scholarly journals Peningkatan Ekonomi Kreatif Digital Desa Betokan Kabupaten Demak melalui Manajemen Bisnis, Pemanfaatan Teknologi Digital, dan Sistem Informasi

2020 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Arizqi Arizqi ◽  
Diah Ayu Kusumawati ◽  
Ratna Novitasari
Keyword(s):  
Social Media ◽  
Product Development ◽  
Community Service ◽  
Business Management ◽  
Creative Economy ◽  
Community Based ◽  
The Public ◽  
Online Purchases ◽  
Star Fruit ◽  
Questions And Answers

Desa Betokan merupakan salah satu desa yang memiliki potensi besar, mengingat desa Betokan adalah desa penghasil buah jambu dan belimbing terbesar di Kabupaten Demak. Buah jambu dan belimbing sendiri merupakan buah khas kota Demak. Meskipun demikian, sebagian besar pelaku usaha penjual jambu dan belimbing yang ada di Desa Betokan tersebut masih terkendala dalam hal manajemen usaha terutama dalam hal pemasaran dan pengembangan produk. Sehingga kegiatan pengabdian masyarakat dilakukan guna meningkatkan Ekonomi kreatif� berbasis Digital masyarakat di Desa Betokan dari usaha yang telah dimiliki sehingga dapat meningkatkan pendapatan dan kesejahteraan warga desa Betokan. Metode dalam pelaksanaan pengabdian masyarakat ini antara lain penyampaian materi penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masysrakat dapat disimpulkan bahwa masyarakat antusias dalam pelaksanaan penyuluhan yang dilakukan, terlebih pada saat penyampaian materi dan praktik pembuatan akun media sosial dan juga akun E-commerce seperti akun facebook, instagram, dan juga shopee. Terlebih pada masa pandemi Covid-19 seperti sekarang ini, masyarakat selaku konsumen banyak yang beralih dari pembelian secara langsung (offline) ke pembelian online. Dari adanya akun media sosial dan e-commerce ini juga pelaku usaha dapat lebih mengembangkan pasar yang ada.Betokan is one of the villages that has great potential, considering that Betokan is the largest producer of guava and star fruit in Demak Regency. Guava and star fruit are the typical fruits of Demak city. Even so, most of the guava and starfruit selling business actors in Betokan are still constrained in terms of business management, especially in terms of marketing and product development. So that community service activities were carried out to improve the community-based digital creative economy in Betokan, Demak from the business that has been owned so that it can increase the income and welfare of Betokan villagers. Methods used in this community service included the delivery of extension materials, questions and answers and discussions, followed by practice. From the implementation of community service, it can be concluded that the public is enthusiastic about the implementation of the counseling carried out, especially when delivering material and practices for creating social media accounts and also e-commerce accounts such as Facebook, Instagram, and shopee accounts. Especially during the Covid-19 pandemic like now, many people as consumers have switched from direct (offline) purchases to online purchases. From the existence of social media and e-commerce accounts, business actors can further develop existing markets.

scholarly journals Application of Social Media Marketing with Facebook Ads in the Water Gate Fish Cultivator Group in Jampang Village [Penerapan Social Media Marketing Dengan Facebook Ads Pada Kelompok Pembudidaya Ikan Pintu Air Desa Jampang]

2019 ◽  
Vol 2 ◽  
pp. 825
Author(s):  
Anis Syamsu Rizal ◽  
Listya Sugiyarti ◽  
Sri Nitta Crissiana Wirya Atmaja ◽  
Rakhmawati Oktavianna ◽  
Benarda Benarda
Keyword(s):  
Social Media ◽  
Community Service ◽  
Fish Farming ◽  
Educational Background ◽  
Ornamental Fish ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Business People ◽  
Water Gate ◽  
Questions And Answers

