdampak pada menurunnya semangat pengelola untuk mengembangkan destinasi agar lebih optimal. Tujuan penelitian ini adalah untuk merumuskan alternatif strategi pengembangan daya tarik yang mendukung kegiatan promosi untuk mendatangkan wisatawan ke desa wisata Puspoardi. Metode penelitian dalam riset ini adalah diskriptif kualitatif yang didukung dengan metode SWOT analysis untuk merumuskan strategi sesuai tujuan penelitian. Hasil penelitian berdasarkan metode analysis yang digunakan menunjukkan bahwa perbandingan bobot score antara kekuatan dan kelemahan adalah kelemahan lebih besar dari pada kekekuatan. Sedangkan perbandingan antara bobot score peluang dan ancaman adalah peluang lebih besar dari pada ancaman. Dengan hasil analysis ini strategi pengembangan daya tarik wisata yang relevan untuk diterapkan pada desa wisata Puspoardi adalah dengan memanfaatkan kelemahan dan peluang (weakness and oppurtinities), dengan rumusan strategi antara lain : menjalin kerjasama dengan pihak lain seperti perguruan tinggi untuk mendapatkan pendampingan dan pelatihan dalam menyusun strategi informasi dan promosi dengan tehnologi yang ada saat ini, meningkatkan peran serta masyarakat khususnya pengelola desa wisata untuk mengembangkan alat promosi yang relevan dalam versi cetak maupun online, memanfaatkan dukungan pemerintah untuk pembangunan fasilitas pokok yang belum tersedia.Kata Kunci : Strategi, daya tarik, promosi, wisata ABSTRACTNot many people know and are interested in visiting the Puspoardi tourist village with its attractive tourist icons. This has an impact on decreasing the enthusiasm of managers to develop destinations to be more optimal. The purpose of this research is to formulate an alternative strategy to develop attractiveness that supports promotional activities to bring tourists to the Puspoardi tourist village. The research method in this research is a qualitative descriptive supported by the SWOT analysis method to formulate strategies according to the research objectives. The results of the study based on the analysis method used indicate that the comparison of the weight score between strengths and weaknesses is weakness greater than strength. While the comparison between the weight of the opportunity and the threat score is a greater opportunity than the threat. With the results of this analysis, the strategy for developing a tourist attraction that is relevant to the Puspoardi tourist village is to take advantage of weaknesses and opportunities, with strategic formulations including: collaborating with other parties such as universities to get assistance and training in preparing information and promotion strategies with existing technology, increase community participation, especially tourism village managers to develop relevant promotional tools in print and online versions, take advantage of government support for the construction of basic facilities that are not yet available.Key Words: Strategy, Attraction, Promotion, Tourism

scholarly journals STRATEGY FOR DEVELOPMENT OF TOURIST VILLAGE IN BALI ISLAND

2020 ◽  
Vol 8 (3) ◽  
pp. 324-330
Author(s):  
I Ketut Widnyana ◽  
I Putu Karunia ◽  
I Putu Sujana
Keyword(s):  
Rice Field ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Tourist Attraction ◽  
Swot Matrix ◽  
Calculation Results ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Tourism Potential

The Indonesian government is promoting the development of the potential of villages through the tourism village program, but the formation of a tourism village requires prior study to assess its feasibility as a tourism destination. This study aims to analyze the potential and develop strategies for developing Babahan Village in Tabanan Regency, Bali Province as a culture-based tourism village. This research is a qualitative descriptive study which begins with data collection of tourism potential using SWOT analysis and continued with the IFAS-EFAS method. IFAS-EFAS calculation results show the strength factors of the development of Babahan Village as a culture-based ecotourism village are : having a tracking path (0.305), good natural potential (0.305), the existence of Besikalung Temple (0.302), and beautiful rice field views (0.300). SWOT matrix analysis is in Quadrant I (Supporting Aggressive Strategies) with the results of four Strengths-Opportunities (SO) development strategies, namely: a). maintaining and improving the quality of tourist attraction, b). develop and organize the natural potential that exists, c). improve the quality of service to tourists, d). development of tour packages. The conclusion is Babahan Village, Tabanan Regency, Bali has the potential to be developed into a tourism village.

