scholarly journals Strategi Komunikasi Kesehatan dalam Upaya Membangun Partisipasi Publik pada Masa Pandemi Covid-19

2021 ◽  
Vol 5 (1) ◽  
pp. 123-132
Author(s):  
Silvia Nevane Paramasari ◽  
Adi Nugroho
Keyword(s):  
Health Communication ◽  
Mass Communication ◽  
Positive Impact ◽  
Communication Strategies ◽  
Large Population ◽  
Health Sector ◽  
Communication Strategy ◽  
Literature Study ◽  
The Public ◽  
Systematic Effort

Health communication is a systematic effort that has a positive impact on the health practice of a large population. The Covid-19 pandemic, which is felt quite suddenly, caused confusion from all sectors, one of which is the health sector. The health sector in Indonesia looks unprepared for this pandemic in communicating the Covid-19 virus to the public. Therefore, health communication, which is part of mass communication, is one of the communication models that can give information the public about health. The focus in this research is on health communication strategies during the COVID-19 pandemic. The research method used in this research is literature study. The result and conclusion of this study which is the health communication strategy in building public participation during the covid-19 pandemic is 1) health communication campaigns must be carried out in an integrated and sustainable manner and carried out by experts, 2) creating and implementing appropriate and effective communication strategies in handling Covid-19, 3) developing appropriate, effective and efficient tactics and technical actions and procedures

scholarly journals Public Communication Strategies on Socialization Covid-19 Vaccine in Indonesia Perspective Sociology of Mass Communication

2021 ◽  
Vol 1 (6) ◽  
pp. 437-445
Author(s):  
Clara Gynada Winshine ◽  
Haryono Haryono
Keyword(s):  
Clinical Trial ◽  
Mass Communication ◽  
Research Method ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Public Communication ◽  
Scientific Journals ◽  
The Public ◽  
Library Research ◽  
The Government

To hold a Covid-19 event, of course, it requires first socialization to the community. So that people can believe that it has been confirmed to be safe and has gone through the III clinical trial by PT. Bio Farma (Persero). This study aims to determine the public communication strategy for the socialization of the COVID-19 vaccine carried out by the government which is studied in the perspective of the Sociology of Mass Communication. This study uses a library research method that refers to resources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of this study conclude that handling and overcoming COVID-19 is still a top priority in Indonesia and still requires serious attention. Especially in the process of socializing the COVID-19 vaccine and the process of educating the public still needs to be done, considering that there are still groups of people who refuse vaccination for unscientific reasons.

scholarly journals HEALTH COMMUNICATION STRATEGIES EMPLOYED BY THE MEDIA DURING THE COVID-19 CRISIS: CASE OF ZIMBABWE BROADCASTING CORPORATION TELEVISION (ZBC –TV)

2021 ◽  
Vol 6 (6) ◽  
Author(s):  
Kimberley Sarah Muchetwa ◽  
Ephraim Maruta ◽  
Hilda Jaka ◽  
Joyman Ruvado ◽  
Evans Chazireni
Keyword(s):  
New Media ◽  
Health Communication ◽  
Communication Strategies ◽  
Secondary Data ◽  
Analysis Data ◽  
Freedom Of Information ◽  
The Public ◽  
Secondary Sources ◽  
The Media ◽  
The Government

The paper reports findings from a study that explored health communication strategies employed by the media on the state of preparedness by the Zimbabwean government during the COVID 19 crisis by the Zimbabwe Broadcasting Corporation Television (ZBC-TV). The study adopted secondary data analysis. Data were collected using secondary sources. The study was influenced by the framing theory. The study found out that ZBC-TV used songs, road shows, commercial ads, dramas, musical shows on reporting the pandemic. The archival documents also revealed that ZBC-TV have used periodical updates as health communication strategies to educate the public about COVID 19. ZBC-TV also used Facebook showing staff from the Office of the President and Cabinet receiving the Covid 19 vaccine at the same time applauding positive response from Harare Metropolitan Province as front line workers surpassed the target under the first phase of Covid-19 vaccine roll out plan. The study concluded that the health communication strategies employed by ZBC-TV have been effective in increasing the societal awareness about health issues. ZBC-TV managed to reach out to the masses using both the television and by making use of the new media communication technologies. However, press censorship has been a challenge in publishing information concerning COVID 19 as the media house is not allowed to publish anything that tarnishes the image of the government. It is based on such evidence that the study concludes that ZBC-TV at some point distorted information to paint the picture that the government is doing all it can to contain the spread of COVID 19 and ensuring the safety of the public. The study recommends that the ministry should ensure freedom of information publicity, in which media houses, including ZBC-TV is not controlled by any political party of government. The government should also privatise ZBC-TV so that it will be answerable to the public and not few government officials. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

scholarly journals Designing Web Based Offering and Sales Information System (Case Study : PT. Daya Berkah Sentosa Nusantara)