Online marketing was one of the newest ways in business. This was inseparable from the importance of the awareness of business people. Jampang Village, Kemang District, Bogor Regency is a focus of Community Service in collaboration with LPPM University Pamulang. Limited educational background considering that low HR makes this business run slowly. The purpose of this social media marketing training is to increase the sales of catfish and ornamental fish with a wider area. The methods used are lectures, discussions, questions and answers and tutorials so that they can immediately practice ways to sell online. The result of this training is that fish farmers can advertise on Facebook in the hope that their fish farming will be more effective.

scholarly journals STUDI KASUS PENGGUNAAN INTERNET YANG BERBASIS PANCASILA BAGI WARGA PERUM LOH AGUNG JATEN KARANGNAYAR

2018 ◽  
Vol 3 (1) ◽  
pp. 48
Author(s):  
HANURING AYU A.P
Keyword(s):  
Social Media ◽  
Community Service ◽  
Positive Impact ◽  
Residential Area ◽  
Direct Application ◽  
Community Based ◽  
Counseling Training ◽  
Positive Law ◽  
Internet Users ◽  
The Right

<p align="center"><strong>ABSTRAK</strong></p><p>            Bagaimanakah pengaturan tentang penghinaan di dunia maya dalam hukum positif indonesia? Bagaimana etika menggunakan sosial media yang benar ? Bagaimana aplikasi etika menggunakan sosial media yang sesuai dengan pancasila. Metode pengabdian kepada masyarakat ini adalah berupa penyuluhan dalam bentuk ceramah dan diskusi , tanya jawab serta dilanjutkan dengan praktek demonstrasi penggunan etika yang baik dan benar dalam berselancar di dunia maya. Pelaksanaan kegiatan pengabdian ini dengan metode pendidikan kepada masyarakat (peternak) melalui penyuluhan, pelatihan, dan demontrasi di lapangan serta penerapan/aplikasi langsung (percontohan) dengan melibatkan kelompok ibu ibu di sekitar wilayah perumahan loh agung, jaten karanganyar. Tujuan gerakan internet sehat adalah untuk memberikan pendidikan kepada pengguna internet untuk menganalisis pesan yang disampaikan, mempertimbangkan tujuan komersil dan politik dibalik citra atau pesan di internet dan meneliti siapa yang bertanggungjawab atas pesan yang diimplikasikan itu. Bagaimanapun pelanggaran terhadap etika tersebut bisa berdampak kurang baik bahkan bisa menjadi sesuatu yang buruk bagi kita dan anak kita. Konsekuensinya sendiri bisa terjadi dalam bentuk ringan seperti pengucilan, pemblokiran, dan hal sejenis lainnya, hingga dalam bentuk yang cukup berat yang bisa membawa kita berurusan dengan pihak kepolisian dan pengadilan. Dari hasil pengabdian pada masyarakat dapat disimpulkan bahwa kegiatan pengabdian di perumahan loh agung jaten Kecamatan jaten Kabupaten karanganyar melalui penyuluhan hukum dapat memberi dampak positif ke warga masyarakat,berdasarakan nilai-nilai luhur yang terkandung dalam Pancasila.</p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>How is the setting of humiliation in cyberspace in Indonesian positive law? How is the right ethics in using social media? How is ethical application in using social media compatible with Pancasila? This community service method was in the form of counseling in the way of lectures and discussions, question and answer and continued by practicing demonstration of the use of good and true ethics in surfing in cyberspace. The implementation of this service was done through education method to the community with counseling, training, and demonstrating in field and direct application by involving group of mothers around the Loh Agung residential area Jaten Karanganyar. The goal of a healthy internet movement is to provide education to internet users, to analyze the messages conveyed, to consider commercial and political purposes behind images or messages on the internet and to examine who is responsible for the implied message. However, violations of such ethics may have an adverse effect and can even be a bad thing for us and our children. The consequences can occur in the form of ostracism, blocking, and other similar things. It also can bring severe consequence such as we have to deal with the police and the courts. The results concluded that the activities of dedication in Loh Agung Resident, Jaten Karanganyar regency through legal counseling can give a positive impact to the community, based on the noble values contained in Pancasila.</em><em></em></p>

scholarly journals PEMBINAAN PENGELOLAAN MANAJEMEN USAHA DAN E-MARKETING PADA PELAKU USAHA INDUSTRI MIKRO PENGRAJIN SEPATU DI KECAMATAN MEDAN DENAI

