scholarly journals MITIGASI COVID-19 MELALUI KONTEN KREATIF DI MEDIA SOSIAL

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Saefuddin Saefuddin ◽  
La Ode Santiaji Bande ◽  
Hasmina Tari Mokui

This Thematic Real Work Integrated with Community Service aims to increase the literacy of the people of Southeast Sulawesi regarding COVID-19 and how to mitigate it by using creative content media. This thematic program is one form of community service, so that its implementation follow the action research method with 5 (five) stages, i.e. (1) Diagnosis; (2) Planning; (3) Implementation; (4) Evaluation; and (5) Special learning. This thematic program was attended by 22 students under supervision of three field lecturers and lasted for 30 days online. During this program, more than 20 posters/e-cards and 30 videos have been produced. The content has been disseminated on various social media through the accounts of students and supervisors as well as other internet media. Based on the results of creative content in the form of posters, the public can improve their literacy on social and physical distancing as an effort to accelerate COVID-19 mitigation. Meanwhile, creative content in the form of videos can train the public on how to use and prepare their own hand sanitizer, masks, and PPE by utilizing materials found around them. Thus, it can be concluded that this thematic program has succeeded in providing guidance and debriefing to the people of Southeast Sulawesi as a mitigation effort against the COVID-19 outbreak. 

Author(s):  
Calvina Izumi Atmajanti ◽  
Gavrial Caesarissa Richtiara ◽  
Kinanti Khairunnisa I.S ◽  
Dina Az-Zahra ◽  
Nadya Aliyya Sophia ◽  
...  

In the midst of the emergency situation that must be experienced by Indonesia, namely the pandemic caused by the COVID-19 virus caused a change in the system in the implementation of the Real Work Lecture. Previously, real work lectures that could be carried out in various regions with a variety of cross-regional students, had to undergo changes, namely the implementation of real work lectures according to the domicile of the student. Our work program is learning about new normal health protocols and introducing the business world to improve the economy during the pandemic through social media. This learning is expected to be able to educate the public about how to deal with new normal conditions so as not to increase the spread of the people who are infected with the COVID-19 virus. In addition, the introduction of the business world is expected to educate the public to educate the public in maintaining economic balance during the pandemic through minimalist businessabstrakDi Tengah situasi darurat yang harus dialami oleh Indonesia, yaitu masa pandemi yang disebabkan oleh virus COVID-19 menyebabkan perubahan sistem pada pelaksanaan Kuliah Kerja Nyata. Yang sebelumnya Kuliah kerja nyata yang dapat dilaksanakan di berbagai daerah dengan ragam mahasiswa lintas daerah, harus mengalami perubahan yaitu pelaksanaan Kuliah Kerja Nyata sesuai domisili mahasiswa tersebut. Program kerja yang kami lakukan adalah pembelajaraan mengenai protokol kesehatan new normal dan pengenalan dunia bisnis guna meningkatkan ekonomi selama masa pandemi melalui media sosial. Pembelajaran ini diharapkan dapat mengedukasi masyarakat mengenai cara menghadapi kondisi new normal agar tidak menambah angkat tersebar nya masyarakat yang terjangkit virus COVID-19. Selain itu pengenalan dunia bisnis diharapkan dapat mengedukasi masyarakat untuk mengedukasi masyarakat dalam menjaga keseimbangan ekonomi di masa pandemi melalui bisnis yang minimalis.


