scholarly journals Marketing Mix-7P dan Religi Terhadap Keputusan Menjadi Nasabah (Survey Pada PT. Bank BRISyariah KCP Wahid Hasyim Jombang)

2019 ◽  
Vol 3 (1) ◽  
pp. 59
Author(s):  
Haqiqotus Sa’adah ◽  
Imam Sopingi
Keyword(s):  
Positive Influence ◽  
Marketing Mix ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Product Price ◽  
Significance Level ◽  
Special Factor ◽  
Religious Factor ◽  
Place Promotion

<p class="Normal tm5"><em><span class="tm7">This study aims to test how far the decision to become a customer or customer interest in sharia banking, especially PT. Bank BRISyariah KCP Wahid Hasyim Jombang by observing customer’s behaviors. There are seven factors that influence the decision to become a customer, they are product, price, place, promotion, people, process, and physical evidance called marketing mix-7p and one special factor ini this case is religion. Religious factor in this study is the image of sharia.</span></em></p><p class="Normal tm8"><em><span class="tm7">The results showed that marketing mix-7p variables (X1) and religion variables (X2), had a positive influence. The regression equation Y = -5.792 + 0.234 + 0.644. The F test (simultaneous) showed that the marketing mix-7p variables and religion variables both had significant influences on the decision to be a customer with a significance level of 0.000 or 0%. But based on T test (partial), marketing mix-7p variables significantly influence the decision to become a customer of 0,000, while religious variables significantly influence the decision to become a client of 0.001. The contribution of marketing mix-7p and religion variables to the decisions to become customers is shown by the coefficient of determination that has been equaled 0.783 means that the marketing mix-7p and religion influence the decision to become a customer of 78.3% while sisahnya by 22% influenced by other variables outside the model Used by researchers.And the result of this research get R = 0,885 show R almost close to number 1, meaning between marketing mix-7p and religion variable to decision become customer have influence.</span></em></p>

scholarly journals PENGARUH MOTIVASI KERJA DALAM MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN PADA PT. SARIGUNA PRIMA TIRTA PULAU SARI KECAMATAN BATI-BATI

2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Syarkani Syarkani
Keyword(s):  
Data Analysis ◽  
Work Motivation ◽  
Work Productivity ◽  
Complex Problem ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Significance Level ◽  
Purposive Sampling ◽  
Simple Regression

Abstract: Employee work motivation in an organization can be considered simple and can also be a complex problem, because basically humans are easy to be motivated by giving what they want. The purpose of this study was to determine and prove the effect of work motivation on employee work productivity at PT. Sariguna Prima Tirta Pulau Sari Bati-Bati District, Tanah Laut Regency. The main data was obtained through questionnaires to respondents as many as 44 people who were determined by purposive sampling, then supported by the results of observations and direct interviews with respondents. Data analysis was carried out with the help of the SPSS program. It was concluded that the results of the Simple Regression Equation in this study were Y = 18.165 + 0.719 X. Based on the results of the t test, it was found that the work motivation variable had a positive and significant effect on work productivity, because at the 5% significance level t counted greater than t table (8.510 > 2 , 02). The coefficient of determination (r2) is 0.633 which means the ability of the work motivation variable (X) can explain the variable work productivity (Y) of 63.3% while the remaining 36.7% is influenced by other variables not examined in this study. Keywords: motivation, productivity, Bati-Bati Subdistrict Abstrak: Motivasi kerja karyawan dalam suatu organisasi dapat dianggap sederhana dan dapat pula menjadi masalah yang komplek, karena pada dasarnya manusia mudah untuk dimotivasi dengan memberikan apa yang menjadi keinginannya. Tujuan penelitian ini adalah untuk mengetahui dan membuktikan pengaruh motivasi kerja terhadap produktivitas kerja karyawan pada PT. Sariguna Prima Tirta Pulau Sari Kecamatan Bati-Bati Kabupaten Tanah Laut. Data utama diperoleh melalui penyebaran angket kepada responden sebanyak 44 orang yang ditetapkan secara purposive sampling, kemudian didukung dengan hasil observasi dan wawancara langsung dengan responden. Analisis data dilakukan dengan bantuan program SPSS. Disimpulkan bahwa hasil Persamaan Regresi Sederhana dalam penelitian ini adalah Y = 18,165 + 0,719 X. Berdasarkan hasil uji t diketahui variabel motivasi kerja berpengaruh positif dan signifikan terhadap poduktivitas kerja, karena pada taraf signifikasi 5% t hitung lebih besar dari t tabel (8,510 > 2,02).  Koefisien determinasi (r2) sebesar 0,633 yang berarti kemampuan variabel motivasi kerja (X) dapat menjelaskan variabel produktivitas kerja  (Y)  sebesar 63,3% sedangkan sisanya 36,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata kunci : motivasi,  produktivitas, Kecamatan Bati-Bati

