scholarly journals PENINGKATAN PENJUALAN MELALUI PENDAMPINGAN PEMASARAN ONLINE DAN PENGEMBANGAN KEMASAN PRODUK ULAT HONGKONG (TENEBRIO MOLITOR) DI DESA CIHIDEUNG PARONGPONG KAB. BANDUNG BARAT

2021 ◽  
Vol 4 (2) ◽  
pp. 37-47
Author(s):  
Susanti Kurniawati ◽  
Ardika Sulaeman
Keyword(s):  
Community Service ◽  
Tenebrio Molitor ◽  
Online Marketing ◽  
Market Demand ◽  
Wide Spread ◽  
Product Packaging ◽  
Technical Ability ◽  
Problems And Solutions ◽  
Service Activity ◽  
Product Sales

The application of e-marketing and packaging development for mealworms  (Tenebrio Molitor) in service partners' business is motivated by the problem of the inability of breeders to meet market demand due to the lack of a wide spread of product marketing networks. Based on this, this community service activity aims to increase breeders’ knowledge, motivation and technical skills to develop online marketing and product packaging and expand the marketing network through online product sales and better packaging. The implementation of this activity is carried out with individual breeder partners for 3 months through the functional participation method by providing direct assistance with interviews, observations, and discussions with partners regarding the problems and solutions applied. The result of this activity is an increase in knowledge, motivation and technical ability of e-marketing as well as the promotion of mealworm products online, informative, illustrative product packaging, able to protect product quality and provide a good image of feed quality. The expansion of marketing and product packaging is able to increase sales of partner products.

scholarly journals Pengembangan Kemasan Produk Untuk Memperkuat Brand Stik Tempoyak Cap Cus di Jambi

2021 ◽  
Vol 3 (1) ◽  
pp. 21-28
Author(s):  
Frangky Selamat ◽  
Chairy Chairy ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Consumption Patterns ◽  
Product Packaging ◽  
Community Activities ◽  
Public Consumption ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Methods ◽  
The Impact

ABSTRAK Krisis ekonomi yang dipicu oleh penyebaran virus SARS-Cov2 belum juga dapat dikendalikan. Kondisi ini telah menciptakan banyak masalah bagi pelaku UKM di Indonesia. Melemahnya daya beli konsumen dikuti dengan perubahan pola konsumsi masyarakat mendatangkan sejumlah masalah. Sektor kuliner menjadi salah satu yang terdampak berat. Usaha stik tempoyak yang merupakan hasil kreasi dari seorang ibu rumah tangga di Jambi yang ingin menciptakan oleh-oleh penganan ringan khas Jambi turut merasakan dampak tersebut. Berkurangnya jumlah kunjungan wisatawan ke Jambi dan pembatasan kegiatan masyarakat memaksa UKM ini untuk mengubah cara pemasaran. Cara luring dengan kemasan produk yang sederhana tidak dapat dipertahankan. Kegiatan PKM ini dilakukan untuk membantu UKM binaan agar dapat bertahan sekaligus melakukan inovasi pengembangan produk. Kemasan produk yang menarik dapat dimanfaatkan untuk aktivitas pemasaran daring, yang  diperkirakan akan semakin intens pemanfaatannya sekalipun pandemi telah berakhir.     Kata Kunci: Kemasan Produk, UKM, Pemasaran     ABSTRACT The economic crisis triggered by the spread of the SARS-Cov2 virus has yet to be controlled. This condition has created many problems for SME entrepreneurs in Indonesia. The weakening of consumer purchasing power followed by changes in public consumption patterns has created a number of problems. The culinary sector is one of the hardest hit. The tempoyak stick business, which was the creation of a housewife in Jambi who wanted to create a typical Jambi snack, also felt the impact. The reduced number of tourist visits to Jambi and restrictions on community activities forced these SMEs to change their marketing methods. The simple way of offline with product packaging is untenable. This community service activity is carried out to help fostered SMEs to survive while at the same time making product development innovations. Attractive product packaging can be used for online marketing activities, which are expected to be more intense even though the pandemic has ended.   Keywords: Product Packaging, SME, Marketing.

