scholarly journals PEMBERDAYAAN PELAKU USAHA IKAN ASIN MELALUI PEMBUATAN MINI STUDIO DAN PELATIHAN FOTO PRODUK

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 79-85
Author(s):  
Endang Hermawan ◽  
Maya Dewi Kurnia ◽  
Nurul Senja
Keyword(s):  
Social Media ◽  
Community Service ◽  
Market Access ◽  
Low Cost ◽  
Positive Influence ◽  
Easy Access ◽  
New Paradigm ◽  
Business People ◽  
Salted Fish ◽  
Questions And Answers

AbstrakKeberadaan teknologi informasi  memberikan pengaruh positif untuk pelaku usaha. Seperti yang terjadi beberapa tahun belakangan ini, media sosial seperti twitter, facebook, whats app,istagram yang semula digunakan sebagai alat penyampai pesan kini menjadi media memasarkan produk. Alasannya sederhana selain jangkauan internet yang luas, aksesnya mudah, serta biayanya murah. Selain itu media sosial memfasilitasi komunikasi dua arah dengan mengizinkan setiap orang dapat berinteraksi dan berkontribusi melalui percakapan online. Inilah yang menyebabkan media sosial menjadi paradigm baru dalam hal pemasaran produk. Namun demikian kenyataannya masih banyak juga pelaku usaha melakukan pemasaran secara tradisional sehingga  cakupan peluang untuk mendapat omzet yang besar terbatas. Seperti halnya yang dilakukan kaum ibu pelaku usaha ikan asin di Samadikun Cirebon. Mereka masih menggunakan cara tradisional dalam memasarkan produknya. Belum lagi banyak ditemukan kardus bekas  di sekitar rumah warga yang tidak dikelola. Oleh karena itu, tim pengabdian merancang suatu pelatihan dan pendampingan membuat mini studio dari kardus bekas untuk digunakan sebagai media foto produk ikan asin. Pelaku usaha juga dibekali dengan pelatihan teknik foto produk melalui smartphone. Tujuannya meningkatkan keterampilan membuat mini studio, foto produk dan meningkatkan pengetahuan market acces pelaku usaha. Adapun metode kegiatan pengabdian masyarakat dilakukan dengan ceramah, tanya jawab, dan simulasi. Tahapan yang dilakukan mulai dari observasi lapangan, sosialisasi, pelatihan, dan evaluasi. Melalui kegiatan PKM ini pelaku usaha ikan asin dapat meningkatkan omzet penjualan dengan memanfaatkan media social. AbstractThe existence of information technology has a positive influence on business actors. As has happened in recent years, social media such as Twitter, Facebook, WhatsApp, and Instagram, which were originally used as a means of conveying messages, have now become media to market products. The reason is simple apart from wide internet coverage, easy access, and low cost. In addition, social media facilitates two-way communication by allowing everyone to interact and contribute through online conversations. This is what causes social media to become a new paradigm in product marketing. However, in reality there are still many business actors doing traditional marketing so that the scope of opportunities to get large turnover is limited. As has been done by the women who run salted fish business in Samadikun Cirebon. They still use traditional methods in marketing their products. Not to mention that many used cardboard boxes were found around residents' houses that were not managed.Therefore, the community service team designed a training and assistance in making a mini studio from used cardboard to be used as a media for photos of salted fish products. Business actors are also provided with training on product photo techniques via smartphones. The goal is to improve skills in making mini studios, product photos and increase market access knowledge of business people. The method of community service activities is carried out by lectures, questions and answers, and simulations. The stages are carried out starting from field observations, socialization, training, and evaluation. Through this PKM activity, salted fish business actors can increase sales turnover by utilizing social media.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

scholarly journals Peningkatan Ekonomi Kreatif Digital Desa Betokan Kabupaten Demak melalui Manajemen Bisnis, Pemanfaatan Teknologi Digital, dan Sistem Informasi

2020 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Arizqi Arizqi ◽  
Diah Ayu Kusumawati ◽  
Ratna Novitasari
Keyword(s):  
Social Media ◽  
Product Development ◽  
Community Service ◽  
Business Management ◽  
Creative Economy ◽  
Community Based ◽  
The Public ◽  
Online Purchases ◽  
Star Fruit ◽  
Questions And Answers