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo
Keyword(s):  
Joint Venture ◽  
Hypothesis Test ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Product Price ◽  
Analysis Technique ◽  
Place Promotion ◽  
Method Approach ◽  
Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

scholarly journals PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PADA KOPDIT CU MANDIRI TEBING TINGGI

2021 ◽  
pp. 213-223
Author(s):  
Elisabeth Simangunsong ◽  
Joana L. Saragih ◽  
Betniar Purba ◽  
Imelda R Purba
Keyword(s):  
Linear Regression ◽  
Work Environment ◽  
Positive Influence ◽  
Regression Equation ◽  
Coefficient Of Determination ◽  
Employee Morale ◽  
Linear Regression Equation ◽  
Significance Level ◽  
Environment Variables ◽  
Positive Meaning

The purpose of this study was to analyze the effect of compensation and work environment on employee morale at the CU Mandiri Tebing Tinggi Kopdit. Benefits of Research: Provide information material to the management of CU Mandiri Tebing Tinggi Kopdit about the effect of compensation and work environment on employee morale and For other researchers it can be used as a reference in conducting studies or research with the same subject matter as well as input for interested parties directly with this research. The number of samples was 96 respondents, the method of collecting data was through questionnaires and documentation, the variables studied were about the effect of compensation and work environment on employee morale at the Cooperative Unit of CU Mandiri Tebing Tinggi partially and simultaneously on work morale and data analysis methods with multiple regression. The results showed the linear regression equation: Linear regression equation: SK = 0.558 + 0.797Kom + 0.448LK., indicating the regression coefficient of the compensation variable (Kom) and work environment (LK), which was positive, meaning that all variables had a positive influence on work morale. The correlation coefficient (R) = 0.886, which means that the relationship between the compensation variable (Kom) and the work environment (LK) on work morale is very strong. The coefficient of determination (R2) = 0.785 means that the variable compensation (Kom) and work environment (LK) is able to explain 78.5% of work morale, while 21.5% is influenced by other factors. The calculated t value of the compensation variable = 6.871 and the work environment = 3.273 > t table which shows a significance number of 0.000 < 0.05, then the two variables have a partially significant effect on work morale. The calculated F value = 83.058 > F table with a significance level of 0.000 < 0.05, then Ho is rejected and H1 is accepted, meaning that the compensation variable (Kom) and work environment (LK) have a significant effect simultaneously on work morale. Based on the conclusion above, it is better if the Cooperative of CU Mandiri Tebing Tinggi needs to increase the compensation provided and the work environment to encourage employee morale so as to create job satisfaction. , Judging from the value of the coefficient of determination (R2) = 0.785, it means that compensation and work environment variables are able to explain 78.5% of work spirit while 21.5% is influenced by other factors. Other factors that affect morale should be investigated from the internal and external environment.

scholarly journals Pengaruh Bauran Pemasaran dan Destination Image Terhadap Keputusan Wisatawan Berkunjung Pada Pada Pariwisata Syariah Di Kabupaten Lima Puluh Kota Provinsi Sumatera Barat

