Manajemen Humas dalam Mempertahankan Sponsor

2020 ◽  
Vol 2 (3) ◽  
pp. 341-360
Author(s):  
Iik Jafar Sidik ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Qualitative Approach ◽  
Taking Action

Penelitian ini bertujuan untuk mengetahui proses yang dilakukan PT. Persib Bandung Bermartabat dalam menjalankan program atau kegiatan Manajemen Humas dalam Mempertahankan Sponsor mulai dari proses defining Public Relations, planning and programming, taking action and communication hingga evaluating the program. Metode penelitian yang digunakan yaitu menggunakan studi kasus dengan pendekatan kualitiatif. Hasil penelitian menunjukan bahwa Manajemen Humas dalam Mempertahankan Sponsor dimulai dengan proses defining Public Relations problem, planning and programming, taking action and communication dan diakhiri dengan evaluating the program,sehingga melalui proses ini dapat ditentukan masalah apa yang akan dijadikan suatu fokus kegiatan melalui analisa data-data yang didapatkan, mampu menjadikan sebuah program atau kegiatan dapat terlaksana dengan efektif, melakukan kinerja serta berkomunikasi didalam sebuah program atau kegiatan dengan tujuan untuk menentukan waktu, kapan, dimana, dan bagaimana program atau kegiatan tersebut dilaksanakan, dan mengevaluasi dari keseluruhan program atau kegiatan yang telah dilaksanakan untuk mengukur sejauh mana pencapaian yang sudah dilakukan. This study aims to determine the process carried out by PT. Persib Bandung Bermartabat in carrying out Public Relations Management programs or activities in Maintaining Sponsors starting from the defining process of Public Relations, planning and programming, taking action and communication to evaluating the program. The research method is using a case study with a qualitative approach. The results showed that Public Relations Management in Maintaining Sponsors began with the defining process of Public Relations problems, planning and programming, taking action and communication and evaluating the program, so that through this process what problems would be a focus of activities through analysis – the obtained, is able to make a program or activity can be carried out effectively, perform performance and communicate in a program with the aim of determining, and evaluating the entire program has been carried out to measure the extent of the achievements that have been made.

scholarly journals Hoax management of presidential staff office: An example of government public relations strategies

2020 ◽  
Vol 4 (1) ◽  
pp. 32
Author(s):  
Musfiah Saidah ◽  
Effy Zalfiana Rusfian
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Public Issues ◽  
Excellence Theory ◽  
Government Public Relations ◽  
The Government ◽  
Symbolic Processes

Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in great detail and depth. The data were collected through unstructured observations, interviews, and documentation. This research investigated the Communication Excellence Theory proposed by Grunig and Hunt, which illustrate the symbolic processes of understanding human behaviour within an organisation. This research also studied how the concept of public relations strategies is implemented in solving the cases mentioned in this study. The results of the analysis found that, for the Presidential Staff Office, social media was essential in establishing an effective government public relations as well as to manage public issues.

THE USE OF ICT IN ISLAMIC EDUCATION (PAI) LEARNING AT SCHOOL: A Case Study on Integrated Islamic High School (SMA-IT) Ummul Quro Bogor

2020 ◽  
Author(s):  
Farida Hanun
Keyword(s):  
High School ◽  
Learning Process ◽  
Research Method ◽  
Qualitative Approach ◽  
Learning Systems ◽  
Government Support ◽  
Islamic Education ◽  
Inhibiting Factors ◽  
The Impact

