Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang

The Tangerang City convection MSMEs experienced a shock from a decline in demand due to economic instability caused by the Covid-19 pandemic. Tangerang City MSMEs need a survival strategy to be able to maintain their business in the midst of the Covid-19 pandemic. However, the MSMEs of Tangerang City are still experiencing obstacles in their entrepreneurial orientation and product innovation. The purpose of this study was to analyze the effect of entrepreneurial orientation and product innovation on the marketing performance of MSMEs in Tangerang City. The sample is 100 respondents. The research data was obtained by distributing questionnaires to the MSMEs business actors in Tangerang City. The data analysis technique used regression analysis with the help of SPSS software version 22. This study resulted in both partial and simultaneous entrepreneurial orientation and product innovation having a positive and significant effect on marketing performance. This study found that to improve marketing performance, business owners are responsible for finding solutions to obstacles that occur, proactively see opportunities by innovating to create new products to meet the needs of existing customers and new consumers, seek innovation ideas by listening to consumer desires and making products. that has distinctive characteristics, to continue to innovate and improve the quality of the products produced, and to increase business targets and expand product marketing so as to increase profits. The implication of this research is that MSMEs have to use online technology, namely social media and e-commerce market places in order to reach wider consumers, innovate in design and style so as to increase business profits.

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COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.02.17 ◽

2021 ◽

Vol 19 (2) ◽

pp. 413-423

Author(s):

Raiza Nora Dahana ◽

◽

Nur Khusniyah Indrawati ◽

Mugiono Mugiono ◽

◽

...

Keyword(s):

Data Analysis ◽

Competitive Advantage ◽

Entrepreneurial Orientation ◽

Product Innovation ◽

Performance Test ◽

Sampling Technique ◽

Analysis Techniques ◽

Marketing Performance ◽

Small And Medium Industry ◽

Positive Effect

This study aims to analyze the effect of product innovation, entrepreneurial orientation, and competitive advantage on marketing performance; test the effect of product innovation and entrepreneurial orientation towards marketing performance through competitive advantage as a mediation variable. The sample in this study was 69 owners of small and medium industries bakery in Ponorogo Residence who had made innovations on their products. The sampling technique in this study uses total sampling. Data analysis techniques used the approach Partial Least Squares (PLS). The results found that product innovation has a direct positive effect on marketing performance, entrepreneurial orientation has a direct positive effect on marketing performance, product innovation has a direct positive effect on competitive advantage, entrepreneurial orientation has a direct positive effect on competitive advantage, competitive advantage has a direct positive effect on marketing performance, product innovation has a positive effect on marketing performance through competitive advantage, and entrepreneurial orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

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Pertanggungjawaban Pidana terhadap Pemilik Tempat Hiburan Malam Atas Peredaran Narkotika di Kota Jambi

Wajah Hukum ◽

10.33087/wjh.v5i1.427 ◽

2021 ◽

Vol 5 (1) ◽

pp. 397

Author(s):

Sumaidi Sumaidi

Keyword(s):

Sex Workers ◽

Criminal Responsibility ◽

Business Owners ◽

Research Data ◽

Library Research ◽

Analysis Technique ◽

The Subject ◽

Materials Used ◽

The City ◽

City Police

Regarding the circulation of Narcotics in nightclubs, it is regulated in Article 35 to Article 44 of Law 35 of 2009 concerning Narcotics so that this study aims to determine the criminal responsibility of owners of nightclubs for the distribution of narcotics, especially in the city of Jambi and explain the efforts that conducted to tackle the circulation of narcotics in night entertainment venues in the city of Jambi. The method in this research is juridical empirical and the scope of research studied is the circulation of narcotics and the object studied is a nightclub in the city of Jambi. The materials used are field materials and library research. Data collection techniques, namely document studies related to documents in accordance with the subject matter. The analysis technique in this research is qualitative. Criminal responsibility for the owners of nightclubs for the distribution of narcotics, especially in the Jambi City area has not been implemented so that efforts made, namely the Jambi City Police Resort with the Provincial Narcotics Agency and the National Narcotics Agency must carry out raids on visitors and commercial sex workers, as well as entertainment business owners. night in Jambi City.

