scholarly journals PERUMUSAN STRATEGI PENGEMBANGAN BUMDes DI DESA MEKARBAKTI, KABUPATEN SUMEDANG

2020 ◽  
Vol 6 (1) ◽  
pp. 47-54
Author(s):  
Runita Arum Kanti ◽  
Poppy Sofia
Keyword(s):  
Optimal Strategy ◽  
Swot Analysis ◽  
Primary Data ◽  
Strategy Development ◽  
Development Economic ◽  
Enterprise Strategy ◽  
Economic Potential ◽  
Descriptive Research ◽  
The Village

The economic potential of a village needs to be developed and managed properly in order to provide sustainable benefits for the village. One of the instruments to realize this goal is the Village Enterprises, known as the BUMDes. BUMDes, is a business entity whose capital is wholly or mostly owned by the Village through investments from the Village and are created  to manage assets, services, and other businesses to generate welfare for the its community. Mekarbakti Village is one of the villages in Sumedang Regency which has a variety of economic potential. This research seeks to formulate an optimal strategy for developing BUMDes in Mekarbakti Village through the use of the Village economic potential. The approach used in this research is descriptive research. The data used are primary data taken from interviews. The results of this research are three strategies for developing BUMDes obtained through a SWOT analysis.   Keywords: Village enterprise, strategy, development, economic potential, SWOT.   ABSTRAK Potensi ekonomi desa perlu dikembangkan dan dikelola dengan baik agar memberikan manfaat yang berkelanjutan bagi desa. Salah satu instrumen yang mampu mewujudkan hal tersebut adalah pendirian Badan Usaha Milik Desa atau dikenal dengan BUMDes. BUMDes, adalah badan usaha yang seluruh atau sebagian besar modalnya dimiliki oleh Desa melalui penyertaan secara langsung yang berasal dari kekayaan Desa yang dipisahkan guna mengelola aset, jasa pelayanan, dan usaha lainnya untuk sebesar-besarnya kesejahteraan masyarakat Desa. Desa Mekarbakti merupakan salah satu desa di Kabupaten Sumedang yang memiliki beragam potensi ekonomi. Penelitian ini berusaha merumuskan strategi optimal guna mengembangkan BUMDes di Desa Mekarbakti melalui pemanfaatan potensi ekonomi Desa. Pendekatan yang digunakan dalam penelitian ini adalah penelitian deskriptif. Data yang digunakan merupakan data primer yang diambil dari wawancara. Hasil dari penelitan ini adalah bahwa terdapat tiga strategi pengembangan BUMDes yang diperoleh melalui analisis SWOT.   Kata kunci: BUMDes, strategi, pengembangan, potensi ekonomi, SWOT.

scholarly journals The Development of Tourism Object of Love Beach in Cikoang, Takalar Regency

2019 ◽  
Vol 2 (1) ◽  
pp. 24
Author(s):  
Mujali Musin
Keyword(s):  
Qualitative Analysis ◽  
Sampling Method ◽  
Swot Analysis ◽  
Questionnaire Development ◽  
Primary Data ◽  
Infrastructure Development ◽  
Coastal Tourism ◽  
Purposive Sampling ◽  
Beach Tourism ◽  
The Village

This study aims to determine 1) the factors of geography that support the development of coastal tourism in the village Cikoang love.2) Obstacles encountered in the development of beach tourism in the village Cikoang love.3) The extent SWOT analysis of the development of coastal tourism in the village love Cikoang in the future.The population of tourists, managers and the public.The data presented in the form of primary data taken from the questionnaire "Development Geography Tourism Object Love Beach In the village of the District CikoangMangarabombangTakalar".Samples were taken by accidental sampling method and purposive sampling method.Analysis of the data used is descriptive qualitative analysis and SWOT analysis.The results showed that the development of appropriate strategies in the development of business attraction Love Beach is a strategy Weaknesses - Opportunities.The conclusion among other aspects of geography that supports the development of tourism, among others: the location, morphology, hydrology, land pengggunaan, tourists, income level, education, employment, and facilities.Additionally necessary facilities and infrastructure development, promotional activities more aggressively again, as well as to cooperate with relevant parties in terms of the development of Love beach tourism

scholarly journals Strategi Penguatan Potensi Desa dengan Karakteristik Degradasi Lahan di Desa Panggung Duwet, Kabupaten Blitar

