scholarly journals OPTIMALISASI PEMANFAATAN MARKETPLACE SEBAGAI SARANA BELANJA DAN BERJUALAN ONLINE PADA KELOMPOK IBU RUMAH TANGGA DI PERDESAAN

2021 ◽  
Vol 5 (2) ◽  
pp. 346
Author(s):  
Shochrul Rohmatul Ajija ◽  
Okta Sindhu Hartadinata ◽  
Chorry Sulistyowati
Keyword(s):  
Rural Communities ◽  
Community Service ◽  
Online Shopping ◽  
Good Knowledge ◽  
Household Welfare ◽  
Economic Potential ◽  
Community Mobility ◽  
Virtual Meeting ◽  
Online Buying ◽  
E Mail

AbstractThe COVID-19 pandemic that is hitting Indonesia nowadays changes people’s habits. Community mobility was limited made people chose to do their activities by virtual meeting. One of the changings is online buying and selling and online transaction. Rural communities also affected by the pandemic, but unfortunately the group of housewives in Kedungsari Village, Kemlagi District, Mojokerto Regency still didn’t have good knowledge about online shopping and didn’t have the ability to use the marketplace as a media for selling. Whereas Kemlagi District has enormous economic potential. Based in this phenomenon, people of Kedungsari Village, Kemlagi District, Mojokerto Regency need education about the importance of knowledge about online shopping, and the use of marketplaces as a practical and easy media for online selling to improve their household welfare. The achievement of this community service is that housewives able to create an email account and marketplace account, housewives able to do transaction and how to take products photos, as well as selecting and choosing the Agraprana ambassador as online shopping ambassador. The ambassador has responsibilities to be the consultant for the group of housewives. By participating this training, the housewives can create their own business to increase their household income.Keywords: Marketplace, Housewives, Online Shopping, Online SellingAbstrakPandemik COVID-19 yang melanda Indonesia dewasa ini, menyebabkan berubahnya kebiasaan masyarakat. Terbatasnya ruang gerak masyarakat menyebabkan masyarakat memilih melakukan kegiatan yang biasanya dilakukan secara tatap muka secara langsung menjadi virtual meeting. Salah satu kebiasaan masyarakat yang berubah adalah kegiatan jual beli dan transaksi yang dilakukan secara online. Masyarakat pedesaan juga turut merasakan dampak tersebut, namun pada kelompok ibu rumah tangga di Desa Kedungsari, Kecamatan Kemlagi, Kabupaten Mojokerto ditemukan bahwa mereka masih belum memiliki pengetahuan yang baik mengenai belanja secara daring dan belum memiliki kemampuan dalam memanfaatkan marketplace sebagai media penjualan. Padahal Kecamatan kemlagi memiliki potensi ekonomi yang sangat besar. Berdasarkan fenomena tersebut, masyarakat Desa Kedungsari, Kecamatan Kemlagi, Kabupaten Mojokerto memerlukan edukasi mengenai pentingnya pengetahuan mengenai belanja online, dan pemanfaatan marketplace sebagai media berjualan online yang praktis dan mudah, guna meningkatkan kesejahteraan dalam rumah tangga. Pencapaian dari kegiatan pengabdian masyarakat ini adalah para ibu rumah tangga mampu membuat akun e-mail, akun marketplace, cara bertransaksi, dan cara mengambil foto produk, serta pemilihan duta Agraprana sebagai duta belanja online untuk menjadi wadah bertanya bagi ibu-ibu yang lain. Dengan mengikuti pelatihan ini ibu-ibu rumah tangga dapat menciptakan bisnis mereka sendiri untuk menambah pemasukan rumah tangga.Kata Kunci: Marketplace, Ibu Rumah Tangga, Belanja Online, Berjualan Online.