2017 ◽  
Vol 23 (2) ◽  
pp. 292
Author(s):  
Muhammad Irfan Nasution ◽  
Muhammad Andi Prayogi ◽  
Satria Mirsya Affandy Nasution
Keyword(s):  
Community Service ◽  
Public Service ◽  
Scientific Journal ◽  
Business Management ◽  
Primary Target ◽  
Service Program ◽  
The Public ◽  
Business Partners ◽  
Implementation Evaluation ◽  
Outer Primary

                                                         AbstrakKegiatan program pengabdian masyarakat dari Lembaga Pengabdian Pada Masyarakat (LPPM) Universitas Muhammadiyah Sumatera Utara ini bertujuan untuk melakukan Pembinaan Pengelolaan Manajemen Usaha dan E-Marketing pada Pelaku Usaha Industri Mikro Pengrajin Sepatu di Kecamatan Medan Denai.  Kegiatan pengabdian masyarakat ini melibatkan pengrajin Sepatu yang akan menjadi Mitra pengabdian masyarakat yaitu Jondy Shoes dan Whindy Shoes. Pengabdian masyarakat ini dilaksanakan selama 8 (delapan) bulan dengan target luaran utama adalah publikasi jurnal ilmiah pengabdian masyarakat, memperoleh ijin usaha, mempunyai website dann peningkatan wawasan dan keterampilan. Metode yang digunakan dalam kegiatan pengabdian masyarakat  ini adalah  pendekatan partisipatif, pendekatan kognitif, pendekatan afektif dan pendekatan keterampilan dan tahapan tahapan yang digunakan adalah persiapan, investigasi, transformasi. Incubation, verification, implementation, evaluasi, pengembangan secara bertahap yang dimulai dengan Plan, do, action, check. Selanjutnya para mitra sudah mempunyai email dan webblog sebagai sarana promosi usaha yang mitra jalankan dan sudah memiliki izin usaha dan telah terdaftar di Dinas Koperasi Kota medan. Kata Kunci: manajemen usaha, e-marketing                                                        AbstractThe activities of the public service program of the community service Society or LP2M Univesity of Muhammadiyah Sumatera Utara aims to perform the construction Management Business Management and E-Marketing in Micro Industry Trade Craftsmen shoes in Medan Denai. This outreach activities involving craftsmen shoes that will become a partner of public service i.e. Jondy Whindy Shoes and Shoes. Public service was conducted for 8 (eight) months with the outer primary target was the publication of the scientific journal public service, obtaining a business license, have increased insight and dann website skills. Methods used in this outreach activity is a participatory approach, the approach of cognitive, affective and approach the approach phase and stage skills used are preparation, investigation, transformation. Incubation, verification, implementation, evaluation, development gradually, beginning with a Plan, do, check, action. Furthermore the partners already have email and webblog as a means of promotion of the business partners who run and already have a business license and has been registered with the Department of Cooperatives of medan Keywords: Business Management, E-Marketing

scholarly journals Small and medium enterprises' innovation and product competitiveness in the Covid-19 pandemic era

2021 ◽  
Vol 6 (12) ◽  
pp. 2273-2279
Author(s):  
Hadiah Fitriyah ◽  
Nur Ravita Hanun ◽  
Rima Azara
Keyword(s):  
Community Service ◽  
Fruit Juice ◽  
Small And Medium Enterprises ◽  
Business Management ◽  
Management Training ◽  
Global Market ◽  
Government Regulations ◽  
Star Fruit ◽  
Medium Enterprises ◽  
The Impact

