scholarly journals Pengaruh Terpaan Tayangan Iklan Shopee Versi BlackPink terhadap Brand Loyalty Mahasiswa Jakarta

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 173
Author(s):  
Susilawati Susilawati ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Brand Loyalty ◽  
Theoretical Basis ◽  
Survey Methods ◽  
Quantitative Approach ◽  
The Public

Shopee, as an e-commerce company, collaborated with BlackPink in 2018. The collaboration began with the sale of merchandise, followed by using Blackpink for Shopee advertising. The ad received wide attention from the public after an audience responded negatively. Therefore, this study discusses the Shopee ad version of the BlackPink. Shopee uses television to show BlackPink as a brand ambassador through advertisements. The purpose of this study was to determine whether there was an effect of the Blackpink version of Shopee Ad Impressions on Brand Loyalty, especially consumers in Jakarta. The theoretical basis used is the Display of Advertising Impressions and Brand Loyalty. This research uses an explanatory quantitative approach using survey methods. The population in this study were students in Jakarta with the sample used was 83 respondents. The results showed that there was a significant effect in the Ad Impression Variable on Brand Loyalty variables among Jakarta Students. The dimension in the Ad Impressions (X) variable that most strongly influences the Brand Loyalty (Y) variable is the content of the impression. Shopee sebagai perusahaan e-commerce melakukan kerja sama dengan BlackPink pada tahun 2018. Kerja sama diawali dengan adanya penjualan merchandise yang dilanjutkan dengan menggunakan BlackPink untuk iklan Shopee. Iklan tersebut mendapatkan perhatian masyarakat luas setelah ada khalayak yang menanggapi secara negatif. Oleh karena itu, penelitian ini membahas tentang iklan Shopee versi BlackPink tersebut. Shopee menggunakan media televisi untuk memperlihatkan BlackPink sebagai brand ambassador melalui iklan. Tujuan penelitian ini adalah untuk mengetahui ada tidaknya pengaruh Terpaan Tayangan Iklan Shopee versi Blackpink terhadap Brand Loyalty konsumen terutama terhadap Mahasiswa di Jakarta. Adapun landasan teoritik yang digunakan adalah Terpaan Tayangan Iklan dan Brand Loyalty. Penelitian ini menggunakan pendekatan kuantitatif bersifat eksplanasi menggunakan metode survei. Populasi dalam penelitian ini adalah mahasiswa di Jakarta dengan sampel yang digunakan adalah 83 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dalam Variabel Terpaan Tayangan Iklan terhadap variabel Brand Loyalty di kalangan Mahasiswa Jakarta. Dimensi dalam variabel Terpaan Tayangan Iklan (X) yang paling kuat mempengaruhi variabel Brand Loyalty (Y) adalah Isi tayangan.

scholarly journals Opini Pemilih Pemula Surabaya terhadap Iklan Politik Para Kandidat di Pilkada

2020 ◽  
Vol 9 (2) ◽  
pp. 214-228
Author(s):  
Agusly Irawan Aritonang ◽  
Keyword(s):  
Communication Channel ◽  
Survey Methods ◽  
Political Advertising ◽  
Quantitative Approach ◽  
Election Campaign ◽  
The Public ◽  
Political Events ◽  
Potential Market ◽  
Campaign Message ◽  
The City

Election Campaign Period is a period in political events where candidates have the opportunity to introduce themselves to the public. Through various forms and channels of communication, candidates endeavor to convey their ideas and profile. One form of communication channel is political advertising. The target group that is always interesting to be targeted by advertisements is the beginner voter group. With a very significant number of them, the beginner voter is a potential "market" to work on so that a candidate's campaign message can be conveyed. This study wants to see how the opinions of the beginner voters, especially in the city of Surabaya about the ads of candidates for Cagub Cawagub in the East Java Regional Election 2018. Using a quantitative approach with survey methods, the results show that both candidate pairs' ads, namely Khofifah-Emil and Gus Ipul- Puti are positively opinion by beginner voters. However, when viewed from each opinion component, namely Trust, Values, and Expectations, the Gus Ipul-Puti advertisement has a higher component in Values and Expectations while the Khofifah advertisement pair is high in the Trust component.

