scholarly journals MODEL LASSWELL DALAM KOMUNIKASI PEMBANGUNAN KAWASAN WISATA BENGKULU

Author(s):  
Linda Astuti ◽  
Khairil Buldani

As a consequence of the optimization resources area policy, tourism was becoming one of the favored sectors. Development of the tourism sector could run well with good communication between the Government and society, so communication was considered important in the development process. Therefore, it was necessary to develop a communication strategy so that messages could be received well. The purpose of this study was to determine the communication strategy development undertaken by the Department of Culture and Tourism of Bengkulu province in tourism development by using analytical tools Lasswel components. Research results showed that the Department of Culture and Tourism has been communicated by applying the Lasswell model.

Author(s):  
Sofyan Sofyan ◽  
◽  
Dian Kagungan ◽  
Nana Mulyana ◽  
◽  
...  

Lampung is one of the provinces that has a considerable tourism potential in which each region has tourism potential with its own unique attraction in South Lampung regency. However, the Tsunami disaster that struck the coastal areas of Banten and South Lampung on 22 Desemeber 2018, impacted the decline in the number of tourists visiting the archipelago and abroad to tourist destinations by the end of year 2018. Based on the problems raised above, the purpose of this research is to describe and analyze the strategy conducted by the Tourism and culture Office of South Lampung Regency in the effort to develop tourism sector in South Lampung district after Tsunami disaster. This type of research is qualitative research with a descriptive approach. The research informant is determined purpossive. Data collection techniques are conducted with observations, interviews and documentation. Data analysis techniques are carried out with data reduction, data presentation, drawing conclusions and data triangulation. Data is presented and in a descriptive analysis. Based on the results of the research is known that the Tourism and culture Department of South Lampung district has a strategy to develop tourism potential in South Lampung regency. In determining a strategy for tourism development in South Lampung District after the Tsunami disaster pay attention to four basic factors. These four factors are strengths, weaknesses, opportunities and threats with some sectors involved in the tourism development process. The conclusion of this research is based on the SWOT anilisis which produces four strategies i.e. SO strategy, WO Strategy, Strategy ST, and WT strategy


2018 ◽  
Vol 4 (2) ◽  
pp. 50-56
Author(s):  
Erni Julianti

The basic concept of tourism development strategy mangrove forest is reviewing the state of observation in the area of mangrove forests, perceptions and preferences of society and local government, and the use of SWOT analysis. This study aims to determine the development strategy of mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict, so mangrove well then expected to implement development programs and the development of an integrated strategy between the conservation of natural resouces with economic development in a sustainable society. The application of the concept of travel in the area of mangrove forest ecosystems in general is expected to reduce the rate of destruction of these areas by the public.  Processing method used is the analysis of the potensial landscape and strategy development SWOT analysis. Analysis of the data elements of the landscape each focal point of the model pengharkatan done that is by scoring according to the criteria assessment landscape elements that have been modified. While the SWOT analysis is a technique for identifying problems based on potential or strengths and weaknesses to address and respond to the opportunities and threats. So that the analysis results can be used as a basis for the development of mangrove forest tour in the village Langadai Kelumpang Hilir subdistrict in the future.  Based on the results of the assessment landscape mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict is in the range of 19-33 which means to have a high quality, so it has the potential to be developed as the natural attractions. Based on the results of this study resulted in several recommendations that include: Completing the supporting infrastructure of natural traveled activities such as: roads, bridges, gazebo, fishing, sanitary facilities, public toilets and others. Promotion to the public both in the region and outside the region. The government should  make the rules tight areas in the preservation of nature and fully supported by the community. Improving the quality of management of natural attractions integrated manner.


2015 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
I Made Bayu Wisnawa ◽  
I Ketut Sutapa ◽  
I Gusti Agung Bagus Widiantara

This research has a specific purpose: (i) determine the potential of coastal area can be developed as a tourism product, (ii) Knowing constraints are faced in developing the tourism potential, and (iii) determine strategies that can be used in developing the tourism potential of the coast as a creative tourism products Yeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to be achieved is to improve the performance of the tourism sector in the welfare of society Tabanan through sustainable tourism development by developing creative potential.. The research found that (i) Yeh Gangga Beach has some potential creativity attraction, such as : art market, handycraft,video and photography, music and art performance, scenery, and accomodation; (ii) The main problems encountered are (i)Most strategic land has been switched ownership to investors. The strategy should be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developed Tabanan through local regulations, (ii) increasing public awareness of tourism. The implications are (i) theoretically enriching literature of sustainability in tourism coastal area, (ii)practically could enhance the government to develop coastal tourism in Tabanan Bali.


