scholarly journals Vietnamese Language in Westernization: Integration or Disguise?

2021 ◽  
Vol 1 (2) ◽  
pp. 18-21
Author(s):  
Cuong Le Khac

Through proud historical development, the Vietnamese language has overcome all obstacles to become a rich and beautiful language, with a unique identity and full of potential. In the international arena, in all fields of activities, Vietnamese has equal status with all other languages. The process of integration and development will inevitably entail contact and mutual influence between cultures, including languages. On the positive side, it has contributed to enriching the lexicology of the national language, especially new terminologies in the fields of science and technology, make more diverse forms of communication, and in some ways, it shortens the gaps to more developed cultures and civilizations. However, in terms of culture, it can also cause negative effects, that is, chaos, tension in Vietnamese disguise. This paper reports the current status of the Vietnamese language in the midst of Western trends in Vietnam. Data were collected from historical documents and daily news from popular sites of Vietnamese mass media.

Author(s):  
Ye.Ye. Nikitin

The current situation in the sphere of district heating is analysed on the basis of use of the cognitive approach. The presence of closed chains of cause-effect relationships of negative factors and conflicts of target settings of the subjects in the field of district heating is shown. The conceptual model of energy efficient modernization of district heating systems is proposed. This model includes indicators of the current status of heat sources, networks and heat consumers, energetic and economic models, restrictions, procedure of forming and analysis of the mutual influence of the recommended projects. The quantitative data on indicators of the current state of district heating systems of the cities of Ukraine are presented. The interrelation between indicators of the current state and projects of energy efficient modernization of district heating systems is shown. Assessment of energy self-sufficiency of municipal district heating systems on condition of thermal modernization of buildings is carried out. The creation of energy management systems at the district heating enterprises is proposed. Bib. 6, Fig. 7, Tab. 5.


Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.


2021 ◽  
Vol 2 (1) ◽  
pp. 69-79
Author(s):  
Hurmat Ejaz ◽  
Esther Somanader ◽  
Uday Dave ◽  
Hermann Ehrlich ◽  
M. Azizur Rahman

Didymosphenia geminata diatoms, or Didymo, was first found to be an invasive species that could have negative impacts on the environment due to the aggressive growth of its polysaccharide-based stalks. The stalks’ adhesive properties have prompted park officials to alert the general public to limit further spread and contamination of this algae to other bodies of water. Although the negative effects of Didymo have been studied in the past, recent studies have demonstrated a potential positive side to this alga. One of the potential benefits includes the structural component of the polysaccharide stalks. The origin of the polysaccharides within stalks remains unknown; however, they can be useful in a waste management and agricultural setting. The primary purpose of this study was to describe both the harmful and beneficial nature of Didymo. Important outcomes include findings related to its application in various fields such as medicine and technology. These polysaccharides can be isolated and studied closely to produce efficient solar power cells and batteries. Though they may be harmful while uncontained in nature, they appear to be very useful in the technological and medical advancement of our society.


2017 ◽  
Vol 17 (2) ◽  
pp. 78-91 ◽  
Author(s):  
Lesley Dingle

AbstractIn this paper Lesley Dingle provides a detailed account of the historical development of the public international law collections at the Squire Law Library in Cambridge. She explains the close involvement of the academic lawyers and the librarians, past and present, in developing an important collection which reflects the significance of the subject at Cambridge's Faculty of Law. Finally, she brings things up-to-date by detailing the extent of the electronic provision which benefits the modern scholar in this discipline.


Author(s):  
Vida Jesenšek

AbstractLexicography is traditionally associated with its significant social and cultural role and consequently corresponding tasks and functions. Dictionaries have several, partially overlapping functions: they serve practical lexicography to satisfy various individual needs of the speakers, hence at the same time they also serve the language documentation which addresses national, language policy, administrative, economic as well as educational and scientific needs of a language community. This basic attitude to the social-cultural status of dictionaries, although simplified, is the starting point for considerations of historically significant milestones in the development of lexicography with Slovenian. Following Hausmann (1989) and his presentation of approaches to the social status of lexicography and its products, Slovenian lexicography is viewed from the perspective of the cultural-historical development of Slovenian-speaking society.


Author(s):  
Balogun Sarah ◽  
Murana Muniru Oladayo

This article attempts a comparative analysis of code-switching and code-mixing in the Nigerian music industry, using the lyrics of Flavour and 9ice as a case study. Although the English language is the national language in Nigeria and the language used by most of the musicians for the composition of their songs, and due to the linguistic plurality of Nigeria, most of these musicians tend to lace their songs chunks of words and phrases from their mother tongue or at least one of the three major languages in Nigeria, which are Hausa, Igbo, and Yoruba. The Markedness Model by Myers-Scotton (1993) is used as the framework to interrogate the switching and mixing in the codes used by these selected musicians and we find that while most code-switching is done in three languages – English, Nigerian Pidgin and the artist’ first language (mother tongue)  – their mother tongue plays the prominent role. Code-switching or code-mixing in these songs, therefore, becomes a depiction of the Nigerian state with its diverse languages and it provides the links between the literates and the illiterates thereby giving the artiste the popularity desired. The study concludes that the unique identity created by code-switching and code-mixing in the Nigerian music industry has a positive influence on music lovers, helping artists to achieve wide patronage and reflecting the ethnolinguistic diversity of the Nigerian nation.


