scholarly journals IMPLEMENTASI SUSTAINABILITY SEBAGAI ALAT PEMASARAN PADA ERA PANDEMI COVID-19

2020 ◽  
Vol 4 (2) ◽  
pp. 343
Author(s):  
Six Finish Wella ◽  
Chairy Chairy
Keyword(s):  
Consumer Behavior ◽  
Social Issues ◽  
Environmentally Friendly ◽  
Social Impacts ◽  
Qualitative Approach ◽  
Environmental Concerns ◽  
Sustainability Concept ◽  
The Subject ◽  
Marketing Tool ◽  
Online Buying

Kepedulian terhadap lingkungan dan dampak sosialnya terhadap bisnis telah menjadi isu utama di berbagai organisasi saat ini. Pelanggan telah semakin sadar dan menghendaki produk yang ramah lingkungan. Karenanya, banyak perusahaan yang kemudian berusaha memenuhi keinginan konsumen dengan menerapkan sustainability marketing. Namun demikian tidak semua perusahaan peduli dengan isu ini. Beberapa perusahaan menggunakan sustainability marketing sekedar untuk meningkatkan pendapatan perusahaan. Artikel ini membahas lebih lanjut tentang sustainability marketing, tipe perusahaan dari sisi komitmen dan gaya komunikasinya, dan relevansi sustainability marketing sebagai alat pemasaran dalam situasi bisnis yang tidak pasti karena pandemi Covid-19. Lebih lanjut, Covid-19 telah mengubah perilaku konsumen dalam kaitannya dengan belanja online dan kesadaran akan isu sosial dan lingkungan atas produk yang dikonsumsi. Dengan menggunakan pendekatan kualitatif, artikel ini memperlihatkan efektivitas sustainability marketing. Dengan mengadopsi sustainability marketing banyak perusahaan tidak hanya akan berhasil melewati masa sulit karena pandemi Covid-19 namun juga akan memenangkan persaingan di masa depan.  Nowadays, environmental concerns and its social impacts on business have become major issues in most of organizations. Customers have become more aware and demand for more environmentally friendly products from companies. Therefore, many companies have been trying to answer the demand by using sustainability marketing in running the business. However, not all companies are concerned about the issues. Some of them only using green and sustainability concept as a tool to increase their revenue. The object of this research is sustainability marketing. Specifically, this article explores more about sustainability marketing, types of companies in terms of their commitment and communications related to sustainability marketing, and the relevance of sustainability marketing as a marketing tool in this uncertainty situation due to Covid-19 pandemic. The subject of this research is two big companies in Indonesia. Further, Covid-19 pandemic has changed consumer behavior in terms of online buying and awareness of environmental and social issues about products they consume. Using qualitative approach, this article shows the effectiveness of sustainability marketing. By adopting sustainability marketing, many organizations will not only survive the Covid-19 pandemic, but also win further competiton.

scholarly journals Scientific and publishing activity of Ivan Vernadsky as a realization of his civil position

2021 ◽  
Vol 2021 (54) ◽  
pp. 167-181
Author(s):  
Valentyna Feshchenko ◽  
Keyword(s):  
Consumer Behavior ◽  
Brain Research ◽  
Social Issues ◽  
Code Of Ethics ◽  
Marketing Research ◽  
Research Process ◽  
Ethical Problems ◽  
Goods And Services ◽  
Traditional Marketing ◽  
Marketing Tool

