scholarly journals Preferensi Strategi Pemasaran Bank Syari’ah Menanggapi Perilaku Konsumsi Masyarakat Saat Musim Panen

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Rendra Anjaswara ◽  
H Hardivizon

Consumption behavior that shown by the community during the harvest season has not aroused awareness of sharia banks to implement special marketing strategies in response to the phenomenon. This research is a field research with qualitative approach. The location of this research is in DusunSawah,North Curup District, RejangLebongRegency with the consideration of the number of people who work as farmers and the extent of agricultural land and plantations. The results showed that the consumption behavior of farmers in DusunSawah is consumptive during the harvest season. Consumptive behavior is influenced by three dominant factors, namely cultural factors, social factors, and personal factors. Therefore, the preference of marketing strategies that can be applied by sharia banks in response to consumptive behavior of farmer society ofDusun Sawah in harvest season is concentrated marketing strategy with the concept of event marketing and coffee break marketing.

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 101-114
Author(s):  
Naning Fatmawatie

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 


2020 ◽  
Author(s):  
Dwi Nona

The purpose of consumption in Islam is not only satisfaction in the world but also the welfare of the hereafter to fulfill needs and not fulfill satisfaction / desires is the goal of Islamic economic activity this is what is also experienced by customers who buy Android phones at New Aslisel Stores with Samsung brands. These consumers use cell phones for the benefit of life activities and not just to improve social status, of course this is inseparable from people's consumption behavior, based on these problems, the researcher wants to examine in this thesis about "Consuming Behavior of Samsung Android Cellphone Users in New Stores Aslisel Kualasimpang According to Islamic Economic Perspective ". The problem in this thesis research is How is the consumption behavior of Samsung Android cellphone users in Kualanimpang New Aslisel Store from an Islamic economic perspective? What are the factors that influence the consumption behavior of Samsung Android HP users in Kualasimpang New Aslisel Store ?. The research in this thesis is included in the type of field research and literature with a qualitative approach with data collection techniques in the form of interviews and observations conducted on 8 respondents. Data analysis in this research is by reducing data, presenting data and drawing conclusions. The results of this study indicate that the material goals in the consumption behavior of buyers at the New Aslisel Kuala Simpang Shop are to facilitate and improve daily communication and help to complete daily work related to the profession they pursue while the spiritual goal is to increase knowledge religious through a video application on YouTube and can install prayer time reminder applications.


2018 ◽  
Vol 1 (2) ◽  
pp. 71
Author(s):  
Aan Eko Khusni Ubaidillah

The problems we face today live in a time of moral degradation and destruction. People feel proud if they can imitate the trend carried by the West; both in thought and lifestyle. Ironically, not a few generations of Muslims who terpedaya with the trend. They make Western values ​​as their standard of behavior and morals. Meanwhile, Islamic morality is increasingly felt strange and difficult to practice in the midst of society facing such problems plural and complex. The purpose of this study are: 1) To describe the steps Implementation of values ​​of Ethics, Moral and Morals in learning behavior in STIT Raden Wijaya Mojokerto. 2) To describe the supporting and inhibiting factors Implementation of Ethics, Morals and Morals values ​​in the behavior of learning in STIT Raden Wijaya Mojokerto This research type is field research research using qualitative approach. Data collection techniques include observation, interview, and documentation. Data analysis technique uses descriptive explorative, that is by describing state and phenomenon status. Based on the exposure of the analysis of data sources can be concluded that: 1) Steps Implementation of values ​​of Ethics, Morals and Morals in the behavior of learning in STIT Raden Wijaya Mojokerto is the first institution to make a mature planning, then applied with the pattern pembiasaan. 2) To describe the supporting and inhibiting factors Implementation of Ethics, Morals and Morals values ​​in learning behavior in STIT Raden Wijaya Mojokerto consists of internal factors (consisting of heredity, gender, physical character, personality, intelligence and talent) and external ( consisting of education, religion, culture, environment and socio-economic)


2020 ◽  
Vol 5 (1) ◽  
pp. 17-32
Author(s):  
Apriyanti Kartika Agustin ◽  
Irfan Sanusi ◽  
Herman Herman