scholarly journals Penerapan mesin pemisah bunga cengkeh pada petani di Desa Bonto Enrekang

DEDIKASI ◽  
2019 ◽  
Vol 21 (2) ◽  
Author(s):  
Yiyin Klistafani ◽  
Nur Wahyuni ◽  
Moh. Adnan
Keyword(s):  
Community Service ◽  
Economic Value ◽  
Price Stability ◽  
Market Demand ◽  
Agricultural Commodity ◽  
High Demand ◽  
Service Activity ◽  
Long Time ◽  
Farmer Groups ◽  
The Many

One agricultural commodity that has high economic value is the clove "Eugenia Aromatica". The many benefits obtained from cloves, making clove commodities sell well in the market due to of high demand. Therefore, the amount of clove production must be able to balance the market demand in order to keep price stability stable. However, post-harvest handling of cloves at the farm level is generally conventional. This has caused problems including long working time (ineffective), the risk of clove quality decreases, and causes discomfort to the skin of workers' hands due to friction of the clove flower for long time. Hence, it is necessary to conduct IbM – “Ipteks bagi Masyarakat” (Science and Technology for Communities) activities in utilizing clove flower separator machines for farmers in Bonto Village, Enrekang. The stages of the implementation of the IbM activities were observation to the farmer groups in Bonto Village, procurement of clove flower separators, conducting training to operate the clove separator mechine and counseling how to do mechine maintenance to farmers in Bonto Village. The results obtained from this community service activity are that clove farmers in Bonto village are able to work more effectively and efficiently in the process of separating clove flowers from their stems so that the production of cloves increases with good quality.

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

scholarly journals DIGITAL MARKETING UNTUK PEMBERDAYAAN MASYARAKAT BINAAN YAYASAN SOKOGURU UNGARAN

2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto
Keyword(s):  
Community Service ◽  
Community Services ◽  
Online Marketing ◽  
Digital Marketing ◽  
Governmental Organization ◽  
Training Stage ◽  
Service Activity ◽  
Video Documentation ◽  
Use Of Social Media ◽  
Training Modules

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.

scholarly journals PEMBUATAN ABON IKAN UNTUK PENINGKATAN NILAI TAMBAH HASIL TAMBAK IKAN DI DESA SONGAN, KECAMATAN KINTAMANI, BALI

2021 ◽  
Vol 5 (4) ◽  
Author(s):  
Ni Putu Jesika Novianti ◽  
Luh Putu Mahyuni
Keyword(s):  
Community Service ◽  
Innovation Process ◽  
Added Value ◽  
Fish Production ◽  
Product Packaging ◽  
Interview Methods ◽  
Service Activities ◽  
Service Activity ◽  
Raw Fish ◽  
Better Than