scholarly journals Kearifan Lokal Pantai Laut Selatan (Mitos Nyi Roro Kidul) sebagai Desa Wisata dan Asset Kabupaten Sukabumi

Media Wisata ◽  
2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Yuri Rahayu
Keyword(s):  
Local Knowledge ◽  
Research Method ◽  
Coast Guard ◽  
Tourist Attraction ◽  
Southern Coast ◽  
The Social ◽  
Human Effort ◽  
Tourist Village ◽  
The Government ◽  
The Right

Hearing the southern seacoast people will immediately think queenly figure, namely the southern coast guard Nyi Roro Kidul although the story will facta is still in question. Local knowledge is maintained continuity able to sustain life would be a tourist attraction and can increase the assets of government and society around. Local knowledge is a form of human effort in order to maintain, manage and preserve the indigenous culture and using his intellect (cognition) to act and behave towards something, objects or events that occur in a given space and dimension criteria to qualify as local wisdom. The qualitative research method is the right choice for this research because it aims to understand a phenomenon in the social context naturally. By having the natural attractions that are unique and distinctive and myths Nyi Roro Kidul attached Pelabuhan Ratu eligible criteria of the tourist village and has the potential to bring assets and contribute to generating economical resources which are expected to provide benefits for the future and survival of the government and surrounding communities.

scholarly journals Mapping Trend Implementasi Strategi Promosi Desa Wisata Kembangarum Turi Sleman Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Atun Yulianto ◽  
Citra Unik Mayasari
Keyword(s):  
Local Community ◽  
Active Role ◽  
Local Communities ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
History Museums ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Promotional Strategies ◽  
The Right

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016.

scholarly journals Strategi Pemasaran Hotel Grand Asrilia di Masa Pandemi Covid-19

Media Wisata ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 1-10
Author(s):  
Yuliana Pinaringsih Kristiutami
Keyword(s):  
Positive Impact ◽  
Economic Value ◽  
Data Retrieval ◽  
Digital Marketing ◽  
Observation Data ◽  
Library Studies ◽  
Qualitative Descriptive ◽  
New Type ◽  
The Right ◽  
Descriptive Method

The hospitality industry is one of the most significant contributions to the Indonesian economy. Bandung City is one of the areas in West Java that has quite a lot of hospitality companies. One of the hospitality companies in Bandung is Hotel Grand Asrilia. However, lately, it has been found a new type of virus that originated in Wuhan, China which caused the COVID-19 pandemic and brought enormous impact on the Indonesian economy even to the rest of the world. The purpose of this research is to find out the right strategy for Hotel Grand Asrilia in marketing its products during the COVID-19 pandemic. The method used in this study is a qualitative descriptive method with the technique of observation data retrieval, interviews, library studies also interpret and outlines the existing data in conjunction with the current situation. The result of this study proved that the application of marketing through digital marketing has a positive impact on Hotel Grand Asrilia where the use of digital marketing in the think is necessary especially in the middle of the COVID-19 pandemic so that business activities can continue to run and generate economic value.

scholarly journals ASAS TRANSPARANSI DALAM PROSES PENGANGKATAN PERANGKAT NAGARI

2021 ◽  
Vol 5 (1) ◽  
pp. 71
Author(s):  
Abdiana Ilosa ◽  
Saipul Al Sukri ◽  
Rudiadi Rudiadi
Keyword(s):  
Secondary Data ◽  
Regional Autonomy ◽  
Good Communication ◽  
West Sumatra ◽  
Qualitative Descriptive ◽  
Village Government ◽  
The Many ◽  
The Right ◽  
The Village ◽  
Selection Of