Penelitian ini bertujuan untuk mengetahui penerapan fungsi manajemen pada Masjid Al-Anshari dalam meningkatkan Jama’ah Shalat Shubuh dan Shalat Jum’at. Secara lebih rinci tujuan penelitian ini adalah untuk pengetahui proses perencanaan, proses pengorganisasian, proses penggerakan dan proses pengendalian di Masjid Al-Anshari. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, dipandang tepat untuk digunakan dalam penelitian ini. Adapun metode pengumpulan data yakni dengan cara observasi, wawancara, rekaman audio dan studi dokumentasi. Hasil penelitian ini menunjukan bahwa Masjid Al-Anshari di dalam meningkatkan jama’ah Shalat Shubuh dan Shalat Jum’at memiliki proses perencanaan berupa penyusunan unsur tujuan, unsur kebijakan, unsur kemajuan, dan unsur program. Proses pengorganisasian yang dilakukan dengan pembagian kerja melalui struktur organisasi, departementalisasi dengan deksripsi kerjanya, distribusi otoritas, dan koordinasi yang dilakukan setiap Briefing di Coffee Break. Proses penggerakan dilakukan melalui proses motivasi, proses kepemimpinan dan proses komunikasi. Proses pengendalian dilakukan dengan memperbaiki penyimpangan-penyimpangan yang ada.   This study aims to determine the application of management functions in the Al-Ansari Mosque in improving Jama'ah Shubuh Prayer and Friday Prayers. In more detail, the purpose of this research is to find out the planning process, the organizing process, the mobilization process and the control process at Al-Ansari Mosque.  This study uses a descriptive method with a qualitative approach, considered appropriate for use in this study. The data collection method is by observation, interview, audio recording and documentation study.  The results of this study indicate that the Al-Ansari Mosque in improving the congregation of the Shubuh Prayers and Friday Prayers has a planning process in the form of compilation of objectives, policy elements, progress elements, and program elements. The organizing process is carried out with the division of labor through the organizational structure, departmentalization with its work description, distribution of authority, and coordination that is carried out every Briefing at Coffee Break. The mobilization process is carried out through a motivational process, a leadership process and a communication process. The control process is carried out by correcting the existing deviations.


2017 ◽  
Vol 2 (4) ◽  
pp. 329-346
Author(s):  
Iyam Marhamah ◽  
Yaya Yaya ◽  
Asep Sodiqin

Tulisan ini bertujuan untuk menggambarkan sistem dakwah Pondok Pesantren At-Tawazun ditinjau melalui sistem terbuka mulai dari tahap input, conversion, output, feedback, hingga environment dalam upaya mengatasi problematika santri yang dipengaruhi oleh perkembangan zaman. Penelitian yang dilakukan ini menggunakan metode studi kasus dengan pendekatan kualitatif dan spesifikasi penelitian field research (penelitian lapangan). Hasil penelitian ini menunjukkan bahwa keberadaan pondok pesantren At-Tawazun dirasakan cukup besar manfaatnya oleh orang tua maupun masyarakat. Lembaga dakwah dan pendidikan ini telah ikut berkontribusi dalam menanggulangi masalah sosial dan kenakalan remaja yang semakin rumit, sehingga mampu memberikan lulusan santri yang brakhlak, berbudi luhur dan mampu mengamalkan ilmunya di masyarakat. Lebih dari itu, kehadiran pondok pesantren At-Tawazun diharapkan dapat mengatasi akulturasi budaya yang menyimpang di era sekarang ini. Sehingga semangat generasi muda kita dapat disalurkan terhadak hal-hal positif, untuk kemajuan Agama dan Negara. This paper aims to describe the da’wah system of At-Tawazun Islamic Boarding School through an open system starting from the input, conversion, output, feedback, and environment stages in an effort to overcome the problems of santri that are influenced by the times. This research uses case study method with qualitative approach and field research specification (field research). The results of this study indicate that the existence of the At-Tawazun Islamic Boarding Scool was felt to be of considerable benefit by parent and community. This da’wah and education institution has contributed to tackling social problems and juvenile delinquency that are increasingly complicated, so as to be able to provide graduates who are morally, virtous and able to practice their knowledge in the community, moreover, the presence of the At-Tawazun Islamic Boarding School is expected to overcome the deviant cultural acculturation in the present era. So that the spirit of our young generation can be channeled suddenly to positive things, for the advancement of Religion and the state.


2019 ◽  
Vol 4 (1) ◽  
pp. 137
Author(s):  
Mulkan Syah Riza

This study aims to explain how the distribution of productive zakat in the Rumah Zakat North Sumatra and how the effectiveness of productive zakat distribution in improving the welfare of mustahik in the Rumah Zakat North Sumatra. This study uses a qualitative approach with a type of descriptive method, which is a problem that guides researchers to explore and photograph situations that will be thoroughly investigated, broadly and deeply. Data collection techniques with field research, while the tools used are observation, interviews and documentation. Data analysis used is descriptive qualitative analysis. The results of this study inform that in distributing productive zakat funds, Rumah Zakat is in accordance with Law No. 23 of 2011 concerning Management of Zakat. The distribution of productive zakat carried out by the Rumah Zakat North Sumatra through the Senyum Mandiri Program to mustahik in Medan Helvetia Subdistrict has been effective, because it can improve the welfare of mustahik, this is evidenced by the income of eight of thirteen mustahik people in total, five people whose income is fixed and four out of eight people whose income has increased has reached the level of muzaki.