PKM Kelompok Tani Tan Selo 1 dan Tan Selo 2 Desa Sukomaju Kecamatan Srono Kabupaten Banyuwangi Jawa Timur dalam Meningkatkan Nilai Ekonomis Pisang dan Strategi Pemasarannya

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Fitri Nurmasari ◽  
Raup Padillah
Keyword(s):  
Community Service ◽  
Online Shopping ◽  
Agricultural Land ◽  
Economic Value ◽  
Marketing Strategies ◽  
Service Programs ◽  
Community Service Programs ◽  
Farmer Groups ◽  
The Village

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

FUNDRAISING ACTIVITY - INNOVATIVE TOOL FOR FORMATION OF FINANCIAL AND ECONOMIC POTENTIAL OF DEVELOPMENT OF RURAL TERRITORIES IN CONDITIONS OF DECENTRALIZATION

2017 ◽  
Author(s):  
Svitlana Belei ◽  
Keyword(s):  
Economic Development ◽  
Rural Communities ◽  
Rural Areas ◽  
Legal Aspects ◽  
The State ◽  
Inclusive Development ◽  
Economic Research ◽  
Economic Potential ◽  
Socio Economic Development ◽  
Innovative Tool

The article considers the features and nature of changes in modern challenges in rural areas. Destabilizing trends of socio-economic development of rural areas have been identified. It is confirmed that despite the new opportunities for rural areas, strengthening the cohesion of rural communities, there are significant obstacles to their development, in particular, the state can not provide the necessary funds for projects or other measures to address social problems. Rural areas are significantly deprived of state support and financial and resource provision, and it is justified that in this aspect is very relevant fundraising activities, as it is focused on finding sources of funding for programs and projects of socio-economic development of rural areas. This encourages the development of fundraising in rural areas. The state of elaboration of problems of formation of financial and economic potential of territorial communities is defined, namely concerning use of fundraising activity as the innovative tool of formation of financial and economic potential of development of rural territories in the conditions of decentralization. The organizational and legal aspects of fundraising, factors of development of fundraising activity and influence of these factors on domestic realities are investigated; the characteristic features of fundraising in rural areas are determined, the priority directions of its development are revealed. Taking into account the peculiarities of rural areas, an algorithmic model of fundraising activities from the origin of ideas to the implementation and establishment of feedback from the donor has been developed. The methodological basis of the article is the fundamental provisions of economic theory, regional economy, inclusive development of rural, local finances and inter-budgetary relations. A set of both general scientific and special methods of economic research was used to solve the set tasks, which created a basis for a comprehensive analysis of the process of rural development on the basis of fundraising activities.

scholarly journals PELATIHAN PENINGKATAN KAPASITAS PEMUDA DAN PEMBUATAN PROGRAM KERJA PADA ORGANISASI PEMUDA DESA CIBINUANG, KABUPATEN KUNINGAN

2018 ◽  
Vol 1 (02) ◽  
Author(s):  
Roni Nursyamsu
Keyword(s):  
Rural Communities ◽  
Community Service ◽  
Community Empowerment ◽  
Technical Training ◽  
Youth Organizations ◽  
Youth Organization ◽  
Service Activity ◽  
Three Stages ◽  
Village Government

