Pengaruh Promosi, Harga dan Citra Merek Terhadap Minat Pemakaian Jasa Fotografi

2020 ◽  
Vol 3 (1) ◽  
pp. 120
Author(s):  
Mas Totok Illa ◽  
Septian Adi Nugraha
Keyword(s):  
Brand Image ◽  
Analytical Techniques ◽  
Free Variable ◽  
Survey Method ◽  
Test Results ◽  
Service Usage ◽  
Variable Effect ◽  
Use Of Services ◽  
T Values ◽  
The Relationship

This research was conducted to test the influence of promotion, price and brand image towards the use of service interest Bamita Java Studio Wagir Malang Regency, to know the customer's response to the promotion, price and brand image of interest in service usage in Bamita Java Studio, and to know how much the influence of promotion, price and brand image of interest in the use of services in Bamita Java Studio. The research used is a quantitative with a survey method. This type of research is explanatory. The population in this research is the consumer of Bamita Java Studio who visited within three months from October to December 2019. The data used is data managed by the Administration section of Bamita Java Studio. Sampling techniques used are accidental sampling. The analytical techniques used in this study are multiple linear regression to obtain a thorough picture of the relationship between the Variabel or the other variables. The t test result indicates that the significance value of each free variable is 0.036 for the promotion variable, 0.000 for the price Variable, and 0.004 for the brand image variable. While T values can be said to be significant when (T < 0.05), and from the statistical test results, the promotion variable has a signification value T 0.036 which means < 0.05, then Ha in the received and Ho rejected, so it can be said that the promotional Vatican is positive and significant to the interest in the service usage, for the price variable has a significance value of 0.000, which means that the Ha 0.05 Ho Interest in using the service, while the brand image variable has a signification value of T 0.004 meaning < 0.05, then Ha in the received and Ho rejected, and also can be said that the brand's variable effect is positive and significant to the interest in service usage.

scholarly journals Pengaruh Motivasi dan Displin Kerja Serta Gaya Kepemimpinan Terhadap Kinerja Kepolisian di Polres Banyuasin

2020 ◽  
Vol 1 (1) ◽  
pp. 93-104
Author(s):  
Omar Hendro ◽  
Mei Priyanto ◽  
Mustopa Marlibatubara
Keyword(s):  
Leadership Style ◽  
Significant Relationship ◽  
Work Motivation ◽  
Problem Formulation ◽  
Free Variable ◽  
Multiple Regression Equation ◽  
Police Performance ◽  
Test Results ◽  
Police Personnel ◽  
The Relationship

Riset with the title Effect of Work Motivation and Discipline and Leadership Style on Police Performance in Banyuasin Regional Police. The purpose of this study answers the problem formulation, which is first to analyze the effect of motivation, discipline and leadership style together (simultaneously) on the performance of the police in the Banyuasin Regional Police. Second, analyze the effect of motivation on police performance. Third, analyze the effect of discipline on police performance. Fourth, analyze the influence of leadership style on police performance. The design of this study is an associative type of research, which is to find out the relationship between two variables X (motivation, discipline, and leadership style) and Y (performance). The population of 462 people, with a sample of 82 respondents Banyuasin Police Personnel with an error rate of 10%. The F Test result states that there is a significant relationship between Motivational Variables (X1), Work Discipline (X2), and Leadership Style (X3), on the Bound Variable, namely Police Performance (Y). T-test results of the three independent variables have a Sig coefficient value, namely that there is a significant relationship between Motivational Variables (X1), Work Discipline (X2), and Leadership Style (X3), on the Bound Variable, namely Police Performance (Y1). The results of the multiple regression equation Y = 0.503 + 0.190X1 + 0.188X2 + 0.440X3. The three coefficients of the free variable are positive, this shows a positive linear direction (unidirectional) between Motivational Variables (X1), Work Discipline (X2), and Leadership Style (X3), on the Bound Variable, namely Police Performance (Y). This study concludes first, work motivation, work discipline, and leadership style together have a significant effect on the performance of the Banyuasin Regional Police. Second, work motivation, work discipline, and leadership style partially have a significant effect on performance. Third, the leadership style contributed greatly to the Banyuasin Police Performance, while the lowest was the Work discipline towards the Banyuasin Police Performance (Y).  

scholarly journals The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

2021 ◽  
Vol 4 (1) ◽  
pp. 32-60
Author(s):  
Setyo Aji Wibowo ◽  
Mohamad Rizan ◽  
Ika Febrilia
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
The State ◽  
Equation Modeling ◽  
Survey Method ◽  
State University ◽  
The Relationship

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals Can Retailer Really Retain? The Nexus Between Brand Image, Customer Retention and Retailer Behavior

2018 ◽  
Vol 14 (2) ◽  
pp. 90-104
Author(s):  
Asif Hussain Samo ◽  
Keyword(s):  
Brand Image ◽  
Positive Impact ◽  
Customer Retention ◽  
Sampling Technique ◽  
Two Dimensions ◽  
Local Context ◽  
Survey Method ◽  
Interactive Services ◽  
The Relationship ◽  
Retailer Behavior