Desa Betokan merupakan salah satu desa yang memiliki potensi besar, mengingat desa Betokan adalah desa penghasil buah jambu dan belimbing terbesar di Kabupaten Demak. Buah jambu dan belimbing sendiri merupakan buah khas kota Demak. Meskipun demikian, sebagian besar pelaku usaha penjual jambu dan belimbing yang ada di Desa Betokan tersebut masih terkendala dalam hal manajemen usaha terutama dalam hal pemasaran dan pengembangan produk. Sehingga kegiatan pengabdian masyarakat dilakukan guna meningkatkan Ekonomi kreatif� berbasis Digital masyarakat di Desa Betokan dari usaha yang telah dimiliki sehingga dapat meningkatkan pendapatan dan kesejahteraan warga desa Betokan. Metode dalam pelaksanaan pengabdian masyarakat ini antara lain penyampaian materi penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masysrakat dapat disimpulkan bahwa masyarakat antusias dalam pelaksanaan penyuluhan yang dilakukan, terlebih pada saat penyampaian materi dan praktik pembuatan akun media sosial dan juga akun E-commerce seperti akun facebook, instagram, dan juga shopee. Terlebih pada masa pandemi Covid-19 seperti sekarang ini, masyarakat selaku konsumen banyak yang beralih dari pembelian secara langsung (offline) ke pembelian online. Dari adanya akun media sosial dan e-commerce ini juga pelaku usaha dapat lebih mengembangkan pasar yang ada.Betokan is one of the villages that has great potential, considering that Betokan is the largest producer of guava and star fruit in Demak Regency. Guava and star fruit are the typical fruits of Demak city. Even so, most of the guava and starfruit selling business actors in Betokan are still constrained in terms of business management, especially in terms of marketing and product development. So that community service activities were carried out to improve the community-based digital creative economy in Betokan, Demak from the business that has been owned so that it can increase the income and welfare of Betokan villagers. Methods used in this community service included the delivery of extension materials, questions and answers and discussions, followed by practice. From the implementation of community service, it can be concluded that the public is enthusiastic about the implementation of the counseling carried out, especially when delivering material and practices for creating social media accounts and also e-commerce accounts such as Facebook, Instagram, and shopee accounts. Especially during the Covid-19 pandemic like now, many people as consumers have switched from direct (offline) purchases to online purchases. From the existence of social media and e-commerce accounts, business actors can further develop existing markets.

scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

2020 ◽  
Vol 2 (2) ◽  
pp. 437-446
Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Technology ◽  
Market Access ◽  
Training Methods ◽  
Service Program ◽  
Use Of Social Media ◽  
Develop Market ◽  
Strongly Agree ◽  
And Training

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

scholarly journals Analysis on Fake News Detection Methodologies

2020 ◽  
Vol 9 (1) ◽  
pp. 1572-1575
Keyword(s):  
Social Media ◽  
News Media ◽  
Low Cost ◽  
Past Research ◽  
Online News ◽  
Easy Access ◽  
Accurate Information ◽  
Fake News ◽  
The Real ◽  
Online Social Media

Fake news is a coinage often used to refer to fabricated news that uses eye-catching headlines for increased sales rather than legitimate well-researched news, spread via online social media. Emergence of fake news has been increased with the immense use of online news media and social media. Low cost, easy access and rapid dissemination of information lead people to consume news from social media. Since the spread rate of these contents are faster it becomes difficult to identify the fake news from the accurate information. People can download articles from sites, share the content, re-share from others and by the end of the day the false information has gone far from its original site that it becomes very difficult to compare with the real news. It is a long standing problem that affects the digital social media due to its serious threats of misleading information, it creates an immense impact on the society. Hence the identification of such news are relevant and so certain measures needs to be taken in order to reduce or distinguish between the real and fake news. This paper provides a survey on recent past research papers done on this domain and provides an idea on different techniques on machine learning and deep learning that could help in the identification of fake and real news.

scholarly journals MEMBIDIK BEASISWA LUAR NEGERI

2021 ◽  
Vol 3 (1) ◽  
pp. 97-103
Author(s):  
Helena Magdalena Rijoly
Keyword(s):  
Social Media ◽  
Study Abroad ◽  
Community Service ◽  
Easy Access ◽  
Printed Media ◽  
The Social ◽  
Service Activity ◽  
Information And Communication ◽  
Job Opportunity ◽  
Access Information

