scholarly journals Antropomorfisme Brand: Kampanye Digital Pencegahan Covid-19 Oleh Traveloka

2020 ◽  
Vol 10 (2) ◽  
pp. 125-140
Author(s):  
Puspita Ayu Shavira
Keyword(s):  
Social Movement ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact ◽  
Depth Interviews ◽  
Complicated Situation ◽  
Prosocial Action

Covid-19 has become a pandemic and the government is still trying to break the chain of this virus. Changes occur in many sectors in society, one of which is the accommodation and tourism sector. Traveloka, as one of the unicorn startups included in the accommodation and tourism sector, was also affected by the impact of Covid-19. In response to this complicated situation, Traveloka has adapted creatively by creating its latest advertisement in the form of a Covid-19 campaign. Traveloka tries to highlight the anthropomorphic side. The focus of this research is how Traveloka as a startup unicorn is able to capture millions of attention through personal closeness through anthropomorphism. The purpose of this research is to find out how brand anthropomorphism is in the Traveloka digital campaign as a social movement for the prevention of Covid-19. This study used a qualitative-descriptive approach by collecting data from in-depth interviews, observations, and literature studies. The result of this research is Traveloka uses anthropomorphism elements as an advertising attraction with anthropomorphic elements to generate sympathetic feelings from informants. This sympathetic feeling led to the informants' prosocial action to participate in fighting Covid-19.

PEMBERDAYAAN MASYARAKAT DESA HENDROSARI MELALUI PENGEMBANGAN DESA WISATA LONTAR SEWU

Publika ◽  
2021 ◽  
pp. 323-334
Author(s):  
Rani Wahyuningsih ◽  
Galih Wahyu Pradana
Keyword(s):  
Community Empowerment ◽  
The Public ◽  
Village Community ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Tourist Village ◽  
The Government ◽  
In The Beginning ◽  
The Village

Sektor pariwisata yang saat ini sedang banyak diminati masyarakat adalah konsep pariwisata pedesaan, seperti desa wisata. Di Gresik sendiri terdapat banyak sekali wisata yang dikembangkan oleh Pemerintah melalui Badan Usaha Milik Desa atau BUMDes seperti Desa Wisata Lontar Sewu di Desa Hendrosari. Berawal dari potensi desa yang apabila dikembangkan secara optimal dapat meningkatkan pendapatan masyarakat sekitar sehingga mampu meningkatkan perekonomian masyakat Desa Hendrosari. Sebab itu perlu untuk dilakukan penelitian lebih jauh mengenai pentingnya pemberdayaan masyarakat. Sehingga penting untuk dilakukan pemberdayaan masyarakat dimana di Desa Hendrosari terdapat sumber daya alam yang mumpuni untuk dikelola sehingga jika dikelola lebih baik bisa untuk menambah pendapatan desa. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus penelitian menggunakan teori Pemberdayaan Masyarakat oleh Tim Delivery (Totok Mardikanto, 2013: 125-127). Karena pada awalnya dahulu desa hendrosari terkenal dengan desa penghasil minuman fermentasi sehingga konotasi dari Desa Hendrosari lebih ke arah negatif. Sehingga dengan adanya program kerja tersebut mampu mengubah image masyarakat tentang desa tersebut menjadi desa wisata. Masyarakat Desa Hendrosari mempunyai peran penting untuk melestarikan dan mengembangkan potensi yang ada seperti sumber daya alam dan sumber daya manusia. Sehingga mereka memiliki peran penting dalam tindakan pengambilan keputusan, mempengaruhi serta memberi manfaat bagi kondisi lingkungan yang ada disekitar. Pengelolaan yang baik menghasilkan tempat wisata yang dikenal dengan nama lontar sewu. Dengan adanya tempat wisata baru tersebut menghasilkan banyak pemberdayaan masyarakat melalui pengembangan desa wisata lontar sewu. Kata kunci :Lontar Sewu, Desa Hendrosari, Desa Wisata, Pemberdayaan Masyarakat,   The tourism sector which is currently in great demand by the public is the concept of rural tourism, such as a tourist village. In Gresik itself, there are lots of tours developed by the Government through Village-Owned Enterprises or BUMDes such as Lontar Sewu Tourism Village in Hendrosari Village. Starting from the potential of the village which, if developed optimally, can increase the income of the surrounding community so as to improve the economy of the Hendrosari Village community. Therefore it is necessary to conduct further research on the importance of community empowerment. So it is important to do community empowerment where in Hendrosari Village there are natural resources that are qualified to be managed so that if they are managed better they can increase village income. This study used a qualitative descriptive approach with a research focus using the theory of community empowerment by the delivery team (Totok Mardikanto, 2013: 125-127). Because in the beginning, Hendrosari Village was known as a village that produced fermented drinks, so the connotation of Hendrosari Village was more negative. So that the existence of this work program is able to change the image of the community about the village into a tourist village. The Hendrosari Village community has an important role to play in preserving and developing existing potentials such as natural and human resources. So that they have an important role in decision-making actions, influence and benefit the surrounding environmental conditions. Good management produces a tourist spot known as lontar sewu. With this new tourist spot, it has resulted in a lot of community empowerment through the development of the Lontar Sewu tourism village. Keywords :Lontar Sewu, Hendrosari Village, Tourism Village, Community Empowerment

