scholarly journals Strategi Periklanan pada Bisnis Retail

2015 ◽  
Vol 2 (4) ◽  
pp. 235
Author(s):  
Veny Ari Sejati
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Print Media ◽  
Word Of Mouth ◽  
Communication Technologies ◽  
Qualitative Approach ◽  
Advertising Strategy ◽  
The People ◽  
Internet Media ◽  
E Mail

This research aims to analyze the benefits of advertising strategy of Poundland. The method used is a qualitative approach because its ability to produce an in-depth description to obtain an authentic understanding of the experience of the people concerned. The study found that Poundland conducted intensive advertising by utilizing important moments such as Halloween, Christmas, Mother Day, etc using Internet media, social media, and e-mail sent 1-2 times per week. Poundland also employs other media such as word of mouth spread among students. Catalog is also used as the print media to reach the consumers. Poundland uses communication technology and take advantage of important moments for advertising strategy. This description can be a reference for retail businesses in Indonesia to pay attention to important events in Indonesia such as national moments and utilizing non-traditional communication technologies as an advertising strategy.

scholarly journals Implementasi Manajemen Promosi Kbih dalam Meningkatkan Minat Bimbingan Jamaah Haji

2017 ◽  
Vol 2 (3) ◽  
pp. 247-266
Author(s):  
Saepurrahmat Saepurrahmat ◽  
Ruhiyat Ruhiyat ◽  
Asep Iwan Setiawan
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Print Media ◽  
Word Of Mouth ◽  
Internet Media ◽  
Qualitative Descriptive ◽  
Promotion Process

Penelitian ini bertujuan untuk mengetahui bagaimana proses promosi yang dilakukan oleh KBIH  Assyakur melalui impelementasi dari bauran promosi periklanan, penjulan personal dan dari mulut ke mulut dalam meningkatkan minat jamaah untuk melakukan bimbingan di KBIH Assyakur. Metode yang digunakan dalam penelitian ini yaitu kualitatif deskriptif adalah berupa penelitian dengan metode penelitian studi kasus (case study). Penelitian ini memusatkan diri secara intensif pada satu obyek tertentu yang mempelajarinya sebagai suatu kasus. Dimana Subjek dalam penelitian ini adalah KBIH Assyakur yang didalamnya terdapat pengurus, pengelola, pengguna jasa, yang dapat dijadikan sumber informasi. Hasil penelitian dan analisis data manajemen promosi yang dilakukan oleh KBIH Assyakur melalui periklanan, dengan media cetak (brosur), media internet (website), media sosial (facebook). Penjualan perorangan dan promosi dari mulut ke mulut yang dilakukan oleh alumni-alumni yang sudah pernah dibimbing di KBIH Assyakur, promosi dengan menggunan dari mulut ke mulut adalah promosi yang paling effektif yang dilakukan oleh KBIH KBIH Assyakur Batununggal Kota Bandung.   ABSTRACT This study aims to determine the promotion process carried out by KBIH Assyakur through efforts from advertising, personal sales and from the mouth into increasing interest in conducting guidance in KBIH Assyakur. The method used in this study is qualitative descriptive namely case studies with case studies (case studies). This research focuses on one particular side that studies it as a case. Where the subjects in this study are KBIH Assyakur in which there are administrators, managers, which can be used as information. The results of research and analysis of promotion management data conducted by KBIH Assyakur through advertising, with print media (brochures), internet media (website), social media (Facebook). Sales of individuals and word of mouth promotions conducted by alumni who have been mentored at KBIH Assyakur, promotion by word of mouth is the most effective promotion conducted by KBIH KBIH Assyakur Batununggal in Bandung.