scholarly journals EXPLORING UNDERGRADUATE STUDENTS’ AWARENESS OF INTERNAL SHARIAH AUDITING IN MALAYSIA

2019 ◽  
Vol 7 (1) ◽  
pp. 461-468 ◽  
Author(s):  
Azam Abdelhakeem Khalid ◽  
Hazianti Abdul Halim ◽  
Adel M. Sarea
Keyword(s):  
Undergraduate Students ◽  
Reference Point ◽  
Public Universities ◽  
Quantitative Approach ◽  
Accounting Students ◽  
Knowledge Level ◽  
The Public ◽  
Accounting Courses ◽  
Level Of Knowledge

Purpose of the study: It is the goal of this study to explore selected Malaysian public universities undergraduates’ awareness and knowledge level of internal Shariah audit. Methodology: The research used the quantitative approach of the survey. A survey was administrated to undergraduate students in accounting and finance programs in selected Malaysian public universities. Main Findings: The results of this research may indicate the level of knowledge and awareness among accounting students in selected Malaysian public universities. The outcomes of this research could serve as a reference point for the public universities, regulatory and professional bodies in evaluating the execution of a complete internal Shariah audit’s framework. This research will help to enhance the accounting courses offered by selected Malaysian public universities. Applications of this study: This research may provide the accounting students and professional accountants the understanding of the importance of internal Shariah auditing in Malaysian IFIs. Novelty/Originality of this study: Awareness of Internal Shariah Auditing in public universities in Malaysia has not been extensively studied.

scholarly journals Kontribusi Marketing Syariah dan Citra Lembaga Dalam Mempengaruhi Keputusan Nasabah Menabung

2020 ◽  
Vol 6 (1) ◽  
pp. 11
Author(s):  
Nur Anim Jauhariyah ◽  
Kiki Fitria ◽  
Mahmudah Mahmudah
Keyword(s):  
Survey Research ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Approach ◽  
Institutional Image ◽  
The Public ◽  
Simultaneous Influence

The purpose of this study 1) Knowing the influence of sharia marketing (X1) on customer decisions (Y) saving; 2) Determine the magnitude of the influence of the image of the institution (X2) on the customer's decision (Y) to save; 3) Knowing the simultaneous influence between sharia marketing (X1) and institutional image (X2) on Customer Decision (Y) saving. In this study using a quantitative approach to the type of survey research. Determination of the research sample using simple random sampling technique with 30 respondents. Research conclusions 1) Sharia marketing Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence customers' decision to save. The better the marketing of sharia is carried out, the more interested the public will be in saving at Syariah Syariah Bank KC Genteng Banyuwangi Regency; 2) the image of the institution of Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence the interests of customers to save. The better the image in the minds of the public, the more interested people will be saving at the Syariah Mandiri Bank KC Genteng Banyuwangi Regency; 3) sharia marketing (X1) and institutional image (X2) are the dominant variables on customer decisions (Y) saving at Bank Syariah Mandiri KC Genteng Banyuwangi Regency.

scholarly journals Pelayanan Publik Melalui Sistem E-Filling di Kantor Pelayanan Pajak Pratama Cilegon

2020 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Nurfatma Asriyanti ◽  
Arif Nugroho ◽  
Racmi Yulianti
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Public Service ◽  
Theoretical Basis ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Data Sources ◽  
The Public ◽  
Inhibiting Factors ◽  
Filling System

This study aims to determine Public Services through the E-filling System at the Cilegon Primary Tax Service Office and to determine the supporting and inhibiting factors. The research used is a descriptive qualitative approach. The data sources used are primary and secondary data. To deepen the data analysis interviews, observation, and documentation were carried out. The theoretical basis used is public service. The results showed that the public service through the e-filling system was running well-reviewed with the theory of public service. But there are several supporting and inhibiting factors found. Supporting factors 1) employee upgrading, 2) socialization. The inhibiting factors are 1) lack of human resources, 2) e-filling applications are down or error

scholarly journals Rekrutmen Perempuan Menjadi Politisi Legislatif

2014 ◽  
Vol 18 (2) ◽  
Author(s):  
Hendrawati
Keyword(s):  
Public Opinion ◽  
Affirmative Action ◽  
Quantitative Approach ◽  
Descriptive Data ◽  
Women Candidates ◽  
The Public ◽  
Depth Interview ◽  
Role Position ◽  
Woman Candidate