Significant opportunities, a wide choice and saturation of the market with goods and services make it difficult for consumers to make decisions about buying certain goods. Companies, experiencing high competition, actively use all possible approaches and methods of marketing. Often consumers do not rely on rational factors, but on their own subconscious motivations caused by marketing incentives. Therefore, companies pay considerable attention to research into consumer behavior and tastes to bring the end consumer closer to the product, convincing him of the need for its consumption. Most domestic companies continue to use the tools of classical marketing, despite the emergence of innovative methods of promotion. Traditional marketing research yields results that can be ineffective and deviate significantly from reality, so companies are beginning to look for alternative ways to study consumer behavior. One of the modern directions of research on consumer behavior is neuromarketing, whose methods exacerbate the problem of ethics of neuroscience. The purpose of this article is to analyze the possibilities of neuromarketing tools to study consumer behavior and determine the ethical aspects of the use of neuromarketing in today's market conditions. This goal involves the following tasks: 1) to reveal the relevance of the use of neuromarketing; 2) define the concept of neuromarketing and its types; 3) compare traditional marketing research and neuromarketing; 4) define the concept of neuroethics; 5) consider the problems of neuroethics in marketing; 6) consider the role of the code of ethics on the example of the NMSBA Code of Ethics; 7) identify solutions to ethical problems of neuromarketing. It has been found that neuromarketing is a promising marketing tool because it provides new information that cannot be obtained through traditional marketing research. It uses neurobiology to identify consumers’ subconscious decision-making processes and to understand the true stimuli for their behavior. Neuromarketologists conduct research to determine consumer actions that occur under the influence of their feelings, thoughts, and subconscious processes. Therefore, neuromarketing makes it possible to increase the value of products for consumers and society, provided that it simplifies the relationship between consumers and products. Unlike traditional marketing research, neuromarketing research allows to obtain results with smaller deviations from reality due to the ability to study consumers’ subconscious processes. Brain research for medical and commercial purposes involves the need to study ethical, legal and social issues and consequences that may arise in the research process. These questions are studied by a science called neuroethics. The most common ethical problems of neuromarketing are autonomy, informed consent, consumer confidentiality, and privacy. But if you follow the rules of the code of ethics, the use of these tools can be more effective.

PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

2017 ◽  
Vol 21 (2) ◽  
pp. 49-58
Author(s):  
Willyamto Sutardjo Liu
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Home Delivery ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Literature Study ◽  
Good Service ◽  
Internet Media ◽  
Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

TRABALHO DE ENFERMAGEM E PRECARIZAÇÃO: UMA REVISÃO INTEGRATIVA

2019 ◽  
Vol 9 (4) ◽  
Author(s):  
Eugenio Fuentes Pérez Júnior ◽  
Helena Maria Scherlowski Leal David
Keyword(s):  
Occupational Health ◽  
Psychological Health ◽  
Qualitative Approach ◽  
Review Of The Literature ◽  
Work Process ◽  
Nursing Knowledge ◽  
Physical And Psychological Health ◽  
The Subject ◽  
Negative Impacts ◽  
Health Nursing

Objetivos: identificar e discutir a produção do conhecimento da enfermagem sobre a influência da precarização no processo de trabalho e a saúde do trabalhador de enfermagem. Metodologia: estudo bibliográfico com abordagem qualitativa, de revisão integrativa da literatura, realizada nas bases BVS, portal de periódicos CAPES, PubMed e Science Direct, no período de 2010 a 2016 e submetidos a análise de conteúdo Resultados: identificou-se a baixa produção da literatura acerca do tema. Na análise qualitativa obteve-se as seguintes categorias: o processo de precarização do trabalho da enfermagem e repercussões da precarização ao processo de trabalho da enfermagem e a saúde do trabalhador. Conclusão: identificou-se a incipiência da produção da enfermagem sobre o tema. Como repercussão da precarização verificou-se o desgaste e sobrecarga de trabalho, assim como impactos negativos na saúde física e psíquica dos trabalhadores.Descritores: Enfermagem do Trabalho; Saúde do Trabalhador; Riscos Ocupacionais.NURSING WORK AND PRECARIOUSNESS: AN INTEGRATIVE REVIEW.Objectives: to identify and discuss the production of nursing knowledge about the influence of precariousness in the work process and the health of the nursing worker. Methodology: a bibliographical study with qualitative approach, of an integrative review of the literature, carried out in the VHL databases, CAPES journal, PubMed and Science Direct, from 2010 to 2016 and submitted to content analysis. Results: low production of Literature on the subject. In the qualitative analysis, the following categories were obtained: the process of precariousness of nursing work and repercussions of the precariousness to the nursing work process and the health of the worker. Conclusion: the incipience of nursing production on the theme was identified. As a consequence of the precariousness, there was the wear and overload of work, as well as negative impacts on the physical and psychological health of the workers.Descriptors: Occupational health nursing, occupational health, occupational risks.TRABAJO DE ENFERMERÍA Y PRECARIZACIÓN: UNA REVISIÓN INTEGRATIVA.Objetivos: identificar y discutir la producción del conocimiento de la enfermería sobre la influencia de la precarización en el proceso de trabajo y la salud del trabajador de enfermería. Metodologia: estudio bibliográfico con abordaje cualitativo, de revisión integrativa de la literatura, realizada en las bases BVS, portal de revistas CAPES, PubMed y Science Direct, en el período de 2010 a 2016 y sometidos a análisis de contenido. Resultados: se identificó la baja producción de la producción Literatura sobre el tema. En el análisis cualitativo se obtuvieron las siguientes categorías: el proceso de precarización del trabajo de la enfermería y repercusiones de la precarización al proceso de trabajo de la enfermería y la salud del trabajador. Conclusión: se identificó la incipiente de la producción de la enfermería sobre el tema. Como repercusión de la precarización se verificó el desgaste y sobrecarga de trabajo, así como impactos negativos en la salud física y psíquica de los trabajadores.Descriptores: Enfermería del Trabajo; Salud Laboral; Riesgos Laborales.