The purpose of the community service is to increase the products competitiveness of the Belimbing Wangi SMEs, Watesari Village, Balongbendo District, Sidoarjo Regency. The impact of the Covid-19 pandemic is extraordinary, especially for the Belimbing Wangi SMEs business group, where the production process and turnover has decreased, because business management is still carried out conventionally and Watesari Village tourism must be closed according to government regulations. The service method used is field observation, trial of processed star fruit products, training and assistance in processing star fruit juice, and business management training. As a result of the assistance, partners understand the importance of conducting business management and finding the best formula for star fruit juice drinks. This training also supports the sustainability of the Belimbing Wangi SMEs business and competes at the global market level.

scholarly journals Pesantren Dan Pengabdian Masyarakat (Studi Kasus Pondok Pesantren Dawar Boyolali)

2016 ◽  
Vol 16 (1) ◽  
pp. 89
Author(s):  
Rustam Ibrahim
Keyword(s):  
Community Service ◽  
Boarding School ◽  
Community Services ◽  
Religious Activities ◽  
Community Based ◽  
Islamic School ◽  
The Public ◽  
Case Study Design ◽  
Central Java

Abstract: When boarding schools are faced with community service, some of them are not willing to accept it. Survey of BPPM Maslakul Huda Islamic School, in collaboration with the P3M Jakarta concluded that three (25%) of the 12 pesantrens in Central Java do not receive community service. It is an irony, because pesantren was born and raised from the public. One of pesantrens that was born from community service is PP DawarBoyolali. PP Dawar proved that pesantren had a great contribution to the community. This study wanted to uncover the devotion PP Dawar to community, both in religious and economic empowerment, as well as the main reason of PP Dawar in performing community service. The method used in this study was a qualitative research method using case study design. Based on the research, it was found that PP Dawar was a community-based boarding school which had done community services by performing routine religious activities such as routine verses recitation, recitals of Qur’an for the orphans, and also serving  the demand of societies that need Islamic teachers and religion teachers graduating from PP. DawarBoyolali. PP Dawar also helped the economy of the surrounding communities, by providing cheap labors, helping traditional broom and cracker home industry, and organizing donations to 500 orphans. The ideas or thoughts underlying PP Dawar’sdevotion are a sense of sincerity, an implementation on the religious science, a spirit of self-reliance, and a promotion for PP Dawar Boyolali itself. الملخص: عندما تُوجّه البسانترينات إلى وجود الخدمة الإجتماعية، كان بعضها لم يقبلها. دلّت الدراسة المسحية التي قام بها BPPM بسانترين "مسلك الهدى " بالاشتراك مع P3M جاكرتا على أن 3 أو (%25) من 12 بسانترين في أنحاء جاوة الوسطى لم تقبل الخدمة الإجتماعية. وهذا مؤسف، لأن بسانترين هو مؤسسة تربوية توّلدت وتطوّرت في المجتمع. ومن البسانترينات الذي تولّد من المجتمع هو معهد "داوار " بويولالي جاوة الوسطى. دلّ هذا المعهد على أن بسانترين له دور فعّال واسهام كبير في المجتمع . سيكشف هذا البحث عن الخدمة الإجتماعية التي قام بها هذا المعهد في المجال الديني ومجال ترقية الجانب الإقتصادي والأسباب الدافعة له في القيام بهذه الخدمة. سلك هذا البحث منهج البحث الكيفي بنوع دراسة حالة. دلّت نتائج البحث على أن معهد " داوار " هو البسانترين المؤسس على المجتمع ويقوم بالخدمة الإجتماعية في شكل المحاضرات الدينية المكثّفة، والمحاضرات الدينية في مناسبة " Yatiman”   وإرسال الدعاة والأساتذة للجهات المحتاجة إليهم وهم متخرّجو معهد "داوار" نفسه. ولهذا المعهد اسهام اقتصادي في المجتمع المحيط به بإعداد العمّال بأجرة رخيصة (صناعة منزلية) كصناعة المكنسات والأطعمة الإندونيسية وكفالة الأيتام (  500يتيم ) . والأسس الفكرية لهذه الخدمة – التي قام بها المعهد داوار - هي الإخلاص ونشر العلوم الدينية وروح الإعتماد على النفس والدعايات والتعريف بالمعهد.   Abstrak: Ketika pesantren dihadapkan dengan pengabdian masyarakat, beberapa pesantren belum dapat menerima. Survey BPPM Pesantren Maslakul Huda, bekerja sama dengan P3M Jakarta menyimpulkan bahwa 3 (25%) dari 12 pesantren se-Jawa Tengah tidak menerima pengabdian masyarakat. Sungguh ironis, karena pesantren merupakan pendidikan yang lahir dan besar dari masyarakat. Salah satu pesantren yang lahir dari pengabdian masyarakat adalah PP Dawar Boyolali, PP Dawar membuktikan bahwa peran pesantren sangat besar dalam berkontribusi di tengah masyarakat. Penelitian ini ingin mengungkap pengabdian PP Dawar, baik dalam keagamaan maupun pemberdayaan ekonomi, serta alasan utama PP Dawar melakukan pengabdian pada masyarakat. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan menggunakan rancangan studi kasus. Berdasarkan penelitian, ditemukan bukti bahwa PP Dawar adalah pesantren berbasis masyarakat, yaitu dengan melaksanakan pengabdian keagamaan seperti pengajian rutin, pengajian yatiman, juga melayani permintaan masyarakat yang membutuhkan ustadz atau guru agama lulusan PP Dawar Boyolali. PP Dawarjuga ikut membantu ekonomi masyarakat sekitar, yaitu menyediakan tenaga murah, membantu home industry pembuatan sapu, krupuk, dan menyelenggarakan santunan 500 anak yatim. Pemikiran yang mendasari Pengabdian PP Dawar adalah rasa keikhlasan, mengamalkan ilmu agama, semangat kemandirian, dan promosi bagi PP Dawar Boyolali. 