2020 ◽  
Vol 6 (2) ◽  
pp. 121-132
Author(s):  
Wahyu Santoso ◽  
Rossyda Priyadharshini ◽  
Maroeto Maroeto
Keyword(s):  
Swot Analysis ◽  
Agricultural Land ◽  
Organic Fertilizer ◽  
Secondary Data ◽  
Primary Data ◽  
Service Programs ◽  
The Social ◽  
Food Commodities ◽  
Agricultural Land Management ◽  
The Village

The purpose of the Student Study Service Programs are 1) Synergizing socio-cultural local wisdom with community economic characteristics for preventing degradation of agricultural land through the KKN program. 2) Formulate strategies to increase the potential of villages towards developed and independent villages. The method of collection is done in two kinds, namely primary data by means of surveys, questionnaires and interviews with the village secretary, village apparatus, community leaders, farmer groups and residents around of Panggung Duwet Village’s related to the KKN program, and secondary data in the form of well-documented data such as Blitar Regency in the Numbers, Kademangan District in the Numbers as well as the Report on the Implementation of the Village Administration and/or the Report on the Accountability of the Panggung Duwet Village’s in 2018. The data analysis method was conducted using the social intervention and SWOT analysis approaches. The results of the implementation of the Student Study Service Programs in Panggungduwet Village, Kademangan District are implemented into a work program that is greening, processing waste into organic fertilizer and crafts, processing food commodities such as corn silk syrup, cassava donuts and cassava chips. Analysis of the village situation shown still has weaknesses, namely lack of water supply, especially in the dry season, especially agriculture in line with the opportunities that exist, namely seeking organic fertilizer by utilizing waste and wood sawdust crafts for sale so that the potential is expected to be a catalyst for village development to become advanced and independent. The existence of the Student Study Service Programs can leave a good impression so that the community is willing to begin to change the bad behavior of agricultural land management that ignores the rules of conservation and increased knowledge and skills of processed waste and food processed in order to improve the economic welfare of the community.

scholarly journals Tourism Development Strategy of Mangrove Forest in the Village Langadai Kotabaru Hilir Subdistrict Kelumpang

2018 ◽  
Vol 4 (2) ◽  
pp. 50-56
Author(s):  
Erni Julianti
Keyword(s):  
Development Strategy ◽  
Mangrove Forest ◽  
Swot Analysis ◽  
Focal Point ◽  
Tourism Development ◽  
Strategy Development ◽  
Mangrove Forests ◽  
The Public ◽  
The Government ◽  
The Village

The basic concept of tourism development strategy mangrove forest is reviewing the state of observation in the area of mangrove forests, perceptions and preferences of society and local government, and the use of SWOT analysis. This study aims to determine the development strategy of mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict, so mangrove well then expected to implement development programs and the development of an integrated strategy between the conservation of natural resouces with economic development in a sustainable society. The application of the concept of travel in the area of mangrove forest ecosystems in general is expected to reduce the rate of destruction of these areas by the public.  Processing method used is the analysis of the potensial landscape and strategy development SWOT analysis. Analysis of the data elements of the landscape each focal point of the model pengharkatan done that is by scoring according to the criteria assessment landscape elements that have been modified. While the SWOT analysis is a technique for identifying problems based on potential or strengths and weaknesses to address and respond to the opportunities and threats. So that the analysis results can be used as a basis for the development of mangrove forest tour in the village Langadai Kelumpang Hilir subdistrict in the future.  Based on the results of the assessment landscape mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict is in the range of 19-33 which means to have a high quality, so it has the potential to be developed as the natural attractions. Based on the results of this study resulted in several recommendations that include: Completing the supporting infrastructure of natural traveled activities such as: roads, bridges, gazebo, fishing, sanitary facilities, public toilets and others. Promotion to the public both in the region and outside the region. The government should  make the rules tight areas in the preservation of nature and fully supported by the community. Improving the quality of management of natural attractions integrated manner.