Author(s):  
Fitri Nurmasari ◽  
Raup Padillah

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%


Harmoni ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 129-143
Author(s):  
Hendrik A.E Lao ◽  
Ezra Tari ◽  
Merensiana Hale

This paper focuses on interpersonal communication in interfaith families. Interfaith families are smallunits of society whose members are of different religions. Differences are often a source of conflict between husband and wife, including religion. In the way of life of interfaith couples, different opinions about beliefs cause problems. Differences are still unavoidable in families married to different religions. Religious differences can lead to prolonged conflicts. Although different religions, of course, the family has the right to live in peace and happiness as a family in general. However, it is undeniable that interfaith families cannot last long. Therefore, efforts are needed for families to be able to live with each other accepting differences in terms of different religions. Communication is one of the efforts to maintain family harmony. Lack of communication can cause rifts in the household. The purpose of the study was to describe the effectiveness of interpersonal communication for families of different religions. The research method used is a descriptive qualitative approach. This approach seeks to find problems and solutions in the field. Research results in interpersonal communication are communication between individuals or between groups. Interpersonal communication will be more effective if the atmosphere is equal. That is, there must be a tacit acknowledgement that both parties are equally valuable and valuable. Husbands and wives have something important to contribute. In an interpersonal relationship characterized by equality, disagreement and conflict are seen as an attempt to understand differences. This communication helps in avoiding and reducing various problems and can share knowledge and experiences with family members. There are five general qualities of interpersonal communication effectiveness for interfaith families: 1) Openness, 2) Empathy, 3) Supportive Attitude, 4) Positive Attitude, 5) Equality.


2021 ◽  
Vol 5 (2) ◽  
pp. 331
Author(s):  
Yuli Salis Hijriyani ◽  
Fenty Andriani ◽  
Rosidin Rosidin

As part of inclusion education, Education for All (EfA) or Pendidikan untuk Semua (PuS) has six main programs, including the inclusion program of Early Childhood Education (Pendidikan Anak Usia Dini or PAUD). This article is compiled based on a qualitative approach, which is a type of field research and presented descriptively. This article highlights the role of Shadow Teacher as one of the main keys to the success of inclusion education in PAUD Terpadu Inklusi Bina Insan Kreatif (BIK) in Tasikmalaya city. The findings of the article show that Shadow Teacher has a variety of relatively different roles and responsibilities than class teachers. But it plays a big role in helping the success of learning carried out by class teachers, especially related to Children with Special Needs (Anak Berkebutuhan Khusus or ABK). In undergoing its roles and responsibilities, Shadow Teacher applies various strategies to assist the development of ABK students, in the academic, non-academic and self-developed fields. Furthermore, the PAUD Terpadu Inklusi BIK institute has such a crucial policy related to improving the quality, qualifications and competency of Shadow Teacher that it can provide better inclusion education services for ABK students in particular, and for other stakeholders in general.


2019 ◽  
Vol 6 (1) ◽  
pp. 35-55
Author(s):  
Abdur Rakib

This research basically is to find the position of ‘urf as one of the theories that can provide legal changes in an authoritative-inclusive way to fiqh in the word khalwat in the definitive aspects of syar'iyyah in relation to culture of riding with fiancees in the Madura area. As an external consideration in cultural studies, ‘urf is one of the continuous theories with the discussion of adat to determine law in an authoritative-inclusive manner. In this study using a type of field research (field research) because it involves empirical data that views law as a set of behaviors, actions, and reality. In addition, also library research (library research) to obtain data about a norm while reviewing theories with a qualitative approach because it cannot be obtained by mathematical or numerical statistical procedures, so that it can contain about people's lives (culture), history, ethics, social movements , or family system. From the process of analyzing the meaning of khalwat using the theory of ma'na al-haml with the consideration of 'urf in which there are several elements of maslahat, this study concludes that' urf can change the position of Islamic law by combining consideration of several conditions through the process of changing meaning used in redefining the word khalwat. So as to enable culture to be engaged during the engagement period as happened in the Sumenep and Madura communities in general as a consideration of ‘valid urf. Keywords: Relationship in Engagement, ‘Urf, and Madura.


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