Village officials have a great obligation and responsibility to help the Village Head carry out his duties, obligations and provide the best service to the community. The selection of the right village officials will support the implementation of these tasks and obligations. Considering the position of the village apparatus that is so important, the recruitment process, procedures and requirements that are appropriate for the candidate village apparatus are needed.The purpose of this study was to determine the implementation and constraints of the principle of transparency in the appointment of the sontang cubadak Nagari village in Pasaman, West Sumatra. Data collection in this study used interview techniques (key informants). While the types and sources of data used in this study are primary and secondary data. From there the data is then analyzed in a qualitative descriptive way. The results of this study provide evidence that transparency does not occur in the process of appointing Sontang Cubadak Nagari. This happens because of the lack of transparency in the selection, recruitment of candidates for the device. This is evidenced from the many people of Sontang Cubadak village who do not know the process and only know the results of the appointment. In addition, the supervision of the sub-district and the lack of good communication between the Nagari government and the community also caused the failure of the appointment of the Sontang Cubadak village government apparatus. Keyword: Regional Autonomy, Transparency Principle, Nagari’s Officer

scholarly journals EKOWISATA DALAM MENJAGA SISTEM KETAHANAN LINGKUNGAN DESA ENDE

2017 ◽  
Vol 6 (1) ◽  
pp. 21
Author(s):  
Fitria Pitri ◽  
Samadi Samadi
Keyword(s):  
Social Role ◽  
Tourist Attraction ◽  
Know How ◽  
The Social ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
To Come ◽  
The Village ◽  
Descriptive Method

The village of Ende is a traditional hamlet located in Sengkol Village, Pujut Subdistrict, Central Lombok. These villagers live their daily activities by holding firmly to traditions that are still rooted from their ancestors. It is seen that the house thatched roofs that characterize the Sasak tribe would be an interesting scenery and become one of the attractions of tourists to come to the village. The purpose of this research is to know how effort done by sasak tribe in order to increase tourist attraction of Ende village and how social society role of society of Ende village to change its environment. This research uses qualitative descriptive method, through observation and interview. The results of this study indicate that the village of Ende as a tourist village has some efforts or ways that are done in order to improve the tourist attraction. The method used is inseparable from the rules and norms that apply in the village of Ende. This norm is of course based on local wisdom while maintaining the authenticity of their customs. In addition to the customary norms governing, there is also the social role of the Sasak people to preserve the culture and environment of Ende Village from the diffusion of foreign cultures.

SAWITRI (Sampah Wisata Pentingsari): MODEL PENGELOLAAN SAMPAH AKTIVITAS WISATA DESA PENTINGSARI, YOGYAKARTA

2017 ◽  
Vol 10 (5) ◽  
pp. 315
Author(s):  
Vincentia Reni Vitasurya
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Economic Value ◽  
Environmental Conservation ◽  
Rural Tourism ◽  
Tourist Attraction ◽  
Interesting Phenomenon ◽  
Empowerment Model ◽  
Tourist Village ◽  
The Impact

Abstract: The development of agriculture-based village into a tourist village is an interesting phenomenon to study in continuity to see the wisdom of local communities to improve the welfare of rural communities. Sustainable tourism in rural areas has significance for developing rural village-based tourism on the natural environment, that rely on an agrarian lifestyle as one tourist attraction but has a greater economic value than before. In the example Pentingsari village, it appears that there are forces in the village which causes people to continue to attract tourists to visit and while still preserving the agrarian life. The existence of tourist activity would leave traces that need to be observed of which is waste. This paper is part of research on empowerment model tourist village and tried to explore how people attempt to manage the impact of waste, so that it can preserve the environment as part of a tourist attraction. The method used is to conduct in-depth interviews and observations of daily people doing tourist activities. The expected result is to know how much waste is generated as a result of garbage tourist activity and how people attempt to cope with these problems. This result can be a model of environmental conservation that can be used for the development of rural tourism in the futureKeywords: waste management model, rural tourism, environmental conservation, rural tourism.Abstrak: Perkembangan desa berbasis agraris menjadi desa wisata merupakan fenomena menarik yang perlu diteliti secara berkelanjutan untuk melihat kearifan lokal yang dapat mensejahterakan masyarakat pedesaan. Pariwisata berkelanjutan di pedesaan memiliki makna mengembangkan kawasan pedesaan menjadi desa wisata yang berbasis pada kelestarian lingkungan alamiah yang mengandalkan gaya hidup agraris sebagai salah satu atraksi wisatanya, namun memiliki nilai ekonomis yang lebih besar dari sebelumnya. Pada contoh desa Pentingsari terlihat adanya kekuatan di desa tersebut yang menyebabkan masyarakat dapat terus menarik minat wisatawan untuk berkunjung dan sekaligus tetap melestarikan kehidupan agrarisnya. Keberadaan aktivitas wisata tentu meninggalkan jejak yang perlu dicermati diantaranya adalah limbah sampah. Tulisan ini merupakan bagian dari penelitian tentang model pemberdayaan desa wisata dan mencoba menggali bagaimana upaya warga untuk menanggulangi dampak sampah sehingga dapat menjaga kelestarian lingkungan sebagai bagian dari atraksi wisata. Metode yang dipergunakan adalah dengan melakukan observasi dan in depth interview dari keseharian warga melakukan aktivitas wisata. Hasil yang diharapkan adalah mengetahui berapa besar limbah sampah dihasilkan sebagai dampak aktivitas wisata dan bagaimana upaya warga untuk menanggulangi permasalahan tersebut. Hasil ini dapat menjadi model pelestarian lingkungan yang dapat dimanfaatkan untuk pengembangan desa wisata dimasa yang akan datang.Kata kunci: model pengelolaan sampah, desa wisata, pelestarian lingkungan, wisata pedesaan

