scholarly journals Pergeseran Faktor Psikologi Penentu Keputusan Pembelian (Studi Kasus Sayuran Organik Di Pasar Modern Kota Palembang)

2021 ◽  
Vol 21 (2) ◽  
pp. 129-146
Author(s):  
Dessy Adriani ◽  
Yandri Ridho Pratama ◽  
Laila Husin
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Psychological Factor ◽  
Survey Method ◽  
Microeconomic Theory ◽  
Purchasing Decisions ◽  
Consumption Behavior ◽  
Economic Decisions ◽  
Level Of Importance ◽  
Determining Factor

Abstract Increased awareness of the importance of health is also thought to have an impact on the consumption behavior of organic vegetables. So far, more research on purchasing decisions has been analyzed with consideration of microeconomic theory. Along with the development of information and knowledge, purchasing decisions are thought not only to be economic decisions but also to psychological considerations, especially the determinant factors. This research was carried out in the modern market of Palembang city. The research method was a survey method and the sampling method was an accidental sampling technique. Data analysis using Factorial Multivariate Analysis. The results of the analysis show psychological factors that influence purchasing decisions in terms of the importance level are (1) Perception, (2) Learning, (3) Attitudes, and (4) consistency. The analysis results differ with the level of theoretical importance. The level of importance based on the analysis are (1) motivation, (2) perception, (3) learning, and (4) attitude. The results of this study indicate that motivation is no longer a psychological factor in purchasing decisions, and there is a shift in factors where perception is the first and most important determining factor.

PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quality Service ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Specialty Coffee ◽  
Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

Report and Validation of a Novel Telephone-Sampling Technique

1976 ◽  
Vol 42 (3_suppl) ◽  
pp. 1057-1058 ◽  
Author(s):  
Michael Pirot ◽  
Ronald S. Penner ◽  
Lorne K. Rosenblood
Keyword(s):  
Sampling Method ◽  
Telephone Interview ◽  
Sampling Technique ◽  
Survey Method ◽  
Chi Square ◽  
Validity Testing

This is a report on validity testing of a novel telephone-sampling technique created as a less expensive and less time-consuming survey method. The technique also enables the sampling of both listed and unlisted telephone numbers. Validity coefficients were computed for door-to-door and telephone interview samples of the same population. Chi-square analyses showed that items of the two techniques were similar, suggesting that the telephone-sampling method is valid.

Pengaruh Motivasi Intrinsik Terhadap Prestasi Belajar Siswa pada Mata Pelajaran Bahasa Arab Kelas V di MI Al Azkia Tenjolaya Bogor

2021 ◽  
Vol 3 (1) ◽  
pp. 14-23
Author(s):  
Linda Urpatullia ◽  
Ima Rahmawati ◽  
Hana Lestari ◽  
Zulficar Ismail
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Leadership Behavior ◽  
Sampling Technique ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Analysis Technique ◽  
Work Area ◽  
Teacher Work

Linda Urfatullaila1,  Mahasiswa Program Studi Pendidikan Guru Madrasah Ibtidaiyah IAI Sahid, Bogor [email protected] Ima Rahmawati 2,  Dosen Program Studi Manajemen Pendidikan IAI Sahid, Bogor [email protected] Hana Lestari3,  Dosen Program Studi Pendidikan Guru Madrasah Ibtidaiyah IAI Sahid, Bogor [email protected], Zulfikar Ismail3 Dosen Program Studi Pendidikan Guru Madrasah Ibtidaiyah IAI Sahid, Bogor [email protected]     ABSTRACT   Teacher work loyalty is a measure of loyalty which is described by the ability of employees to defend and maintain the company / organization both in the area and outside the work area. This study aims to determine the contribution of leadership behavior to teacher job loyalty. This research was conducted in private high schools throughout Cibungbulang District. The number of samples taken was 25 teachers, with a non-probability sampling method with a sampling technique, namely saturated samples. This research uses a quantitative approach with a survey method. Data collection techniques using a questionnaire or questionnaire. The data analysis technique used is simple linear regression. Based on the results of the analysis, it shows that there is a contribution between leadership behavior and teacher work loyalty. This shows that the stronger the influence of leadership behavior, the higher the job loyalty generated by the teacher. Therefore, to foster job loyalty to teachers, a leader is expected to further improve leadership behavior in order to increase teacher job loyalty. Keywords: .  

scholarly journals Fish Consumption Behavioral Changes during COVID-19 Pandemic in Bandung City (Case Study in Regol District)

2021 ◽  
pp. 27-36
Author(s):  
Devia Rahmatika Putri ◽  
Zuzy Anna ◽  
Achmad Rizal ◽  
Asep Agus Handaka Suryana
Keyword(s):  
Fish Consumption ◽  
Sampling Method ◽  
Sampling Technique ◽  
Behavioral Changes ◽  
Consumption Patterns ◽  
Descriptive Data ◽  
Fish Products ◽  
Consumption Behavior ◽  
Traditional Markets