Communication Technology and Social Media: Opportunities and Implications for Healthcare Systems

2012 ◽  
Vol 17 (3) ◽  
Author(s):  
Betsy Weaver ◽  
Bill Lindsay ◽  
Betsy Gitelman
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Technology Implementation ◽  
Text Messaging ◽  
Current Evidence ◽  
Positive Outcomes ◽  
Social Media Text ◽  
E Mail ◽  
Improve Patient

Electronic patient education and communications, such as email, text messaging, and social media, are on the rise in healthcare today. This article explores potential uses of technology to seek solutions in healthcare for such challenges as modifying behaviors related to chronic conditions, improving efficiency, and decreasing costs. A brief discussion highlights the role of technologies in healthcare informatics and considers two theoretical bases for technology implementation. Discussion focuses more extensively on the ability and advantages of electronic communication technology, such as e-mail, social media, text messaging, and electronic health records, to enhance patient-provider e-communications in nursing today. Effectiveness of e-communication in healthcare is explored, including recent and emerging applications designed to improve patient–provider connections and review of current evidence supporting positive outcomes. The conclusion addresses the vision of nurses’ place in the vanguard of these developments.

scholarly journals Media Sosial dan Munculnya Gejala Sosiopat di Kalangan Mahasiswa

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nurudin - Nurudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Communication Technology ◽  
Discussion Group ◽  
Qualitative Approach ◽  
Community Literacy ◽  
Analysis Model ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
The Impact

Penelitian ini dilatarbelakangi oleh (1) kemajuan teknologi komunikasi yang telah mengubah perilaku masyarakat dalam berkomunikasi;  (2) semakin maraknya kegiatan swafoto (selfie dan wefie) yang diunggah di media sosial; dan (3) muncul gejala sosiopat bagi para pengguna media sosial. Rumusan masalah yang dikedepankan adalah: (1) bagaimana munculnya gejala sosiopat di kalangan mahasiswa;  (2) apa dampak sosiopat dalam kehidupan sehari-hari? Menggunakan pendekatan kualitatif, penelian berlangsung di Malang Raya di lingkungan aktivis mahasiswa Mazhab Djaeng, yaitu kelompok diskusi aktivis mahasiswa yang dilaksanakan seminggu sekali di luar kampus dan diikuti oleh seluruh mahasiswa di Malang dan masyarakat umum. Adapun teknik analisis data yang digunakan adalah model analisis interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian menunjukkan (1) foto selfie memperkuat gejala narsisme di kalangan mahasiswa; (2) narsisme yang kelewat batas memunculkan gejala penyakit sosial di masyarakat, yaitu antisosial; (3) perlunya gerakan literasi media dan masyarakat untuk menekan dampak munculnya sosiopat.Kata Kunci: Media Sosial, sosiopat, swafoto This background of this research is (1) the advancement of communication technology that has changed people's behavior in communication; (2) the increasing number of selfie activities that uploaded on social media; and (3) sociopathic symptoms appear for social media users. The formulation of the problems is: (1) how the symptoms of sociopaths arise among students; (2) what is the impact of sociopaths in everyday life? Using a qualitative approach, the study took place in Malang Raya in the Djaeng School student activist environment, namely a student activist discussion group held once a week outside the campus and attended by all students in Malang and the general public. The data analysis technique used is interactive analysis model Matthew B. Miles and A. Michael Huberman. The results of the study showed (1) selfie photos strengthened the symptoms of narcissism among students; (2) overarching narcissism raises symptoms of social disease in the community, namely antisocial; (3) the need for media and community literacy movements to reduce the impact of the emergence of sociopaths.Keywords: Social media, sociopath, selfie

‘Awww, she is feeding you’

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Yumei Gan
Keyword(s):  
Young Children ◽  
Communication Technology ◽  
Family Communication ◽  
Communication Technologies ◽  
Mediated Communication ◽  
Interactional Competence ◽  
Naturally Occurring ◽  
Very Young Children ◽  
The People ◽  
Engagement And Disengagement