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PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN PRODUSEN MAKANAN OLEH-OLEH KHAS BALI

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i12.p05 ◽

2019 ◽

Vol 8 (12) ◽

pp. 6992

Author(s):

Putu Diah Saraswati ◽

I Wayan Santika

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Market Orientation ◽

Significant Role ◽

Product Innovation ◽

Likert Scale ◽

Marketing Performance ◽

Data Analysis Technique ◽

Analysis Technique

The increasing number of tourist visits to Bali makes the tendency of tourists to buy Balinese souvenirs, this will affect the sales of Balinese souvenirs which are a measure of the producers' marketing performance. The purpose of this study was to analyze the role of product innovation in mediating the effect of market orientation on marketing performance. The sample used was 100 people. Data was collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is path analysis (path analysis) and sobel test. The results of the analysis show that market orientation has a positive and significant effect on product innovation and marketing performance. Product innovation has a positive and significant effect on marketing performance. Product innovation plays a significant role in mediating the effect of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance

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PENGARUH ORIENTATION MARKET DAN PRODUCT INNOVATION TERHADAP PERFORMANCE MARKETING PADA PERUSAHAAN PT. NOVAPHARIN GRESIK

JMM17: Jurnal Ilmu Ekonomi dan Manajemen ◽

10.30996/jmm.v6i01.2444 ◽

2019 ◽

Vol 6 (01) ◽

Author(s):

Shinta Dewi

Keyword(s):

Linear Regression ◽

Survey Research ◽

Product Innovation ◽

Sampling Method ◽

Analysis Model ◽

Validity And Reliability ◽

Independent Variables ◽

Marketing Performance ◽

Analysis Technique ◽

Simultaneous Influence

This aims of this study is to determine the effect of orientation marketing andproduct innovation on performance marketing in PT. Novapharin Gresik. This type ofresearch is survey research and this study uses a quantitative approach. Sampling is doneby using a purposive sampling method that is with certain considerations so that thenumber of samples obtained is 100 people. Data was collected using a questionnaire thathad been tested for validity and reliability and carried out classical assumption tests. Thedata analysis technique used is multiple linear regression. This analysis model is used todetermine the effect of independent variables on the dependent variable. Empirically Theresults of the study show that there is a simultaneous influence of the OrientationMarketing and Product Innovation variables on Performance Marketing and partiallyinfluence, that Orientation Marketing has a positive and significant effect on PerformanceMarketing and Product Innovation has a positive and significant effect on PerformanceMarketing.Keywords: Orientation Marketing, Product Innovation, and Marketing Performance

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Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach

JURNAL ILMU SOSIAL ◽

10.14710/jis.18.2.2019.126-143 ◽

2019 ◽

Vol 18 (2) ◽

pp. 126-143

Author(s):

Naili Farida ◽

Apriatni Endang Prihartini ◽

Ngatno Ngatno

Keyword(s):

Product Innovation ◽

Brand Image ◽

Environmentally Friendly ◽

Sampling Technique ◽

Green Product ◽

Market Penetration ◽

Green Products ◽

Marketing Performance ◽

Analysis Technique ◽

Green Product Innovation

This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.

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THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT

Review of Management and Entrepreneurship ◽

10.37715/rme.v4i2.1239 ◽

2020 ◽

Vol 4 (2) ◽

pp. 95-116

Author(s):

Chatarina Felisia Sudarmadji ◽

Helena Sidharta ◽

I Gusti Bagus Yosia Wiryakusuma

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Quantitative Research ◽

Sampling Technique ◽

Business Owners ◽

Research Approach ◽

Intensive Training ◽

Marketing Performance ◽

The Government ◽

Real Practice

This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.