2016 ◽  
Author(s):  
Mary Joy N. Gordoncillo ◽  
Ronello C. Abila ◽  
Gregorio Torres

A Grant Agreement between the Government of Australia and the World Organisation for Animal Health (OIE), the Stop Transboundary Animal Diseases and Zoonoses (STANDZ), initiative includes a rabies component with an overarching intended outcome of reducing dog rabies incidence in targeted areas. This initiative envisaged regional rabies activities in South-East Asia as well as specifically designed pilot projects in the Philippines, Myanmar and Cambodia. While remaining anchored to the envisioned outcome, its implementation from 2013 to 2016 also leveraged on the resources made available through the initiative to strategically generate tools, materials and examples that can potentially bridge long-standing gaps on dog rabies elimination in the region. This included developing approaches on rabies communication strategy, risk-based approach for the prioritization of mass dog vaccination, rabies case investigation, post-vaccination monitoring, building capacity through pilot vaccination projects, One Health operationalization at the grass-root level, and reinforcing high-level political support through regional and national rabies strategy development. These are briefly described in this paper and are also further detailed in a series of publications which individually document these approaches for future utility of the countries in the region, or wherever these may be deemed fitting. The STANDZ rabies initiative leaves behind a legacy of materials and mechanisms that can potentially contribute in strategically addressing rabies in the region and in achieving the global vision of eliminating dog-mediated human rabies by 2030.


Edulib ◽  
2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Encang Saepudin ◽  
Agung Budiono ◽  
Asep Saeful Rohman

Abstrak. Penelitian ini mengkaji Strategi komunikasi dalam pengembangan desa wisata agro di Kabupaten Bandung Barat. Dengan  metode kualitatif dan teknik pengumpulan data melalui wawancara, observasi, Focus Group Discussion, dan  studi pustakan penelitilian ini bertujuan untuk mengetahui  perencanaan komunikasi dan manjemen komunikasi dalam pengembangan desa wisata agro di Kabupaten Bandung Barat. Manfaat dari hasil penelitian ini adakah memberikan masukan bagi pemerintah dan beberapa pihak yang terkait mengenai strategi komunikasi (pola komunikasi efektif) dalam pengembangan desa wisata,  sehingga  pihak-pihak tersebut mampu membuat kebijakan-kebijakan  yang sangat tepat dalam pengembangan desa wisata terutama desa wisata agro di Kabupaten Bandung Barat. Berdasarkan hasil penelitian, Desa yang mmeiliki potensi sebagai Desa Agro Wisata di Kabupaten Bandung Barat, perlu diadakannya pola pembinaan agro wisata agar para pelaku pariwisata dan pelaku pertanian secara sinergis dapat merencanakan, menyusun, memprogramkan agro wisata yang bermanfaat bagi masyarakat,  pengusaha, dan pemerintah. Dalam hal ini perlu adanya komunikasi yang baik antar pihak. Dengan terjalinnya komunikasi yang baik antar pihak maka harmonisasi sosial dalam pengembangan desa wisata agro ini akan tercapai. Strategi komunikasi sangat penting karena ia merupakan paduan perencanaan komunikasi (communication planning) dan manajemen komunikasi (communication management) untuk mencapai suatu tujuan.   Kata Kunci : Strategi Komunikasi, Desa Wisata Agro, Pembangunan Desa, Bandung Barat Abstract. This study examines the communication strategy in the development of agro-tourism village in West Bandung regency. Use qualitative methods and techniques of data collection through interviews, observation, focus group discussions, and the library to study aims to determine the penelitilian communications planning and management of communication in the development of agro-tourism village in West Bandung regency. The benefits of this research is there to provide input for the government and some interested parties about the communication strategy (pattern of effective communication) in the development of rural tourism, so that the parties are able to make policies that are particularly appropriate in rural tourism development especially rural agro-tourism in West Bandung regency. Based on the research results, in West Bandung regency, especially in Lembang, keep holding the pattern of development of agro-tourism so that the perpetrators of tourism and agriculture synergistically actors can plan, arrange, program an agro-tourism that benefit the community, employers, and government. In this case the need for good communication between the parties. With good communications between the parties, harmonized social development of rural agro-tourism will be achieved. The communication strategy is very important because it is a blend of communication planning and communication management to achieve a goal. Keywords: Communication Strategies, Agro Tourism Village, Rural Development, Bandung Barat


