scholarly journals PENGARUH K-POP BRAND AMBASSADOR TERHADAP LOYALITAS KONSUMEN

Kinesik ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 137-145
Author(s):  
Chairunnisa Nurul Maulida ◽  
Arina Dieni Kamila
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Total Sample ◽  
Consumer Loyalty ◽  
Quantitative Research Methods ◽  
Stimulus Response ◽  
Korean Wave ◽  
Data Collections ◽  
Research Types ◽  
Brand Ambassadors

Korean culture is currently growing rapidly and expanding globally. It's existence tends to be accepted by public from various circles, resulting in a phenomenon of "Korean Wave" or also called Hallyu. This phenomenon can be found in Indonesia and its impact is felt in everyday life, especially for the millennial generation. This has led several companies such as Shopee to carry out promotional activities using the K-Pop Boy Group Brand Ambassador named Stray Kids to maintain consumers loyalty. This study aims to determine the effect of K-Pop Brand Ambassador on consumers loyalty. With quantitative research methods and explanatory research types with the aim of knowing how much influence K-Pop Brand Ambassadors have on consumer loyalty. Equipped with SR (Stimulus-Response), a theory which helps researchers in analyzing the influence of K-Pop Brand Ambassadors on consumer loyalty. The sampling technique in this study uses non-probability sampling with a total sample of 100 (one hundred) people in accordance with the criteria determined by the researcher. For data collections, this study uses a questionnaire with Likert Scale measurements, with the help of the SPSS program to assist researchers in calculating the results of the distribution of the questionnaire. The results of this study indicate that there is an influence between K-Pop Brand Ambassadors on Consumer Loyalty of 0.242 or 24,2%.

scholarly journals Pengaruh Store Image, Store Athmosphere, dan Store Theatric terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Mediasi pada Toko Princess Cosmetic Banjarmasin.

2021 ◽  
Vol 10 (1) ◽  
pp. 26
Author(s):  
Regina Maharani Nurlie ◽  
Raden Roro Yulianti Prihatiningrum ◽  
Emy Rahmawati
Keyword(s):  
Hypothesis Testing ◽  
Research Method ◽  
Quantitative Research ◽  
Positive Emotions ◽  
Sampling Technique ◽  
Total Sample ◽  
Store Image ◽  
Impulse Buying ◽  
Quantitative Research Methods ◽  
Pls Analysis

This study aims to examine and analyze the influence of Store Image, Store Athmosphere, and Store Theatric on Impulse Buying mediated by Positive Emotions at Banjarmasin Cosmetics Shop.This research method uses quantitative research methods. Using a purposive sampling technique by collecting data through the distribution of questionnaires to consumers Banjarmasin Princess Cosmetics Shop who make purchases outside of planning, and at least 17 years old. The total sample in this study were 100 people. Furthermore, hypothesis testing uses SEM - PLS analysis. the results of the study prove that the 10 hypotheses tested were stated to be significant.Keywords: Store Image, Store Athmosphere, and Store Theatric, Impulse Buying, Positive Emotions

PENILAIAN KEMAMPUAN GURU DALAM MEMBUAT BAHAN AJAR DI SDN 005 KOTO SENTAJO

2019 ◽  
Vol 3 (3) ◽  
Author(s):  
Yusra Yusra
Keyword(s):  
Action Research ◽  
Research Methods ◽  
Learning Process ◽  
Quantitative Research ◽  
Total Sample ◽  
Teaching Materials ◽  
Quantitative Research Methods ◽  
The Third ◽  
Nature Of Teaching

Teaching materials are one of the most important parts of the learning process and also prove that the teacher is professional or not, the nature of teaching materials is to provide convenience when conducting learning. This research is a school action research using descriptive quantitative research methods which in the results of this study are explained using numbers in the presentation. Place in SDN 005 Koto Sentajo Sentajo Raya Subdistrict Kuantan Singingi Regency with a total sample of 10 teachers. The results of this study will discuss three aspects of assessment in teaching materials, the first in the aspect of content feasibility illustrates that in the appropriate category there are 6 teachers with a percentage of 60%, and the category is very feasible with a total of 4 teachers with a percentage of 40%. in the second aspect the assessment of linguistic aspects in the feasible category with the percentage of 50%, and the very decent category 50%. in the third aspect, the evaluation of the presentation aspects in the category is feasible with a percentage of 20%, and in the very feasible category of 80%. Then it can be concluded that the teacher's ability to make teaching materials is good, and the making of teaching materials is appropriate for use in the learning process.