scholarly journals PENGABDIAN MASYARAKAT MELALUI SOSIALISASI URGENSI MEREK BAGI USAHA MIKRO, KECIL MENENGAH DI DESA SUMBEREJO KABUPATEN LAMPUNG TIMUR

Jurnal Besaoh ◽  
2021 ◽  
Vol 1 (01) ◽  
pp. 8-17
Author(s):  
Mieke Yustia Ayu Ratna Sari ◽  
Sri Rahayu ◽  
Rinnanik Rinnanik
Keyword(s):  
Community Service ◽  
Public Understanding ◽  
Soap Product ◽  
The Public ◽  
Cooking Oil ◽  
Used Cooking Oil ◽  
Lecture Method ◽  
Questions And Answers ◽  
Trading Activities ◽  
The Village

Community service focuses on outreach activities regarding the urgency of the trademark for UMKM, especially in Sumberejo Village, East Lampung Regency. The community, especially the women of the recitation group in the village, started the business of making soap from the waste that was around them, namely used cooking oil. The soap product is expected to have a brand so that it will increase selling value, facilitate promotion, guarantee product quality, and show the origin of the product. The purpose of carrying out community service activities is to make the community economically empowered with products that have markings to distinguish goods produced in trading activities. The implementation of community service uses the lecture method to convey socialization material about the urgency of the trademark for UMKM, after that a discussion is held in the form of questions and answers with the audience. The output of this activity is to increase public understanding of the urgency of trademark  on products and the public to have registered trademark  for their products.

scholarly journals PROGRAM PENYULUHAN PENGENALAN PERAN SUMBU SEBAGAI PENGIKAT PERKEMBANGAN FISIK KAWASAN BAGI MASYARAKAT PERKOTAAN

2021 ◽  
Vol 1 (1) ◽  
pp. 28-32
Author(s):  
Edhi Prasetya ◽  
Agus S Sadana ◽  
Ashri Prawesti, ST, M.SiP ◽  
Diptya Anggita, ST, MT ◽  
Swambodo M. Adi, ST, M.Ars. ◽  
...  
Keyword(s):  
Social Media ◽  
Urban Communities ◽  
Community Service ◽  
Learning Process ◽  
Ministry Of Education ◽  
The Public ◽  
Online Social Media ◽  
Service Activity ◽  
The City ◽  
Heritage Area

