scholarly journals INTERNATIONAL MARKETING DEVELOPING PUBLISHING BUSINESS / TARPTAUTINIS MARKETINGAS PLĖTOJANT LEIDYBOS VERSLĄ

2015 ◽  
Vol 7 (2) ◽  
pp. 179-188
Author(s):  
Eugenijus Chlivickas ◽  
Laura Leščinskaitė

Lithuanian integration in the financial Eurozone and Lithuanian publishing business development in the European Union and outside it, becomes an important problem requiring a solution. Promoting the dissemination of printed books and literacy in Lithuania and beyond, to properly introduce the achievements of Lithuania in foreign countries, it is important to ensure Lithuanian letter, educational and scientific book publishing development. The article examines the characteristics of the international marketing publishing, the world and Lithuanian state publishing houses on the basis of foreign and Lithuanian scientists theoretical insights about the instruments of international marketing opportunities, developing proposals for publishing business integration of new economic conditions. Lietuvai integruojantis į finansinę euro zoną, Lietuvos leidybos verslo plėtra Europos Sąjungoje bei už jos ribų tampa svarbia problema, kurią reikia spręsti. Skatinant spausdintų knygų sklaidą ir raštingumą Lietuvoje bei už jos ribų, siekiant tinkamai pristatyti Lietuvos pasiekimus užsienio šalyse, svarbu užtikrinti Lietuvos rašto, švietimo ir mokslo knygų leidybos plėtrą. Straipsnyje nagrinėjamos leidybos verslo ypatybės, pasaulio bei Lietuvos leidyklų būklė, remiantis užsienio ir Lietuvos mokslininkų teorinėmis įžvalgomis apie tarptautinio marketingo instrumentų panaudojimo galimybes, pateikti siūlymai dėl leidybos verslo plėtros naujomis ekonominės integracijos sąlygomis.

Author(s):  
Matthew Reynolds

Translation happens everywhere all the time. But when it comes to the public and commercial world of printed books, political documents, diplomatic negotiations, business transactions, and world news, translation is strictly limited. Official rules and market forces combine to determine who can do it, how it is done, and which languages it involves. ‘Words in the world’ looks at translation in the international book trade, in official organizations such as the United Nations and the European Union, and in mainstream global news. It also considers how computers are used for translation and how the internet has allowed crowd translation to flourish.


2005 ◽  
Vol 24 (3) ◽  
pp. 87-91 ◽  
Author(s):  
Matt Barnes ◽  
Jon Clayborne ◽  
Suzy Szasz Palmer

PurposeThis paper proposes addressing the need for a dialogue among three different institutional forces – publishers, vendors, and libraries – at play in the world of book publishing.Design/methodology/approachThe paper stems from a panel presentation at the 24th Annual Charleston Conference: Issues in Books and Serials, November 2004. The panelists openly discuss the different practices and needs of their respective organizations.FindingsDespite an inherent conflict between maximizing savings and value and maximizing profit, all three players can make practical compromises in order to ensure the ongoing viability of monograph publishing.Originality/valueThe article presents a fresh look at how three typically competitive players can work together for the common good of providing books for library patrons, and, will be of value to individuals working in libraries, publishing houses, or vendors.


2021 ◽  
Author(s):  
Aditya Pratama

In the midst of uncertainty in the world today, one of the best alternatives can be used by companies to stay afloat and generate profits is by transmuting businesses and their workforce in keeping with changing information and technology developments business patterns. The downward trend in export and import values from 2015 has made business a big deal business development in Indonesia in 2018 is limited. Economic conditions in 2018 tends to be slowing down and volatile, accompanied by the uncertainty that originates of global finance.In conditions of economic disruption (until 2020), companies are required to continue innovating and creating diversified products. But in reality, there are many companies in Indonesia still don't know what action to take. From years 2016 to 2018, business competition is becoming increasingly fierce which requires leaders or corporate boards to convert company resources into values added which is beneficial for the stakeholders. This can be done as is Good Corporate Governance (GCG) which is a set of regulations organize, process, and supervise the relationship between company managers and stakeholders increase the value and market valuation of the company.