This study aims to obtain a description related to the learning of PAI by using ICT and how the impact of the use of ICT on PAI learning systems in the classroom. The research method uses a qualitative approach in the integrated Islamic high school Ummul Quro Bogor, West Java. The results showed that a) there were four stages of using ICT in the learning process, namely; emerging, applying, integrating dan transforming. PAI teachers are already at the integrating stage. In other words, ICT has been integrated into the PAI learning curriculum. b) supporting factors for the use of ICT are the existence of ICT support facilities, the availability of qualified educators, the commitment of the school to implement ICT in every PAI learning. c) Inhibiting factors in the use of ICT are aspects of financing ICT facilities require a large budget. Some elderly teachers have difficulty using ICT in the learning process. Besides, the internet network is unstable. d) The impact of the use of ICT is very significant on PAI learning process. e) the existence of ICT devices not only as a support but already as an important component in the education system. The research led to the recommendation of the need for government support in the form of concern for ICT in terms of policies, facilities, workforce, budget, and organizing training in the use of ICT for PAI teachers to improve their professionalism. Therefore, further research is suggested regarding the effectiveness of the use of ICT in the learning process of PAI.

Manajemen Humas Radio Rama 104.7FM Bandung dalam Meningkatkan Pemasang Iklan

2020 ◽  
Vol 2 (3) ◽  
pp. 301-320
Author(s):  
Muhamad Sidik Triadi ◽  
Irfan Sanusi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Fourth Stage ◽  
Case Study Method ◽  
Second Stage ◽  
The Third ◽  
Third Stage ◽  
Program Innovation ◽  
Descriptive Qualitative

ABSTRAK Penulisan ini bertujuan untuk mengetahui manajemen humas radio Rama FM Bandung dalam meningkatkan pemasang iklan dari mulai tahapan perencanaan, pengorganisasian, pelaksanaan sampai dengan pengawasan, metode penelitian ini menggunakan metode kualitatif untuk mengetahui karakteristik  dengan cara berinteraksi secara langsung dan mendalam mengenai sebuah program dan ringkasan yang digambarkan pada konteks di atas mendasari untuk menggali dan mendeskripsikan kegiatan-kegiatan yang dijalankan oleh radio Rama FM Bandung dalam meningkatkan pemasang iklan. Analisis penelitian ini menggunakan deskriptif kualittaif. Hasil penelitian menunjukan bahwa kegiatan manajemen humas radio Rama FM Bandung dalam meningkatkan pemasang iklan dimulai pada tahapan pertama yaitu perencanaan pembuatan proposal, inovasi program, pengemasan iklan dan penyampaian iklan. Tahapan kedua yaitu pengorganisasian dengan komunikasi, membentuk team, pertimbangan tugas, dan persetujuan dari pimpinan. Tahapan ketiga yaitu pelaksanaan sesuai tugas, presentasi, pelaksanaan tugas sesuai susunan, pelaksanaan kegiatan. Tahap keempat yaitu pengawasan koordinasi, kinerja team yang bertugas, program yang berlangsung, dan pengawasan proses sebagai bahan evaluasi. Kata Kunci : Manajemen Humas; Meningkatkan; Pemasang Iklan. ABSTRACT This writing aims to determine radio public relations management Rama FM Bandung in increasing advertisers from the stages of planning, organizing, implementation to supervision, this research method uses a case study method to determine the characteristics by interacting directly and deeply about a case and summary illustrated in the above context underlying to explore and describe the activities carried out by radio Rama FM Bandung in improving advertisers. The analysis of this study uses descriptive qualitative. The results showed that the radio public relations management activities of Rama FM Bandung in increasing advertisers began in the first stage, namely the planning of making proposals, program innovation, packaging of advertisements and delivery of advertisements. The second stage is organizing with communication, forming teams, considering assignments, and approval from the leadership. The third stage is the implementation of tasks, presentations, implementation of tasks according to the arrangement, implementation of activities. The fourth stage is monitoring coordination, the performance of the team in charge, the ongoing program, and monitoring the process as an evaluation material. Keywords : Management Public Relations; Improve; Advertiser.

