scholarly journals PENDAMPINGAN USAHA INDUSTRI KERIPIK SINGKONG DI DESA PONGGANG

2018 ◽  
Vol 2 (2) ◽  
pp. 126-136
Author(s):  
Wibawa Prasetya ◽  
Christine Natalia ◽  
Marsellinus Bachtiar Wahyu ◽  
Riana Magdalena
Keyword(s):  
Community Service ◽  
Product Packaging ◽  
Packaging Design ◽  
Traditional Markets ◽  
Women Groups ◽  
Group Members ◽  
Product Sales ◽  
Traditional Processing ◽  
Snack Products ◽  
The Village

PONG's cassava chips are snack products that have a unique flavor and aroma compared to other similar products. The specialty of this product is due to its traditional processing and its use of the original spice from the village of Ponggang, Subang, west Java. The snacks are currently sold just around the village of Ponggang and traditional markets. The product packaging looks very simple. The community service team aims to increase the product sales volume by improving the packaging design, listing the P-IRT number obtained by registering to the Subang Regency Health Office, providing simple bookkeeping training, providing product processing training based on UU No. 18 of 2012 on Food, provides training on how to expand the marketing network. The method used is business assistance and the target partner is Ponggang Independent Women group. As a result our community service program, independent women group members can manage their own P-IRT permit, can do simple bookkeeping, can apply Law No. 18 of 2012 on Food in producing PONG's cassava chips. It is suggested that continuous assistance should be provided to the industry so that the vision and mission of independent women groups can be implemented successfully.

scholarly journals Women farmer group empowerment through a community service in Gunungpati Sub-District, Semarang, Indonesia

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Fidia Fibriana ◽  
Miranita Khusniati ◽  
Ni Luh Tirtasari
Keyword(s):  
Community Service ◽  
Small Businesses ◽  
Posttest Score ◽  
Product Packaging ◽  
Fresh Milk ◽  
Service Activity ◽  
Empowerment Model ◽  
Group Members ◽  
The University ◽  
Snack Products

The Women Farmer Group in Semarang was established in 2013, and it has been developing small businesses in the processing of local fresh milk into various snack products. However, the selling value has not reached the optimum results since it faces a problem in packaging quality. Therefore, as one of the goals of Tridarma of Indonesian higher education which have directed the university to care about problems in society, an accompaniment to the business was carried out for improving the quality of product packaging. There were three activities conducted, i.e.a, training; re-designing; and monitoring. The results of the community service showed that the program was highly effective to enhance the understanding of Women Farmer Group members on the importance of product packaging as a strategy of marketing proved by the results of the average posttest score at 80.55. Product testing to consumers shows that the new packaging could increase consumer buying interest in comparison to the old one. Also, with the new packaging, the non-preservative snacks could have a longer storability compared to the old packaging. In this community service activity, an empowerment model can be obtained and can be further developed.

scholarly journals Pelatihan Pembuatan Desain Kemasan Produk Pada UKM Sari Ne Lemon

2021 ◽  
Vol 2 (2) ◽  
pp. 102-106
Author(s):  
Ni Putu Desy Damayanthi ◽  
IGKG Puritan Wijaya ADH ◽  
Ni Nyoman Utami Januhari ◽  
I Made Surya Adi Putra ◽  
I Gusti Agung Indra Muliawan ◽  
...  
Keyword(s):  
New Product ◽  
Lemon Juice ◽  
Successful Development ◽  
Product Packaging ◽  
Packaging Design ◽  
Design And Implementation ◽  
Service Activity ◽  
The Village ◽  
And Training ◽  
Glass Packaging

Sari Ne Lemon in East Denpasar is an UKM that is active in lemon cultivation. The lemon plantation owned by Sari Ne Lemon is located in Pelaga Village, Petang District, Badung Regency. Although the lemon plantation is currently still in the village of Petang, the production and sales center is located in East Denpasar. Initially the results of the cultivation of lemon plantations were only in the form of lemons that had not undergone further processing. Currently, Sari Ne Lemon has developed lemon juice into packaged lemon juice. In its effort to develop lemon juice products, Sari Ne Lemon encountered difficulties in terms of packaging and marketing. The packaging owned by Sari Ne Lemon is still very simple, namely lemon juice is packaged and sold in plastic bottles. Therefore, the resulting product has not been able to compete in the industrial market. This service activity aims to find and implement solutions to the problems experienced by partners. Packaging that is only in the form of plastic bottles without labels will be changed into 2 types of packaging, namely labeled plastic bottle packaging and labeled plastic press glass packaging. With the activities of making branding and training on packaging of processed lemon juice products, it will produce products that have higher competitiveness and selling value. UKM Sari Ne Lemon has been helped by the successful development of their new product packaging through packaging design and implementation in 14 oz glass cups and small plastic bottles.