2021 ◽  
pp. 33-49
Author(s):  
Kent Jones

This chapter discusses populist movements and how they typically depend on the emotional appeal of their platforms in order to achieve electoral success. Populist leaders therefore tend to identify flashpoint issues that resonate with their constituents in terms of the conflict with the discredited elite. Conceptual flashpoints include national sovereignty, which the elite have allegedly compromised; and trade balances, whereby the deficit country is the loser; and tariffs, presented as weapons to punish foreign countries. Institutional flashpoints include the World Trade Organization, regional trade agreements, and the European Union as a special case in the Brexit referendum. Identifiable countries and groups serve to personalize the focus of populist resentment, and represent the third type of flashpoint. Mexico and China have served this function for Trump especially, while immigrants and terrorists play this role in the United States, the European Union, and elsewhere.


Author(s):  
Mike Shatzkin ◽  
Robert Paris Riger

When were today’s major publishing houses founded? Although it was evolving, the trade book publishing business had remained largely the same for the first hundred years or so of the republic, until about a fifty-year period starting with the last quarter of the nineteenth...


2008 ◽  
Vol 60 (2-3) ◽  
pp. 257-290
Author(s):  
György Simon ◽  
György Simon

The paper searches for an answer to the following questions: why had the situation in Japan and the European Union situation improved in comparison with the one in United States prior to the first oil price shock; what factors altered this tendency later, especially from the 1990s onwards; what was the role of the international economic conditions in all that? Applying the models of mathematical economics, the authors have proven their main statements by an econometric investigation. The most important conclusion that can be drawn is that in the world economic competition the situation both in Japan and the European Union was primarily determined by the changes in the world economic conditions, chiefly the oil prices in the world market and the exchange rates, what can less be said of the United States.


2019 ◽  
pp. 3-6
Author(s):  
D. A. Bogdanova

The article provides an overview of the activities of the European Union Forum on kids' safety in Internet — Safer Internet Forum (SIF) 2019, which was held in Brussels, Belgium, in November 2019. The current Internet risks addressed by the World Wide Web users, especially children, are described.


2009 ◽  
pp. 4-25 ◽  
Author(s):  
B. Zamaraev ◽  
A. Kiyutsevskaya ◽  
A. Nazarova ◽  
E. Sukhanov

The article analyzes the current economic conditions in Russia. Succession, distribution and the transmission mechanism of the world financial and economic crisis to the Russian economy are considered in this article as well as the changes in the banking system, share and housing markets. Production, consumption and investment on the boundary of 2008-2009 are described. The conclusion about the basic change of conditions of national economy development is presented.


2018 ◽  
pp. 113-119
Author(s):  
Gennady Ya. Vagin ◽  
Eugene B. Solntsev ◽  
Oleg Yu. Malafeev

The article analyses critera applying to the choice of energy efficient high quality light sources and luminaires, which are used in Russian domestic and international practice. It is found that national standards GOST P 54993–2012 and GOST P 54992– 2012 contain outdated criteria for determining indices and classes of energy efficiency of light sources and luminaires. They are taken from the 1998 EU Directive #98/11/EU “Electric lamps”, in which LED light sources and discharge lamps of high intensity were not included. A new Regulation of the European Union #874/2012/EU on energy labelling of electric lamps and luminaires, in which these light sources are taken into consideration, contains a new technique of determining classes of energy efficiency and new, higher classes are added. The article has carried out a comparison of calculations of the energy efficiency classes in accordance with GOST P 54993 and with Regulation #874/2012/EU, and it is found out that a calculation using GOST P 54993 gives underrated energy efficiency classes. This can lead to interdiction of export for certain light sources and luminaires, can discredit Russian domestic manufacturer light sources and does not correspond to the rules of the World Trade Organization (WTO).


2003 ◽  
Vol 2 (1) ◽  
pp. 33-50
Author(s):  
Göran Gunner

Authors from the Christian Right in the USA situate the September 11 attack on New York and Washington within God's intentions to bring America into the divine schedule for the end of the world. This is true of Pat Robertson and Jerry Falwell, and other leading figures in the ‘Christian Coalition’. This article analyses how Christian fundamentalists assess the roles of the USA, the State of Israel, Islam, Iraq, the European Union and Russia within what they perceive to be the divine plan for the future of the world, especially against the background of ‘9/11’. It argues that the ideas of the Christian Right and of President George W. Bush coalesce to a high degree. Whereas before 9/11 many American mega-church preachers had aspirations to direct political life, after the events of that day the President assumes some of the roles of a mega-religious leader.


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