scholarly journals PERAN KELOMPOK TANI DALAM KEGIATAN USAHATANI KAKAO DI DESA KETULUNGAN KECAMATAN SUKAMAJU KABUPATEN LUWU UTARA

2019 ◽  
Vol 7 (2) ◽  
pp. 92-101
Author(s):  
Ulfa Lestari ◽  
Megawati Idris
Keyword(s):  
Data Collection ◽  
Extension Agents ◽  
Pests And Diseases ◽  
Cocoa Farmer ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
The Government ◽  
Depth Interviews

The formation of farmer groups will make it easier for farmers to carry out their farming activities. This study aims to examine the role of farmer groups in cocoa farming activities in Ketulungan Village. The approach used in this study is a qualitative descriptive approach. Respondents were cocoa farmer groups selected using a purposive method. Data collection is done by in-depth interviews with respondents and informants. The informants in this study were extension agents both from related institutions and from the private sector. The results of this study indicate that the role of farmer groups in farming activities includes: (1) Farmer groups as a forum for sharing information, namely farmer groups disseminating information obtained from instructors to their members through meetings; (2) Farmer groups as a place of discussion, namely farmer groups as a place to find solutions to problems in cocoa farming activities such as maintenance and handling of pests and diseases; (3) Farmer groups as a forum for learning, namely farmer groups as a place to get knowledge about cocoa cultivation; (4) Farmer groups as production units, namely farmer groups as providers of facilities and infrastructure in farming activities of their members such as providing fertilizer and cocoa seeds; (5) Farmer groups as a place of cooperation, namely farmer groups capable of cooperating with extension agents, PT Mars and its members in carrying out their farming activities. It is expected that farmer groups, more actively collaborate in farming activities and can cooperate with the government and other parties to improve their farming activities.

scholarly journals The Economic Impact of Covid-19 Pandemic on Female Workers in Serang City, Banten

2021 ◽  
Vol 4 (1) ◽  
pp. 13-29
Author(s):  
Wahyu Kartiko Utami ◽  
Nikki Prafitri
Keyword(s):  
Women Workers ◽  
Economic Impact ◽  
Economic Activities ◽  
Female Workers ◽  
Impact Theory ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Impact ◽  
Depth Interviews ◽  
Work Contract

