scholarly journals Adoption of Digital Marketing in E- Recruitment Success: A Quantitative Study on Bangladesh Perspective

2021 ◽  
Vol 13 (4) ◽  
pp. 20
Author(s):  
Rumana Afroze ◽  
Sujana Shafi
Keyword(s):  
Human Resource ◽  
Quantitative Research ◽  
Statistical Tests ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Human Resource Professionals ◽  
Organizational Perception ◽  
Structured Questionnaire

This study’s purpose and strategies are to unwrap factors for the adoption of digital marketing strategies in the success of e-recruitment in Bangladesh. It also focuses on organizational perception, brand value, candidate and employer e- recruitment decisions in Bangladesh. In order to achieve the research objectives, a quantitative research has been done. A total of 138 human resource professionals from eleven prestigious job sectors in Bangladesh were contacted to participate in this study’s survey. To conduct the research, a structured questionnaire was used. The collected data was analyzed using statistical analysis. Statistical tests like, descriptive analysis, reliability correlations, factor analysis and regression test were used to pursue the objective of analysis. The result has proved that adoption of digital marketing has significant impact on e- recruitment effectiveness. This study has practical implications for especially human resource departments and marketing managers and, such as the implementation of an integrated digital marketing and communication strategy with successful HR e-recruitment. This research incorporates digital marketing insights into well-established HRM fields.

scholarly journals Understanding Digital Consumer: Generation Z Online Shopping Prefences

2019 ◽  
Vol 8 (2) ◽  
pp. 925-929
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Generation Z ◽  
First Choice ◽  
Social Media Platforms

This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them

scholarly journals Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages

2020 ◽  
Vol 16 (1) ◽  
pp. 1-10
Author(s):  
Zuzana Vaculčikova ◽  
Zuzana Tučkova ◽  
Xuan Thanh Nguyen
Keyword(s):  
Quantitative Research ◽  
Market Access ◽  
Main Tool ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Positive Sign ◽  
Future Application ◽  
Economic Role ◽  
Contemporary Status

Traditional handicraft villages have become an inevitable part of Vietnamese culture and play an important socio-economic role within the country’s development. However, poor governmental policy and regulatory environment in Vietnam, lack of infrastructure, limited management, marketing skills and knowledge often lead to scarce information to access the market. The aim of the research is to investigate the contemporary status of digital marketing strategies and tools used in handicraft villages in Thua Thien Hue province. It will be complemented by finding out the needs of handicraft businesses about the training course and consultancy on e-marketing. The key quantitative research method is a questionnaire survey of 100 handicraft businesses in 11 villages in Thua Thien Hue province in Vietnam. The results indicated that these businesses do not use digital marketing as the main tool to acquire customers. One of the main reasons can be a fact of not owning sufficient IT technology. However, despite this, businesses realize the need for digital marketing applications and are interested in adopting digital marketing skills and training in order to enhance tourism market access within national and international borders. That is a positive sign for future application of online marketing strategies into business management.

PENGARUH KEPEMIMPINAN TRILOGI, KEPUASAAN KERJA DAN KOMITMEN ORGANISASI TERHADAP PRODUKTIVITAS SDM (STUDI: KOPERASI DAN UMKM KUD KARYA MUKTI PROVINSI JAMBI)

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Triyani Triyani
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Human Resource ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Negative Influence ◽  
Analysis Method ◽  
Resource Productivity ◽  
Analysis Technique ◽  
Sample Technique

The purpose of this study was to describe (1) the influence of trilogy leadership on human resource productivity, (2) the effect of satisfaction on human resource productivity, (3) the effect of organizational commitment on human resource productivity. This research is a quantitative research, descriptive analysis method and method of analysis of the coefficient of determinants. The population is employees of KUD Karya Mukti Cooperative and UMKM Jambi Province, the sample technique is stratified random and sampling. The method used was questionnaire data, while the data analysis technique used simultaneous, partial, and linear regression data. The results of this study use a significant result of 0.005 indicating that there is a negative influence on trilogy leadership with the variable of human resource productivity. In addition, there is also an effect of job satisfaction on the productivity of human resources which has a negative and insignificant effect. Then there is organizational commitment that has a positive and significant effect on human resource productivity. Keywords: trilogy leadership, job satisfaction, organizational commitment, human resource productivity

scholarly journals Factors Influencing the Students’ Choices towards Online Food Delivery