2017 ◽  
Vol 9 (2) ◽  
pp. 231 ◽  
Author(s):  
Aat Ruchiat Nugraha ◽  
Susie Perbawasari ◽  
Feliza Zubair

<em>Cultural values will strengthen the attractions of a place. Viewed from the potential side, cultural values will provide benefits on social, ecological, and economic aspects. This research uses explorative method with data collection technique through in-depth interview, observation, and literature study. The results of research indicate that the elements of culture will strengthen the tourism sector if communicated well and sustainably among stakeholders in an effort to develop the object of tourism through local branding. The conclusion of this research resulted that the existence of culture applied through the display of arts and local wisdom that utilizes the beauty of natural panorama can strengthen and increase the popularity of a tourist attraction if it has established good communication between the government, capital owners, community and other interest groups.</em>


Media Wisata ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Sri Larasati

In the next 2005, RIPPNAS and WTO report that either foreign or domestic tourist is still coming to Indonesia, even move than 8,4 to 10 millions at the end of 2010. The declaration of municipal authority written in UU No. 22, 1999 conduct Yogyakarta tourism development, especially Sleman district. This research is done not only to know how far Sleman as the whole prepares in future but found that the government has already developed the tourism sector as well, such as putting down in RIPPDA, without neglecting the national, regional and economic life. Tourism's growing supported by natural, human resources and other side involve such as culture and business.


2021 ◽  
Vol 4 (2) ◽  
pp. 133
Author(s):  
Firdaus Yuni Dharta ◽  
Rastri Kusumaningrum ◽  
Chaerudin Chaerudin

AbstrakKeberhasilan pengembangan destinasi wisata merupakan salah satu fondasi dalam memperkuat sektor pariwisata di Indonesia. Salah satu aspek yang menjadi masalah utama dalam pengembangan destinasi wisata di Kabupaten Karawang adalah lemahnya strategi komunikasi yang diterapkan oleh para pengelola wisata terutama berkaitan dengan pelayanan wisatawan dan upaya promosi wisata. Sebagian besar pengelola destinasi wisata di Karawang belum mendapatkan bekal yang cukup dalam tata cara penerimaan wisatawan yang baik dan dalam upaya promosi, sebagian besar hanya mengandalkan upaya promosi terpusat yang dilakukan oleh instansi yang menaungi sektor pariwista di Kabupaten Karawang. Dari beberapa kelemahan mengenai strategi komunikasi tersebut, maka perlu dilakukan suatu kegiatan sebagai bentuk pendampingan kepada para pengelola wisata untuk memperkuat pengembangan destinasi wisatanya. Tujuan dari kegiatan ini adalah memberikan pengetahuan dan pemahaman pengelola destinasi wisata tentang penerapan komunikasi yang tepat dalam memberikan pelayanan kepada pengunjung dan upaya promosi secara mandiri oleh para pengelola wisata. Metode yang digunakan dalam kegiatan ini adalah sosialisasi dan penyuluhan yang dilakukan dengan penyampaian materi, diskusi, dan tanya jawab. Hasil dari kegiatan ini pengelola destinasi wisata mampu memahami pentingnya pelayanan prima yang diterapkan dalam menerima kunjungan wisatawan serta pentingnya melakukan upaya promosi destinasi wisata secara mandiri untuk meningkatkan jumlah kunjungan wisata.Kata Kunci: destinasi wisata, pelayanan prima, promosi pariwisata, pengembangan pariwisataAbstractThe success of developing tourim destinations is one of the foundations in strengthening the tourism sector in Indonesia. One aspect that to be main problem in developing tourism destinations in Karawang Regency is the weak communication strategy implemented by tourism managers, especially on tourist services and tourism promotion. Most of the managers of tourism destinations in Karawang have not received sufficient provisions in the procedures for receiving good tourists and in promotional activity, most of them only rely on centralized promotional strategy doing by agencies that oversee the tourism sector in Karawang Regency. Of the several weaknesses regarding the communication strategy, it is necessary to carry out an activity as a form of assistance to tourism managers to strengthen the development of their tourism destinations. The purpose of this activity is to provide knowledge and understanding of tourism destination managers about the application of proper communication in providing services to visitors and promotional activity independently by tourism managers. The method used in this activity is socialization and outreach which is carried out by delivering material, discussion, and question and answer. The results of this activity, tourism destination managers are able to understand the importance of excellent service applied in receiving tourist visits and the importance of promoting tourism destinations independently to increase the number of tourist visits.Key Word: tourism destination, excellence service, tourism promotion, tourism development.