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Pengaruh Usaha Koordinasi, Integrasi Strategis, Orientasi Pasar, Dan Inovasi Produk Terhadap Kinerja Pemasaran Pada Toko Bombay Textile Indonesia

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i2.4962 ◽

2019 ◽

Vol 3 (2) ◽

Author(s):

Patrick Wangsa Dan Rina Adi Kristianti

Keyword(s):

Data Analysis ◽

Market Orientation ◽

Product Innovation ◽

Research Method ◽

Survey Method ◽

Strategic Integration ◽

Marketing Performance ◽

Research Survey ◽

Analysis Technique ◽

Positive Effect

Every monthly sales value in Stores Bombay Textile Indonesia in the year continued to increase in 2016, although in the sector that data showed sales decline. The purpose of this research is to know the effect of coordination effort, strategic integration, market orientation, and product innovation simultaneously on marketing performance At Bombay Textile Indonesia Store. The research method used in this research using explanotory reseach type or research form through associative research, survey method is data collection conducted on the object in the field by taking samples from a population by using questionnaires. The number of samples in the study amounted to 105 respondents. Data analysis technique used multiple linear regression analysis.The results showed that partially coordination efforts have a positive effect on marketing performance. Strategic integration positively affects marketing performance. Product innovation has a positive effect on marketing performance Market orientation has a positive effect on marketing performance. Simultaneously coordination efforts, strategic integration, market orientation, and product innovation simultaneously affect the marketing performance At Bombay Textile Indonesia

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The Influence of Product Innovation, Marketing Strategy, and Entrepreneurship Orientation on Sharia Hotel Marketing Performance in the Covid-19 Pandemic Period with Competitive Advantage as an Intervening Variable

Journal of Business Management Review ◽

10.47153/jbmr29.2122021 ◽

2021 ◽

Vol 2 (9) ◽

pp. 605-619

Author(s):

Bolot Wiji Prasetiyo ◽

Imanda Firmantyas Putri Pertiwi

Keyword(s):

Competitive Advantage ◽

Marketing Strategy ◽

Analytical Method ◽

Entrepreneurial Orientation ◽

Product Innovation ◽

Quantitative Research ◽

Primary Data ◽

Analysis Method ◽

Marketing Performance ◽

Hotel Marketing

This study aims to determine the effect of product innovation, marketing strategy, entrepreneurial orientation on the marketing performance of sharia hotels during the Covid-19 pandemic with competitive advantage as an intervening variable. This research is a type of quantitative research and the data used are primary data. The population in this study were employees of Hotel Arini Syariah Solo, Hotel Anuggrah Syariah Boyolali, and Oemah Djari Hotel Syariah Salatiga. The sample in this study amounted to 30 respondents, namely employees who work in the marketing division and employees related to Islamic hotel marketing. The analytical method used is the Path Analysis method with the help of the SPSS-21 program tool. The results of this study are product innovation, marketing strategy, entrepreneurial orientation, and competitive advantage have no effect on the marketing performance of sharia hotels during the Covid-19 pandemic. Marketing strategy has a positive and significant impact on the competitive advantage of sharia hotels. Product innovation and entrepreneurial orientation have no effect on competitive advantage. Competitive advantage cannot mediate the influence of product innovation, marketing strategy, and entrepreneurial orientation on marketing performance

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Pengaruh Inovasi Produk dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran (Studi Pada Industri Mikro Kecil Makanan di Kota Denpasar)

Warmadewa Management and Business Journal (WMBJ) ◽

10.22225/wmbj.2.2.1942.56-62 ◽

2020 ◽

Vol 2 (2) ◽

pp. 56-62

Author(s):

IA Cynthia Saisaria Mandasari

Keyword(s):