2021 ◽  
Vol 9 (1) ◽  
pp. 25-37
Author(s):  
Siti Umairah Mohamed Rosli ◽  
Nor Farhana Abu Lani
Keyword(s):  
Consumer Behavior ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Smart Phone ◽  
Food Delivery ◽  
Survey Method ◽  
Time Saving ◽  
Significant Relationships ◽  
The Relationship ◽  
Structured Questionnaire

New world today has come out with many technology in helping us to ease our daily live. This includes creating a new system in e –commerce. Among the latest upgraded technology that arise during these days are the ability to use smart phone for buying and purchasing purpose. Like many other industries, food industry is currently effected with massive development of systems in providing better services and quality in terms of food ordering, selecting and delivery. The purpose of this study is to determine the factors effecting the students’ choices towards online food delivery. The quantitative research method was chosen and the questionnaire was used to collect data as a survey method. Structured questionnaire was used in this study. There were 265 respondents who were randomly included in the questionnaires conducted by the researcher. The data was analyzed using Google form and questionnaire. The data collected was analyzed by using Statistical Packages for Social Science Version 25 (SPSS Version 25) software based on descriptive analysis, reliability analysis, and correlation analysis. As for the result, all of the independent variables (attitudes, time saving, and promotion) that had been studied in this research had significant relationships towards dependent variable (consumer behavior). The result of the research objectives which is to examine the relationship between attitudes, time saving and promotion that influencing consumer behavior towards Online Food Delivery.

scholarly journals PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN USAHA KECIL DAN MENENGAH WARGA DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 86
Author(s):  
Iskandar Zulkarnain ◽  
Tabah Heri Setiawan ◽  
Budi Syamtoro ◽  
Muhamad Nurhamdi ◽  
Irma Sari Octaviani
Keyword(s):  
Community Service ◽  
Financial Statements ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Positive Role ◽  
Neighborhood Association ◽  
Service Activity ◽  
The Right

This community service activity aims to transfer the knowledge and techniques of making simple financial statements to the Jama'at Al Awwal Mosque in Jakarta so that they can implement and practice Digital Marketing as a marketing communication strategy in Depok Jaya sub-district. The method used in the form of delivery of material and practice / application of digital marketing such as the use of Facebook, Instagram, Gojek, Grab and so forth. The results of the activities showed that before the PKM implementation of the Al Awwal Jamaat Mosque the depok jaya lacked mastery of the application as a marketing strategy for the products sold, but after the implementation of the activity it was known that the Al Awwal Mosque of the depok jaya mosque was quite mastered and could make the appearance and use of digital marketing. PKM activities indirectly have a very positive role in increasing participant knowledge and participant skills in making simple financial statements. The method of activity used is in collaboration with the Head of the Mosque Management at Al Awwal Mosque, Jalan Mawar Raya Depok Jaya and looking for problems in that place so as to provide the right solution in motivating as a businessman in Depok, West Java, especially the Jamaat Al Awwal Mosque, Depok Jaya. After the analysis, we provide training in material and practice forms in developing the use of digital marketing applications as a means to market the products to representatives of the Head of the Neighborhood Association in the Jamaat Masjid Al Awwal, Depok Jaya.Keywords: marketing applications, digital marketing, marketing strategies

scholarly journals Tech Savvy High School Students and Their Textbook Preferences

2016 ◽  
Vol 3 (4) ◽  
pp. 536
Author(s):  
Rachaniphorn Ngotngamwong
Keyword(s):  
High School ◽  
High School Students ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
International School ◽  
The Other ◽  
School Students ◽  
Digital Era ◽  
The World ◽  
Structured Questionnaire