scholarly journals MAPPING TREND IMPLEMENTASI STRATEGI PROMOSI DESA WISATA KEMBANGARUM TURI SLEMAN YOGYAKARTA

2019 ◽  
Author(s):  
Jurnal Media Wisata ◽  
Atun Yulianto ◽  
Citra Unik Mayasari
Keyword(s):  
Local Community ◽  
Active Role ◽  
Local Communities ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
History Museums ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Promotional Strategies ◽  
The Right

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016.

scholarly journals TATA KELOLA PARIWISATA DALAM PENGEMBANGAN POTENSI DESA KETAPANRAME KECAMATAN TRAWAS KABUPATEN MOJOKERTO

2019 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Hikmah Muhaimin
Keyword(s):  
Community Work ◽  
Regional Autonomy ◽  
Village Community ◽  
Tourism Sector ◽  
The Future ◽  
The Law ◽  
Tourist Village ◽  
Village Government ◽  
The Right ◽  
The Village

UU telah mengatur tentang hak untuk mengelolah potensi desa salah satunya dalam sektor pariwisata. Pembangunan desa wisata merupakan realisasi dari pelaksanaan Undang-Undang Nomor 22 Tahun 1999 Tentang Otonomi Daerah. Pembangunan desa berbasis wisata tidak semerta-merta, melainkan perlu memperhatikan potensi desa yang ada di wilayah tersebut. Begitu pula dengan Desa Ketapanrame, kepala desa setempat menemukan ada potensi untuk dijadikan desa wisata. Dengan demikian, perangkat desa dan masyarakat bekerja sama guna merealisasikannya, salah satunya adalah Taman Ganjaran. Taman Ganjaran ini digadang-gadang menjadi alun-alun Desa Ketapanrame. Dengan adanya Taman Ganjaran ini perangkat desa berharap akan mampu meningkatkan perekonomian masyarakat Desa Ketapanrame. Selain itu, untuk kedepannya pemerintah desa juga akan membangun inovasi-inovasi lain guna tetap mempertahankan jumlah pengunjung yang datang. Kata Kunci : Pariwisata, Potensi Desa, Taman Ganjaran Abstract The law regulates the right to manage village potential, one of which is in the tourism sector. The development of tourist villages is a realization of the implementation of Law Number 22 Year 1999 concerning Regional Autonomy. Tourism-based village development needs to pay attention to the potential of villages in the region. Likewise with Ketapanrame Village, the local village head there found the potential to become a tourist village. Thus, the village apparatus and the community work together to make it happen, one of which is Ganjaran Park. This Ganjaran Park is predicted to become the Ketapanrame Village square. With the existence of the Ganjaran Park, village officials hope to be able to improve the economy of the Ketapanrame Village community. In addition, for the future the village government will also build other innovations in order to keep the number of visitors coming. Keyword : Tourism, Village Potency, Ganjaran Park

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