Sampling Method ◽

Business Owners ◽

Marketing Performance ◽

Analysis Technique ◽

Small Industry ◽

Fierce Competition ◽

Small Industries ◽

The City ◽

A Company ◽

Positive Effect

The number of Micro Small Industries in Denpasar City has now increased. This causes increasingly fierce competition in the food industry sector in Denpasar City. Facing intense competition, entrepreneurs are required to always innovate in their products and support the entrepreneurial character in order to improve their marketing performance. The purpose of this research is to study conversation motivation and innovation towards marketing products. This research was conducted in the city of Denpasar on the owners or managers of the food micro-small industry. The number of samples taken was 100 food business owners, using a non probability sampling method, specifically purposive sampling. Data collection was carried out through a questionnaire. The analysis technique used is path analysis. Based on the results of the analysis of this study it was found that the variables that encourage entrepreneurship fully positively influence marketing performance. Improving communication skills can be done so it can improve marketing performance. Official partial product innovation has a significant positive effect on marketing performance. The more often entrepreneurs do product promotion, the more they will increase. Variables talk about entrepreneurship and innovation that are supported simultaneously and significantly to marketing performance. This shows that the better it is to increase entrepreneurship and to increasingly improve products that will increase the level of marketing in a company.

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ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN MEDIA SOSIAL TERHADAP KINERJA PEMASARAN DENGAN KEUNGGULAN BERSAING SEBAGAI INTERVENING PADA UKM DI KOTA JAMBI

Jurnal Manajemen Terapan dan Keuangan ◽

10.22437/jmk.v10i01.12175 ◽

2021 ◽

Vol 10 (01) ◽

pp. 1-15

Author(s):

Yosi Fadhillah ◽

Syahmardi Yacob ◽

Tona Aurora Lubis

Keyword(s):

Social Media ◽

Competitive Advantage ◽

Entrepreneurial Orientation ◽

Product Innovation ◽

Analytical Tool ◽

Mediating Effect ◽

Mediation Effect ◽

Direct Influence ◽

Marketing Performance ◽

Marketing Social

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi kewirausahaan, inovasi produk, dan media sosial terhadap kinerja pemasaran melalui keunggulan bersaing pada UKM di Kota Jambi. Pengumpulan data dilakukan dengan survei menggunakan kuesioner yang diberikan kepada 100 UKM di Kota Jambi. Alat analisis yang digunakan adalah Smart PLS 3. Hasil penelitian menunjukkan bahwa pengaruh langsung, Orientasi Kewirausahaan tidak berpengaruh terhadap keunggulan bersaing, inovasi produk berpengaruh terhadap keunggulan bersaing, media sosial berpengaruh terhadap keunggulan bersaing, orientasi kewirausahaan berpengaruh terhadap kinerja pemasaran, keunggulan bersaing berpengaruh terhadap kinerja pemasaran, Media Sosial berpengaruh terhadap Kinerja Pemasaran pada UKM di Kota Jambi dan kesimpulan dari pengaruh mediasi penelitian ini adalah keunggulan bersaing memiliki pengaruh mediasi terhadap variabel inovasi produk dan media sosial, sedangkan untuk variabel orientasi kewirausahaan tidak terdapat pengaruh mediasi. Kata kunci : Orientasi Kewirausahaan; Inovasi Produk; Media Sosial; Keunggulan Kompetitif; dan Kinerja Pemasaran ABSTRACT The purpose of this study was to determine the effect of entrepreneurial orientation, product innovation, and social media on marketing performance through competitive advantage in SMEs in Jambi City. Data collection was carried out by survey using a questionnaire given to 100 SMEs in Jambi City. The analytical tool used is Smart PLS 3.The results show that direct influence, entrepreneurial orientation has no effect on competitive advantage, product innovation affects competitive advantage, social media affects competitive advantage, entrepreneurial orientation affects marketing performance, competitive advantage affects performance Marketing, Social Media has an effect on Marketing Performance in SMEs in Jambi City and the conclusion of the mediation effect of this study is that competitive advantage has a mediating effect on product innovation and social media variables, while for entrepreneurial orientation variables there is no mediation effect Keywords : Entrepreneurship Orientation; Product Innovation; Social Media; Competitive Advantage; and Marketing Performanc

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