The Community Service Activity / Kegiatan pengabdian kepada Masyarakat (PKM) was held in Cibinuang Village, Kuningan District, Kuningan Regency with the target of young people who are members of Karang Taruna Tunas Mekar as youth organization in Cibinuang Village. The problems faced by partner institution in this activity are: a) lack of socialization about the existence of youth organizations and their roles in the development of rural communities, b) less awareness and participation of youth in organizations, both administrator/ other members, c) training of administrators / members in making work programs have never been done. The method of implementation in this activity is active participation with stages namely 1). Seminar and discussing about the role of youth organizations, 2). Providing technical training in making organization programs, 3) Mentoring in making proposals. Seminar about the roles of youth organization for community empowerment in youth organizations in Cibinuang Village presented material in accordance with the theme. The materials presented to the participants including: the role of youth in village development, the mechanism for preparing programs and how to make proposals for effective funding requests. The training in making organization programs and activity proposals were divided into three stages, namely lectures and discussion about the role of youth organizations, providing technical training in the preparation of organization programs and making activity proposals, and mentoring in making organization programs and proposals.� Based on the process PkM activities, it can be seen that 1) there were enhancing youth's understanding and awareness of their capacity in developing villages through youth organizations, 2) members and administrators of youth organizations were motivated to play an active / participating role in building themselves and their villages, 3) administrators of youth organizations to arrange a program, 4) the management of the youth organization was able to make a proposal from each organization program that will be submitted to the Cibinuang Village Government.�Keywords: Youth Capacity, Youth Organization, Organization Program�AbstrakKegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di Desa Cibinuang Kecamatan Kuningan Kabupaten Kuningan dengan target pemuda-pemudi yang tergabung dalam Karang Taruna Tunas Mekar yang merupakan organisasi kepemudaan di tingkat Desa Cibinuang.� Permasalahan yang dihadapi oleh lembaga mitra dalam kegiatan ini yaitu: a) kurang tersosialisasikanya eksistensi organisasi pemuda dan perannya dalam pembangunan masyarakat desa, b) kesadaran dan partisipasi pemuda dalam organisasi baik pengurus/anggota kurang, c) pelatihan pada pengurus/anggota dalam membuat program kerja belum pernah dilakukan.� Metode pelaksanaan dalam kegiatan ini yaitu partisipasi aktif dengan tahapan yakni 1). Ceramah dan tanya jawab tentang peran organisasi pemuda, 2). Memberikan pelatihan teknis pembuatan program kerja, 3) Pendampingan dalam membuat proposal kegiatan. Seminar tentang peran organisasi pemuda untuk pemberdayaan masyarakat pada organisasi pemuda di Desa Cibinuang Kec. / Kab. Kuningan diisi dengan pemaparan materi yang sesuai dengan tema. Materi-materi yang disampaikan kepada peserta meliputi: peran pemuda dalam pembangunan desa, mekanisme penyusunan program kerja dan cara pembuatan proposal kegiatan untuk permintaan dana yang efektif. Pelatihan pembuatan program kerja dan proposal kegiatan dibagi menjadi tiga kegiatan, yaitu ceramah dan tanya jawab tentang peran organisasi pemuda, memberikan pelatihan teknis penyusunan program kerja dan pembuatan proposal kegiatan, dan pendampingan dalam membuat program kerja dan proposal kegiatan. Berdasarkan proses kegiatan Pengabdian Kepada Masyarakat dapat dilihat adanya 1) peningkatkan pemahaman dan kesadaran pemuda terhadap kapasitasnya dalam membangun desa melalui wadah organisasi pemuda, 2) anggota maupun pengurus organisasi kepemudaan termotivasi� untuk berperan aktif/berpartisipasi dalam membangun diri maupun desanya, 3) pengurus organisasi kepemudaan dapat menyusun program kerja, 4) pengurus organisasi kepemudaan mampu membuat proposal kegiatan dari setiap program kerja yang akan diajukan ke Pemerintah Desa Cibinuang.

scholarly journals Pengembangan dan Sosialisasi Aplikasi E-Commers Parea di KUBE Sekar Muria Hadipolo Kudus

2021 ◽  
Vol 1 (2) ◽  
pp. 184-189
Author(s):  
Diana Laily Fithri Diana ◽  
Andy Prasetyo Utomo ◽  
Fajar Nugraha
Keyword(s):  
Community Service ◽  
Bitter Gourd ◽  
Bitter Melon ◽  
Specific Target ◽  
Marketing Process ◽  
Marketing Area ◽  
Online Buying ◽  
The City ◽  
The Way

