scholarly journals PROGRAM STAR ( SEHAT TANPA ASAP ROKOK ) SEBAGAI PENYULUHAN DAMPAK BURUK MEROKOK BAGI PEROKOK PASIF DI DESA JEBRES, KECAMATAN JEBRES, SURAKARTA

2019 ◽  
Author(s):  
Christian Todo
Keyword(s):  
Social Media ◽  
Cigarette Smoke ◽  
Education Program ◽  
Passive Smoking ◽  
Educational Program ◽  
Smoking Behavior ◽  
The Public ◽  
The People ◽  
Program Star ◽  
The Village

The danger and bad effects of smoking on health have been felt by many active and passive smokers. However, awareness of the dangers of smoking in Desa Jebres is still low. Therefore, I conducted an education program on the dangers of smoking in Jebres Village, Jebres District, Surakarta. This program is given the name STAR (Sehat Tanpa Asap Rokok), an educational program about the dangers of smoking for passive smokers in the village of Jebres. The program consists of counseling through electronic social media, and the distribution of pamphlets. In general, the public does not understand the danger that is caused by smoking behavior both for themselves (active smokers) and other people (passive smoking). This is seen from the results of a survey that I conducted on several family heads in the village of Jebres. It was found that the majority of the people (70%) were still smoking in their house near family members. Therefore, we educate about the dangers of smoking for passive smokers. The intervention results show that there is increased awareness of the dangers of cigarettes to themselves and to others who are exposed to cigarette smoke

scholarly journals Strategi Bank Syariah dalam Meningkatkan Literasi Keuangan Syariah pada Masyarakat (Studi Kasus pada BPRS Madina Mandiri Sejahtera)

2019 ◽  
Vol 8 (2) ◽  
pp. 129
Author(s):  
Safaah Restuning Hayati
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Financial Literacy ◽  
Educational Program ◽  
Quantitative Method ◽  
Literacy Program ◽  
The Public ◽  
Qualitative And Quantitative ◽  
The People ◽  
The Social

<p class="Default">The research aims to find out the strategy which is conducted by BPRS Madina Mandiri Sejahtera for improving sharia financial literacy on the society, to analyse implementation of SEOJK Number 1/SEOJK.07/2014 regarding the education and improving financial literacy to the society, and to know the level of literacy on the society who had received the educational literacy program from BPRS Madina Mandiri Sejahtera. The research uses qualitative and quantitative method (mixed-method). Using of questionnaires distributed to 51 respondents. The results show that the strategy which is used BPRS Madina Mandiri Sejahtera for improving sharia financial literacy on the community is managed with through several programs such as educate and introduce product to the public using the social media, and to educate people who come to the office directly. The implementation of educational program which is conducted by BPRS Madina Mandiri Sejahtera enormously accord with the regulation SEOJK Number 1/SE.OJK.07/2014 with inclusive, systematic, measurable, accessibility, and collaboration principles. The leveling of Islamic financial literacy for the people who had obtained an educational program of literacy by BPRS Madani Mandiri Sejahtera has counted to 82.42 percent, it is the high category level.</p><p><strong>Keywords</strong>: Islamic financial literacy, BPRS, Society.</p>

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals Prinsip-Prinsip Etika Kristiani Bermedia Sosial

2021 ◽  
Vol 1 (1) ◽  
pp. 56-68
Author(s):  
Simon Simon ◽  
Tan Lie Lie ◽  
Heppy Wenny Komaling
Keyword(s):  
Social Media ◽  
Public Space ◽  
Hate Speech ◽  
Christian Ethics ◽  
Media Ethics ◽  
Literature Study ◽  
The Public ◽  
Study Approach ◽  
The People ◽  
At Will