The spread of the Coronavirus outbreak has in changes in people's consumption patterns, including the consumption of fish products. The purpose of this study was to analyze changes in fish consumption behavior, what factors experienced changes in fish consumption behavior during the Covid-19 pandemic, and to analyze the understanding of the benefits of fish from consumers in the District Regol. The research was conducted in February - March 2021. The data used were primary. The method used is a case study with qualitative, quantitative the and descriptive data analysis. The sampling technique used an accidental sampling method with 100 respondents. Based on the results of the study, before the pandemic most respondents (39%) consumed fish twice a week, while in the pandemic phase, most respondents (46%) consumed fish only once a week and the amount of fish consumption in one week that is before the pandemic 47% consumers consume as much as <1kg, 43% as much as 1-2 kg and 10% as much as> 3kg, after the pandemic 55% consumers consume as much as < 1kg, 33% as much as 1-2 kg and 12% as much as> 3 kg. The purchasing system for the majority of consumers has not changed, that is, consumers still prefer to shop offline. The place of purchase for the majority of consumers has not changed, that is, consumers still prefer traditional markets.

scholarly journals Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Kawasaki D-Tracker 150 Di Kota Dumai

2020 ◽  
Vol 8 (1) ◽  
pp. 54-68
Author(s):  
Fajri Mubarak Natsir ◽  
Zulkarnain ◽  
Alvi Furwanti Alwie
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Indirect Effect ◽  
Indirect Effects ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sampling Technique ◽  
Direct And Indirect Effects ◽  
Equal Opportunities ◽  
Purchasing Decisions

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear

2021 ◽  
Vol 12 (3) ◽  
pp. 397
Author(s):  
Kania Siti Sarah ◽  
Ratih Hurriyati ◽  
Heny Hendrayati
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Regression ◽  
Test For Normality

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>

scholarly journals Pengaruh Partisipasi Anggaran terhadap Kinerja Manajerial dengan Motivasi Kerja Sebagai Variabel Pemoderasi

2020 ◽  
Vol 2 (4) ◽  
pp. 3577-3590
Author(s):  
Iqbal Maulana ◽  
Henri Agustin ◽  
Mayar Afriyenti
Keyword(s):  
Sampling Method ◽  
Work Motivation ◽  
Sampling Technique ◽  
Survey Method ◽  
Managerial Performance ◽  
Analysis Technique ◽  
Public Sector Organizations ◽  
Negative Effect ◽  
Work Units ◽  
Regional Work

This study is a study that examines the effect of budget participation on managerial performance with work motivation as a moderating variable in public sector organizations in the Regional Work Units (SKPD) of Pesisir Selatan Regency at 2020. This study used a questionnaire survey method that was distributed to SKPD officials. The sampling technique was purposive sampling method. The data analysis technique uses the Moderated Regression Analysis (MRA) method. The results showed that: 1). Budget participation has a negative effect on managerial performance, 2). Pursuing motivation strengthens the effect of budget participation on managerial performance

scholarly journals Analisis Biaya dan Pendapatan Usahatani Cabe Rawit (Capsicum frutensces L.) di Desa Belangian Kecamatan Aranio Kabupaten Banjar Provinsi Kalimantan Selatan

2021 ◽  
Vol 8 (1) ◽  
pp. 66-73
Author(s):  
Zulipah Mahdalena ◽  
Fenny Refiana ◽  
Aulia Rahmah
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Average Income ◽  
Purposive Sampling ◽  
Average Revenue

This research aims to determine the number of costs, Revenue, and Income of their Cayenne pepper farming in Belangian village Aranio sub-district. The method used is the survey method and observation techniques. The number of farmers using Purposive Sampling Method as many as 98 people, with Simple Random Sampling technique, so that 30 respondent farmers. The results of this study obtained a Production of 6955 kg/farmers. The average revenue obtained Rp.5.795,833/ farmers or Rp 5.738,44/ hectare. At the same time, the average income of farmers is Rp.3.033,991 or Rp.2.997,028/ hectare.

scholarly journals ANALISIS CITRA MEREK, PERIKLANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH di UNIBA SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Furaida Nur Afifah ◽  
Bambang Mursito ◽  
Rochmi Widayanti
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Type Population ◽  
Research Type

This research aim to determine the effect of brand image, advertising and word of mouth on Wardah cosmetic purchasing decisions in UNIBA surakarta. This research uses quantitative research type. Population of this research is UNIBA female students majoring in economics and taken 100 people as samples. Sampling technique using purposive sampling method. Data were obtained by giving questionnaires to student who use or ever use Wardah cosmetic at least once. Data analysis technique using multiple linier regression. The result of data analysis found that brand image, advertising and Word of mouth have effect to purchasing decision simultaneously or partially. Keywords: Brand Image, Advertising, Word Of Mouth, Purchasing Decisions

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