Digital-Based Marketing Training in Improving Online Business Sales to MSMES in Cisewu Village, Garut Regency, Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 34-37
Author(s):  
Grida Saktian Laksito
Keyword(s):  
Community Service ◽  
Field Survey ◽  
Training Stage ◽  
Preparation Stage ◽  
Service Activity ◽  
Online Business ◽  
Increasing Knowledge ◽  
Product Sales ◽  
The Village ◽  
And Training

The purpose of this community service is to assist business actors in providing Digital-Based Marketing Training to increase product sales online at MSMEs in Cisweu Village, Cisewu District, Garut Regency. This method of community service activity begins with the preparation stage and field survey. This survey stage begins with direct discussions with the Village Head in Cisewu Village, Cisewu District, Garut Regency to identify the needs, opportunities, and challenges faced by MSME business actors in Ciseweu Village, after knowing what things are needed then carry out the socialization and training stage. made by the team. The results of this study are the knowledge of participants who are residents and MSME business actors in Cisewu Village from RT 001-005/RW 002 Cisewu District regarding digital-based marketing before PKM activities, the majority of participants are in the category of not understanding digital business. After the PKM activities were carried out and the material presentation was delivered, the MSME training succeeded in providing participants with increasing knowledge about digital business.

scholarly journals GROWING INTEREST IN ENTREPRENEURSHIP BY UTILIZING LOCAL RESOURCE

2020 ◽  
Author(s):  
Lucky Radi Rinandiyana ◽  
Tine Badriatin ◽  
Linda Septiana ◽  
Elis Listiana Mulyani
Keyword(s):  
Community Service ◽  
Educational Institution ◽  
Community Empowerment ◽  
Mountainous Area ◽  
Product Packaging ◽  
Local Resource ◽  
Youth Organization ◽  
Local Resources ◽  
Community Interest ◽  
The Village

Siliwangi University as an educational institution that has one of the responsibilities of community service, Siliwangi University conducts Thematic Work Lecture (KKN) activities in the context of community empowerment through the introduction of the concept of entrepreneurship in several areas of Tasikmalaya Regency, one of them in Dirgahayu Village, Kadipaten District is a village which is located in a mountainous area which has 6 hamlets namely Trowek, Palumbungan, Cijotang, Cipeusing, Cilongkeang and Gekbrong. The focus that we take in Dirgahayu Village is to foster community interest in entrepreneurship, in Dirgahayu village itself there are already a few people who have started entrepreneurship, it's just that the community is still lacking in innovation or utilization of local resources in the village. This is due to the lack of good technology utilization. This service uses counseling method which was attended by 30 people of Dirgahayu Village, especially Youth Organization and PKK ladies. Aiming to provide knowledge and understanding of entrepreneurship by utilizing local resources. The results of this activity are processed cassava products in the form of chips with seblak flavored innovation, however there is still a need to improve product design for product packaging to make it more attractive.

scholarly journals The Training of Fruit Leather Mango Processing in Kaibobu Village, West Seram District, West Seram Regency

2021 ◽  
Vol 5 (2) ◽  
pp. 121-130
Author(s):  
Sophia Grace Sipahelut ◽  
Vita Novalin Lawalata
Keyword(s):  
Community Service ◽  
Education And Training ◽  
Product Packaging ◽  
Nutritional Values ◽  
The People ◽  
The Family ◽  
Women Groups ◽  
Training Activities ◽  
Processing Techniques ◽  
And Training

