scholarly journals COGNITIVE ASPECTS OF MARKETING TERMS

2019 ◽  
Vol 29 (5) ◽  
pp. 773-777
Author(s):  
E.I. Arkhipova ◽  
Yu.V. Zheleznova
Keyword(s):  
English Language ◽  
Cognitive Activity ◽  
Point Of View ◽  
Frame Theory ◽  
Frame Structures ◽  
Cognitive Approach ◽  
Language System ◽  
The World ◽  
Marketing Systems ◽  
Subject Of Cognition

The article is devoted to the analysis of marketing terms from the standpoint of anthropocentric and cognitive approaches. The first approach postulates the primacy of man as a subject of cognition over the language system in a broad sense. The cognitive approach is aimed at identifying ways of classifying, categorizing and mastering the world in human cognitive activity. The cognitive aspects of the English-language marketing terms are described. It emphasizes the ability to structure the term system of marketing from the point of view of frame theory. Examples of frame structures are given and cognitive categories of terminological marketing systems are highlighted.

scholarly journals Modern approaches to educating the creative personality of the new generation of specialists

2019 ◽  
Vol 3 (I) ◽  
pp. 4-15
Author(s):  
Надія ГОЛІВЕР
Keyword(s):  
Personal Development ◽  
Cognitive Activity ◽  
Individual Characteristics ◽  
Point Of View ◽  
Social Needs ◽  
Creative Activity ◽  
World Picture ◽  
The World ◽  
Creative Abilities ◽  
The Individual

The article is devoted to the problem of formation of creative abilities and cognitive interests of students. The main directions of development of the creative person according to the social needs of the present are considered. It is noted that creative activity becomes a form of knowledge of the material-objective world; identifies personality possibilities, new ways of one’s personal development. Therefore, the problem of developing the creative abilities of students in the course of educational and cognitive activity is of an exceptional relevance. The author believes that influencing the organization of creative activity is possible only under certain conditions, in particular: to conduct classes in an atmosphere of mutual understanding and co-creation, perceiving each student as a person; to give preference to the dialogical form of conducting classes, when students have an opportunity: to think independently, to make suggestions, to defend their own point of view, presenting their own arguments; it is advisable to create situations of choice at classes and to enable students to carry it out. The author notes that the observance of certain organizational and methodological conditions can significantly contribute to the development of creative potential of students, namely: the creative vision of the world through the systematic organization of work with students; development of creative values through the proper level of teacher's teaching skills; deepening the perception of the world picture through the integration of various types of students’ creativity, works of art and their figurative reproduction in their own creative activity; individual peculiarities of perception and emotional attitude through the use of the educational potential of the family, organization of creative activity. When performing creative tasks the individual characteristics of students to select the material of the appropriate level of complexity must be taken into account. The article examines the examples of students' creativity during the European Cultures Festival, debates and clubs on the basis of the Kryvyi Rih National University.

scholarly journals Integrated Analysis of Terms from a Cognitive Point of View (Based on the Terminology of Photonic Crystals)

2020 ◽  
Vol 22 (3) ◽  
pp. 841-848
Author(s):  
V. O. Kuleshova
Keyword(s):  
Photonic Crystals ◽  
Semantic Analysis ◽  
Structural Model ◽  
Point Of View ◽  
Integrated Analysis ◽  
Cognitive Approach ◽  
General Terms ◽  
The World ◽  
Close Relationship ◽  
Definition Of

The article proposes a comprehensive methodology approach to terminological systems. The methodology involves several stages. The first one involves a semantic analysis. Then follows a structural model of the terminology in question based on the logical connections between objects and processes of a certain special field and their reflection in the professional language. Finally, the researcher discloses the pragmatic potential of terminology units and demonstrates their role in determining the position of the terminological system in the scientific view of the world. The research objective was to describe and apply this approach to the analysis of the terminology of photonic crystals. The study featured the terminology of photonic crystals. The terms were selected from several scientific books. The author employed the following methods: the method of semantic analysis, a cognitive approach to describing the structure of the terminology, and contextual analysis. The author revealed a close relationship between the internal form of the term and the sign. Understanding the internal form of the term makes it possible to determine the place of the term in the terminology, which guarantees it correct interpretation and use. The article introduces a convolved model of the terminological structure of photonic crystals and explains how the terms are organized within the terminological system and how the terminological system can be embedded in the scientific view of the world. The author highlighted the role of general terms in integrating terminological systems into the scientific view of the world and in the relationship between different terminological systems. The most accurate definition of the boundaries of the terminology is possible only in the context where the term can fully exercise its meaning.

scholarly journals THE TEACHING OF ENGLISH IN ITS INTERNATIONAL SETTING WITH SPECIAL REFERENCE TO GLOBAL FACTORS

2019 ◽  
Vol 34 (2) ◽  
pp. 323-327
Author(s):  
Slobodanka Đolić
Keyword(s):  
English Language ◽  
Human Life ◽  
Global Scale ◽  
Point Of View ◽  
Mobile Technologies ◽  
Significant Difference ◽  
The World ◽  
Spatial Environment ◽  
Global Language ◽  
The Masses