Author(s):  
Bukurie Lila

Media is one of the main agents of socialization that affects youth the most. Young adults are majority time are surrounded by the media, which brings me to my main question, "How is Mass Media Affecting Socialization in Children and Young Adults in Albania?" To understand this question one must know and understand what socialization is. The socialization process is a very dramatic impact on a child's life. Socialization is a "Continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position". Mass media has enormous effects on our attitudes and behavior which makes it an important contributor to the socialization process. in some ways mass media can serve as a positive function. It helps there to be more diversity, we can learn more about things that are going on in different countries. It can help you learn new things you did not know. Sadly Media can serve as a negative function in young people life. Young people want to be accepted by society and the media creates the ideal image that tells you what the characteristics are to be accepted and to be able to fit in with society. They show what you should look like, how you can look like this, and where to go to buy these things that will make you look right. This is why many young women deal with anorexia because they want to look like the ideal type that the media displays. Media also influences young people to misbehave. Media shows that being deviant makes you cool and look tough and that it's okay to do deviant things. Statistics show that when young people watch violence on television it increases their appetites to become involved in violence. It opens their minds to violence and makes them aware of crimes and people acting deviant. Many people think that the media does not play a role in the socialization process as much as family, peers and education. But in fact the media plays a strong role in the socialization process. The aim of this study is to see the positive and negative effects that the Albanian media plays in the socialization process in Albania.


In the present era, the internet and new technologies are changing the information behavior of news reader .Instead of reading a copy of the local newspaper or watching the scheduledevening news, people increasingly turn to the internet for daily news updates. A Multi-Lingual news feed application is aimed at developing a web based application named multilingual news feed app. This Application deals with the user who wants to read news from the web application. User can select different countries in which a user is interested, the latest news will be fetched from the selected country. The news will be fetched and displayed based on the country selected in its own national language & the news is categorized into 7 different categories. A user can select any category which they are looking for. When you are done selecting the country & category, then the page will automatically refresh and the news will be displayed on MultiLingual news feed application. This application also supports translation and the news can be translated into any language. This application is fully responsive and has a good-looking user interface. The users will find this application much interesting for reading the news articles.


2019 ◽  
Vol 8 (5) ◽  
Author(s):  
Murshida Kh. Fatykhova ◽  
Regina I. Gazizova

The dynamic development of traditional media: print, radio, television, the emergence of new computer information technologies, the globalization of the world information space makes a huge impact on the current state of the language. Mass media are the most important tool in the development and the preservation of the language. On the one hand, all the latest language changes are reflected in the media, and on the other hand, the media influence language changes and development. This article outlines the results of the study concerning the role of regional media in the distribution and popularization of the national language. A full description is given to modern Tatar-language media within the Russian media space. Nowadays, despite an active distribution of network mass media, television remains one of the main communication channels. For a large part of the Russian population, including the viewers of the Republic of Tatarstan, it is one of the most accessible ways to obtain the information in native language. In this regard, in the course of the study, they studied the experience of the main Tatar-language television and radio companies in the popularization of the national language


2021 ◽  
Vol 6 (11) ◽  
pp. 47-54
Author(s):  
Aysu SARI ÇETİN

Cities have different architectural features in terms of cultural, historical, geographical and social life. It is seen that each city has a unique identity over time. The reason for this is that the people living in the city have lifestyle, social behaviors and cultural values. Many cities have architectural symbols that symbolize that city. Functional use should be prioritized in the design phase of urban furniture, aesthetics is of course an important detail, but in order for the community to be together in the city, urban furniture should be ergonomic and functionality within certain standards in terms of different physical features. The climatic conditions of that city should be taken into consideration in the selection of materials for urban furniture. Lighting elements, plant elements, recreational elements, signs and information signs, floor coverings, artistic objects, including waste bins should be considered together. Urban furniture should complement each other with a holistic approach. It is seen that the materials used in the design have positive and negative effects on people psychologically. Wooden designs using natural materials give the feeling of calmness and rest. It is seen that concrete and iron materials give a sense of strength. In the use of artificial materials, there is a feeling of anxiety. The phenomenon of color in designed urban furniture causes a sense of dynamism or calmness. Remarkable designs are often made for symbolic purposes. It is an important detail for urban furniture that it is sometimes criticized and attracted attention instead of being liked.


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