This study strived to explain the relationship between the dimensions of retailerbehavior and their impact on brand image and customer retention. Retailer's roles in the pursuit ofcustomer satisfaction have been extensively studied, the two dimensions, however, of retailerbehavior, namely, interactive services and satisfactory behavior, have not been empirically tested yet.Moreover, the literature reviews also suggested that there is dearth of research on the relationship ofretailer and marketing objectives of the company in the local context. This research endeavors to pavethe way for further research in this regard. With firm basis in positivist philosophy, this research has takenquantitative approach and explanatory strategy. The data is collected from the sample size of 300having non- probability sampling technique. Survey method is utilized with questionnaire bydevelopment of the reliable instruments. Empirical results show that there is positive impact of interactive services and satisfactoryattitude of the retailer on brand image and customer retention. When compared, satisfactory behaviorhas more impact on both, brand image and customer retention, than interactive services.There is fewer research on role of retailer behavior in achieving marketingobjectives in the local context, and in general, the individual dimensions of retailer behavior are nottested on different marketing goals. This study has intended to accomplish both the objectives.Moreover, this study may help local marketers to pay extra heed towards selection and training ofretailers to augment brand image and customer retention.   

scholarly journals Pengetahuan dan Pendapatan Akseptor KB dengan Penggunaan Alat Kontrasepsi Bawah Kulit (AKBK)

2020 ◽  
Vol 2 (1) ◽  
pp. 54-63
Author(s):  
Lia Hartini
Keyword(s):  
Family Planning ◽  
Low Income ◽  
Univariate Analysis ◽  
Survey Method ◽  
Test Results ◽  
Chi Square ◽  
Cross Sectional ◽  
Urban Village ◽  
Low Income Mothers ◽  
The Relationship

  This study aimed to determine the relationship between knowledge and income of family planning acceptors and subcutaneous contraception (AKBK) at BPM Habibah, Meat Jaya Village, in 2020. The research method used an analytic survey method with a Cross-Sectional approach. Univariate analysis results obtained from 50 respondents known that most respondents with good knowledge as many as 28 respondents (56%) more than those who lack awareness that is as much as 22 respondents (44%), a small proportion of respondents who have high incomes are 19 respondents (38%) more few of the low-income mothers were 32 respondents (62%). Those using under-skin contraception (AKBK) were 35 (70%) respondents. Based on the chi-square statistical test results on the relationship between knowledge (ρ value 0.011) and income (ρ value 0.042) with the use of AKBK. In conclusion, there is a significant relationship between knowledge and income with the use of under-the-skin contraception (AKBK) at BPM Habiba, Meat Jaya Urban Village, in 2020.  Keywords: Family Planning Acceptor, Knowledge Contraception, Income

scholarly journals HUBUNGAN ANTARA BRAND IMAGE DENGAN PENGAMBILAN KEPUTUSAN MEMILIH PRODI PSIKOLOGI UST YOGYAKARTA

2017 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Rika Pebriani ◽  
Flora Grace Putrianti
Keyword(s):  
Decision Making ◽  
Positive Relationship ◽  
Brand Image ◽  
Sampling Technique ◽  
External Factors ◽  
Test Results ◽  
Internal Factors ◽  
Significant Positive Relationship ◽  
Purposive Sampling ◽  
The Relationship

ABSTRACT           The purpose of this study was to determine the relationship between brand image and making the decision of choosing Departement.          Subjects in this study were students Departement UST Psychology Yogyakarta. The sampling technique was purposive sampling. The method of analysis used in this study is from Karl Pearson Product Moment.The results of the analysis of decision-making variable data with variable pick Faculty  brand image in showing the value of r = 0,619 with significant level p = 0,000 ( p < 0,05). Based on the results of correlation can be stated that there is a significant positive relationship between brand image by selecting the decision-making department of psychology UST Yogyakarta.          Correlation test test results showed that the variables of brand image to decision choosing faculty has determinant coefficient of 0,383. Means variable brand image in contributing effectively to decision making choosing Departement by 38,3 %,  while the remaining 61,7 % is influenced by other factors such as external factors which consist of prince and promotion or marketing and internal factors consist of motivation to decision making and attitudes towards decision making. Keywords : Brand Image,  Decision To Choose Departement.

scholarly journals DINAMIKA KELOMPOK TANI TERNAK SAPI LM3 DI DESA PINAPALANGKOW KECAMATAN SULUUN TARERAN

ZOOTEC ◽  
2015 ◽  
Vol 36 (1) ◽  
pp. 1
Author(s):  
Omega Runtunuwu ◽  
B F.J Sondakh ◽  
B Rorimpandey ◽  
F. N.S Oroh
Keyword(s):  
Group Dynamics ◽  
Survey Method ◽  
Test Results ◽  
Community Institutions ◽  
Group Members ◽  
Farmer Groups ◽  
The Village ◽  
The Relationship ◽  
Cattle Farmer