The research of Women recruitment be a (legislative) politician be held on Kotabaru Regency and Tanah Bumbu Regency at South Kalimantan Province. The Objective is a known and seen recruitment or woman candidate to be a (legislative) politician. This research used methods survey with the quantitative approach, intended to descriptive data via questionnaire to respondent. Data who not can be covered in this research be equipped with the quantitative approach with depth interview. The result showing the public opinion seen women presence as politician more comprehensive likely on Act No.8 Years 2012 to encourage strengthening the role, position, and strategic about 30% women representation in legislative. But what happens, proportion women member on legislative failed to reach 30% of affirmative action, beside patriarchy culture still shadowing women candidates for legislative so that so difficult to strengthen the trust of the voters. And then, ration of women representation has decrease, both locally, province and center at 2014 Election. Keyword : recruitment, Women, Politician, Legislative   ABSTRAK Penelitian rekrutmen perempuan menjadi politisi (legislatif) berlokasi di Kabupaten Kotabaru dan Tanah Bumbu, Kalimantan Selatan. Tujuannya untuk mengetahui dan melihat rekrutmen atau pencalonan perempuan menjadi politisi (legislatif). Metode yang digunakan melalui survey dengan pendekatan kuantitatif. Dimaksudkan untuk mendiskripsikan data melalui kuesioner kepada responden. Data yang tidak tercover dalam penelitian ini, maka dilengkapi dengan pendekatan kualitatif dengan wawancara mendalam. Hasil penelitian menunjukan bahwa opini public melihat keberadaan perempuan sebagai politisi lebih konprehensif berpeluang dalam UU No.8 Tahun 2012 untuk mendorong penguatan peran, posisi dan strategis tentang keterwakilan perempuan 30% di lembaga legislative. Namun apa yang terjadi, proporsi anggota legisatif perempuan yang terpilih gagal mencapai affirmative action 30%, disamping budaya patriarki masih membayangi para caleg perempuan juga gagalnya pengkaderan dan pendidikan politik serta rekrutmen politisi perempuan (DPR) yang kurang selektif sehingga sulit memperkuat kepercayaan pemilih. Akhirnya jatah keterwakilan perempuan mengalami penurunan, baik ditingkat, lokal, provinsi, maupun tingkat pusat pada pemilu 2014. Kata kunci: rekrutmen, perempuan, politisi, legislatif

PERSEPSI KORUPSI PADA LAYANAN DIKLAT DI BALAI DIKLAT KEAGAMAAN BANDUNG TAHUN 2018

2019 ◽  
Vol 13 (1) ◽  
Author(s):  
Euis Setiawati
Keyword(s):  
Service Sector ◽  
Survey Methods ◽  
Education And Training ◽  
Technical Training ◽  
Index Formula ◽  
Training Center ◽  
West Java ◽  
The Public ◽  
Training Services ◽  
And Training

Corruptions in Indonesia are found in the public service sector. Bandung Education Training Center is a Training Center for the Ministry of Religion in the West Java Province which serves the public in the education and training sector. The purpose of this study was to describe the corruption perceptions by participants in training services at Bandung Education and Training Center. The research methodology used is descriptive quantitative analysis, using survey methods by processing data using the index formula. The research population was all training participants who have participated in training in Bandung Education and Training Center, the research sample was 545 respondents spread across 27 cities in West Java Province. The results of the study were that all training participants received the same education and training services, in all types of training that were followed, education technical training, religious technical training, and administrative technical training. The corruption perceptions of training participants in training services at Bandung Education and Training Center were on the corruption perception index of 4.32, meaning that the training services at Bandung Education and Training Center were in very good qualifications which did not indicate corruption Key Word: Perception, corruption, training services

National Public Policy of Aging and Old Age

2020 ◽  
pp. 73-91
Author(s):  
Juan Carlos Olaya Molano ◽  
Carolina Aguirre Garzón ◽  
Jaime Manuel Mora Cruz ◽  
Jorge Eliecer Gaitán Méndez
Keyword(s):  
Older Adults ◽  
Public Policy ◽  
Old Age ◽  
Basic Needs ◽  
Quantitative Approach ◽  
Business Plans ◽  
The Public ◽  
The City

The application of the public policy of aging and old age in the city of Bogotá in the last 10 years has forced people over 60 years to regularly undertake activities in which they worked for many years as employees. Other older adults have continued working to meet their basic needs. However, under this reference, the methodology used in the research was a mixed qualitative-quantitative approach because the two are of great importance to deduce whether the national public policy of aging has brought advantages or disadvantages to the development and/or continuity of the business plans being prepared by senior entrepreneurs.