Songan Village, Kintamani District is a village that has local potential, namely the large number of tilapia fish cultivators. However, the cultivators have been selling their harvest in the form of raw fish only. The relatively cheap price of raw fish cannot provide significant benefits to tilapia fish cultivators, so that innovation is needed to add the value by further processing it. Seeing this situation, it is necessary to hold training in processing tilapia fish into ready-to-eat food such as fish floss and in product packaging, in order to increase the selling value of tilapia fish. Making fish floss does not require a large cost, so it is easy to be applied by tilapia fish cultivators. Meanwhile, the selling value is relatively better than the selling value of raw fish. Problems in the field in this community service activity were explored through observation and interview methods. After the problems were identified, training preparations and socialization were carried out, then training on making fish floss and their packaging were conducted. This activity is succeeded in providing an understanding of the importance of increasing the added value of fish production by processing it into fish floss, providing skills in making floss and packaging. Subsequent service activities can be directed at efforts to assist the community in obtaining P-IRT permits, assisting sales through social media, and accompanying the next production innovation process, among others by trying various other flavours apart from those tested in current community service activities. Desa Songan, Kecamatan Kintamani merupakan desa yang memiliki potensi lokal yaitu banyaknya pembudidaya ikan mujair dan oleh pembudidaya hanya dimanfaatkan dengan cara menjual hasil panennya berupa ikan mentah saja. Harganya yang relatif murah kurang bisa memberikan keuntungan yang signifikan terhadap pembudidaya ikan mujair, sehingga dibutuhkan inovasi untuk mengolahnya lebih lanjut. Melihat situasi semacam ini, maka perlu diadakan pelatihan pengolahan ikan mujair menjadi makanan siap saji seperti abon ikan dan pengemasan produk  agar dapat meningkatkan nilai jual ikan mujair. Pembuatan abon ikan ini tidak memerlukan biaya yang besar, sehingga mudah untuk diaplikasikan oleh pembudidaya ikan mujair. Sementara nilai jualnya relatif lebih baik daripada nilai jual ikan mentah. Permasalahan di lapangan dalam kegiatan pengabdian ini digali melalui metode observasi dan wawancara. Setelah permasalahan berhasil diidentifikasi, dilakukan persiapan pelatihan dan sosialisasi, kemudian dilakukan pelatihan pembuatan abon ikan beserta pengemasannya. Kegiatan ini berhasil memberikan pemahaman akan pentingnya meningkatkan nilai tambah produksi ikan melalui pengolahannya menjadi abon ikan, memberikan keterampilan pembuatan abon ikan dan pengemasannya. Kegiatan pengabdian selanjutnya dapat diarahkan pada upaya mendampingi masyarakat dalam pengurusan ijin P-IRT, membantu penjualan melalui media sosial, dan mendampingi proses inovasi produksi berikutnya, antara lain dengan mencoba berbagai varian rasa lainnya selain yang diuji coba pada kegiatan pengabdian saat ini.

scholarly journals PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-112
Author(s):  
Evana Andriani ◽  
Faridhatun Faidah ◽  
Etni Marliana
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Brand Awareness ◽  
Sales Channels ◽  
The World ◽  
Service Activity ◽  
Considerable Impact ◽  
The Media

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

scholarly journals Pengedukasian Umkm Jegeg Bali Tailor melalui Transformasi Digital Selama Pandemi Covid-19 di Tabanan-Bali

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Kadek Adi Wibawa ◽  
Ni Made Devi Mayanti
Keyword(s):  
Community Service ◽  
Product Packaging ◽  
Social Distancing ◽  
Direct Observations ◽  
Political Implications ◽  
Service Activity ◽  
The Government ◽  
Almost All ◽  
Promotion Process ◽  
The Impact

Abstract. The existence of the Covid-19 pandemic requires people to comply with health protocols established by the government, such as wearing masks, social distancing, traveling outside the house only when there is an interest, and diligently washing their hands properly and using soap. The Covid-19 pandemic has economic, social and political implications not only for big countries but almost all countries in the world. Indonesia is one of the countries affected especially on the economic side. Indonesia which is dominated by Usaha Mikro Kecil Menengah (UMKM) needs to pay special attention to this sector because the contribution of UMKM to the National economy is quite large. The target of this community service is an UMKM that is engaged in the production of sewing women's kebaya and formal clothes. Based on the results of direct observations, there were problems faced by UMKM, namely the problem of lack of product promotion media and the absence of financial records at UMKM. Activities carried out include assisting the online promotion process by utilizing social media and e-commerce, creating logos and product packaging innovations, and making financial records for UMKM. In its implementation, activities are carried out online and offline. This community service activity is expected to help UMKM in the economic sector due to the impact caused by Covid-19.Key Words: The impact of Covid-19, UMKM, online promotions, and product innovationAbstrak. Adanya pandemi Covid-19 mewajibkan masyarakat mematuhi protokol kesehatan yang ditetapkan oleh pemerintah, seperti memakai masker, menjaga jarak atau social distancing, bepergian keluar rumah hanya saat ada kepentingan, dan rajin mencuci tangan dengan benar dan menggunakan sabun. Pandemi Covid-19 memberikan implikasi ekonomi, sosial, dan politik tidak saja pada negara-negara besar akan tetapi hampir seluruh negara di dunia. Indonesia adalah salah satu negara yang terdampak terutama pada sisi ekonomi. Indonesia yang didominasi oleh Usaha Mikro, Kecil, dan Menengah (UMKM) perlu memberikan perhatian khusus terhadap sektor ini karena kontribusi UMKM terhadap perekonomian Nasional yang cukup besar. Sasaran pengabdian pada masyarakat ini merupakan sebuah UMKM yang bergerak dibidang produksi menjahit kebaya wanita dan pakaian formal. Berdasarkan hasil observasi yang  dilakukan secara langsung, ditemukan permasalahan yang dihadapi UMKM ini, yaitu masalah kurangnya media promosi produk dan tidak adanya catatan keuangan pada UMKM. Kegiatan yang dilakukan adalah membantu proses promosi secara online dengan memanfaatkan media sosial dan e-commerce, pembuatan logo dan inovasi kemasan produk, serta pembuatan catatan keuangan untuk UMKM. Dalam pelaksanaannya kegiatan dilakukan secara online dan offline. Kegiatan pengabdian pada masyarakat ini diharapkan dapat membantu UMKM dalam bidang ekonomi akibat dampak yang disebabkan oleh Covid-19.Kata kunci: Dampak Covid-19, UMKM, promosi online, dan inovasi produk