Author(s):  
Malikhatul Khayati ◽  
Purwanto Purwanto ◽  
Ahmad Mustofa

Masa kenormalan baru menuntut masyarakat untuk beradaptasi terhadap virus corona. Sehingga pemerintah desa mengeluarkan kebijakan agar masyarakat membiasakan diri untuk menerapkan perilaku hidup sehat. Namun kebijakan tersebut belum dapat dilakukan dengan baik karena keterbatasan pengetahuan, tidak ada pengalaman dan penglihatan, dan banyaknya berita bohong yang beredar di media sosial. Kepercayaan masyarakat yang rendah terhadap keberadaan virus corona juga merupakan salah satu masalah yang serius jika tidak segera ditindaklanjuti. Banyak masyarakat menganggap bahwa virus corona merupakan konspirasi orang elit yang mempunyai kepentingan tersendiri menurut berita bohong yang beredar di media sosial. Oleh karena itu, diperlukan kegiatan pengabdian kepada masyarakat berupa pendampingan khususnya masyarakat Desa Bangsri agar mematuhi protokol kesehatan dengan berperilaku hidup sehat. Metode pendampingan yang digunakan adalah metode PAR (Participation Action Research). Dengan demikian dalam proses pengabdian tim terlibat secara partisipatif di antara masyarakat untuk mendorong terjadinya perubahan perilaku terkait perilaku hidup sehat. Setelah pengabdian kepada masyarakat dilaksanakan, masyarakat Desa Bangsri menjadi antusias dalam menerapkan protokol kesehatan dan berperilaku hidup sehat seperti selalu memakai masker dimanapun, rajin cuci tangan memakai sabun, jaga jarak, menghindari kerumunan, rajin mengonsumsi vitamin, olahraga secara teratur, rajin membersihkan lingkungan sekitar dan rajin mengonsumsi empon-empon.  Kata kunci: Hidup Sehat, Kenormalan Baru, Desa Bangsri ABSTRACT The new normality requires people to adapt to the corona virus. So that the village government issued a policy so that people get used to implementing healthy living habits. However, this policy has not been implemented properly due to limited knowledge, lack of experience and vision, and the large number of fake news circulating on social media. The low public trust in the existence of the corona virus is also a serious problem if it is not followed up immediately. Many people think that the corona virus is a conspiracy of elite people who have their own interests according to fake news circulating on social media. Therefore, Community service activities are needed in the form of assistance, especially for the Bangsri Village community to comply with health protocols by behaving in a healthy life. The mentoring method used is the PAR (Participation Action Research) method. Thus in the process of community service, the team is involved in a participatory manner among the community to encourage behavior change related to healthy living behaviors. After the community service was carried out, the people of Bangsri Village became enthusiastic in implementing health protocols and behaving in a healthy life such as always wearing a mask wherever, diligently washing hands with soap, keeping distance, avoiding crowds, diligently consuming vitamins, exercising regularly, diligently cleaning the surrounding environment and diligently consume empon-empon. Keywords: Healthy living, New normalcy, Bangsri  


10.29210/9940 ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 32-36
Author(s):  
Muhammad Husni Tamim ◽  
Rina Nopiana

Doing physical activity can make the body fit and increase the body's immunity to be able to fight the virus during the Covid-19 pandemic. Based on this, sports activities are needed to invite people to maintain their physical health through healthy exercise activities which are held aimed at increasing people's interest in exercising during the Covid-19 pandemic during new normal so that their body endurance is better. This community service (PKM) is a form of real work from the Hamzanwadi University Physical Education and Health Study Program for the people of South Pringgasela Village to participate in healthy gymnastics as an effort to prevent Covid-19. Healthy gymnastics activities can increase public awareness of the importance of maintaining health in the era of the Covid-19 pandemic.


Author(s):  
Muhammad Aditya Majdi

Public perception of immigration content at the TPI East Jakarta Class I Immigration Office is very important in determining the quality of information and understanding of immigration provided to the public by focusing on social media Instagram. With some literacy regarding public perceptions it can produce a public view of immigration content that has been disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. This can be used as study and learning material in seeing some of the shortcomings that must be addressed by the TPI East Jakarta Class I Immigration Office regarding public perceptions of immigration content. With the descriptive qualitative research method, it explains that there are still gaps or shortcomings of immigration content disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. So it is very necessary to make several further research studies related to public perceptions of immigration content so as to harmonize understanding between the information provider and the recipient of the information.  


2020 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Arizqi Arizqi ◽  
Diah Ayu Kusumawati ◽  
Ratna Novitasari