2021 ◽  
Vol 5 (2) ◽  
pp. 214
Author(s):  
I Gede Eko Putra Sri Sentanu ◽  
Ardian Prabowo ◽  
Klara Kumalasari ◽  
Aulia Puspaning Galih ◽  
Rendra Eko Wismanu

This research aims at creating a concept of cooperation between stakeholders in developing eco-tourism in Batu City. Eco-tourism and the role of stakeholders are related to one another. It is due to the urge of stakeholders to work together in managing the potential of eco-tourism to achieve a development goal. This study applies the Penta-helix model and triple-bottom-line theories to investigate the contribution of stakeholders to sustainable development. The Penta-helix model is used to identify relevant stakeholders and conduct effective collaboration. At the same time, the triple-bottom-line is applied to observe the environmental and socio-economic aspects of the eco-tourism sector. This study employs a qualitative method with an interactive approach from Miles, Huberman, and Saldana by deepening literary understanding; and field interviews. The results of this study show that cooperation and interaction between stakeholders in developing eco-tourism are inferior. Thus, the researchers develop a stakeholder collaboration model through the Penta-helix model covering the government, private eco-tourism enterprises, communities, academics, and the media. They collaborate in determining the sustainability agendas covering environmental, economic, and social as a reflection of the triple bottom line element. Those designed agendas are to encourage the realization of eco-tourism development in Batu City, Indonesia. The research recommends further research to evaluate whether this eco-tourism development model can be effective if implemented. Penelitian ini bertujuan untuk menciptakan konsep kerjasama antar stakeholder dalam pengembangan ekowisata di Kota Batu. Karena ekowisata dan peran pemangku kepentingan berkaitan satu sama lain. Hal ini dikarenakan adanya dorongan dari para pemangku kepentingan untuk bekerja sama dalam mengelola potensi ekowisata untuk mencapai tujuan pembangunan. Studi ini menerapkan model penta helix dan teori triple bottom line untuk menyelidiki kontribusi pemangku kepentingan terhadap pembangunan berkelanjutan. Model Penta helix digunakan untuk mengidentifikasi pemangku kepentingan yang relevan dan untuk melakukan kolaborasi yang efektif, sedangkan triple bottom line diterapkan untuk mengamati aspek lingkungan dan sosial ekonomi dari sektor ekowisata. Penelitian ini menggunakan metode kualitatif dengan pendekatan interaktif dari Miles, Huberman, dan Saldana dengan pendalaman pemahaman literatur; dan wawancara lapangan. Hasil penelitian ini menunjukkan bahwa kerjasama dan interaksi antar pemangku kepentingan dalam pengembangan ekowisata masih rendah. Oleh karena itu, peneliti mengembangkan model kolaborasi pemangku kepentingan melalui model Penta helix yang mencakup pemerintah, swasta, komunitas, akademisi, dan media. Mereka berkolaborasi dalam menentukan agenda keberlanjutan yang meliputi lingkungan, ekonomi, dan sosial sebagai cerminan dari elemen triple bottom line. Agenda yang dirancang tersebut adalah untuk mendorong terwujudnya pembangunan ekowisata di Kota Batu, Indonesia. Peneliti merekomendasi pada penelitian selanjutnya untuk mengevaluasi apakah model pembangunan ekowisata ini dapat efektif jika diimplemetasikan.


Author(s):  
Lichia Yiu ◽  
Raymond Saner ◽  
Marcus Raphael Lee

The objective of this chapter is to map and analyze the available tourism assets and products in the Kingdom of Lesotho. The analysis includes assessments on how to improve performance and sustainability of the tourism industry in Lesotho including greater utilization of existing tourism infrastructure and further development of Lesotho's tourism products. This chapter also addresses the strategic issues of tourism development and how Lesotho could increase the number of its tourists. Tourism development has been identified by the government of Lesotho, the International Monetary Fund as well as the United Nations World Tourism Organization as a sector that can reduce poverty as well as absorb low or semi skilled labor. Boosting the tourism sector in Lesotho would work towards alleviating poverty in the Kingdom overall. This chapter applies a case approach in order to illustrate potential investment opportunities and tourism performance improvements in an existing ski resort in Lesotho.


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