scholarly journals Women farmer group empowerment through a community service in Gunungpati Sub-District, Semarang, Indonesia

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Fidia Fibriana ◽  
Miranita Khusniati ◽  
Ni Luh Tirtasari
Keyword(s):  
Community Service ◽  
Small Businesses ◽  
Posttest Score ◽  
Product Packaging ◽  
Fresh Milk ◽  
Service Activity ◽  
Empowerment Model ◽  
Group Members ◽  
The University ◽  
Snack Products

The Women Farmer Group in Semarang was established in 2013, and it has been developing small businesses in the processing of local fresh milk into various snack products. However, the selling value has not reached the optimum results since it faces a problem in packaging quality. Therefore, as one of the goals of Tridarma of Indonesian higher education which have directed the university to care about problems in society, an accompaniment to the business was carried out for improving the quality of product packaging. There were three activities conducted, i.e.a, training; re-designing; and monitoring. The results of the community service showed that the program was highly effective to enhance the understanding of Women Farmer Group members on the importance of product packaging as a strategy of marketing proved by the results of the average posttest score at 80.55. Product testing to consumers shows that the new packaging could increase consumer buying interest in comparison to the old one. Also, with the new packaging, the non-preservative snacks could have a longer storability compared to the old packaging. In this community service activity, an empowerment model can be obtained and can be further developed.

Digital-Based Marketing Training in Improving Online Business Sales to MSMES in Cisewu Village, Garut Regency, Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 34-37
Author(s):  
Grida Saktian Laksito
Keyword(s):  
Community Service ◽  
Field Survey ◽  
Training Stage ◽  
Preparation Stage ◽  
Service Activity ◽  
Online Business ◽  
Increasing Knowledge ◽  
Product Sales ◽  
The Village ◽  
And Training

The purpose of this community service is to assist business actors in providing Digital-Based Marketing Training to increase product sales online at MSMEs in Cisweu Village, Cisewu District, Garut Regency. This method of community service activity begins with the preparation stage and field survey. This survey stage begins with direct discussions with the Village Head in Cisewu Village, Cisewu District, Garut Regency to identify the needs, opportunities, and challenges faced by MSME business actors in Ciseweu Village, after knowing what things are needed then carry out the socialization and training stage. made by the team. The results of this study are the knowledge of participants who are residents and MSME business actors in Cisewu Village from RT 001-005/RW 002 Cisewu District regarding digital-based marketing before PKM activities, the majority of participants are in the category of not understanding digital business. After the PKM activities were carried out and the material presentation was delivered, the MSME training succeeded in providing participants with increasing knowledge about digital business.

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