Community service, is the mandate from the Ministry of Education and Culture, to close the distance between the world of education and the daily life of the community, this activity is a manifestation of the implementation of Community Service activities based on the scientific expertise of Architecture. The implementation of this community service activity is in the form of an introduction aimed at various groups in urban communities, conveyed online through Instagram social media. The purpose of this outreach implementation activity is to provide knowledge to the public about the importance of the values ​​of the imaginary axis of the heritage area as the city identity. The implementation of this counseling is related to the material and learning process in the KOKA (Kuliah dan Observasi Kajian Arsitektur) course which has been routinely programmed in each lecture process. On this occasion, which was still in a pandemic condition, the exposure of counseling materials related to the KOKA learning process was transferred in the form of online material exposure through Instagram online social media. As an embodiment, on this occasion the material preparation was carried out based on the direction of the Lecturer Team by involving the student team to produce the online poster. With the implementation of online, the exposure material will continue to be conveyed to the target community automatically since the material is broadcast.

scholarly journals PELATIHAN KERAJINAN TAS RAJUT BAGI REMAJA PUTRI DI DESA MAMBALAN

2020 ◽  
Vol 3 (2) ◽  
pp. 199
Author(s):  
Masiah Masiah ◽  
Siti Rabiatul Adawiyah
Keyword(s):  
Community Service ◽  
Young Women ◽  
Positive Response ◽  
Future Generations ◽  
Creative Economy ◽  
The Public ◽  
Great Demand ◽  
School Time ◽  
The Future ◽  
One Step

ABSTRAKRemaja putri adalah calon pembentuk generasi masa depan sehingga membekalinya dengan keterampilan tertentu menjadi sebuah keharusan sebagai langkah membangun ekonomi kreatif di masa mendatang, serta yang tidak kalah penting juga adalah menghindarkannya dari pergaulan yang tidak sehat. Salah satu langkah yang bisa dilakukan adalah dengan memberikan pelatihan berupa kerajinan tas rajut. Kegiatan positif ini dapat menjadikannya memiliki kesibukan positif disela-sela waktu sekolahnya. Produk kerajinan tas rajut ini sangat diminati oleh masyarakat, hal tersebut merupakan hal yang menjanjikan untuk ditekuni. Metode kegiatan yang dilakukan meliputi pembekalan dan pendampingan bagi beberapa mahasiswa (kegiatan ini melibatkan peran serta beberapa mahasiswa), sosialisai dan pendampingan membuat produk kerajinan tas rajut bagi remaja putri Desa Mambalan Kecamatan Gunung Sari LOBAR. Hasil kegiatan pengabdian meliputi; remaja desa Mambalan mempunyai bekal keterampilan untuk berwirausaha dan terciptanya produk kerajinan berupa tas rajut, selain itu kegiatan ini juga mendapat respon positif dari orang tua remaja yang menjadi peserta. Kata kunci : tas rajut; remaja putri. ABSTRACTAdolescent girls are candidates for forming future generations so providing them with certain skills becomes a necessity as a step to build a creative economy in the future, and equally important is to avoid unhealthy relationships. One step that can be done is to provide training in the form of craft knitting bags. This positive activity can make him have a positive activity in the middle of his school time. This knitting bag handicraft product is in great demand by the public, it is a promising thing to pursue. The method of activities carried out included debriefing and mentoring for some students (this activity involved the participation of several students), socialization and assistance in making knitting bag handicraft products for young women in Mambalan Village, Gunung Sari Subdistrict, LOBAR. The results of community service activities include; Mambalan village adolescents have the provision of skills for entrepreneurship and the creation of handicraft products in the form of knitting bags, in addition to this activity also received a positive response from parents of teenagers who became participants. Keyworda : knitting bag; young women.

scholarly journals Pelatihan dan Pendampingan Usaha di Kelompok Pengolahan dan Pemasar Hasil Perikanan (POKLAHSAR) di Dusun Lokok Rangan, Kecamatan Kayangan, Kabupaten Lombok Utara