Abstract           Hadipolo Village is one of the villages in Jekulo District, Kudus Regency. In this village there are several bitter melon farmers who process it into snacks that are nutritious and very beneficial for health. So far, the marketing process for bitter melon chips is still done traditionally so that sales of bitter gourd chips are not optimal in quantity and the range of promotions is still limited around the city of Kudus, although there are some requests from outside the city but the numbers are still large. still a little because of lack of promotion. The purpose of this community service is to develop and socialize e-commerce applications which are expected to help and increase the income and welfare of the bitter melon chip craftsmen in Hadipolo Village. With a specific target in the use of Pare e-commerce, namely increasing the marketing quantity of bitter gourd chips by expanding the marketing area by promoting the results of bitter melon chips through e-commerce so that they can reach a wider market. Pare e-commerce is an e-commerce used by Kube Pare chips in developing and marketing products from Pare chips. The way this system works is by conducting online buying and selling transactions, so that the marketing area is also wider.  Abstrak           Desa Hadipolo merupakan salah satu desa yang berada di Kecamatan Jekulo Kabupaten Kudus. Di desa ini terdapat beberapa petani pare yang mengolahnya menjadi makanan ringan yang berkhasiat dan sangat bermanfaat bagi kesehatan. Selama ini proses pemasaran keripik pare masih dilakukan secara tradisional sehingga penjualan keripik pare secara kuantitas belum maksimal dan jangkauan promosi masih terbatas di sekitar kota Kudus, walaupun ada beberapa permintaan dari luar kota namun jumlahnya masih banyak. masih sedikit karena kurang promosi. Tujuan dari pengabdian masyarakat ini adalah untuk pengembangan dan sosialisasi aplikasi e-commerce yang diharapkan dapat membantu dan meningkatkan pendapatan, kesejahteraan para pengrajin keripik pare di Desa Hadipolo. Dengan target khusus dalam penggunaan e-commerce Parea  yaitu meningkatkan kuantitas pemasaran keripik pare dengan memperluas wilayah pemasaran dengan mempromosikan hasil keripik pare melalui e-commerce sehingga dapat menjangkau pasar yang lebih luas.  E-commerce Parea merupakan e-commerce yang digunakan Kube keripik pare dalam mengembangkan dan memasarkan produk dari keripik Pare tersebut. Cara kerjanya dari sistem tersebut adalah dengan melakukan transaksi jual beli secara online, agar wilayah pemasaran juga semakin luas.  

scholarly journals PEMBENTUKAN KOPERASI WUJUD KEPEDULIAN PENINGKATAN TARAF KEHIDUPAN PARA PETANI DI DESA LENGANSARI KECAMATAN SUKARAJA KABUPATEN SUKABUMI

2017 ◽  
Vol 1 (1) ◽  
pp. 12
Author(s):  
Ari Riswanto
Keyword(s):  
Rural Communities ◽  
Community Service ◽  
Hard Work ◽  
Standard Of Living ◽  
Group Iii ◽  
The Public ◽  
Service Activities

The increasing of women capacity to survive is something that must always be fought. Lengansari village of Sukaraja District of Sukabumi is the representative of the struggling people who are always be the farm laborers on their own dwelling place. This phenomenon triggered the idea of the community service activities which is be an annual program of STKIP PGRI Sukabumi. Group III that is located in Lengansari village initiated to establish a cooperative as a form of education to increase the public standard of living of rural communities. In order to gain the villagers’ expectation, the training was done conductively and systematically by a team under the lecturer guidance. This project was successfully gained because of the hard work of the students of group III totaling 25 students who were directed by the lecturer and in collaboration both with the related apparatus in the region and the department of cooperatives. 

Online shopping environments and consumer’s Need for Touch

2019 ◽  
Vol 16 (5) ◽  
pp. 814-826 ◽  
Author(s):  
Rupa Rathee ◽  
Pallavi Rajain
Keyword(s):  
Online Shopping ◽  
New Technology ◽  
Enabling Technology ◽  
Content Type ◽  
Correlation And Regression Analysis ◽  
The People ◽  
Online Retailers ◽  
Shopping Environments ◽  
Buying Behaviour ◽  
Online Buying

Purpose Online shopping has become a commonplace thing nowadays as people can buy products from the comfort of their home. But such environments do not offer a complete sensory interaction as consumers are unable to touch products which is quite important for certain categories of products such as apparels. Therefore, in order to find whether every individual seeks touch equally, the purpose of this paper is to deal with the differences in an individual’s preferences for touch. The study also evaluates customer responses towards the introduction of touch-enabling technology which can, to some extent, compensate for the lack of touch. Lastly, the study includes customers’ views regarding showrooming and webrooming. Design/methodology/approach A total of 203 responses were received through online and offline questionnaires. The data were analysed using ANOVA, correlation and regression analysis through SPSS version 23. Findings The results revealed that gender influenced the Need for Touch (NFT) with women having higher NFT. The people who were high in NFT preferred to buy in-store, whereas their low NFT counterparts were comfortable with both online and in-store options. Lastly, it was found that there was a significant impact of NFT on online buying behaviour. The new technology when used by online retailers would break the barriers that exist between real touch and virtual touch. Originality/value Although previous authors have given several options like mental representations, verbal details and brand image as alternatives to touch but the use of touch-enabling technology can revolutionise the way online products are perceived. The study adds value by relating NFT with online preferences, showrooming and webrooming.

Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour

2020 ◽  
pp. 1279-1296
Author(s):  
Sanjeev Prashar ◽  
S.K. Mitra
Keyword(s):  
Neural Network ◽  
Artificial Neural Network ◽  
Online Shopping ◽  
Predictive Ability ◽  
Future Research ◽  
Artificial Neural ◽  
Promotional Strategies ◽  
Artificial Neural Network Ann ◽  
Buying Behaviour ◽  
Online Buying

With Internet invading geographic boundaries and diverse demographic strata, online shopping is growing at exponential rate. Expected to grow by 45 per cent to $7.69 billion by the end of 2015, India's ecommerce market has emerged as one of the most anticipated destinations for both multinational and domestic retailers. Since their success will depend on their ability to attract shoppers to buy online, it becomes relevant for them to decipher Indian consumers' attitude and behaviour towards online shopping and to predict online buying potential in India. The effectiveness of marketing and promotional strategies and action plans also will have to be pivoted around the potential available in the market. This empirical study explores the accuracy, precision and recall of four different classifying techniques used in predicting online buying. The forecasting ability of logistic regression (LR), artificial neural network (ANN), support vector machines (SVM) and random forest (RF) in the context of willingness of shoppers' to buy online has been compared. Analysis of the data supported most of the predictions albeit with varying level of accuracy. The outcome of the study reflects the superiority of artificial neural network over the other three models in terms of the predicting power. This paper adds to the knowledge body for online retailers in reducing their vulnerability with respect to market demand and improves their preparedness to handle the market response. Managerial implications of the findings and scope for future research have been deliberated.

Typology of online shoppers

2003 ◽  
Vol 20 (2) ◽  
pp. 139-156 ◽  
Author(s):  
Ah Keng Kau ◽  
Yingchan E. Tang ◽  
Sanjoy Ghose
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Information Seeking ◽  
Online Shopping ◽  
Demographic Information ◽  
Buying Behavior ◽  
Internet Users ◽  
Online Shoppers ◽  
And Cluster Analysis ◽  
Online Buying

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.

DIFFUSION OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) THROUGH THE RURAL INTERNET CENTRE: THE MALAYSIAN EXPERIENCE

2010 ◽  
Vol 07 (02) ◽  
pp. 129-143
Author(s):  
AININ SULAIMAN ◽  
NOOR ISMAWATI JAAFAR ◽  
ROHANA JANI
Keyword(s):  
Rural Communities ◽  
Digital Divide ◽  
Rural Areas ◽  
Communication Channel ◽  
The Internet ◽  
Information Communication ◽  
Community Members ◽  
Diffusion Of Information ◽  
E Mail ◽  
By Products

This paper focuses on examining the ICT diffusion by studying an initiative of the Malaysian government to bridge the digital divide that exists across the country's urban and rural communities. This is achieved through investigating the operation and the experience of a typical Rural Internet Centre. The findings of this study showed that there is keen interest among the community to learn and sharpen their ICT-related skills. The Internet Centre serves to provide an avenue for the realisation of this goal. The study showed that despite some operational snags, the Internet Centre performed well. One of the by-products of the centre was that its activities fostered closer relationships among users; it provided an avenue for disparate community members to interact and share their new skills. Bringing the ICT usage and appreciation to the rural areas was successful. About half of the centre users made weekly visits during which they searched for information on the internet, sent and received e-mail and attended the Internet Centre's regular IT classes. They also saw it as a valuable communication channel and a potential leveller of the technological capability gap.

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