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals Studi Kasus Penanganan Pembiayaan Bermasalah di Baitul Maal wa Tamwil (BMT) Hubbul Wathon pada Masa Pandemi Covid-19

2021 ◽  
Vol 7 (1) ◽  
pp. 333
Author(s):  
Winda Hidayanti ◽  
Hesty Juan Kirana ◽  
Anisya May Yustitia ◽  
Harnum Widyaningrum ◽  
Tulasmi Tulasmi ◽  
...  
Keyword(s):  
Economic Crisis ◽  
Financial Institutions ◽  
Research Method ◽  
Financial Institution ◽  
Qualitative Approach ◽  
Interview Techniques ◽  
Made In ◽  
Descriptive Qualitative

The research is a Case Study of Troubled Financing Handling at BMT Hubbul Wathon in the Covid-19 Pandemic. The research method uses a descriptive qualitative approach. In collecting data, researchers used interview techniques with BMT about policies to deal with the economic crisis during the Covid-19 Pandemic. BMT Hubbul Wathon Sumowono is one of the non-bank syari'ah financial institutions that issues a lot of financing products, such as Mudharabah, Musyarakah, Murabahah, and Ijarah financing. In providing financing to customers, an agreement is made in the BMT institution, in which there are several provisions that must be agreed upon by both parties. During the Covid-19 Pandemic, BMT Hubbul Wathon experienced a decrease in both savings, financing and installments. In the Covid-19 Pandemic as well, problematic financing at BMT Hubbul Wathon Sumowono increased by 5% when compared to the financing provided before the Covid-19 Pandemic. Therefore, this non-bank syari'ah financial institution issued several measures or policies including maintaining liquidity, restrictions in providing financing, and also by adding new customer members.

scholarly journals MANAJEMEN RISIKO PEMBIAYAAN MUSYARAKAH MUTANAQISAH DI BANK MUAMALAT INDONESIA KC MAS MANSYUR SURABAYA

2020 ◽  
Vol 6 (1) ◽  
pp. 188
Author(s):  
Gea Papurane Langi ◽  
Imron Mawardi
Keyword(s):  
Risk Management ◽  
Research Method ◽  
Market Risk ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Islamic Bank ◽  
Data Collecting ◽  
Financing Risk ◽  
Branch Office

This research is done to see any risks that happened in Islamic bank, which can damage the bank. While it aims to find out the strategy used by Bank Muamalat Indonesia (BMI) to reduce the risk faced and often happened in the field. The research method uses a qualitative approach with a case study method. Data collecting was done by relating proposed questions and the conclusion made from the result of the interview with Branch Manager (BM), Relation Manager, and Remedial BMI of Branch Office of Mas Mansyur. The result of this research showed that BMI of Mas Mansyur Branch Office had done the process of risk management by identifying risk in the manner of finding out the existing risks which are financing risk; market risk; and ownership risk, measuring and monitoring the risks in the manner of doing measurement to find out and see any reason that causes those risks exist, and controlling and managing the existing risks in Musyarakah Mutanaqisah (MMQ) financing in the manner of ways that have already determined by BMI of Mas Mansyur Branch Office. The last is by monitoring the risks in MMQ financing at BMI of Mas Mansyur Branch Office.Keywords: Risk Management, Risk, Financing, Musyarakah Mutanaqisah, Bank Muamalat Indonesia

scholarly journals EFEKTIVITAS ZAKAT DALAM MENGURANGI KEMISKINAN DI JAWA TIMUR MENGGUNAKAN TEKNIK BASIC NEEEDS DEFICIENCY INDEX (BNDI)

2020 ◽  
Vol 6 (3) ◽  
pp. 568
Author(s):  
Arum Fatmawati ◽  
Raditya Sukmana
Keyword(s):  
Research Method ◽  
Total Population ◽  
Basic Needs ◽  
Poverty Line ◽  
Qualitative Approach ◽  
Deficiency Index ◽  
Study Strategy ◽  
Poverty And Inequality

