scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN BUAH MELON GOLDEN (Cucumis Melo L) di PT. MEKAR UNGGUL SARI, BOGOR, JAWA BARAT

2020 ◽  
Vol 8 (4) ◽  
pp. 689
Author(s):  
Rangga Aldion ◽  
Ali Ibrahim Hasyim ◽  
Ktut Murniati
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Average Score ◽  
Consumer Loyalty ◽  
Product Price ◽  
West Java ◽  
Consumer Marketing ◽  
Cucumis Melo L ◽  
Melon Fruit

The purpose of this study was to analyze the marketing mix, the level of consumer loyalty to the consumption of melon fruit and the effects of the marketing mix on the loyalty of melon consumers at PT. Mekar UnggulSari, Bogor, West Java. Data were collected in September until November 2018. The research was conducted at PT. Mekar Unggul Sari, Bogor, West Java as a case study. Respondents in the study amounted to 89 people with the sampling technique used was no-probability sampling with accidental sampling. The results of the study explain that the marketing mix elements used as variables in this study are the elements of the product, price, place and promotion. The level of consumer loyalty of melon fruit at PT. Mekar Unggul Sari in this study is at the liking the brand level. The average score on the variable consumer loyalty obtained is 4.38 or it can be said that the level of loyalty of melon consumers score is 93.26% at the level of liking the brand.Key words: effect, loyalty of consumer, marketing mix

scholarly journals STUDI BAURAN PEMASARAN 4P DALAM KEPUTUSAN PEMBELIAN UNIT LINK PADA PT BHINNEKA LIFE INDONESIA KANTOR CABANG CIKAMPEK, KARAWANG

2019 ◽  
Vol 17 (2) ◽  
pp. 193
Author(s):  
Dian Ikha Pramayanti
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Insurance Companies ◽  
Average Score ◽  
Target Market ◽  
Purchase Decisions ◽  
Product Price ◽  
Marketing Process ◽  
Scale Range ◽  
Branch Office

Marketing is a business entity activities carried out starting from the process of goods or services to market it to consumers. Marketing has been orienting customer satisfaction. In the marketing process has known the marketing mix, that collection of factors was used enterprises to achieve marketing objectives in the target market. One of the companies appling the marketing mix, is the insurance. In the insurance companies are non-conventional products was known as unit link. That is a product provides the dual purpose of protection (insurance) and investment. The author conducted research at PT Bhinneka Life Indonesia Cikampek Branch Office, with the aim to identify and determine the marketing mix 4P (product, price, process, promotion) that influence purchase decisions products unit link. As well as the most dominant factors selected by respondents. The research method was quantitative the data, obtaining in the form of numbers. The research distributed questionnaires for 45 samples as respondents. The sampling of technique used total sampling technique. In the calculation, the authors used a Likert scale with a score of 1-5 and a scale to determine the category of each factor and statements. Each factor has a three statement. On the of factors product was obtained an average score of 186, factors price was obtained an average score of 177, a factors process was obtained an average score of 179.33, and the factors of promotion was obtained an average score 159.66. All of the factor were in the scale range 153-188, that mean was the category of "agree". This means all of respondents agreed the statements that all the factors influenced purchase decisions unit link at PT Bhinneka Life Indonesia Cikampek Branch Office. While most dominant factors were selected by respondents as factors purchase decision as product earned an average score of 186 in the category of "agree".

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals Analisis Pengaruh Pelayanan Perusahaan terhadap Loyalitas Pelanggan (Studi Pada Bengkel Resmi Yamaha Adhi Motor di Rembiga Mataram)

2020 ◽  
Vol 1 (1) ◽  
pp. 16-22
Author(s):  
Miftah Ruli Hartanto ◽  
Sri Darwini ◽  
Lalu M. Furkan
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Sampling Technique ◽  
Sample Survey ◽  
Average Score ◽  
Consumer Loyalty ◽  
Chi Square ◽  
Contingency Coefficient ◽  
Data Collection Technique ◽  
Chi Square Analysis