Habilidades do Enfermeiro no Diagnóstico e Cuidado ao Portador de Depressão / Nursing Skills in Diagnosis and Care For Patients With Depression

1970 ◽  
Vol 5 (4) ◽  
pp. 13-19
Author(s):  
Cristiane Rosa Guedes ◽  
Bianca Del Ducca Alvarenga ◽  
Isabella Rotella ◽  
Débora Vitória Alexandrina Lisboa Vilella
Keyword(s):  
Data Collection ◽  
Family Involvement ◽  
Nursing Care ◽  
Direct Contact ◽  
Descriptive Study ◽  
Structured Interview ◽  
Qualitative Approach ◽  
Patient Relationship ◽  
The Subject ◽  
The City

RESUMOObjetivo: Identificar o significado para o enfermeiro em prestar cuidados para pacientes com Depressão.  Materiais e métodos: Estudo exploratório e descritivo com abordagem qualitativa, a amostra foi de 12 enfermeiras, o cenário de estudo foram Unidades Básicas de Saúde e Estratégias de Saúde da Família, urbanas da cidade de Itajubá-MG. A coleta de dados foi por meio do roteiro de entrevista semiestruturada composta por questionário contendo uma pergunta inerente ao assunto. Resultados: Encontramos oito categorias como estigma da depressão, suicídio, dificuldade em lidar, tempo escasso, envolvimento familiar, aceitação da doença, acolhimento e dar medicamento, de acordo com os discursos dos sujeitos coletados na entrevista. Conclusão: Os enfermeiros não estão em contato direto com portadores de depressão no seu trabalho, não entendem que é sua tarefa identificar e encaminha-los para tratamento especializado. Sugerimos que outros estudos sejam desenvolvidos sobre essa temática.Palavras-chave: Depressão. Relação Enfermeiro-Paciente. Assistência de Enfermagem. ABSTRACTObjective: To identify the meaning for nurses when providing care for patients with depression. Materials and Methods: exploratory and descriptive study with qualitative approach, the sample consisted of 12 nurses, the study scenario was the urban Unidades Básicas de Saúde e Estrategia de Saúde da Família, in the city of Itajubá. Data collection was done through semi-structured interview guides consisting of a questionnaire containing a question related to the subject. Results and Discussion: we found eight categories as stigma of depression, suicide, coping difficulties, scarce time, family involvement, acceptance of the disease, host and give medicine, according to the speeches of the subjects collected in the interview. Conclusion: nurses are not in direct contact with individuals with depression in their work, do not understand that it is their job to identify and refer them to specialized treatment. We suggest that other studies be developed on this theme.Keywords: Depression, Nurse-patient Relationship, Nursing care.

Changes in environment as cause for environmentally induced migration of people

2017 ◽  
pp. 527-537
Author(s):  
Aleksandra Ljustina
Keyword(s):  
Ad Hoc ◽  
Social Issues ◽  
Human Life ◽  
Modern Society ◽  
Human Interaction ◽  
Complex Relation ◽  
Environmental Migration ◽  
Global Environmental ◽  
Adequate Definition ◽  
The Subject

Migration is one of the oldest and most used strategies for overcoming negative social issues. Despite the fact that it is historically deeply rooted, environmental migration as a social phenomenon has only recently become the subject research of numerous scientific fields. However, the study of current environmental migration is characterized by a number of issues, such as absence of an adequate definition and multi-causality of environmental migration. In this paper, through conceptual framework, author analyzed two main questions: who are environmental migrants and what reasons cause environmental migration. Due to the destruction of the global environmental balance, as well as accumulated environmental disturbances, it is likely that environmental migration will increase in future and there is nowhere you cannot make more use of scientific and professional projection of the future than in demographic and environmental spheres of human life. There is no doubt that our future is unpredictable. However, the environmental factors influencing the pattern of human interaction with the environment must be taken into account when projecting future development of the modern society. Such is the context in which the complex relation among migration, change and the environment has to be studied. In order to establish the basis for controlling environmental migration caused by negative changes in the environment, it is necessary to adopt a consistent strategy instead of ad hoc activities that are being used. In this paper, author analyzed societal response for the challenges caused by environmental migration, specifically regarding actions related to governing environmental migrations.