This research discusses the Covid-19 pandemic and its impact on the female workers economy in Serang City. The Covid-19 pandemic has affected various areas of people's life, including the economy. On the other hand, female workers are among those affected by Covid-19. The theory used in this study is the Cohen economic impact theory which includes the impact on income, the impact on economic activity, and the impact on expenditure. The research method used is qualitative research with a qualitative descriptive approach. Data collection techniques using observation, in-depth interviews, and documentation. This research's informants are the Labor Office of Serang Banten, the Giant Labor Community, and formal female workers. The results showed that the Covid-19 pandemic in Serang City influenced some female workers' economic aspects, such as income, economic activities, and expenditure. This influence is especially for women workers affected, such as female workers at home, who are laid off until their work contract is terminated.

scholarly journals Analisis Stereotipe Gender Dalam Budaya Pemerkosaan Sebagai Rekomendasi Kebijakan Pemerintah

2019 ◽  
Vol 5 (2) ◽  
pp. 1-7
Author(s):  
Nova Riyanti ◽  
Desy Selawaty ◽  
Triwik Puji Rahayu
Keyword(s):  
Gender Stereotypes ◽  
State Level ◽  
Phenomenological Approach ◽  
Qualitative Approach ◽  
Rape Culture ◽  
Poor Understanding ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

Gender is an issue that is always interesting to cover. In its development, gender has always been related to female emancipation words, not only at the level of society at the macro level or at the inter-state level. A poor understanding of gender and sex makes this a refractive gender. The purpose of this study was to convey, explore and analyze gender stereotype in a rape culture that flourished in Indonesian society and made recommendations to the Government. In this case, through literature review, researchers used a qualitative approach to being able to express existing issues and get a deep picture of gender stereotypes issues in the growing rape culture in Community. Researchers voted to use a qualitative descriptive approach in this study. Then, the emphasis of the qualitative approach used is in terms of the phenomenological approach. Researchers have determined the informant needed in this study. In addition, researchers are trying to choose the informant who understands the problem even experiences sexual harassment and feels the impact of the stereotype of gender and rape culture that happened to him. The current phenomenon is difficult to change, but awareness of the importance of the battle of injustice must be fought. The government needs to examine legislation to suppress harassment and sexual violence that continue to increase annually. Then, the community and foundations of this existing victim mentoring need to be supported even need to expand the mentoring to the various areas in Indonesia, especially in the district/city.

scholarly journals THE RESTORATION EFFORT OF PEAT MOSS ECOSYSTEM POSTCONFLAGRATION OF THE FOREST AND THE LAND IN LUKUN VILLAGE OF TEBING TINGGI TIMUR REGENCY

2019 ◽  
Vol 21 (1) ◽  
pp. 103
Author(s):  
Ashaluddin Jalil ◽  
Yesi Yesi ◽  
Seger Sugiyanto
Keyword(s):  
Natural Condition ◽  
Social Economy ◽  
Ecosystem Restoration ◽  
Peat Moss ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Recovery Effort ◽  
The Government ◽  
The Impact ◽  
Restoration Effort

The conflagration continuously occurs with a different trend each year. Indonesian is especially an area that takes the root of peat moss labeled as the exporter of the smoke to the neighbor states and all at once it is not able to solve the conflagration completely because of various reasons. More or less 2 million hectares of the peat moss land has degradation and needs the recovery effort to be the job desk of the government to implement the restoration effort as soon as possible. Not only needing very big budget, that becoming the note is the society truly needs to support the activity to work well.  The goal of this research is namely: 1). identifying the factor of the forest and the land conflagration cause and its impact, 2) analyzing the restoration efforts of post conflagration disaster of the forest and the land. And the location of the research is in Lukun Village of Tebing Tinggi Timur Regency of Kepulauan Meranti Subdistrict. This research uses the qualitative descriptive approach. The causing factor of the conflagration disaster of the forest and the land is namely the natural condition and the human activity. The impact that is caused by the conflagration disaster of the forest and the land can be divided to be: the impact against the peat moss ecosystem and the impact against the society’s social economy. The effort that is implemented in the recovery of post conflagration disaster of the forest and the land is the ecosystem restoration and the revitalization of human’s economy.