2020 ◽  
Vol 17 (2) ◽  
pp. 26-38
Author(s):  
Muhammad Yusuf Muhammad Yusuf
Keyword(s):  
Quantitative Research ◽  
Field Research ◽  
Positive Influence ◽  
Marketing Mix ◽  
Destination Image ◽  
Product Price ◽  
Quantitative Research Methods ◽  
Physical Evidence ◽  
West Sumatra ◽  
Place Promotion

The purpose of this study is to determine whether there is a partially and simultaneously influence among product, promotion, place, price, people, physical evidence, process, promise, patience and destination image variable on the decision of tourists visiting sharia tourism in Lima Puluh Regency, West Sumatra Province. This research is field research with quantitative research methods. The data collecting techniques of this study were questionnaire, documentation, and interviews with the respondents, which consist of 100 people. The research location of this study was in Lima Puluh Kota. In processing data, this study utilized SPSS for Windows program 23.0 version.Based on the research results, it is obtained that (1) marketing mix consisting of variables (product, price, place, promotion, people, process, physical evidence, promise, patience) has a positive influence on the decision of tourists visiting sharia tourism, , (2) destination image has a positive influence on the decision of tourists visiting sharia tourism, the marketing mix and destination image simultaneously influence the decision of visiting tourists by 44,019. It means that the product, price, place, promotion, people, process, physical evidence, promise, patience, and destination image variable simultaneously influence the decision of tourists visiting sharia tourism in the Lima Puluh regency of West Sumatra Province. Keywords: Sharia Marketing Mix, Destination Image, and Tourist Visit Decision, Sharia Tourism

scholarly journals PENGARUH BAURAN PEMASARAN RITEL TERHADAP KEPUASAN PELANGGAN MINIMARKET INDOMARET PERUMAHAN SAWOJAJAR I MALANG

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Rachmat Agung W
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Primary Data ◽  
Linear Regression Method ◽  
Product Price ◽  
Significance Level ◽  
Place Promotion ◽  
Data Source ◽  
Change Of Variable ◽  
Retail Company

The performance of a retail company is inseparable from the performance attributes of the marketing mix used by retail companies. The marketing mix is generally called on a retail company with ritailing mix. Attribute of ritailing mix consists of product, price, place, promotion, presentation and personnel (6 p). The ritailing mix is also believed to affect the satisfaction of the company's retail customers. So in this study is intended to determine the influence of ritailing mix consisting of attributes of the product, price, place, promotion, presentation and personnel against modern retail customer satisfaction. This research is the research of causality, which aims to explain the influence of the change of variable values in a common variation to the changing value of the variation in one or more other variables. Methods of analysis used in the study are using the multiple linear regression method with sampling purposive sampling method. Data from the questionnaire distributed to 100 customers a minimart Indomaret Sawojajar Housing I Malang became the primary data source. Based on the results of data analysis conducted, it was concluded that a variable price, promotion and presentation which is an attribute of ritailing mix affect significantly to customer satisfaction. While the variable product, place, and influential significance level personnel with a different. This research also concluded that an attribute of ritailing mix are jointly contributing significantly to customer satisfaction with the value of significance 0,000, and has the value of the influence of 58.6% of customer satisfaction and the rest is influenced by other variables which are not examined in this study.

scholarly journals Pengaruh Product, Price, Place Dan Promotion Terhadap Keputusan Nasabah Simpanan Fleximax Di PT. Bank Panin Dubai Syariah KCU Bandung

2021 ◽  
Vol 5 (1) ◽  
pp. 114-130
Author(s):  
Gina Sakinah ◽  
Ade Ponirah ◽  
Intan Nurjanah
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
T Test ◽  
Product Price ◽  
Significance Level ◽  
Independent Variables ◽  
Marketing Process ◽  
Savings Bank ◽  
The World ◽  
A Company