Indonesian netizens are often labeled as social media users at will without heeding politeness when interacting. This assessment is further confirmed by a survey conducted by Microsoft,  that Medsos users are labeled as netizens with the worst politeness level for Southeast Asia scale. The predicate is certainly aimed at allreligius netizens without emphasizing certain beliefs. The low politeness indicates the lack of social media ethics applied by the people of the country. Ironically, Indonesia is known as areligius and civilized country, it seems invisible if you look at the behavior of netizens who are. The method used in this paper is descriptive qualitative method with a literature study approach. The description of this topic religion certainly teaches how politeness and politeness in the public space are displayed especially in social media, because politeness is an indikator we are called ethical or not. The principle of Christian ethics teaches that when using social media what a believer must do is not to do body shaming with other online media users, or not to comment racistically. Because God does not differentiate between fellow humans by loving one and not loving another just because humans are different physically, race or nation. The next principle of Christian ethics in social media is not to argue theologically and not to spit negative things. The goal is to avoid quarrels, let alone hate speech. Netizen Indonesia kerap di cap sebagai pengguna media sosial sesuka hati tanpa mengindahkan kesantunan ketika berinteraksi. Penilaian ini makin dipertegas melalui survei yang dilakukan oleh Microsoft,  bahwa pengguna Medsos dilabeli sebagai netizen dengan tingkat kesopanan paling buruk untuk skala Asia Tenggara. Predikat itu tentu ditujukan kepada semua netizen yang beragama tanpa menitik-beratkan keyakinan tertentu. Rendahnya kesopanan menandakan kurangnya etika bermedia sosial diterapkan oleh masyarakat tanah air. Ironisnya, Indonesia yang di kenal sebagai negara yang religius dan beradab, hal itu seakan tidak terlihat bila melihat perilaku netizen yang bar-bar. Metode yang digunakan dalam tulisan ini adalah metode kualitatif deskriftif dengan pendekatan studi kepustakaan. Uraian dari topik ini agama tentu mengajarkan bagaimana kesopanan dan kesantunan di ruang publik ditampilkan terlebih dalam bermedia sosial, karena kesopanan itu merupakan indikator kita di sebut beretika atau tidak. Prinsip etika Kristiani mengajarkan bahwa ketika bermedia sosial  yang  harus dilakukan orang Kristen  adalah tidak melakukanbody shaming kesesama pengguna media online, maupun tidak berkomentar secara rasis. Karena Allah tidak membeda-bedakan sesama manusia dengan mengasihi yang satu dan tidak mengasihi yang lain hanya karena manusia itu berbeda secara fisik, ras atau bangsa. Prinsip etika Kristiani berikutnya dalam bermedia sosial adalah tidak berdebat secara teologis dan tidak mengumbar hal negatif. Tujuannya  agar tidak terjadi pertengkaran apalagi ujaran kebencian.

A Social Media Manifesto

2014 ◽  
Vol 20 (1) ◽  
Author(s):  
Peter J. Pitts
Keyword(s):  
Social Media ◽  
Los Angeles ◽  
Public Good ◽  
Bottom Line ◽  
The Public ◽  
The People ◽  
Healthcare Marketing ◽  
The One ◽  
Hard Place

The role of marketing communications is to advance the bottom line and the public good – and not necessarily in that order. Giving back is an integral part of the New Normal. And there has never been a better tool to accomplish this mission than social media.But healthcare marketing –and particularly of the regulated variety --is between a rock and a hard place. On the one hand, marketers understand the importance and opportunity in social media. It’s where the people are. It’s where the action is. But then there are all those pesky regulatory concerns.As Walter O’Malley –the man who moved the Brooklyn Dodgers to Los Angeles once commented, “The future is just one damn thing after another.”

scholarly journals Kampanye Komunikasi Ecotransport dalam Mengurangi Transportasi Pribadi

2021 ◽  
Vol 1 (1) ◽  
pp. 8-14
Author(s):  
Rahmadhani Ayu Harvianti ◽  
Oji Kurniadi
Keyword(s):  
Social Media ◽  
Public Transportation ◽  
Talk Shows ◽  
Face To Face ◽  
The Public ◽  
Qualitative Case Studies ◽  
Communication Campaign ◽  
The People ◽  
Personal Transportation ◽  
The Government