scholarly journals Identifikasi Potensi Desa Tawaang Timur Sebagai Salah Satu Daya Tarik Wisata di Minahasa Selatan

2021 ◽  
Vol 4 (2) ◽  
pp. 199-210
Author(s):  
Pearl Loesye Wenas
Keyword(s):  
Swot Analysis ◽  
Tourist Attractions ◽  
Descriptive Research ◽  
North Sulawesi ◽  
Tourism Sector ◽  
Technological Developments ◽  
Tourism Potential ◽  
Traditional Arts ◽  
Tourism Economy ◽  
The Village

The development of the province of North Sulawesi, specifically South Minahasa, especiallyEast Tawaang Village, has a very interesting potential to be developed into a rural touristdestination. However, to develop these destinations, it is necessary to identify what potentialscan become the backbone of the area. Determining the identification of potential in the area willfacilitate the initial steps for strategy preparation and initial mapping as one of the leadingdestinations in South Minahasa.Qualitative descriptive research method is used to determine the potential that exists in thevillage of East Tawaang and is supported by interviews of related people to get valid results. Theresults of this research show that the village of Tawaang Timur has various potentials that can bedeveloped.By formulating a SWOT analysis, it can be found that the strengths of East Tawaang Villageinclude the potential for natural tourism, culture and local arts. Natural tourism such as moinitbeach, songkur beach, mangrove forest, BTO dam has natural tourist attractions. Art tourismwhich is the basis of the Minahasa art, such as the kebesaran dance, lenso, and the culture ofmaking traditional cap tikus needs to be a concern. weakness of East tawaang Village in terms ofinfrastructure and human resources.From the village profile, there are still many people who have very low education, infrastructureto get to tourist attractions is still lacking, roads that are still damaged or not even paved, publictoilets are not available, restaurants or eating places that have not been formed and properlyorganized, service and cleanliness which is very minimal, lodging, souvenir shops that are notyet available must be a priority that need fixing. The involvement of the local government andlocal communities is very lacking in understanding the tourism potential in the village of EastTawaang. There are many opportunities for East Tawaang Village, the potential for nature, artsand culture should be able to be explored deeper and be prepared more thoroughly to become atourist village because this village has potentials that are very rarely found in other villages,traditional arts need to be formed and traditionalized to children - Adolescents and young people,dance studios are made to shape the character of the citizens' arts and culture, and can bedisplayed in front of tourists visiting potential places, training on handicrafts to make souvenirobjects that can be used as a driving force for the tourism economy. The village of TawaangTimur has threats from other villages if they are late or do not think that the tourism sector is amainstay of the village, in addition to the threat of competition, the threat of local cultural threatsthat are degraded due to technological developments can be lostKeywords: Identification, Potential, Tourist Attraction

scholarly journals Analisis Usahatani, Tataniaga dan Peran Kelembagaan Petani Teh Rakyat di Kabupaten Cianjur Sebagai Kawasan Perkebunan Teh Nasional

2018 ◽  
pp. 120-135
Author(s):  
Nurhayat Indra
Keyword(s):  
Black Tea ◽  
Data Sources ◽  
Added Value ◽  
Primary Data ◽  
Tea Plantation ◽  
Descriptive Research ◽  
Bargaining Position ◽  
The Republic ◽  
The Village