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Siti Nurjanah Ramadhany ◽  
Ade Eviyanti
Keyword(s):  
Information System ◽  
Data Collection ◽  
Positive Impact ◽  
Literature Study ◽  
Web Based ◽  
Business World ◽  
The Public ◽  
To Come ◽  
Over Time

Technology is increasingly sophisticated with over time competition in the business world such as E-Commerce has a positive impact on entrepreneurs to advance their companies, namely by creating online websites so that offerings and sales are easy among the public. By accessing the website page of PT. Daya Berkah Sentosa Nusantara buyers do not have to come directly to the place or company, and send offers according to admin needs.The purpose of this study is to make it easier for researchers to solve supply and sales problems based on problems that arise in the company. The method used in this study is the Waterfall Method, with data collection techniques used using observation, interviews and literature study. The desired result of this research is to be able to create a website for the company, to be able to expand marketing reach, buyers can view products through the website.

scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals THE ROLE OF CIVIL SOCIETY IN HEALTH COMMUNICATION

2020 ◽  
Vol 12 ◽  
pp. 127-139
Author(s):  
Satnam Singh ◽  
Siddharth Singh Tomar
Keyword(s):  
Civil Society ◽  
Health Communication ◽  
Mass Communication ◽  
Close Association ◽  
Civil Society Organizations ◽  
Communication Strategy ◽  
The People ◽  
Community Monitoring ◽  
Health Related

Health Communication is an emerging field, it involves the examination of various communication models and techniques used by healthcare professionals and policymakers to communicate health and influence the health-related behavior of the public. It is an interdisciplinary niche where social sciences, psychology, life sciences, and communication studies work in close association. It is also important to understand different theories of mass communication while working out a suitable health communication strategy. Various professionals and organizations are involved in the process of communicating health to society, civil society is the prime stakeholder in this process. It is clear from the analysis of historical and contemporary data that civil society has contributed greatly over a period of time in communicating health to the people. Civil society also had contributed in mobilizing, rights advocacy, and community monitoring of health centers and schemes. We studied the content of various civil society organizations having a rural footprint to ascertain their impact on health communication. The healthcare ecosystem in India is rapidly changing, in the view of continuous decrease in state spending over the healthcare role of civil society became increasingly crucial, so it is very important to ensure their greater participation at all levels of policy making and in implementation as well.

scholarly journals STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Dewi Sartika Karo-karo ◽  
Lina Sinatra Wijaya
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Positive Impact ◽  
Communication Strategies ◽  
Internal Communication ◽  
Communication Strategy ◽  
Printed Media ◽  
Depth Interview ◽  
Internal Relations ◽  
Employer Brand

This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.

scholarly journals Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Literature Study

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

Impliciete en expliciete communicatiestrategieën tijdens organisatieveranderingen

2011 ◽  
Vol 39 (4) ◽  
Author(s):  
Anna Wamsteeker ◽  
Mark van Vuuren
Keyword(s):  
Organizational Change ◽  
Public Sector ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Service Center ◽  
The Public ◽  
Shared Service ◽  
Implicit And Explicit ◽  
Explicit Communication

Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector Implicit and explicit communication strategies during organizational change: a case study on a shared service center implementation within the public sector In this case study, we used the Organizational Stakeholder Model of Change Implementation Communication (Lewis, 2007) to evaluate the communication strategy used during the implementation of a Shared Service Center in a large governmental agency. The model proves to be useful for describing the strategic choices made by the project managers. Most of the dimensions were recognizable in the communication efforts, even though most of these choices were made implicitly. Interestingly, several stakeholders disagreed with the project management team about the identification of the strategy. They experienced the communication efforts negatively rather than balanced or positive. The results show the complexity of communication during change and the ways people make sense of these dynamic processes. The strategy dimensions can be useful guides when managing complex changes like the implementation of a Shared Service Center.

scholarly journals STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE (STUDI KASUS STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG)

2018 ◽  
Vol 7 (1) ◽  
pp. 26
Author(s):  
Ari Purnia Roospandanwangi
Keyword(s):  
Communication Strategies ◽  
Coastal Environment ◽  
Communication Strategy ◽  
Planning Theory ◽  
Communication Media ◽  
Conservation Program ◽  
The Public ◽  
Compliance Gaining ◽  
Selection Of ◽  
Mangrove Conservation

This research is motivated in view of the importance of communication to raise awareness of the public in conserving the coastal environment. This study aims to describe and analyze the communication strategy BINTARI in mangrove conservation in Tapak Tugurejo Semarang. Researchers use Planning Theory (Charles Berger) and Compliance-Gaining Theory (Gerald Marwell and David Schmitt). It can be concluded, the communication strategy used BINTARI according to the stages of communication strategies according to Hafied Cangara, namely: (1) Selecting and establish a communicator, (2) Know your audience, (3) Prepare a message, (4) Selection of communication media, (5 ) to analyze the effects of communication and (6) Evaluation. The end result of mangrove conservation program BINTARI give change for people Tapak, in terms of knowledge, attitude, behavior and economics.

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