Abstract. Ecotransport Indonesia is still fresh with diverse activities, from walking, public transportation, and cycling. The thing that is most crowded with the people of Bandung is cycling. Based on this phenomenon, the problem in this research is formulated as follows: (1) How does ecotransport plan a communication campaign program about reducing personal transportation? (2) How does ecotransport choose media as a publication tool? (3) Why does ecotransport use a persuasive approach in the communication campaign to reduce personal transportation? Researcher using qualitative case studies. Data collection techniques used in this study were interviews with key informan, observation, and literature. The results of this study are: The results obtained from this research are (1) the planning of the campaign carried out by determining the issues raised, one of which is in the discipline of driving, setting goals to provide education about environmentally friendly transportation or by other names Ecotransport, determining the message delivered to the public, this audience from Ecotransport which is not only focused on the community but also on the government as well and the strategy used is communication that is done face-to-face and persuasive through social media but still not maximized. (2) Media publications include conducting talk shows on the radio, in addition to making e-posters uploaded through social media. (3) The use of face-to-face communication to provide clear explanations will protect the environment. Abstrak. Ecotransport Indonesia ini terbilang masih fresh dengan kegiatan yang beraneka ragam, dari berjalan kaki, transportasi umum dan bersepeda. Hal yang paling ramai diikuti oleh masyarakat kota Bandung adalah bersepeda. Berdasarkan fenomena ini, masalah dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana ecotransport merencanakan program kampanye komunikasi tentang pengurangan transportasi pribadi? (2) Bagaimana ecotransport memilih media sebagai alat publikasi? (3) Mengapa ecotransport menggunakan pendekatan persuasif dalam kampanye komunikasi untuk mengurangi transportasi pribadi? Peneliti menggunakan studi kasus kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dengan informan kunci, observasi, dan studi pustaka. Hasil yang diperoleh dari penelitian ini adalah (1) perencanaan kampanye yang dilakukan adalah menentukan isu yang diangkat salah satunya adalah dalam disiplin berkendara, penyusunan tujuan untuk memberikan edukasi mengenai transportasi ramah lingkungan atau dengan nama lain Ecotransport, menentukan pesan yang disampaikan kepada khalayak publik, khalayak dari Ecotransport ini yang tidak hanya terfokus kepada masyarakat saja melainkan kepada pemerintah juga dan strategi yang digunakan adalah komunikasi yang dilakukan secara face-to-face dan persuasive melalui media sosial dan hasilnya belum maksimal. (2) Media publikasi yang dilakukan yaitu melakukan talkshow di radio, selain itu dengan membuat e-poster yang diunggah melalui media sosial. (3) Penggunaan komunikasi secara tatap muka ini untuk memberikan penjelasan yang jelas akan menjaga lingkungan sekitar.

scholarly journals Pengembangan Potensi Wisata Desa Buluhcina Kabupaten Kampar

2019 ◽  
Vol 3 (1) ◽  
pp. 11
Author(s):  
Neneng Salmiah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Target Audience ◽  
Test Results ◽  
The People ◽  
Tourist Village ◽  
Tourism Potential ◽  
The Village ◽  
Insight Into