This research aims to test the role of zakat to reduce poverty in the East Java period 2015-2017 by using the index that was recently developed, Basic Needs Deficiency Index. The research method used is qualitative approach with case study strategy. This research formulated BNDI index to measure the deficiency and effectiveness of zakat in resolving poverty. Data required is the total population that its income was below the poverty line in every city of East Java, and also total zakat, which was distributed by BAZNAS East Java in every city of East Java. The results obtained from the BNDI calculation have been able to explain the effectiveness of zakat for reducing poverty and inequality in East Java. The result of calculation, which was a high value or approaching value 1, explains that zakat that was distributed by BAZNAS East Java is not effective in reducing poverty in East Java. Furthermore, the result of this research shows that some cities had the highest BNDI and lowest BNDI as well. Hopefully, this result could be considered to use by the policymaker to improve the effectiveness of zakat in reducing poverty.Keywords: Zakat, Poverty, Basic Needs Deficiency Index (BNDI)

scholarly journals BATIK ANOMART MEDIA ARTS EDUCATION CREATIVITY AND APPRECIATION: CASE STUDY UKM BATIK ANOMART IN KARTASURA

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Moh. Yudik Al Faruq
Keyword(s):  
Qualitative Research ◽  
Arts Education ◽  
Research Method ◽  
Qualitative Approach ◽  
Educational Media ◽  
Media Arts ◽  
Artistic Value ◽  
The World

ABSTRACTBatik is a skill that has high artistic value and has become part of Indonesian culture. Pandono Batik Abstract has unique techniques, patterns and motifs, even more than others, so that it has one style and motif, only one in the world. Given that batik is written batik, the results of the patterns and motifs of Pandono Batik Abstract also have no limitations on certain standards, tend to be abstract and must always be different, this is the advantage of Batik Pandono Abstract Laweyan Surakarta. This research method is carried out by applying a qualitative approach. Qualitative research is a study conducted by conducting observations, observations and interviews. The strategy that will be used in this study is single-embedded. The purpose of this embedded research is that the research is directed at one goal (one location, or one subject) as its main focus. Nevertheless the parts studied are still related to the overall context to get full meaning.Keywords: Abstract batik, educational media, appreciation 

scholarly journals ANALISIS MINAT BELAJAR SISWA TERHADAP MATA PELAJARAN FISIKA DI SMA NEGERI 1 SAKTI

2020 ◽  
Vol 9 (3) ◽  
pp. 68-79
Author(s):  
Hamdi Cut Kurniawati Rahim
Keyword(s):  
Student Learning ◽  
Research Method ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Good Interest ◽  
Percentage Score ◽  
Average Percentage ◽  
Interactive Models ◽  
Learning Interest

The study, entitled "Analysis of Student Learning Interest in Physics Subjects in SMA Negeri 1 Sakti" raises the issue of how students' interest in learning at SMA Negeri 1 Sakti is towards physics. This study aims to measure the extent of the interest of students of SMA Negeri 1 Sakti towards physics. The subjects in this study were students majoring in Natural Sciences class XI MIPA1 in SMA Negeri 1 Sakti, the object of this study was the interest in learning for students of class XI MIPA1 in SMA Negeri 1 Sakti. The method used is a case study research method with a qualitative approach. Data collection was carried out using questionnaire delivery techniques for students and data processing was carried out using Analysis Interactive models from Miles and Huberman. After all, the result of data were presented in some precentages. Based on the results of data analysis of each indicator of interest it was found that overall XI MIPA1 students in SMA Negeri 1 Sakti had an interest in physics with an average percentage score of 48.4%. Interest in teachers with an average percentage score of 54.9%. There are goals to be achieved for the future with an average percentage of a score of 40.9%. Success in learning with an average percentage score of 72.8%. Finding benefits in the learning process with an average percentage of 70.6%. Have the initiative to learn with an average percentage of 72.8%. Concentration in learning with an average percentage score of 77.3%. Willingness in learning with an average percentage score of 81.8%. Based on the results of the analysis shows that students in SMA Negeri 1 Sakti have a good interest in physics. It is recommended that research related to the analysis of students' learning interest at the SMA / MA level and at the SMP / Mts level be continued by other researchers so that things that have not been revealed in this study can be revealed Keywords: Analysis of student learning interst, questionnaire, physics

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