Desa Betokan merupakan salah satu desa yang memiliki potensi besar, mengingat desa Betokan adalah desa penghasil buah jambu dan belimbing terbesar di Kabupaten Demak. Buah jambu dan belimbing sendiri merupakan buah khas kota Demak. Meskipun demikian, sebagian besar pelaku usaha penjual jambu dan belimbing yang ada di Desa Betokan tersebut masih terkendala dalam hal manajemen usaha terutama dalam hal pemasaran dan pengembangan produk. Sehingga kegiatan pengabdian masyarakat dilakukan guna meningkatkan Ekonomi kreatif� berbasis Digital masyarakat di Desa Betokan dari usaha yang telah dimiliki sehingga dapat meningkatkan pendapatan dan kesejahteraan warga desa Betokan. Metode dalam pelaksanaan pengabdian masyarakat ini antara lain penyampaian materi penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masysrakat dapat disimpulkan bahwa masyarakat antusias dalam pelaksanaan penyuluhan yang dilakukan, terlebih pada saat penyampaian materi dan praktik pembuatan akun media sosial dan juga akun E-commerce seperti akun facebook, instagram, dan juga shopee. Terlebih pada masa pandemi Covid-19 seperti sekarang ini, masyarakat selaku konsumen banyak yang beralih dari pembelian secara langsung (offline) ke pembelian online. Dari adanya akun media sosial dan e-commerce ini juga pelaku usaha dapat lebih mengembangkan pasar yang ada.Betokan is one of the villages that has great potential, considering that Betokan is the largest producer of guava and star fruit in Demak Regency. Guava and star fruit are the typical fruits of Demak city. Even so, most of the guava and starfruit selling business actors in Betokan are still constrained in terms of business management, especially in terms of marketing and product development. So that community service activities were carried out to improve the community-based digital creative economy in Betokan, Demak from the business that has been owned so that it can increase the income and welfare of Betokan villagers. Methods used in this community service included the delivery of extension materials, questions and answers and discussions, followed by practice. From the implementation of community service, it can be concluded that the public is enthusiastic about the implementation of the counseling carried out, especially when delivering material and practices for creating social media accounts and also e-commerce accounts such as Facebook, Instagram, and shopee accounts. Especially during the Covid-19 pandemic like now, many people as consumers have switched from direct (offline) purchases to online purchases. From the existence of social media and e-commerce accounts, business actors can further develop existing markets.


2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.


2021 ◽  
Vol 1 (1) ◽  
pp. 56-68
Author(s):  
Simon Simon ◽  
Tan Lie Lie ◽  
Heppy Wenny Komaling

Indonesian netizens are often labeled as social media users at will without heeding politeness when interacting. This assessment is further confirmed by a survey conducted by Microsoft,  that Medsos users are labeled as netizens with the worst politeness level for Southeast Asia scale. The predicate is certainly aimed at allreligius netizens without emphasizing certain beliefs. The low politeness indicates the lack of social media ethics applied by the people of the country. Ironically, Indonesia is known as areligius and civilized country, it seems invisible if you look at the behavior of netizens who are. The method used in this paper is descriptive qualitative method with a literature study approach. The description of this topic religion certainly teaches how politeness and politeness in the public space are displayed especially in social media, because politeness is an indikator we are called ethical or not. The principle of Christian ethics teaches that when using social media what a believer must do is not to do body shaming with other online media users, or not to comment racistically. Because God does not differentiate between fellow humans by loving one and not loving another just because humans are different physically, race or nation. The next principle of Christian ethics in social media is not to argue theologically and not to spit negative things. The goal is to avoid quarrels, let alone hate speech. Netizen Indonesia kerap di cap sebagai pengguna media sosial sesuka hati tanpa mengindahkan kesantunan ketika berinteraksi. Penilaian ini makin dipertegas melalui survei yang dilakukan oleh Microsoft,  bahwa pengguna Medsos dilabeli sebagai netizen dengan tingkat kesopanan paling buruk untuk skala Asia Tenggara. Predikat itu tentu ditujukan kepada semua netizen yang beragama tanpa menitik-beratkan keyakinan tertentu. Rendahnya kesopanan menandakan kurangnya etika bermedia sosial diterapkan oleh masyarakat tanah air. Ironisnya, Indonesia yang di kenal sebagai negara yang religius dan beradab, hal itu seakan tidak terlihat bila melihat perilaku netizen yang bar-bar. Metode yang digunakan dalam tulisan ini adalah metode kualitatif deskriftif dengan pendekatan studi kepustakaan. Uraian dari topik ini agama tentu mengajarkan bagaimana kesopanan dan kesantunan di ruang publik ditampilkan terlebih dalam bermedia sosial, karena kesopanan itu merupakan indikator kita di sebut beretika atau tidak. Prinsip etika Kristiani mengajarkan bahwa ketika bermedia sosial  yang  harus dilakukan orang Kristen  adalah tidak melakukanbody shaming kesesama pengguna media online, maupun tidak berkomentar secara rasis. Karena Allah tidak membeda-bedakan sesama manusia dengan mengasihi yang satu dan tidak mengasihi yang lain hanya karena manusia itu berbeda secara fisik, ras atau bangsa. Prinsip etika Kristiani berikutnya dalam bermedia sosial adalah tidak berdebat secara teologis dan tidak mengumbar hal negatif. Tujuannya  agar tidak terjadi pertengkaran apalagi ujaran kebencian.