<p><em>As the world enters a digital era, schools have progressed electronically in numerous ways. The purpose of this study aimed to discover how tech-savvy high school students in an international school in Thailand responded to the technological shift in the introduction of eTextbooks. Quantitative research design and descriptive analysis were utilized in data analysis. 179 high school students participated in an electronic semi-structured questionnaire with results indicating the majority of the students preferred a combination of both eTextbooks and print textbooks. Print textbooks were more beneficial for students’ learning, and students felt that print textbooks should not be replaced by eTextbooks. On the other hand, most of the students’ experiences with eTextbooks were negative. Aside from agreeing and disagreeing with stated reasons for using and not using eTextbooks, students freely expressed their personal viewpoints on eTextbook usage. The information obtained from this study is invaluable to schools as they plan on replacing print textbooks with eTextbooks.</em></p>

scholarly journals ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI STRES DAN MOTIVASI BELAJAR MAHASISWA

2019 ◽  
Vol 7 (1) ◽  
pp. 95
Author(s):  
Fajar Rinawati ◽  
Sucipto Sucipto
Keyword(s):  
Student Learning ◽  
Quantitative Research ◽  
Statistical Tests ◽  
Descriptive Analysis ◽  
Learning Motivation ◽  
Student Experiences ◽  
P Value ◽  
Place Of Residence ◽  
Factors Affecting ◽  
Student Stress

Mahasiswa keperawatan adalah calon perawat yang harus memiliki kemampuan, baik pengetahuan, sikap dan keterampilan yang baik. Kemampuan mahasiswa ini dapat dipengaruhi oleh stres dan motivasi dalam proses pembelajaran. Berdasarkan hal tersebut, peneliti ingin melihat faktor apa saja yang berpengaruh terhadap stres dan motivasi belajar mahasiswa. Penelitian ini merupakan penelitian kuantitatif dengan desain penelitian deskriptif analisis yang menganalisa faktor-faktor yang mempengaruhi stres dan motivasi belajar  mahasiswa. Analisa data menggunakan uji statistik dengan regresi linier. Hasil penelitian menunjukkan beberapa hal, yaitu (1) jenis kelamin, tempat tinggal, penghasilan orang tua, pekerjaan orang tua dan urutan anak, semuanya tidak berpengaruh secara signifikan terhadap stres, (2) jenis kelamin, tempat tinggal, penghasilan orang tua, pekerjaan orang tua dan urutan anak tidak berpengaruh secara signifikan terhadap motivasi belajar mahasiswa, dan hanya penghasilan orang tua yang berpengaruh secara signifikan terhadap motivasi belajar mahasiswa dengan nilai p-value 0.048 (p-value < 0.05). Orang tua merupakan orang yang bertanggung jawab dalam biaya pendidikan anaknya, namun secara tidak langsung, jika mahasiswa tersebut mengalami tunggakan biaya pendidikan, hal ini akan mempengaruhi psikologis anak untuk belajar. Kata kunci: faktor, stres, motivasi, dan mahasiswa ANALYSIS OF FACTORS AFFECTING STRESS AND STUDENT LEARNING MOTIVATION ABSTRACTNursing students are prospective nurses who must have the ability, including good knowledge, attitude and good skills. This student ability can be influenced by stress and motivation in the learning process. Based on this, the researcher wants to see what factors influence student stress and learning motivation. This research is a quantitative research with descriptive analysis research design that analyzes the factors that influence stress and student learning motivation. Data analysis using statistical tests with linear regression. The results showed several things, the first gender, place of residence, parents 'income, parent's work and the order of children, all of which did not significantly influence stress, the second gender, place of residence, parents' income, parent's work and the order of children does not significantly influence student learning motivation, and only parents 'income significantly influences students' learning motivation with a p-value: 0.048 (p-value <0.05). Parents are responsible for their children's education costs, but indirectly, if the student experiences delinquent tuition fees, this will affect the child's psychological learning. Keywords: factors, stress, motivation, and students

scholarly journals Digital Marketing Communication Strategy

2020 ◽  
Vol 9 (2) ◽  
pp. 57-66
Author(s):  
Arjuna Rizaldi ◽  
H Hidayat
Keyword(s):  
Qualitative Method ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Global Competition ◽  
Marketing Communication ◽  
Business Unit ◽  
Literature Study ◽  
Business Units ◽  
Number Of Customers