THE IMPACT OF COMPETENCY ENTREPRENEURSHIP ON MICRO, SMALL, MEDIUM ENTERPRISES PERFORMANCE

2018 ◽  
Vol 1 (1) ◽  
pp. 31
Author(s):  
Elsa Nanda Utami ◽  
Hendrati Dwi Mulyaningsih
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Total Sample ◽  
Mentoring Program ◽  
Financial Term ◽  
Simple Regression Analysis ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
Necessity Entrepreneur

This reasearch is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academition and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fullfil the life necessities. This program aims to improve the competence of entrepreneurship owned by MSME in term of knowledge, attitudes, and skills. Increased in the entrepreneurial comptence will have an impact on MSME perfomance both on financial term by the increase in income and non-financial term namely by the increased of the knowledge and skills like simple accounting, managing the production process, how to market the product, and know the procedures for obtaining the venture capital. The purpose of this reasearch was to investigate the influence of the entrepreneurial competence on the MSME performance in PUSPA program 2016.Researcher used quantitative research method. This research use sampling technique on non-probability sampling that is saturated sampling because the members of population less than 30 people and the entire population is a sample. Total sample in this research is 20 respondents. Data collecting in this research is done by distributing questionarries to all respondents that is MSME that pariticaped in PUSPA program 2016. Data were analyzed using simple regression analysis and descriptive-causal analysis.The result showed that entrepreneurial competenec affect the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficent of determination (R2) can be seen the influence of entrepreneurial compentence variable (X) on the performance (Y) is 61.7%. While the remaining 38.3 is influenced by other factors such as mentoring, motivation, and human resources.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals Faktor Yang Mempengaruhi Konsumen Memilih Kolam Renang Muslimah Al-Hikmah Sport Center di Surabaya

2015 ◽  
Vol 2 (2) ◽  
pp. 91
Author(s):  
Anneke Ratnasari Hardianto ◽  
Ririn Tri Ratnasari
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Preliminary Test ◽  
Physical Activities ◽  
Swimming Pool ◽  
Probability Sampling ◽  
Quantitative Research Methods ◽  
Sample Amount

The purpose of this study is to identify factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. It related to increasing of people’s awareness to do physical activities, especially swimming.This study used quantitative research methods with exploratory factor analysis.Characteristics of the respondents in this study is Muslim consumers of Al-Hikmah Sport Center Muslimah Swimming Pool that have come at least twice in a last month. Sample amount on preliminary test by doing written interview are 20 respondents and the main test need 125 respondents. Sampling technique that used is non-probability sampling. Sampling was done using accidental sampling and purposive sampling.The results of the study showed that there are six factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. The sixth factors are named by the factor of similarity motives, securities, location, facilities, water qualities, and the experiences.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals MODAL INTELEKTUAL, MANAJEMEN LABA, IMBAL HASIL SAHAM SAAT INI DAN MASA DATANG

2019 ◽  
Vol 11 (2) ◽  
pp. 88-94
Author(s):  
Vicky Dwi Putra ◽  
Jaja Suteja ◽  
Erik Syawal Alghifari
Keyword(s):  
Stock Returns ◽  
Intellectual Capital ◽  
Quantitative Research ◽  
Stock Return ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Earning Management ◽  
Manufacturing Companies ◽  
Quantitative Research Methods ◽  
Panel Data Regression