2014 ◽  
Vol 20 (1) ◽  
Author(s):  
Peter J. Pitts

The role of marketing communications is to advance the bottom line and the public good – and not necessarily in that order. Giving back is an integral part of the New Normal. And there has never been a better tool to accomplish this mission than social media.But healthcare marketing –and particularly of the regulated variety --is between a rock and a hard place. On the one hand, marketers understand the importance and opportunity in social media. It’s where the people are. It’s where the action is. But then there are all those pesky regulatory concerns.As Walter O’Malley –the man who moved the Brooklyn Dodgers to Los Angeles once commented, “The future is just one damn thing after another.”


2021 ◽  
Vol 1 (1) ◽  
pp. 8-14
Author(s):  
Rahmadhani Ayu Harvianti ◽  
Oji Kurniadi

Abstract. Ecotransport Indonesia is still fresh with diverse activities, from walking, public transportation, and cycling. The thing that is most crowded with the people of Bandung is cycling. Based on this phenomenon, the problem in this research is formulated as follows: (1) How does ecotransport plan a communication campaign program about reducing personal transportation? (2) How does ecotransport choose media as a publication tool? (3) Why does ecotransport use a persuasive approach in the communication campaign to reduce personal transportation? Researcher using qualitative case studies. Data collection techniques used in this study were interviews with key informan, observation, and literature. The results of this study are: The results obtained from this research are (1) the planning of the campaign carried out by determining the issues raised, one of which is in the discipline of driving, setting goals to provide education about environmentally friendly transportation or by other names Ecotransport, determining the message delivered to the public, this audience from Ecotransport which is not only focused on the community but also on the government as well and the strategy used is communication that is done face-to-face and persuasive through social media but still not maximized. (2) Media publications include conducting talk shows on the radio, in addition to making e-posters uploaded through social media. (3) The use of face-to-face communication to provide clear explanations will protect the environment. Abstrak. Ecotransport Indonesia ini terbilang masih fresh dengan kegiatan yang beraneka ragam, dari berjalan kaki, transportasi umum dan bersepeda. Hal yang paling ramai diikuti oleh masyarakat kota Bandung adalah bersepeda. Berdasarkan fenomena ini, masalah dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana ecotransport merencanakan program kampanye komunikasi tentang pengurangan transportasi pribadi? (2) Bagaimana ecotransport memilih media sebagai alat publikasi? (3) Mengapa ecotransport menggunakan pendekatan persuasif dalam kampanye komunikasi untuk mengurangi transportasi pribadi? Peneliti menggunakan studi kasus kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dengan informan kunci, observasi, dan studi pustaka. Hasil yang diperoleh dari penelitian ini adalah (1) perencanaan kampanye yang dilakukan adalah menentukan isu yang diangkat salah satunya adalah dalam disiplin berkendara, penyusunan tujuan untuk memberikan edukasi mengenai transportasi ramah lingkungan atau dengan nama lain Ecotransport, menentukan pesan yang disampaikan kepada khalayak publik, khalayak dari Ecotransport ini yang tidak hanya terfokus kepada masyarakat saja melainkan kepada pemerintah juga dan strategi yang digunakan adalah komunikasi yang dilakukan secara face-to-face dan persuasive melalui media sosial dan hasilnya belum maksimal. (2) Media publikasi yang dilakukan yaitu melakukan talkshow di radio, selain itu dengan membuat e-poster yang diunggah melalui media sosial. (3) Penggunaan komunikasi secara tatap muka ini untuk memberikan penjelasan yang jelas akan menjaga lingkungan sekitar.


2020 ◽  
Vol 1 (2) ◽  
pp. 38
Author(s):  
Ernaning Setiyowati ◽  
Nunik Junara ◽  
Prima Kurniawaty

Malang City has an annual program of activities for villages namely Kampung Bersinar (Clean, Healthy, Beautiful, Beautiful and Neat). One of the areas that have greening problems is RW 04, Gadang, Malang City on the banks of the Brantas river. Lack of greening in this area causes this area to be prone to landslides because the area is very contoured. That's why the focus of community service is to educate the public in the field of greening to improve the quality of the environment in the area. The method used is Participatory Action Research (PAR) which involves community action in its activities. The activity carried out was to train the creation of ornamental plants in the form of spheres growing to PKK women in RW 04, Gadang, Malang. The results of this activity are PKK mothers who have new knowledge by making ornamental plant creations that can be applied in the area so that it will improve the quality of the green environment in the area..


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