ABSTRACT BEEF CATTLE FARMER GROUP DYNAMICS LM3 DISTRICT IN THE VILLAGE PINAPALANGKOW SULUUN TARERAN. The role of the community is  very large in livestock development, thereby fostering community institutions farmers through farmer groups need to be improved. State farmer group members can affect group dynamics through indicators dynamics. The formation of farmer group dynamics is expected to improve income and the welfare of each member of the farmer group. This study aimed to analyze the dynamics of the relationship with the farmer group operating revenues cattle farmer groups LM3 Model Anugerah in the village of Pinapalangkow in Sub District of Suluun Tareran. The study used a survey method, with sampling method is total sampling. Person correlation analysis results obtainedrcount of 0.67  of 0.67 which shows there is a relationship between the dynamics and the income of the group members rcount value shows the relationship between the dynamics and the income of the group is a positive relationship, which means that the higher the income the higher the lead group dynamics. The test results showed a statistically significant effect on the dynamics of income groups at the 95% confidence level . Keywords: Dynamics, Farmer Group,Income, Cattle

scholarly journals The Influence of Islamic Branding and Religiosity on Brand Image

2018 ◽  
Vol 2 (02) ◽  
pp. 31
Author(s):  
Anggie Lia Andini ◽  
Popy Rufaidah
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Reliability Test ◽  
Test Results ◽  
Cosmetic Products ◽  
Significance Level ◽  
Study Results ◽  
Problem Formulations ◽  
Relationship Of

<p>The purpose of this study is to identify the magnitude of influence of Islamic branding and religiosity on brand image. Problem formulations in this research are whether there is an influence of Islamic branding and religiosity on brand image. This study uses explanatory survey method to explain the causal relationship of research variables through hypothesis testing. The population of the study is the consumers of cosmetic products in Indonesia. The study uses purpose sampling method, targeting the consumers of halal cosmetics and Islamic brands. Validity test results show that out of 37 question items, 36 items have correlation scores above 0.30 which means good and valid at 1% of significance level. Reliability test results show that all variables have Alpha Cronbach scores above 0.90 which means very reliable and significant at 1% of significance level. The study results show that Islamic branding and religiosity have significant influence on brand image. Islamic branding has a greater than toward brand image.</p><p><br />Keywords: Brand Image, Islamic Branding, and Religiosity</p>

scholarly journals PENGARUH KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI VARIA STORE - TANGERANG

2019 ◽  
Vol 24 (1) ◽  
pp. 14-33
Author(s):  
AHMAD .
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Data ◽  
Positive Influence ◽  
Survey Method ◽  
Decision Variable ◽  
Variable Effect ◽  
Purchasing Decision

This research was done in order to analyze the variable effect (X1) namely Quality of Product to variable (Y) namely Purchasing Decision, variable effect (X2) namely Brand Image to variable (Y) namely Purchasing Decision, and variable effect (X1) namely Quality of Product and variable (X2) namely Brand Image to variable (Y) namely Purchasing Decision. This research was done by using a Survey Method. The population in this research were the use cosmetic produc Wardah in Varia Store Tangerang, taking of sample was done by Incidental Sampling technique, and the amount is 100 respondents. Whereas the data analysis was done by associative analysis, Validity test, Reability test,Hypotesist test, simple regression analysis, multiple regression analysis, simple correlation analysis, multiple correlation analysisand coefficient determination (R²). Based on the analysis data which was done in this research, can be concluded that variable (X1) which is Quality of Product give an positive influence and significant impact on variable (Y)which is Purchasing Decision for Variable 89,0% effect (X2) which is Brand Image give an positive influence and significant impact on variable (Y)which is Purchasing Decision 90,0%. And Variable effect(X1) which is Quality of Product and variable (X2) which is Brand Image found positive and significant impact on variable (Y)which is Purchasing Decision for 89,0%. Value of F-count which is 9,179 is more than value of F-table which is 3,090. The result is Ho refused and Ha accepted. Whereas the residual is influenced by the other variable which didn’t researched in this research.

Problematic Internet Use digunakan Ketika Kesepian pada Remaja

2020 ◽  
Vol 14 (1) ◽  
pp. 45-60
Author(s):  
Yashinta Yashinta ◽  
Dwi Hurriyati
Keyword(s):  
Internet Use ◽  
Hypothesis Test ◽  
Problematic Internet Use ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Research Subjects ◽  
Significance Level ◽  
Relationship Of ◽  
The Relationship ◽  
Effective Contribution

This study aims to determine the relationship of loneliness with problematic internet use on boarding students on Silaberanti street in Siantan jaya Opposite Ulu 1 Palembang city. Research subjects numbered 220 people using random sampling methods. Data was collected using a 60 item problematic internet use scale and a 60 item loneliness. Realibility is generated on scale of problematic internet use of 0,955 and loneliness of 0,946.Hypothesis testing uses product moment correlation analysis techniques. Hypothesis test results showed a positive relationshif between loneliness with problematic internet use on boarding students on Silaberanti street in Siantan jaya Opposite Ulu 1 Palembang city r= 0,684 with a significance level of 0,000 (p<0,01). Loneliness in this study made an effective contribution of 46,8% to problematic internet use which can be seen from the coefficient of determination (r²) that is equel to 0,468.

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