Undertaking a video call with very young children can pose significant challenges, as children may wander away or fail to pay attention to the people on the screen. Previous studies have provided important insights into how adults try various strategies to engage young children in such video calls. Less attention has been paid, however, to the children’s perspective: how children orient themselves toward video-mediated communication technologies and the nature of these mediated interactions. Based on 56 recorded hours of naturally occurring video calls between migrant parents and the very young children (aged 8–36 months) they leave behind in China, this article examines how these children spontaneously display engagement and disengagement during a video call. This study highlights children’s interactional competence in engaging with the mediated format of interactions. Very young children can deploy various communicative resources that orient towards the affordance of video-mediated communication technology, such as manoeuvring the camera direction and initiating feeding and showing sequences. The analyses also illustrate that young children actively achieve disengagement in video calls through the artful use of language, body and the material world. These findings contribute to understanding children’s situated practices with digital technology in family communication, and how children are active interlocutors who guide the adults’ actions in moment-by-moment unfolding interactions.

scholarly journals Promotion Activities for Curug Rahong Tourism Village to Boost Tourists Arrival

2020 ◽  
Vol 4 (3) ◽  
pp. 146-157
Author(s):  
Retno Dyah Kusumastuti ◽  
Fathinah Ranggauni Hardy ◽  
Muhammad Ikhsan Amar
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Local Community ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
The Internet ◽  
Interactive Marketing ◽  
Social Media Platforms

This study focuses on the promotion activities in Curug Rahong Tourism Village. Curug Rahong Tourism Village is one of the recently established tourism village that is located in Pandeglang Regency, Province of Banten. The objective of this study is explore further about promotional activities that has been done by Curug Rahong Tourism Village management. This study is a descriptive study with qualitative approach, and the data for this study was collected using observation, interview, and documentation. This study finds that Curug Rahong Tourism Village promotion activities were carried out using promotional tools in the form of advertisements, word of mouth, and interactive marketing. Curug Rahong Tourism Village Manager advertises using brochures, while interactive marketing is done through websites and a number of social media platforms, namely Facebook and Instagram. As for the implication, this study suggests that it is important for the management of tourism village to utilize the internet as tool of promotion, innovate the offerings to the tourists, and raise the awareness of the local community about the importance of tourism itself.

scholarly journals Communication Media Technology And Social Harmony Construction In The Era Of Society 5.0 A Critical View

2021 ◽  
Vol 2 (4) ◽  
pp. 86-91
Author(s):  
Burhan Bungin ◽  
Hilda Yunita Wono ◽  
Ergita Jeny Ardane Shwari
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Communication Technology ◽  
Qualitative Approach ◽  
Communication Media ◽  
Media Technology ◽  
Social Harmony ◽  
Media Communication ◽  
Critical View ◽  
Media Technologies

Abstract—The current media communication technology is growing into an inevitability. This medium can make a world as big as an egg, and it can similarly build a harmony based on its will. The study revealed how communication media technologies are able to build a reality of harmony in society. The study employed a qualitative approach with a post-positivistic paradigm. The research took 5 informants and interviewed them. The results of the study, (1) communication media technology became the main key formed society 5.0. (2) The development of social media in various platforms and with all its advantages caused the mass media mind stream fall one by one. (3) Communication media technology into a medium can bring the far and away close, or in other words create harmony that is switched. (4) Communication media technology has an impact on the occurrence of hoaxes that are actually enemies of the state.

scholarly journals MITIGASI COVID-19 MELALUI KONTEN KREATIF DI MEDIA SOSIAL

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Saefuddin Saefuddin ◽  
La Ode Santiaji Bande ◽  
Hasmina Tari Mokui
Keyword(s):  
Social Media ◽  
Action Research ◽  
Community Service ◽  
Research Method ◽  
The Public ◽  
Hand Sanitizer ◽  
The People ◽  
Internet Media ◽  
Real Work ◽  
Mitigation Effort