Abstract. This research is based on the phenomenon that the condition of tea plantation in Cianjur Regency is abandoned and damaged by the condition of underplanting population, whereas based on the Decree of the Minister of Agriculture of the Republic of Indonesia Number 46 / Kpts / PD.300 / 1/2015, Kabupaten Cianjur has designated as National Tea Plantation Area. The purpose of this research is to know: 1) Feasibility of Tea Tea farm in Cianjur District; 2) The condition of the tea community trading in Cianjur regency; and 3) The role of farmer institution in the development of Tea people in Cianjur Regency. The research was conducted in 3 (three) sub-districts of Cianjur People's Tea Center namely: Campaka, Takokak, and Sukanegara. The research methodology uses the descriptive and descriptive research with secondary and primary data sources collected through FGD. The result of this research are: (1) Farming Farming (agribusiness) of tea plantation in Cianjur Regency is not economically feasible; (2) Tatuiaga Teh shoot still using the village and / or village collectors trader channel, the margin obtained by farmers and traders of collectors is still reasonable, the added value of processing is still enjoyed quite large by the local green tea processor and dry / black tea; (3) Tea farmers' institutions in improving the bargaining position of farmers in the market have not been effective yet. Keywords: People's Tea, Farming, National Plantation Area Abstrak. Penelitian ini dilandasi oleh adanya fenomena bahwa kondisi perkebunan Teh rakyat di Kabupaten Cianjur banyak yang terlantar dan rusak dengan kondisi populasi yang underplanting, sedangkan berdasarkan Keputusan Menteri Pertanian Republik Indonesia Nomor 46/Kpts/PD.300/1/2015, Kabupaten Cianjur telah ditetapkan sebagai Kawasan Perkebunan Teh Nasional.  Penelitian ini bertujuan untuk mengetahui: 1) Kelayakan usahatani Teh rakyat di Kabupaten Cianjur; 2)Kondisi tataniaga Teh rakyat di Kabupaten Cianjur; serta 3)Peranan kelembagaan petani  dalam pegembangan Teh rakyat di Kabupaten Cianjur. Penelitian dilakukan di 3 (tiga) kecamatan sentra Teh rakyat Kabupaten Cianjur yaitu: Campaka, Takokak, dan Sukanegara.  Metodologi penelitian menggunakan penelitiandeskriptif dengan sumber data sekunder dan primer yang dihimpun melalui FGD. Hasil dari penelitian ini adalah: (1) Usahatani (agribisnis) perkebunan Teh rakyat di Kabupaten Cianjur tidak layak secara ekonomi; (2) Tataniaga Teh  pucuk masih menggunakan saluran pedagang pengepul desa dan atau Kecamatan, margina yang diperoleh petani dan pedagang pengepul masih wajar, nilai tambah pengolahan masih dinikmati cukup besar oleh pengolah Teh hijau local dan Teh kering/hitam; (3) Kelembagaan petani Teh dalam meningkatkan posisi tawar para petani di pasar belum berfungsi efektif. Kata kunci: Teh Rakyat, Usahatani, Kawasan Perkebunan Nasional  

scholarly journals Implementasi Pengelolaan Badan Usaha Milik Desa (BUMDesa) Jatimakmur Dalam Peningkatan Pendapatan Asli Desa (PADes) Di Desa Jatirejoyoso

2021 ◽  
Vol 3 (2) ◽  
pp. 204-222
Author(s):  
Hasbullah Bin Abdullah
Keyword(s):  
Rural Communities ◽  
Secondary Data ◽  
Primary Data ◽  
Enterprise Management ◽  
Mutual Cooperation ◽  
Descriptive Research ◽  
Self Help ◽  
Business Entities ◽  
Village Government ◽  
The Village

The purpose of this study was to determine the implementation of Jatimakmur Village Owned Enterprise Management (BUMDes) in increasing Village Original Income (PADes) in Jatirejoyoso Village. The method used by researchers in this study is descriptive research with a qualitative approach. The data used in this study are primary data and secondary data. Primary data is data from interviews with respondents related to the implementation of Jatimakmur BUMDes management in increasing Jatirejoyoso Village Original Income. According to Article 1 Number (6) of Law Number 6 of 2014 concerning Villages, it is written that Village-Owned Enterprises, hereinafter referred to as BUMDes, are business entities whose entire or most of the capital is owned by separate villages to manage assets, services, and other businesses. for the welfare of rural communities. Then, amended through the Job Creation Act no. 11 of 2020 Article 117 and Article 185 explain that BUMDes is a legal entity established by villages and/or together with villages to manage businesses, assets, develop investment and productivity, provide services, and/or other businesses for the greatest welfare. public. Village Original Income (PADes) is all efforts made by the village government to support the implementation of Village Government in the context of implementing Village autonomy (Law Number 6 of 2014 concerning Villages Article 71). According to the explanation of Law Number 6 of 2014 Article 72 paragraph (1) letter a what is meant by "Original Village Income" is income that comes from village authority in managing village assets based on origin and local scale authority. , results of separated village wealth management, results of self-help, community participation and mutual cooperation, other legitimate village original income (Nurcholis, 2011: 82). Keywords: Management Implementation, Village Original Income, Village Owned Enterprises.