Mangoes are a widely available type of fruit during the harvest seasons in Kaibobu Village, West Seram, Western Seram Regency, Maluku Province. However, there have been no innovative measures to preserve the mangoes to be consumed outside their harvest seasons. Thus, there should be a training program that focuses on mango processing techniques employed to increase the storability of these mangos while maintaining their nutrient compositions. One such technique is fruit leather. Targeting the family empowerment women groups in Kaibobu Village, the training activities aimed to boost the people’s knowledge and skills in utilizing the potentials of mangoes processed into fruit leather. The activities included both education and training sessions. These community service activities have run well and provided various benefits to the people of Kaibobu Village. The community participation in the program was also evident, as seen from their enthusiasm when they joined both education and training sessions. The participants have garnered more knowledge about mangoes’ nutritional values, technology to process mangoes into fruit leather, and product packaging through the education activities. They also better understood the importance of mango processing and had better skills in processing mangoes into fruit leather. Lastly, the participants received the equipment needed to process their mangoes into fruit leather.

scholarly journals ESTABLISHMENT OF A LIBRARY TO IMPROVE THE QUALITY OF HUMAN RESOURCES IN APUAI VILLAGE

2021 ◽  
Vol 1 ◽  
pp. 41-47
Author(s):  
Surti Surti
Keyword(s):  
Community Service ◽  
Creative Thinking ◽  
Formal Education ◽  
Local Community ◽  
Human Potential ◽  
The Internet ◽  
Product Packaging ◽  
Efficiency And Effectiveness ◽  
Service Activity ◽  
The Village

Besides formal education such as schools and special training, education can also be obtained through libraries and other media such as the internet or television to access knowledge and information. Apuai Village, Aranio District, Banjar Regency is an underdeveloped village where people challenging to access the internet or telephone signals, and access roads to and from the village are not accessible. This condition is a significant obstacle to transferring information and knowledge from outside. To meet the community's needs in obtaining knowledge, the community service team took the initiative to establish the Apuai Village library. The hope is that the existence of this library can help the community, especially school children in the village, to have insight into creative thinking, cultivate spirituality, foster interest in reading, increase the efficiency and effectiveness of learning in the library. It is also hoped to increase entrepreneurship awareness for the readers for the local community with a low level of education. This community service activity also contains counseling to increase interest in reading. By diligently reading, people will find new knowledge to improve their ability to manage their natural and human potential. As a collection material, our library also provides books related to products and books on marketing strategies and product packaging to increase competitiveness. So far, the community can process natural products into something with better power. They also have difficulty in terms of packaging and marketing. It is because of the difficulty of access to information on attractive marketing and packaging techniques due to the problem of access to transportation, information, and telecommunications in this village.

scholarly journals Inovasi Produk Pengrajin Gerabah di Dusun Jetis, Panjangrejo, Pundong Bantul Yogyakarta

2021 ◽  
Vol 6 (2) ◽  
pp. 197-205
Author(s):  
Aqidah Asri Suwarsi ◽  
Julia Noermawati Eka Satyarini ◽  
Safaah Restuning Hayati ◽  
Aninta Gina Sharfina ◽  
Anisatun Anggraeni
Keyword(s):  
Social Media ◽  
Science And Technology ◽  
Digital Marketing ◽  
Digital Products ◽  
Product Packaging ◽  
Product Marketing ◽  
Village Government ◽  
Product Sales ◽  
The Village

Panjangrejo is one of the Tourism Villages located in the east of Bantul Regency. Geographically, the location of this Tourism Village is very strategic because this Pottery Tourism Village is on one of the Parangtritis beach tourist routes, which is very crowded by tourists. Due to a lack of attention and support from the village government, the pottery craft of the Panjamgrejo tourism village is not as popular as the Kasongan village. The main problems faced by craftsmen include the stiff competition between pottery artisans, the lack of demand from outside the region due to limitations in marketing digital products (digital marketing), and the fulfillment of safe and attractive packaging. The method used in this service is the method of training and substitution of science and technology. The solution of product packaging that is still simple is overcome by procuring durable and attractive packaging boxes to increase product sales power and minimize product breakage. Also, the promotion of products that have not been run optimally is overcome by digital marketing training both through social media Instagram to Facebook ads with better internet signal support due to the availability of modems to facilitate online product marketing.

scholarly journals PENINGKATAN PENJUALAN MELALUI PENDAMPINGAN PEMASARAN ONLINE DAN PENGEMBANGAN KEMASAN PRODUK ULAT HONGKONG (TENEBRIO MOLITOR) DI DESA CIHIDEUNG PARONGPONG KAB. BANDUNG BARAT