Gêneros Textuais Digitais em Livros Didáticos de Espanhol

2018 ◽  
Vol 19 (1) ◽  
pp. 44
Author(s):  
Alessandra Pires Gutierrez ◽  
Letícia Jovelina Storto
Keyword(s):  
High School ◽  
Digital Literacy ◽  
Theoretical Basis ◽  
Mikhail Bakhtin ◽  
Descriptive Analysis ◽  
Spanish Language ◽  
Quantitative Approach ◽  
Theoretical Frameworks ◽  
Digital Genres ◽  
The Way

Este estudo analisa as duas coleções de livros didáticos de língua espanhola voltadas ao Ensino Médio indicadas pelo Plano Nacional do Livro Didático. O objetivo foi identifcar se os livros abordam os gêneros digitais e, se sim, de que maneira eles são trabalhados. Para embasar a investigação foram utilizados vários teóricos que discutem os conceitos de gêneros textuais/digitais e de letramento digital, entre eles Mikhail Bakhtin, Luiz Antônio Marcuschi, Antônio Carlos dos Santos Xavier e outros. Após a elaboração da fundamentação teórica, são feitas análises quantitativas e descritivas das coleções escolhidas. A quantitativa consiste em observar a incidência dos gêneros nos livros das coleções, e as descritivas buscam evidenciar as principais características dos gêneros digitais encontrados na coleção Enlaces, a partir de vários estudiosos dos gêneros discursivos e comparar com a maneira que são propostos nos livros. Ficou claro que a abordagem dos gêneros digitais ainda é recente e alguns livros não os mencionam. Quando isso é feito, abordam de maneira descontextualizada. Porém, observou-se um avanço em relação ao trabalho com os chamados gêneros tradicionais, pois todos os volumes buscam discuti-los quanto à composição, à temática, ao estilo e às condições de produção e circulação.Palavras-chave: Gêneros Digitais. Gêneros Textuais. Letramento Digital.AbstractThis study analyzes the two collections of Spanish-language textbooks directed to high school indicated by PNLD 2015. It aims at identifying whether the books approach digital genres and, if so, how they are applied. In order to support the research, several theoretical frameworks were used to discuss the concepts of textual / digital genres and digital literacy, among them Mikhail Bakhtin, Luiz Antônio Marcuschi, AntônioCarlos dos Santos Xavier and others. After the elaboration of the theoretical basis, it is made a quantitative and descriptive analysis of the chosen collections. The quantitative approach consists of observing the incidence of the genres in the books, and the descriptive ones aim at evidencing the main characteristics of the digital genres found in the Enlaces collection, from several scholars of the discursive genres and compare with the way they are proposed in the books. It has become clear that the approach of digital genres is still recent and some books do not mention them. When this is done, they approach them in a decontextualized way. However, an advance was observed in relation to the work with the socalled traditional genres, since all volumes seek to discuss them as to composition, theme, style and conditions of production and circulation.Keywords: Digital Genres. Textual Genres. Digital Literacy.

E-tail brand experience’s influence on e-brand trust and e-brand loyalty

2016 ◽  
Vol 44 (6) ◽  
pp. 588-606 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Survey Methods ◽  
Brand Experience ◽  
Brand Trust ◽  
Online Retail ◽  
Content Type ◽  
Modelling Techniques ◽  
The Impact

Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online survey methods. Confirmatory factor analysis and structural equation modelling techniques were performed to test the measurement and structural models using SPSS 20.0 and AMOS 20.0 statistical software. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyalty. Gender was found to moderate the relationships. It was further found that e-tail brand experience developed almost same levels of e-brand trust in both males and females. However, males became more loyal to e-tail brands when they received positive e-tail brand experiences. Practical implications – E-tail brand managers should focus on the design and delivery of unique e-tail brand experiences to develop e-brand trust and e-brand loyalty in customers. The direct influence of e-tail brand experience on e-brand loyalty was found to be weaker in females, which suggests that managers could take steps to specifically deliver experiences that please female customers which might result in increased e-brand loyalty of this segment. Originality/value – Examining the phenomenon of brand experience in context of online retail while considering gender as moderator highlights the originality and contribution of the present study to existing retail and brand experience literature.

scholarly journals The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty

2021 ◽  
Vol 2 (12) ◽  
pp. 861-871
Author(s):  
Howardi Visza Adha ◽  
Wiry Utami
Keyword(s):  
Brand Loyalty ◽  
Survey Methods ◽  
Brand Personality ◽  
Secondary Data ◽  
Total Sample ◽  
Primary Data ◽  
Brand Experience ◽  
Brand Trust ◽  
Simple Regression Analysis ◽  
Positive Effect

This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.

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