This study aims to determine how the level of customer satisfaction, as well as to determine whether the level of customer satisfaction has a significant effect on customer loyalty at the Yamaha Adhi Motor Official Workshop in Rembiga Mataram. This type of research is descriptive research and data collection techniques used are questionnaires, interviews, observation, and documentation. This research was conducted at the Yamaha Adhi Motor Workshop in Rembiga Mataram, the data collection technique used a sample survey technique and the determination of respondents using purposive sampling technique where as many as 50 people were made respondents. The data collection tool used in this study was a questionnaire, in which the variables were analyzed qualitatively using a Likert scale and quantitatively using chi square analysis. Based on the research that has been done, it shows that consumers at the Yamaha Adhi Motor Workshop in Rembiga Mataram are 35 people (70%) who are very satisfied with the elements of service provided, 10 respondents (20%) are satisfied, and the remaining 5 people (10 %) expressed dissatisfaction. The results of the calculation with the average score of the level of consumer loyalty, as many as 21 people (42%) have a level of loyalty at the Yamaha Adhi Motor Official Workshop are very loyal, 11 people (22%) say they are loyal, while the remaining 18 people (36%) stated loyal enough. Quantitatively, to test the proposed hypothesis and analyze the effect of the independent variable on the dependent variable, the calculation results obtained by the X2 value is 18.25 and this value is greater than the X2 table value of 9.49 at α = 0.05 and df = 4, which proves that customer satisfaction has significant influence on the level of consumer loyalty, because X2h> X2t. Furthermore, it is also known that the level of closeness of the relationship between variables is strong, as evidenced by the contingency coefficient (C) of 0.52, which is close to the Cmaximal value of 0.71, which in fact fulfills the requirement that the C value is greater than half the C max value.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

scholarly journals Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat)

2018 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Utan Sahiro Ritonga
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Confidence Level ◽  
Marketing Mix ◽  
Quantitative Approach ◽  
West Java ◽  
Left Behind ◽  
Tea Industry ◽  
Industry Competition

The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing policies of PT. Perkebunan Nusantara VIII. By comparing CSI value which is consisted of Customer (C1), Competitor (C3), Change-Driven (C4) against CAI which is consisted of Company (C2) which would be the measure of the competitive advantage of the company’s marketing strategy. From the analysis results, it can be seen that a negative gap of -1.09 where the value of CAI < CSI would mean that the company does not possess the competitive advantage in tea marketing strategy, and is relatively left behind in terms of tea industry competition. It can be learned that the cause of such low score in tea marketing strategy is caused by the low score of segmentation = 1 in the strategy, value with a score of 1.72 in the process, tactics which is consisted of differentiation = 2.63 and marketing mix = 2.63. To achieve competitive advantage in an ideal markting strategy, the factors that contribute to the marketing strategy competitive advantage value should be considered in the implementation of tea marketing strategy.

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT

2018 ◽  
Vol 14 (4) ◽  
pp. 415-433
Author(s):  
Surachman Surjaatmadja
Keyword(s):  
Performance Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Management Approach ◽  
Marketing Performance ◽  
Marketing Planning ◽  
Better Than

Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative  and adaptive marketing  program and strategy to  deliver the product or service, so that the customer  accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result  better. This research aims: To analyze of marketing performance of  building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the  strategic marketing management approach. The characters of this research is descriptive, while research method  is survey explanatory, by using the sampling technique of simple  random sampling to 140 of Building Planner Consultants. Results of this research indicate that  about the marketing planning activities more of firm (about 90%)  never do it, only 15.0% they doing the segmentation and 71.42%  sometimes they do

scholarly journals Analysis of the Role of Fish Basket Women towards Household Income in Eretan Wetan Village, Indramayu District, West Java

2021 ◽  
pp. 44-51
Author(s):  
Ayodhia Arman ◽  
Zuzy Anna ◽  
Eddy Afrianto ◽  
Atikah Nurhayati
Keyword(s):  
Household Income ◽  
Sampling Method ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Family Needs ◽  
Structured Interviews ◽  
West Java ◽  
Her Family

The role of the fish basket woman is not only as a housewife but also as a breadwinner, thus the fish basket woman has a dual role in her family. Fish basket women help their husbands work to be able to meet family needs. This study aims to analyze household income as well know the motivation to work of women as fish baskets in increasing working household income and know the factors that affect the income of fish basket women in increasing household income in Eretan Wetan Village, Indramayu Regency, West Java. The research method used in this research is a case study and interviews using a questionnaire. The sampling technique used an accidental sampling method with a total of 50 respondents and collecting data using observation techniques, structured interviews, and documentation techniques. The results showed that the role of women with fish baskets on household income in Eretan Wetan Village, Indramayu Regency, West Java was quite significant by obtaining an average income of IDR 1,676,135 per month. Factors that affect the income of working basket women include helping their husbands, wages that are not appropriate, helping household income and the husband's income is uncertain. The coefficient of determination shown by Nagelkerke R-Square, age, education level, number of family members, husband's permission, and husband's income affect women's interest in working by 100.0%. Women’s interest in working is not influenced by any other factors included in the research mode.

scholarly journals Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

2015 ◽  
Vol 10 (1) ◽  
pp. 270
Author(s):  
Jon Wahyudi
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Price Promotion ◽  
Product Price ◽  
Consumer Decision ◽  
Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

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