2021 ◽  
Vol 4 (2) ◽  
pp. 37-47
Author(s):  
Susanti Kurniawati ◽  
Ardika Sulaeman
Keyword(s):  
Community Service ◽  
Tenebrio Molitor ◽  
Online Marketing ◽  
Market Demand ◽  
Wide Spread ◽  
Product Packaging ◽  
Technical Ability ◽  
Problems And Solutions ◽  
Service Activity ◽  
Product Sales

The application of e-marketing and packaging development for mealworms  (Tenebrio Molitor) in service partners' business is motivated by the problem of the inability of breeders to meet market demand due to the lack of a wide spread of product marketing networks. Based on this, this community service activity aims to increase breeders’ knowledge, motivation and technical skills to develop online marketing and product packaging and expand the marketing network through online product sales and better packaging. The implementation of this activity is carried out with individual breeder partners for 3 months through the functional participation method by providing direct assistance with interviews, observations, and discussions with partners regarding the problems and solutions applied. The result of this activity is an increase in knowledge, motivation and technical ability of e-marketing as well as the promotion of mealworm products online, informative, illustrative product packaging, able to protect product quality and provide a good image of feed quality. The expansion of marketing and product packaging is able to increase sales of partner products.

scholarly journals Inovasi Dan Pengembangan Produk Stik Kangkung Di Desa Dasan Tereng Kabupaten Lombok Barat

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Ni Wayan Sri Suliartini ◽  
Made Aditya Budastra ◽  
Alfan Azizurohman
Keyword(s):  
Community Service ◽  
Production System ◽  
Mass Production ◽  
Digital Marketing ◽  
Literature Study ◽  
Service Program ◽  
Product Packaging ◽  
Flat Shape ◽  
Product Sales ◽  
Program Creation

Kangkong can be processed into various types of snacks, one of which is kangkong sticks. Sticks are a type of pastry that has a long flat shape, has a savory taste, and has a crunchy texture. Kangkong sticks are one form of innovation for processed kangkong products. Kangkong sticks were once produced in Dasan Tereng Village, but are no longer produced. Based on the results of interviews and observations conducted by the P1000WB Entrepreneurship Community Service Program (Creation of 1000 New Entrepreneurs), several problems have been found in the kangkong stick product. These problems include; unvaried taste, unattractive packaging, narrow marketing scope, and mass production system. KKN Kewirausahaan made various efforts to re-elevate, as well as develop kangkong stick products into superior products in Dasan Tereng Village. The efforts that have been made are: (1) Providing innovation in the form of flavor variants, (2) Improvement of product packaging using standing pouches, designing, and giving logos, (3) Doing digital marketing and changing the production system to a purchased order (PO) system. The method used is observation, short interview, and literature study. This gives tangible results in the form of product sales which are quite high, exceeding the sales target, from 40 packs to 110 packs in one week.

scholarly journals Packaging Design and Marketing of Online Seaweed Products in Aeng Dake Village, Bluto District, Sumenep Regency

2020 ◽  
Vol 7 (3) ◽  
pp. 120
Author(s):  
Annur Ahadi Abdillah ◽  
Eka Saputra ◽  
Adriana Monica Sahidu ◽  
Dwi Yuli Pujiastuti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Vocational School ◽  
Practical Training ◽  
Media Management ◽  
Product Packaging ◽  
Direct Practice ◽  
Packaging Design ◽  
Training Activities

Online marketing training is given to the fishermen groups of Karang Baru and Fisheries Vocational School Nasyrul Ulum Aeng Dake covering about the theory of marketing concepts, use of Web media and social media and online marketing-based governance. Community service is expected to be able to provide the ability of the community to package products into attractive packaging and the community can use marketing online so as to expand the reach of marketing, namely reaching regional and national areas. With the community service, it is expected to increase the economy of the seaweed grass cultivation community in Aeng Dake Subdistrict Seaweed Village. Community service activities are carried out by various methods, namely theoretical and practical training and assistance in online marketing media management activities. and practices aimed at students of the Nasyul Ulum Aeng Dake Vocational School of Fisheries Products Processing. The training provided was in the form of introducing various kinds of interesting packaging forms. The training activities continued on the direct practice of product packaging as well as presentations from student students regarding packaged products. The activity aimed at the Karang Baru fishermen group is in the form of assistance in making online marketing media, namely web and social media.

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