2020 ◽  
Vol 2 (1) ◽  
pp. 18-25
Author(s):  
Sulaimiah Sulaimiah ◽  
Santi Nururly ◽  
Sulhaini Sulhaini ◽  
Djoko Suprayetno
Keyword(s):  
Social Media ◽  
Community Service ◽  
Marine Fish ◽  
Business Management ◽  
Fish Bone ◽  
Fish Products ◽  
Financial Report ◽  
Affected Area ◽  
Group Members ◽  
Processed Products

North Lombok Regency is the most affected area due to the sequential earthquake that occurred in July 2018 on the island of Lombok. Therefore, the purpose of community service activities is to provide training and business assistance to communities that have an impact on earthquakes. The location is addressed to the Sedayu Putri Fisheries Processing and Marketers Group (POKLAHSAR) on Lokok Rangan Hamlet, Kayangan District, North Lombok Regency. The training provided on entrepreneurship and business management to produce a variety of food products from marine fish, such as shredded meat, fish bone crackers and fish bone sticks from the utilization of fish bone waste. Next to provided training on marketing and finance. The method used by lectures, consultation and assistance. Activities will be carried out from May 2019 to November 2019. The results of the activities of group members are able to produce shredded fish products, fish bone crackers and fish sticks. Expected result is the participants rose again to produce a variety of processed products from the sea acquired knowledge about the importance of packaging, used social media for broad marketing, and made financial report. Participants got back up from adversity and generated income to improve their welfare.

scholarly journals MENUMBUHKAN KESADARAN MASYARAKAT MELALUI SOSIALISASI KEBIASAAN HIDUP BARU DI MASA PANDEMI COVID-19

2021 ◽  
Vol 2 (1) ◽  
pp. 80
Author(s):  
Meilanny Budiarti Santoso ◽  
Moch Zainudiin ◽  
Dessy Hasanah Siti Asiah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Global Community ◽  
Service Program ◽  
Health Crisis ◽  
The Public ◽  
Effective Media ◽  
The Government ◽  
New Policies

ABSTRAKPandemi Coronavirus Disease 2019 (COVID-19) masih menjadi ancaman bagi masyarakat dunia termasuk Indonesia. Peningkatan kasus belum memperlihatkan adanya penurunan angka penyebaran virus. Pemerintah dalam menanggapi krisis kesehatan telah melakukan beberapa kebijakan untuk menekan penyebaran infeksi COVID-19. Adaptasi Kebiasaan Baru (AKB) menjadi salah satu kebijakan baru yang dikeluarkan oleh pemerintah dalam merespon situasi pandemi. AKB bertujuan agar masyarakat dapat melaksanakan protokol kesehatan ketika terpaksa beraktivitas di luar rumah dalam masa pandemi COVID-19. Upaya preventif dan promosi ini harus disebarluaskan kepada setiap masyarakat agar semakin banyak masyarakat menjalankan protokol kesehatan. Kegiatan sosialisasi secara daring melalui media sosial menjadi metode yang ditempuh dalam kegiatan pengabdian kepada masyarakat di masa pandemi COVID-19. Tingginya intensitas penggunaan media sosial menjadi media paling efektif dalam penyebaran edukasi mengenai AKB. ABSTRACTPandemic Coronavirus Disease 2019 (COVID-19) is still a threat to the global community, including Indonesia. The increase in cases has not shown a decrease in the spread of the virus. The government in response to the health crisis has implemented several policies to reduce the spread of COVID-19 infection. Adaptasi Kebiasaan Baru (AKB) or adapting to new habits is one of the new policies issued by the government as a response in a pandemic situation. The AKB aims for the public to implement health protocols when they have to do activities outside the home during the COVID-19 pandemic. These preventive and promotional moves should be disseminated to every community so there would be more people who can implement health protocols. Social media is one of the most effective platforms used for this community service program during the COVID-19 pandemic. The high amount of people using social media during this time is the most effective media in disseminating education about AKB.

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