scholarly journals PEMBENTUKAN KELOMPOK SADAR WISATA ( POKDARWIS ) DAN PENGEMBANGAN WISATA DI PANTAI GEMAH

2021 ◽  
Vol 14 (02) ◽  
pp. 293-206
Author(s):  
Laily Purnawati
Keyword(s):  
Tourism Development ◽  
Research Subjects ◽  
The People ◽  
Tourism Sector ◽  
Beach Tourism ◽  
Qualitative Descriptive ◽  
Data Validity ◽  
Descriptive Approach ◽  
Tourism Potential ◽  
The Impact

ABSTRAK Devisa terbanyak bagi daerah disumbangkan oleh bidang pariwisata. Hal ini disebabkan karena Indonesia memiliki keanekaragaman Potensi wisata. Salah satunya di Tulungagung terdapat Pantai yang sudah dikenal oleh wisatawan dan wisatawan sudah banyak yang berkunjung,yaitu Pantai Gemah. Destinasi tersebut dikelola oleh Kelompok Sadar Wisata “Lejar Misuwur” yang bertugas mengelola dan mengembangkan Potensi Wisata Pantai Gemah Tulungagung sehingga menjadi Destinasi Wisata yang Layak Jual. Dengan adanya Pokdarwis ini diharapkan mampu menambah minat wisatawan baik lokal maupun nasional untuk mengunjungi pantai Gemah karena objek wisata sudah dikelola dengan sangat baik oleh kelompok Pokdarwis Lejar Misuwur tersebut. Bagaimana pengembangan obyek wisata di pantai Gemah Tulungagung melalui pembentukan Pokdarwis dan 1Faktor pendukung dan 1penghambat apa saja dalam pelaksanaan pengembangan pariwisata di pantai Gemah Tulungagung merupakan 1rumusan masalah yang akan diteliti 1dalam penelitian ini.1Tujuan penelitian ini 1adalah untuk menganalisa dampak pembentukan kelompok sadar wisata bagi pengembangan pariwisata di pantai gemah beserta faktor pendorong dan penghambat di dalamnya. Untuk menganalisa hasil penelitian peneliti menggunakan  pendekatan  deskriptif kualitatif. Dimana 1pengumpulan data 1dilakukan dengan 1metode wawancara, observasi, dan dokumentasi.1Subjek penelitian 1adalah pengurus,1anggota Pokdarwis Lejar Misuwur, masyarakat Desa Keboireng dan, Pengunjung Pantai Gemah.1Pembuktian keabsahan data menggunakan 1teknik triangulasi sumber.1Analisis data yang 1digunakan adalah analisi 1kualitatif dengan 1langkah reduksi data,1display data,1dan penarikan kesimpulan. Dengan terbentuknya Pokdarwis di pantai Gemah membawa dampak yaitu wisata pantai Gemah menjadi terkenal di skala nasional. Dari sisi pengelolaan juga sudah mulai baik dan meningkatnya pengetahuan dan ketramplan masyarakat disekitar pantai Gemah. Kata Kunci : Pembentukan kelompok sadar wisata,pengembangan pariwisata,Pantai Gemah Tulungagung.   ABSTRACT Most of the foreign exchange for the region was contributed by the tourism sector. This is because Indonesia has a diversity of tourism potential. One of them in Tulungagung there is a beach that is already known by tourists and many tourists have visited, namely Gemah Beach. The destination is managed by the Tourism Awareness Group "Lejar Misuwur" which is in charge of managing and developing the Tourism Potential of Tulungagung Gemah Beach so that it becomes a Tourism Destination Worth Selling. With this Pokdarwis, it is hoped that it will increase the interest of both local and national tourists to visit Gemah beach because the tourist attraction has been managed very well by the Lejar Misuwur Pokdarwis group. How is the development of tourism objects on Gemah Tulungagung beach through the formation of Pokdarwis and what 1supporting and inhibiting 1factors in the implementation of tourism development on Gemah Tulungagung beach is 1the formulation of the 1problem that will be examined 1in this study. The purpose of 1this study was to analyze 1the impact of forming a tourism awareness group for tourism development in Panati Gemah 1along with the driving and inhibiting 1factors in it. To analyze the research results, the researcher used a qualitative descriptive approach. Where 1data collection is done 1by interview, observation, and documentation. The research subjects were administrators, members of the Lejar Misuwur Pokdarwis, the people of Keboireng Village and, visitors to Gemah Beach. Proof of data validity using source triangulation technique.1Analysis of the data used is a 1qualitative analysis with data reduction steps, data display, and drawing conclusions. With the formation of Pokdarwis on Gemah beach, the impact is that Gemah beach tourism has become famous on a national scale. In terms of management, it has also started well and the knowledge and skills of the community around Gemah beach have increased. Keywords: Formation of tourism awareness groups, tourism development, Gemah Beach Tulungagung.