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals KAJIAN SISTEM PERLADANGAN DI KABUPATEN BOLAANG MOGONDOW (STUDI KASUS PERLADANGAN DI KPHP WILAYAH II KABUPATEN BOLAANG MONGONDOW)

2017 ◽  
Vol 13 (1) ◽  
pp. 45
Author(s):  
Susilaningsih ., Lasabuda ◽  
Hengki Djemie Walangitan ◽  
Nordy ., Waney
Keyword(s):  
Development Strategy ◽  
Agricultural Sector ◽  
Swot Analysis ◽  
Management Strategies ◽  
Secondary Data ◽  
Ecological Condition ◽  
Primary Data ◽  
Strategy Of Development ◽  
Recreation Participation ◽  
The Village

The study aimed to (1) describe the characteristics of the socio-economic, (2) describe the characteristic of ecological farming in the region KPHP unit II Bolaang Mongondow district, and (3) analyze the development strategy KPHP Unit II in the district based on empowerment Bolaang Mongondow cultivators. This research was conducted with descriptive and semi-quantitative approach. Data analysing for the development of management strategies used SWOT analysis. The primary data obtained through interviews in three (3) villages namely Pindolili, Village Pindol and Village Totabuan to 20 informants, consisting of 3 (three) the village chief, two religious leaders in the two (2) village, 2 (two) historians the formation of the village and 12 (twelve) cultivators in three (3) villages. While the secondary data obtained through statistical data and information obtained from the forestry policy forestry official website. Results of research on (1) socio-economic condition around the area KPHP unit II Bolaang Mongondow district shows that the agricultural sector is still the main source of livelihood of society. Socio-cultural conditions of communities in the study area are a heterogeneous society with different ethnic groups. They are still implement a culture or tradition that can threaten the sustainability of their livelihoods; (2) Ecological condition in the area KPHP unit II shows that the high danger of erosion due to geography land that shaped mountains with slope ranging from moderate to steep and the actions of farming and poor land management on critical land of steep hills. (3) Based on the results of the SWOT analysis for development strategy is the designation of priority and urgency, the development of nature tourism potential for increased use of environmental services, increased perception and participation of the formal integration of development and the development of food security by reforestation and forest conservation. The implementation strategy of forest management in the region KPHP unit II Bolaang Mongondow needs to be done in the form of maintenance of the water catchment area to ensure the availability of water production for the dam in the village Pindol, increasing role in the development of tourism and recreation participation of the parties primarily concerned to control encroachment and set the direction and strategy of development associated with the function of the ministry of forestry.

scholarly journals GAMBARAN PENGETAHUAN MASYARAKAT DALAM PEMANFAATAN POSYANDU DI DESA MARGO MULYO KABUPATEN BENGKULU TENGAH, AGUSTUS 2017

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Yatri Halinti
Keyword(s):  
Pregnant Women ◽  
Research Method ◽  
Univariate Analysis ◽  
Sampling Technique ◽  
Health Centers ◽  
Primary Data ◽  
Public Knowledge ◽  
Descriptive Research ◽  
Health Institutions ◽  
The Village

Posyandu services are very important for the health of mothers and toddlers but in reality, many people still do not take advantage of posyandu program, it can be seen from the number of attainment of complete basic immunization indicator in toddlers. Where the achievement of this indicator in Indonesia in 2015 amounted to 86.54%. This figure has not reached the Renstra target of 91%. Many factors that can influence the behavior of the community in using posyandu are public knowledge about the utilization of posyandu. This research aimed to determine the description of public knowledge in the utilization of posyandu in Margo Mulyo Village, Central Bengkulu District, August 2017. The research method used is a descriptive research, with the number of samples of 64 respondents taken by accidental sampling technique. The type of data used in this research was using primary data which was analyzed using univariate analysis. The results of this research can be concluded that more than some respondents 37 (57.8%), had less knowledge about posyandu utilization. To the village of Margo Mulyo, Central Bengkulu Regency is expected to be able to cooperate with the health centers and health institutions to provide information to the community, especially pregnant women and mothers who have a toddler.