scholarly journals Morphological, thermal, and thermomechanical properties of cellulose nanocrystals reinforced polylactide/poly [(butylene succinate)-co-adipate] blend composite foams

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Mpho Phillip Motloung ◽  
Simphiwe Zungu ◽  
Vincent Ojijo ◽  
Jayita Bandyopadhyay ◽  
Suprakas Sinha Ray
Keyword(s):  
Morphological Analysis ◽  
Cell Structure ◽  
Environmentally Friendly ◽  
Processing Technique ◽  
Thermomechanical Properties ◽  
Environmental Concerns ◽  
Butylene Succinate ◽  
Peak Intensity ◽  
Composite Foams ◽  
Reinforcing Agent

Abstract This study examines the influence of cellulose nanocrystal (CN) particles on the morphological, thermal, and thermo-mechanical properties of polylactide (PLA)/poly [(butylene succinate)-co-adipate] (PBSA) blend foams prepared by casting and particulate leaching method using fructose as porogen particles. The morphological analysis showed an interconnected open-cell structure, with porosity above 80%. The crystallinity of the prepared foams was disrupted by the inclusion of CN particles as observed from XRD analyses, which showed a decrease in PLA crystal peak intensity. With regards to neat blend foam, the onset thermal degradation increased with the addition of CN particles, which also increased the thermal stability at 50% weight loss. Furthermore, CN acted as a reinforcing agent in improving the stiffness of the prepared blend foam. Overall, completely environmentally friendly foams were successfully prepared, as a potential material that can replace the current existing foam materials that pose many environmental concerns. However, there is a need to develop an environmentally friendly processing technique.

scholarly journals Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

2021 ◽  
Vol 13 (13) ◽  
pp. 7467
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski ◽  
Barbara Rostecka
Keyword(s):  
Consumer Behavior ◽  
Research Question ◽  
Environmentally Friendly ◽  
Food Products ◽  
Organic Production ◽  
Autonomous Community ◽  
Private Labels ◽  
Chi Square ◽  
And Cluster Analysis ◽  
Environmentally Friendly Production

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol, significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.

PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

scholarly journals The sexuality of a colostomized person as a major component of quality of life and nursing care

2017 ◽  
Vol 7 (8) ◽  
pp. 104
Author(s):  
Cristilene Akiko Kimura ◽  
Ivone Kamada ◽  
Dirce Bellezi Guilhem ◽  
Breno Silva de Abreu De Abreu ◽  
Renata Costa Fortes ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Health Care ◽  
Sexual Activity ◽  
Nursing Care ◽  
Social Issues ◽  
Regional Hospital ◽  
Qualitative Approach ◽  
Educational Process ◽  
Care Process

The colostomized person's perceptions regarding sexuality and sexual activity is a major component of quality of life and nursing care, however due to several limitations, the questionnaire only approach, although validated for such applications, has not enough resolution, due to its qualitative approach, to capture more delicate aspects of the impact of an ostomy onto a otherwise healthy patient. In order to correct such bias, a exploratory-descriptive study of a qualitative approach based on Bardain’s content analysis was conducted.  80 colostomized participants were recruited from Stomatology Outpatient Clinics in the Hospital de Base, Regional Hospital of Asa Norte and the Regional Hospital of Gama, Distrito Federal, Brazil. Data was collected through a clinical and sociodemographic questionnaire, as well as an individual interview. The results are presented in five categories: self-concept, leakage issues, odor and gases, stigma, sexual activity and companionship. The analysis suggests that the fulfillment of nursing care ideals, through clear and objective communication, results in the colostomized person's care and can favor in the acceptance of their new way of living. The exchange of knowledge and practices between the colostomized patient and the medical care support crew, in special the nursing care, allows the establishment of strategies that contribute gradually to the full health care, promoting the improvement of the QoL of both the colostomized person as well his/her partner. It is concluded that health services should provide care process in health and nursing, with the purpose of guaranteeing means for the planning of a holistic implementation of health care. This planning should include the psychological support and the educational process that develops one's ability for self-care, which may interfere in the role of sexuality and sexual activity, in addition to the physiological, psychological and social issues.

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