The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to increase sales volume and the number of consumers that affect competitiveness in global competition. It is because technology will facilitate human work in meeting their needs related to the development of business units.

Estudio de medición sobre el nivel de implementación de herramientas digitales de promoción en las pymes del sector artesanal y su importancia en la comercialización de sus productos

2019 ◽  
Vol 3 (3) ◽  
pp. 8-19
Author(s):  
Rosa Argelia Maldonado Lozano
Keyword(s):  
Capita Income ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Per Capita Income ◽  
Per Capita

ResumenEl presente trabajo tiene el propósito de describir la importancia que tiene la utilización de las distintas estrategias de mercadotecnia digital en la promoción y publicidad de artesanías regionales, resaltando con ello que existe actualmente la problemática de la falta de promoción y publicidad en estos medios evitando con ello tener presencia en el mercado y por consecuencia menores ingresos para las empresas dedicadas a este sector. La investigación aborda un análisis descriptivo, basándose en un estudio documental de diversos autores como lo son Tansuhai (2007), Murrieta & Durán (2018), Solleiro & Castañón (2015), entre otros, se utilizó un instrumento diseñado por 20 Items con la finalidad de obtener información acerca del uso actual de estas estrategias, el nivel de disponibilidad para usarse, así como la importancia que se considera para llevar a cabo estas estrategias y la disponibilidad para invertir en ella; se aplicaron 45 instrumentos de recolección. Palabras clavePromoción, publicidad, competitividad, mercadotecnia digital, pymes, artesanía. AbstractThe purpose of this paper is to describe the importance of using different digital marketing strategies for promoting and advertizing regional handicrafts, emphasizing the existence of problems due to the lack of promotion and advertize today thus stopping their presence in the market and as a consequence companies which belong to this sector will decrease their per capita income. This paper addressses a descriptive analysis based on a documentary study of various authors such as Tansuhai (2007), Murrieta & Durán (2018), Solleiro & Castañón (2015), among others. an instrument designed with 20 items was used in order to obtain information on the use of these current strategies, the degree of availability as well as considering the importance of carrying out these strategies and the disposition to invest in them; 45 recollection instruments were applied. Keywords promotion, advertize, competitively, digital marketing, SMES handicrafts.

scholarly journals Marketing communication strategy Sawah Pematang Johar tour in improving tourist visits

COMMICAST ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 113-120
Author(s):  
Venna Melinda Sari ◽  
Akhyar Anshori
Keyword(s):  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Tourist Attractions ◽  
The Third ◽  
Natural Place ◽  
Village Government ◽  
Ticket Prices ◽  
The Village

Tourism objects are one of the business fields that are developing so fast and creating competition between one tourist attraction and another in reaching visitors or tourists. Tourist attractions are actively developing to improve existing tourist locations continuously and make updates related to marketing strategies. The purpose of this study was to determine the marketing communication strategy for Sawah Pematang Johar tourism to increase tourist visits. This study used the descriptive qualitative method. Data obtained from observation, interviews, and documentation using descriptive analysis techniques, which describe the events under study. In this study, the number of informants was 5 people, namely the owner of the rice fields, field officers, to tourists. The research location is in the tourism village of the Pematang johar rice field, Deli Serdang Regency. The results showed that in marketing, the village government used a communication strategy to attract tourists in three ways, namely promotion through social media in the form of Facebook, Instagram, YouTube, MU television broadcasts, and word of mouth. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices.

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