scholarly journals STRATEGI PENGEMBANGAN TEMPAT WISATA RELIGI UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI GUNUNG SANTRI DESA BOJONEGARA KECAMATAN BOJONEGARA KABUPATEN SERANG BANTEN

2020 ◽  
Vol 6 (2) ◽  
pp. 55
Author(s):  
Abdul Bahits ◽  
Mochamad Fahru Komarudin ◽  
Raden Irna Afriani
Keyword(s):  
Human Resource Development ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Institutional Development ◽  
Development Strategies ◽  
Strategy Development ◽  
Snowball Sampling ◽  
Tourism Sector ◽  
Religious Tourism ◽  
The Village

AbstrakPemerintah daerah Kabupaten Serang terus berusaha untuk mengembangkan sektor wisata, salah satunya pengembangan kawasan wisata religi gunung santri yang terletak di Desa Bojonegara Kecamatan Bojonegara Serang.Namun sampai saat ini pengelolaan kawasan wisata religi gunung santri belum optimal, sarana dan prasarana yang belum memadai. Tujuan penelitian ini yaitu untuk mengetahui dan menganalisa strategi pengembangan yang tepat yang dilakukan oleh Kantor Dinas Pariwisata Kabupaten Serang, Desa Bojonegara, pengelola dan warga sekitar Bojonegara dalam pengembangan wisata religi Gunung Santri sebagai kawasan strategi wisata religi.Metode yang digunakan dalam penelitian ini adalah Metode Kualitatif deskriptif melalui proses observasi, wawancara dan dokumentasi.Analisa yang digunakan adalah analisis SWOT dengan menganalisa kekuatan, kelemahan, peluang dan ancaman yang di miliki kawasan wisata religi gunung santri. Hasil dari penelitian ini menunjukan bahwa perlu adanya penerapan beberapa strategi pengembangan diantaranya yaitu strategi pengembangan potensi wisata religi, pengembangan sumber daya manusia, strategi pengembangan sarana dan prasarana, strategi pengembangan kelembagaan, strategi promosi yang tepat sasaran. Diharapkan dengan penerapan beberapa strategi pengembangan tersebut diatas bisa memberikan perubahan ke arah yang lebih baik dalam pengelolaan wisata religi gunung santri yang ada di Desa Bojonegara Kecamatan Bojonegara  Serang, sehingga kunjungan wisatawan dalam hal para peziarah bisa meningkat dengan demikian secara tidak langsung bisa meningkatkan perekonomian masyarakat Desa Bojonegara Kecamatan Bojonegara Kabupaten Serang Banten.Kata Kunci: Strategi, Pengembangan, Wisata, Religi.AbstractThe local government of the Serang Regency continues to strive to develop the tourism sector, one of which is the development of the religious tourism area of the mountain santri which is located in Bojonegara Village, Bojonegara Serang District. However, until now the management of the religious tourism area of Mount Santri has not been optimal, the facilities and infrastructure are inadequate. The purpose of this study is to determine and analyze the strategy for developing religious tourism in Mount Santri. The informants in this study were determined using the snowball sampling technique. The analytical method used is a SWOT analysis by analyzing the strengths, weaknesses, opportunities, and threats of the religious tourism area of the mountain santri. The results of this study indicate that it is necessary to implement several development strategies including strategies for developing the potential for religious tourism, human resource development, strategies for developing facilities and infrastructure, strategies for institutional development, and promotion strategies that are right on target. It is hoped that the implementation of some of the aforementioned development strategies can provide a chance for a better direction in the management of religious tourism of the mountain santri in Bojonegara Village, Bojonegara Serang District so that tourist visits in terms of pilgrims can increase thereby indirectly increasing the economy of the Village community. Bojonegara, Bojonegara District, Serang Regency, Banten.Keywords: Strategy, Development, Tourism, Religion.

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