Future stock returns are factors for investors to consider investing. This research aims to identify the influence of intellectual capital, earning management, and stock return toward future stock return in manufacturing companies of sub sectors food and beverages industry listed in Indonesia Stock Exchange period 2012 to 2017. This research used quantitative research methods with the sample as many as 7 companies. The sampling technique is used, as well as purposive sampling done based on certain criteria. The type of data used is secondary with analysis using panel data regression model with Eviews 10. The result shows that simultaneosly intellectual capital, earning management, and stock returns gave influence on future stock returns as much as 76.15%. Partially, intellectual capital had a positve but not significant, earning management had a negative and significant, stock returns had a positive and significant effects to future stock returns.

scholarly journals THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS

2020 ◽  
Vol 16 (2) ◽  
pp. 129
Author(s):  
Yuli Kartika Dewi ◽  
Jessica Gosal Gosal
Keyword(s):  
Regression Analysis ◽  
Willingness To Pay ◽  
Research Method ◽  
Quantitative Research ◽  
Meat Products ◽  
Sampling Technique ◽  
Total Sample ◽  
Analytical Tool ◽  
Consumer Perceptions ◽  
Premium Price

<p class="Abstract1">Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.</p>

scholarly journals Hubungan Pengetahuan dan Dukungan Keluarga dengan Perilaku Penyalahgunaan Napza di Kelas IIA Lembaga Pemasyarakatan Jambi

2018 ◽  
Vol 18 (2) ◽  
pp. 328
Author(s):  
Nel Efni
Keyword(s):  
Drug Abuse ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test ◽  
Cross Sectional Design ◽  
Broken Home

The causes of drug abuse are complex due to the interaction of various factors, including individual factors such great curiosity to try and unknowingly or think long about the consequences later in life, environmental factors such as family problems or a broken home or social environment / community one even all members become abusers drug. This research is a quantitative research using Cross sectional design. The population in this study is the victim of drug abuse which amounted to 545 people and a total sample of 40 respondents using simple random sampling technique and the data were analyzed using univariate and bivariate by using the chi-square test. There is The relationship of knowledge and family support to the behavior of drug abuse in class IIA prison  Jambi. Expected to be used as inputs in the preparation of the program increased knowledge about the dangers of drugs.

scholarly journals Rural Student Analysis : Correlation Science Process Skills and Critical Thinking at a State Senior High School in Jambi Province

Ta dib ◽  
2021 ◽  
Vol 24 (2) ◽  
pp. 47
Author(s):  
Darmaji Darmaji ◽  
Astalini Astalini ◽  
Dwi Agus Kurniawan ◽  
Wita Ardina Putri
Keyword(s):  
Critical Thinking ◽  
Quantitative Research ◽  
Sample Selection ◽  
Sampling Technique ◽  
Female Gender ◽  
Total Sample ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Process Skills ◽  
Science Process Skills

Science process skills and critical thinking skills are skills and abilities that must be possessed by students. So the purpose of this study is to determine the science process skills and students' critical thinking skills in the physics learning process in terms of female gender and male gender. In addition, the purpose of this study is to see how the differences and the relationship between science process skills and students' critical thinking skills are. This type of research is quantitative research with an experimental research design. The population of this study itself is the students of SMAN 6 Batanghari with a total sample of 101 people from class XII IPA1, XII IPA 2 and XII IPA 3. The sample selection technique used is total sampling technique. The instruments used in this study were observation sheets and critical thinking test instruments and interest questionnaire. The data analysis technique used is descriptive statistics and inferential statistics, Correlation hypothesis testing. The results of this study are both science process skills and students' critical thinking skills are in the good category. However, the dominant gender is women who are in the good category with a percentage of 57.6% and men in the good category with a percentage of 51.9%. Meanwhile, for students' critical thinking skills, women were in a good category with a percentage of 59.8 and men in a good category with a percentage of 47.3. There are differences in science process skills and critical thinking skills between men and women. And there is a relationship of 0.357 between science process skills and students' critical thinking skills.

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