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan masyarakat Desa Buluhcina tentang potensi wisata yang dapat dikembangkan serta peningkatan pengetahuan mempromosikan Desa Wisata Buluhcina melalui media sosial sehingga Desa tersebut menjadi maju dan mandiri serta kesejahteraan masyarakat meningkat. Permasalahan mitra adalah belum dikembangkannya potensi wisata yang dimiliki serta belum mempromosikan desa wisata secara optimal. Hal ini tentu saja berdampak pada rendahnya minat wisatawan berkunjung ke Desa Wisata Buluhcina. Khalayak sasaran adalah perangkat desa beserta masyarakat Desa Buluhcina. Solusi yang dilakukan adalah dengan memberikan penyuluhan dalam rangka peningkatan wawasan terkait pengembangan potensi wisata yang ada di Desa Buluhcina dan meningkatkan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui media sosial. Hasil yang dicapai adalah peningkatan wawasan peserta terhadap potensi wisata yang dapat dikembangkan di Desa Buluhcina dan peningkatan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui sosial media. Hal ini dapat dilihat dari antusiasme peserta pada saat pelaksanaan serta peningkatan hasil pre-test.[This program of community service aims to improve the insight of the community of Buluhcina Village about the potential of tourism that can be developed as well as increased knowledge of promoting the Village of Buluhcina through social media so that the village becomes advanced and independent and the welfare of society increases. Partner problems are not yet developed the tourism potential that is owned and has not promoted the tourist village optimally. This of course affects the low interest of tourists visiting the Tourism Village Buluhcina. The target audience is a village device along with the people of Buluhcina Village. The solution is to provide counseling in order to increase the insight related to the development of tourism potential in Buluhcina Village and increase the knowledge in promoting Buluhcina Village tourism through social media. The results achieved are increasing participants' insight into tourism potentials that can be developed in Buluhcina Village and increased knowledge in promoting the tourism of Buluhcina Village through social media. This can be seen from the enthusiasm of participants at the time of execution and improvement of pre-test results.]

scholarly journals PERUBAHAN PERAN PEMUKA ADAT PUNYIMBANG PADA MASYARAKAT ADAT PEPADUN

SOSIETAS ◽  
2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Saras Sarita ◽  
Siti Nurbayani
Keyword(s):  
Indigenous Peoples ◽  
Cultural Changes ◽  
Public Response ◽  
The Public ◽  
The People ◽  
The Social ◽  
Changing Role ◽  
The Village

This study is about the changing role of traditional leaders called punyimbang in pepadun community. This research was conducted in the village of Terbanggi Besar, Terbanggi Besar District of Central Lampung regency. This research was motivated by the social and cultural changes taking place in society. The research is a qualitative research method of case study that compares difference conditions punyimbang role ago and today. The results of this study are firstly the social and cultural changes that occurred in the community so that the role punyimbang the first switch and always involved in every aspect of community life is starting at left, second, the factors that cause changes in this role is the modernization that began touching indigenous peoples pepadun village Terbanggi great so that people began to leave things that are traditional, third, these changes have an impact on the conflict in the community, due to the people lost figure punyimbang that exemplifies the good things that people are starting to do a lot of irregularities such as conflict between villages, spoliation, and the conflict between generations, fourth, related to the changing role of public response punyimbang happens is people still assume the existence punyimbang needed as long as there customary held by the public but does not bind as before.

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals Etnobotani Tanaman Kelor (Moringa oleifera Lam.) di Desa Kedungbulus Gembong Pati

2019 ◽  
Vol 2 (2) ◽  
pp. 44
Author(s):  
Brintan Yonaka Dhea Dani ◽  
Baiq Farhatul Wahidah ◽  
Andang Syaifudin
Keyword(s):  
Random Sampling ◽  
Public Perception ◽  
Survey Methods ◽  
Public Perceptions ◽  
Literature Study ◽  
Purposive Sampling ◽  
The Public ◽  
The People ◽  
The Village ◽  
The Relationship

<em>The potential of  Moringa tree related to health properties is still not fully utilized by the people in Pati. Mrs. Muryati, a resident of Kedungbulus Village, Gembong Subdistrict, Pati, was one of the residents who was moved to campaign for the use of Moringa leaves. The purpose of this study was to determine public perceptions about the potential of Moringa plants in the village of Kedungbulus Gembong Pati. This research uses survey methods which include: literature study, field observations, interviews using questionnaires, semistructure interview techniques and using random sampling techniques and purposive sampling. Random sampling sampling from the community taken randomly, while purposive sampling sampling from community leaders such as informants of production houses, village heads, shamans etc. The results obtained from the relationship between community and Moringa plants are explained from interviews with the public perception of  Moringa plants.</em>

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