Companies are required to be able to compete in the world of marketing. Because the heart of the company lies in the world of marketing. In order for the company's operations to run smoothly, the marketing process must run well. There are several factors that must be considered by the management team in determining a marketing strategy known as the marketing mix. In this article, we will analyze the effect of Product, Price, Place and Promotion on Customer Decisions for Fleximax Savings Bank Panin Dubai Syariah KCU Bandung. Product is everything that is ready to be marketed by producers to get attention, requested until purchased to fulfill needs. Price is the value of an item or service that is measured in money to get the goods or benefits. Place is a permanent location or existence of a company. Promotion is sales communication that is persuasive in influencing consumers to be interested in the products offered. The results of the research show that all independent variables have an effect on the dependent variable. First, the results of the first t-test, obtained a t-test of 2.232 with a significance level of 0.029, meaning that the product is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Second, the results of the t-test obtained a t-test of 2.128 with a significance level of 0.037, meaning that Price is able to give a significant influence on the decision of the Fleximax Savings Customer partially; Third, the results of the t-test obtained t-test 3.346 with a significance level of 0.001, meaning that Place is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Fourth, the t-test results obtained t-test 3.106 with a significance level of 0.003. This means that Promotion is able to have a significant influence on the Fleximax Savings Customer Decision partially. Testing the Effect of Product, Price, Place and Promotion on Customer Decisions simultaneously obtained f-statistics results of 3.894 with a significance of 0.007. This result means that all independent variables are able to have a significant influence on customer decisions because the significant value is less than 0.05. The implication of this research is that the management of Bank Panin Dubai Syariah must be able to maintain and be able to improve banking products that are in accordance with the needs of the community, especially Felximax Savings that is able to answer the needs of today's society. With its convenience and advantages. So that many customers are interested in saving their funds with the Fleximax savings product. By paying attention to the marketing mix factors, this can support the running of the company and be able to compete with conventional products that first existed

scholarly journals Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember

2019 ◽  
Vol 15 (1) ◽  
pp. 95-112
Keyword(s):  
Regression Analysis ◽  
Analytical Methods ◽  
Marketing Mix ◽  
Analytical Tool ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Normality Test

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.

scholarly journals ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 1-12
Author(s):  
Abdul Qadir ◽  
Zakaria Wahab ◽  
Welly Nailis
Keyword(s):  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Use Of Services ◽  
Place Promotion

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

scholarly journals The Influence of Marketing Mix (Product, Price, Place, and Promotion) and Service on Customer’s Decision of Using BSM Saving Products

2016 ◽  
Vol 3 (2) ◽  
pp. 073
Author(s):  
Yusuffia Nur Azizah Istiqomah
Keyword(s):  
Hypothesis Test ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Product Price ◽  
Independent Variables ◽  
Level Of Significance ◽  
Branch Office

The purpose of this research is to determine the effect of Marketing Mix (Product, Price, Place, and Promotion) and service to the customer’s decision to use the product “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. The results of this research can be taken into consideration of the bank’s management to evaluate marketing strategies and services applied in the bank. The sample in this research is 112 respondents from customers “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. The sampling technique uses purposive sampling method. This research is a field research with quantitative approach. The data are primary and secondary. Primary data is obtained based on respondent’s answers to a quesionnaire distribution. This research uses multiple regression analysis with the normality test, classical assumption test, descriptive analysis, F test, coefficient of determination test, and hypothesis test (t-test) with processing using SPSS 17.0 for Windows. The data processing results are obtained equation Y = 2,279 + 0,062X1 + 0,246X2 + 0,173X3 + 0,356X4 + 0,157X5 + e. Based on Ftest shows that Fhitung (12,962) > Ftabel (2,300) and the level of significance probability of 0.000 (the level of significance probability) is smaller than 0.05, then the regression model in this reseach can be used and jointly independent variables influence the decision of used “Tabungan BSM”. Based on coefficient determination test is known that Adjusted R2 value is equal to 0.350 or 35%. This means that with five independent variables that include Product, Price, Place, Promotion, and Service can represent 35% of variables which affects the descision variable usage of “Tabungan BSM” by customers of Bank Syariah Mandiri branch office Kaliurang, while the rest (100% - 35% = 65%) is explained by other variables outside the model used. Meanwhile, based on the t-test, it shows that the variables of product, price, Place, and servicedo not affect the customer’s decision to use “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. There is only one variable that is variable Promotion.

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