This Thematic Real Work Integrated with Community Service aims to increase the literacy of the people of Southeast Sulawesi regarding COVID-19 and how to mitigate it by using creative content media. This thematic program is one form of community service, so that its implementation follow the action research method with 5 (five) stages, i.e. (1) Diagnosis; (2) Planning; (3) Implementation; (4) Evaluation; and (5) Special learning. This thematic program was attended by 22 students under supervision of three field lecturers and lasted for 30 days online. During this program, more than 20 posters/e-cards and 30 videos have been produced. The content has been disseminated on various social media through the accounts of students and supervisors as well as other internet media. Based on the results of creative content in the form of posters, the public can improve their literacy on social and physical distancing as an effort to accelerate COVID-19 mitigation. Meanwhile, creative content in the form of videos can train the public on how to use and prepare their own hand sanitizer, masks, and PPE by utilizing materials found around them. Thus, it can be concluded that this thematic program has succeeded in providing guidance and debriefing to the people of Southeast Sulawesi as a mitigation effort against the COVID-19 outbreak. 

scholarly journals Beach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency

2021 ◽  
Vol 2 (4) ◽  
pp. 56-69
Author(s):  
Asmawaty Asmawaty
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Tourist Attraction ◽  
Promotion Strategy ◽  
Research Instrument ◽  
The People ◽  
Beach Tourism ◽  
Tourism Destinations

The purpose of this study is to determine the strategy of influencers in attracting tourist visits to Bulukumba Regency. The method used in this research is a qualitative approach. The subjects in this study were the people around the tourist attraction, tourists and the Bulukumba Regency Tourism Office. The research instrument is Observation, Interview and Documentation. The results of this study show. Influencer Marketing is one of the marketing strategies by using efficient social media to promote a product or service offered by the industry. Not only that, using Influencer Marketing can significantly cut costs used for promotions

The Age of the Internet

2018 ◽  
pp. 138-153 ◽  
Author(s):  
Aakriti Sethi
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Soft Power ◽  
Communication Technologies ◽  
Modern World ◽  
The People ◽  
Information And Communication ◽  
Digital Diplomacy ◽  
Hearts And Minds ◽  
Rules Of The Game

The bittersweet characteristics of internet and social media have caught the imagination of the era we live in. No orb of this society is untouched by the marvels of information and communication technologies (ICT). The evolution of internet from ARPANET to social media sites like Facebook, Twitter, Instagram, or apps like Watsapp has changed the modern world from its core, impacting every nook of every society. These tools and services have made individuals way more involved in political, social, cultural, and economic happenings around the globe, making them feel authorized to send their message/opinion beyond their computer/phone screen. Amidst this backdrop, state and traditional diplomacy has seen remarkable technological changes. The birth of digital diplomacy has opened a plethora of opportunities for the people as well as the state. Postmodern understanding of a state's power beyond the realm of its military capabilities (hard power) and through the lens of soft power has led to many countries trying to win “hearts and minds” across the globe. But, the interaction of state and newer technologies in the midst of labyrinth unconventional threats has changed the traditional rules of the game.

scholarly journals Revealing the Underlying Insights on the Use of Social Media by Foreign Students—A Qualitative Approach

2016 ◽  
Vol 4 (1) ◽  
pp. 139
Author(s):  
Gengeswari, K. ◽  
Sharmeela-Banu, S. A.
Keyword(s):  
Social Media ◽  
Foreign Students ◽  
Communication Technologies ◽  
Qualitative Approach ◽  
Private Higher Education ◽  
Target Market ◽  
Structured Interviews ◽  
The Social ◽  
Potential Benefits ◽  
Use Of Social Media

<p><em>Student retention’s strategy has been key interest of Universities worldwide in line with its potential benefits in improving the University’s image besides contributing to the improvement in the institution’s financial performance. Recent communication technologies which are known for their ability to reaching the target market have gradually nullified the utilization of the traditional advertising tools. Of these communication technologies, education institutions are gradually embracing the social media in order to leverage its potential benefits. Review on the past studies reveals that there is an abundant of quantitative researches which investigated the use of social media by university’s students where limited focus was on the qualitative approach. This study intended to explore the underlying insights on the use of social media by carrying out semi-structured interviews among foreign students of the private higher education institutions located in Klang Valley, Malaysia. This study found that utilization of social media, quality information, usage influences and students’ engagement are the four important themes pertaining to the use of social media discovered from the interview sessions conducted. This study also provides several implications for both practitioners and academics.</em></p>

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