scholarly journals COLLABORATIVE GOVERNANCE IN THE PREVENTION HIV AND AIDS iN YOGYAKARTA CITY

NATAPRAJA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 35-45
Author(s):  
Erni Saharuddin ◽  
Dewi Amanatun Suryani
Keyword(s):  
Participant Observation ◽  
Collaborative Governance ◽  
Hiv And Aids ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Impact ◽  
The City ◽  
Depth Interviews ◽  
Prevention Of Hiv ◽  
Yogyakarta City

HIV and AIDS cases in Yogyakarta city until March 2017 experience case addition. Increased cases of HIV & AIDS can be caused due to the transmission of cases, also caused by increased awareness to check themselves. This issue is become responsibility together so that the effort in treatment need collaboration. The purpose of this study was to determine Collaborative Governance in HIV & AIDS Prevention in Yogyakarta City and to find out how far Collaborative Governance contributes to tackling HIV & AIDS in Yogyakarta City. This study uses a qualitative descriptive approach with data collection techniques carried out through participant observation, in-depth interviews, and documentation studies. The results showed that Collaborative Governance in the prevention of HIV and AIDS in the city of Yogyakarta had been carried out quite well, the implementation of collaboration was not binding and there was no hierarchical structure. The collaboration takes place in accordance with the work program and duties and functions of each institution. Motivation together there is a shared belief in carrying out collaboration, but the mutual understanding is not optimal because of the implementation of separate collaborations. Capacity aspects of financial resources, facilities and human resources are still limited. The impact of Collaborative governance in overcoming HIV and AIDS is to be able to minimize the spread of HIV and AIDS in the city of Yogyakarta as well as an increase in the handling of people affected by HIV and AIDS.

scholarly journals Dampak Pandemi Covid-19 Terhadap Proses Pembelajaran Siswa Tingkat Sekolah Dasar

2021 ◽  
Vol 12 (1) ◽  
pp. 114-121
Author(s):  
Miptah Parid ◽  
Julrissani Julrissani
Keyword(s):  
Elementary School ◽  
Online Learning ◽  
Learning Process ◽  
Interactive Methods ◽  
Interactive Method ◽  
Research Results ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