Abstrak Kuliah di luar negeri adalah impian banyak orang. Kuliah di luar negeri merupakan sebuah prestise yang dapat memuluskan jalan menuju peluang kerja yang mapan. Salah satu kesempatan untuk kuliah diluar negeri bisa didapatkan lewat jalur beasiswa. Saat ini, sistem informasi dan komunikasi berkembang pesat dengan akses internet yang semaking mudah diakses oleh siapa saja. Dengan demikian, informasi mengenai peluang beasiswa luar negeri bertebaran di media masa dan media sosial. Pada kenyataannya, pesatnya akses informasi ini tidak berbanding lurus dengan jumlah pelamar maupun tingkat keberhasilannya. Sesi informasi dan motivasi beasiswa luar negeri menjadi sangat diminati karena banyak orang ingin menggapai impian tersebut. Tulisan ini merupakan sebuah catatan deskriptif dari kegiatan pengabdian masyarakat yang dilakukan sebagai bagian dari tridharma perguruan tinggi, yaitu memberikan pelayanan kepada masyarakat berdasarkan bidang keahlian. Dalam hal ini adalah sebagai narasumber kegiatan sosialisasi beasiswa luar negeri. Tugas sebagai narasumber ini bukan hanya sebagai sumber informasi namun juga sebagai motivator. Pengadian masyarakat ini dilaksanakan atas undangan dari Jurusan Sosial Ekonomi Pertanian Program Studi Agribisnis. Metode pelaksanaan kegiatan ini adalah secara online yang meliputi tahapan persiapan, pelaksanaan dan keberlanjutan program. Hasil dari pengadian ini adalah termotivasinya peserta kegiatan serta beberapa pikiran dan saran bagi mereka yang ingin mengejar beasiswa luar negeri. Kata Kunci: Beasiswa, Studi Luar Negeri, Persiapan Studi, Informasi dan Motivasi Beasiswa. Abstract Study abroad in a foreign country is the dream of many people. It is a prestige that helps open doors for a better job opportunity. With the fast-growing information and communication system, it becomes increasingly easy for people with access to internet to access scholarship information. The information is scattered on the social media and printed media. However, increasingly easy access information does not equal the increase in the number of applicants and the success rate. Therefore, scholarships information and motivation sessions attract many hopefuls trying to realize their dream. This paper is a reflective and descriptive note on the community service activity as part of the TriDharma or three academic pillars where the academia gives back to the community by sharing from their field of study and expertise. This community service activity was conducted based on the request for speaker/presenter from Agribusiness Program, Socio-Economy Agriculture Department of University of Pattimura. The scholarship information and motivation session were conducted online and the process covers the preparation, action/implementation and recommendation. The result of this community service is seen in how motivated the participants become. This paper also includes thoughts and suggestion which will benefit those seeking to get scholarship to study abroad. Keywords: Scholarship, Study Abroad, Study Preparation, Scholarship Information and Motivation.

scholarly journals The Environmental Causes of Cancer: A Literature Review

2010 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Premal Patel ◽  
James Gomes
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Low Cost ◽  
Age Groups ◽  
Easy Access ◽  
Care Providers ◽  
Positive Health ◽  
Interprofessional Communication

Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost. 

scholarly journals Stance detection with BERT embeddings for credibility analysis of information on social media

2021 ◽  
Vol 7 ◽  
pp. e467
Author(s):  
Hema Karande ◽  
Rahee Walambe ◽  
Victor Benjamin ◽  
Ketan Kotecha ◽  
TS Raghu
Keyword(s):  
Social Media ◽  
Online Social Networks ◽  
Early Stage ◽  
Low Cost ◽  
Easy Access ◽  
Fake News ◽  
Cable News ◽  
Automatic Feature Extraction ◽  
People Search ◽  
Mixed Blessing

The evolution of electronic media is a mixed blessing. Due to the easy access, low cost, and faster reach of the information, people search out and devour news from online social networks. In contrast, the increasing acceptance of social media reporting leads to the spread of fake news. This is a minacious problem that causes disputes and endangers the societal stability and harmony. Fake news spread has gained attention from researchers due to its vicious nature. proliferation of misinformation in all media, from the internet to cable news, paid advertising and local news outlets, has made it essential for people to identify the misinformation and sort through the facts. Researchers are trying to analyze the credibility of information and curtail false information on such platforms. Credibility is the believability of the piece of information at hand. Analyzing the credibility of fake news is challenging due to the intent of its creation and the polychromatic nature of the news. In this work, we propose a model for detecting fake news. Our method investigates the content of the news at the early stage i.e., when the news is published but is yet to be disseminated through social media. Our work interprets the content with automatic feature extraction and the relevance of the text pieces. In summary, we introduce stance as one of the features along with the content of the article and employ the pre-trained contextualized word embeddings BERT to obtain the state-of-art results for fake news detection. The experiment conducted on the real-world dataset indicates that our model outperforms the previous work and enables fake news detection with an accuracy of 95.32%.

Digital marketing training for salted fish SMEs in Pela Tourism Village, Kutai Kartanegara Regency

2021 ◽  
Vol 6 (11) ◽  
pp. 2135-2139
Author(s):  
Heldina Pristanti ◽  
Siti Nurhasanah ◽  
Raudah Ahmad ◽  
Rakhel Lia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Personal Computers ◽  
Digital Marketing ◽  
Contributing Factors ◽  
Sales Promotions ◽  
Fish Products ◽  
Salted Fish ◽  
Village Community ◽  
Product Sales

One of the businesses that is currently starting to develop in Pela Village is the salted fish business. However, the income of the Pela Village community is very low. One of the contributing factors is the lack of promotions carried out to promote their products in the market. Based on these problems, this community service aims to train the Pela Village community in marketing salted fish products through digital marketing. The PkM team facilitates computers for people who do not have personal computers. This program is carried out through counseling and workshop methods. The results show that partners have succeeded in creating layouts for their product sales promotions digitally and posted on marketplaces and social media. Through the available promotion media, it is hoped that they can increase the sales.

scholarly journals Social Media and its Use in Health Promotion

2010 ◽  
Vol 1 (1) ◽  
pp. 47 ◽  
Author(s):  
Joëlle J Levac ◽  
Tracey O'Sullivan
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Low Cost ◽  
Age Groups ◽  
Easy Access ◽  
Care Providers ◽  
Positive Health ◽  
Interprofessional Communication

Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost. 

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

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