ABSTRAKPenelitian ini bertujuan untuk menjawab beberapa hal serta mengkaji kembali dampak dari pandemi Covid-19 terhadap proses pembelajaran, dalam penelitian ini menggunakan pendekatan deskriptif kualitatif yang berupa penggambaran dari suatu keadaan tertentu dengan menggunakan metode interaktif. Metode interaktif digunakan untuk menelaah isi dari suatu dokumen, tulisan-tulisan dan hasil penelitian yang relevan dengan judul serta objek dalam kajian ini yaitu guru dan siswa. Temuan dalam pembahasan ini menunjukkan bahwa guru dan siswa sangat terdampak dalam proses pembelajaran secara daring. Diharapkan kepada pemerintah untuk mengkaji serta membuat evaluasi proses pembelajaran secara daring karena memiliki beberapa peran yang hilang dalam proses pembelajaran agar generasi sekolah dasar dapat menjadi generasi bermutu walaupun di tengah pandemi Covid-19.Kata Kunci: Proses Pembelajaran, Pandemi Covid-19, Sekolah Dasar ABSTRACTThis study aims to answer a number of things to review the impact of the Covid-19 pandemic on the learning process, in this study using a qualitative descriptive approach in the form of a description of a particular situation using interactive methods. The interactive method is used to examine the contents of a document, writings, and research results that are relevant to the titles and objects in this study, namely students and teachers. The findings in this discussion indicate that teachers are highly affected in the online learning process and also students take part in getting the effects of these impacts. It is expected that the government review and make an evaluation of the learning process online because it has several roles missing in the learning process so that the elementary school generation can be a quality generation even in the midst of a COVID-19 pandemic.Keywords: Learning Process, Covid-19 Pandemic, Elementary School

scholarly journals KEPEMIMPINAN FX.HADI RUDYATMO DALAM MEWUJUDKAN SOLO KOTA LAYAK ANAK

2017 ◽  
Vol 8 (1) ◽  
pp. 122
Author(s):  
Yunita Ratna Sari
Keyword(s):  
Information Management ◽  
Information Management System ◽  
Research Assessment ◽  
Number Of Children ◽  
Two Cities ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government ◽  
The City ◽  
Hiv Aids

Solo is one of the two Cities in Indonesia that received the highest award of District / City Worthy Children's implementation from President JokowiWidodo as the City of Eligible Children. The success of Solo to get the award of Decent Child's City can not be separated from the leadership FX.HadiRudyatmo as the Mayor of Solo. The objectives of this research are: (1) To know and explain the leadership of FX.HadiRudyatmo in realizing the Solo of Decent City, (2) To analyze and analyze the factors that make Solo Municipal Children's Favorite and (3) to know and analyze the actors who contribute greatly in Solo Kota Decent Children. The method used in this study is a qualitative descriptive approach that explains the results of research, assessment and other references reinforced by empirical data conducted through interviews and observation. The results showed that the leadership of FX.HadiRudyatmo in realizing the Decent City Solo is very democratic but the egosektoral among the Organization of Regional Devices in realizing the Solo Municipal Decent Children is still high and there are still problems that can not be resolved even though Solo gets the predicate Solo Kota Major Main is the number of children who exposed to HIV / AIDS is still high and the availability of child data information management system. Recommendations given to the Government are to build more intense communications and improve routine coordination among the Regional Device Organizations through scheduled meetings amongst the WTO, promoting socialization and education to all levels of society on HIV / AIDS as well as the creation of a web data base on child data.Keywords: Leadership, Head of Region, District / City Eligible Children

Peran UMKM Dalam Mengurangi Tingkat Pengangguran Masyarakat dan Strategi UMKM Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (1) ◽  
pp. 96-107
Author(s):  
Nida Alfi Nur Ilmi
Keyword(s):  
Qualitative Research ◽  
Middle Class ◽  
Unemployment Rate ◽  
Research Method ◽  
Financial Assistance ◽  
Living Standards ◽  
Lower Middle Class ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government

ABSTRACT This paper tries to explain and describe the position of UMKM in the Kepuh, Boyolangu Village, Banyuwangi, as an effort to reduce the unemployment rate, especially in the lower middle class and to see how the strategy of the UMKM founders in maintaining their position in all conditions. So it is hoped that readers can find out and analyze UMKM within the scope of the region as an effort to minimize unemployment and increase living standards. This paper use qualitative research method with a qualitative descriptive approach. Establishing UMKM is certainly not an easy thing, because the large number of workers does not guarantee UMKM, who is determined by the appropriate expertise and strategy. In addition, the Government has not been maximally perfect in overcoming problems and financial assistance for community UMKM which in reality is able to absorb many new workers, and has an impact on reducing the unemployment rate.

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