Spoken internationally English broke down the borders between the countries of the world, connecting the continents in the world wide web to become the first global language for communication attracting all spheres of human life and work. English language needs are becoming more and more demanding, and factors that determine its place are reflected on a global scale. The development of the world’s internet and mobile technologies is “bringing” people closer, and communication removes barriers of all shapes and types. The differences between introverts and extroverts lose a significant difference in the global communications network. The feeling of shame in addressing the masses of people is lost and replaced by the need to finish the job successfully and with reward. The international context of English usage in the global world reflects on the needs of teaching English in schools and at university. Learning replaces knowledge, and global life-threatening factors have a significant effect on cognitive processes. In this paper, we will deal with the factors of climate change and the spatial environment of institutions in which foreign, English, language skills are acquired and knowledge developed. The factors will be analyzed from the methodological point of view.

CONCEPTUALIZATION OF A POSITIVE BODY IMAGE IN CONTEMPORARY FOREIGN STUDIES

2021 ◽  
pp. 33-39
Author(s):  
K. N. Belogai ◽  
◽  
Yu. V. Borisenko ◽  
N. A. Bugrova ◽  
◽  
...  
Keyword(s):  
Body Image ◽  
English Language ◽  
Point Of View ◽  
The Body ◽  
Positive Body Image ◽  
Stage Of Development ◽  
A Value ◽  
Factors Influencing ◽  
The World ◽  
Current Stage

Positive body image is a construct that has actively been formed in the last two decades. Its appearance in the psychological discourse was a kind of response to the spreading of the practice of studying the body image from the point of view of pathology in the context of clinical studies of the second half of the XX century. Currently, the world has accumulated some experience in studying a positive body image, which is especially relevant in the pandemic era. The paper analyzes contemporary foreign publications considering a positive body image published in English-language journals on developmental, clinical, and social psychology from 2001 to 2021. The research allows monitoring the transformation of the studied construct in the context of humanistic and positive psychology that considers the body image both through the concept of appearance and through such definition as body functionality. The emphasis on the functionality within the analysis of the embodiment problematics allowed shifting the focus of the psychologists’ attention from the strategies of object attitude to a body to the strategies of taking care of a body as a value. The authors highlight the key areas of studying a positive body image at the current stage of development of science: the characteristics of a structure and components of the phenomenon under the study; the search for the sociocultural, family, and individual-psychological factors influencing the formation of positive body image; the assessment of the efficiency of prevention and correction programs aimed at the promotion of healthy body image; the analysis of positive body image as a recourse of a personality in the pandemic epoch.

“Anthropological or Humanistic View of the World”: a Model of Scientific Cognition in Mikhailovsky's Heritage

Istoriya ◽  
2021 ◽  
Vol 12 (8 (106)) ◽  
pp. 0
Author(s):  
Olga Leontyeva
Keyword(s):  
Interdisciplinary Approach ◽  
Original Model ◽  
Point Of View ◽  
Literary Critic ◽  
Scientific Cognition ◽  
The World ◽  
The Subject ◽  
Subject Of Cognition ◽  
And Behavior ◽  
The 19Th Century

The article focuses on the approach to the study of human psyche and behavior, suggested by literary critic and ideologist of Narodnikism N. K. Mikhailovsky in the second half of the 19th century. Mikhaylovsky is proved to have developed an original model of scientific cognition, which was based on the synthesis of knowledge from different fields of science and built around an “anthropological or humane point of view”. Scientific search within the framework of this model is carried out with the help of the subjective method, based on the effort to understand another person, and the subject of cognition is a “profane” — a person complete with all of his social experience. The problems put forward by Mikhailovsky seem relevant in the light of the modern “cognitive turn” in the humanities, the desire for interdisciplinary approach and the creation of an integrative scientific picture of the world, fundamental rethinking of the classical objectivistic model of scientific knowledge.

Characteristics of loanwords in Chinese language on the example of digital economy sphere

2019 ◽  
pp. 43-51
Author(s):  
Kseniia Akulina ◽  
Evgeniya Tikhonova
Keyword(s):  
English Language ◽  
Chinese Language ◽  
Digital Economy ◽  
Point Of View ◽  
Huge Amount ◽  
Amount Of Information ◽  
Scien Tists ◽  
The World ◽  
The Many

It is devoted to the study of borrowing methods in Chinese and the degree of influence of the English language on these methods on the example of terminological units from the digital economy sphere. The digital economy is one of the rapidly developing industries in the world, which attracts the attention of a large number of specialists from various fields of science. From the linguistics point of view, the interest of this industry is caused by the following question: what borrowing methods are used to “absorb” new vocabulary into the language, at a time when society in the shortest possible time receives a huge amount of information about new objects and phenomena from around the world? In other words: does the language manage to select the appropriate equivalents or adapt the phonetic calque for foreign lexical units? The aim of this work is to study the degree of influence of the English language on borrowing methods in Chinese. To achieve the goal, tasks were set. Firstly, to study the classification of borrowing methods of do-mestic and foreign sinologists. Among the many scientific works, we note the works of such scien-tists as V.I. Gorelov, A.L. Semenas, V.G. Burov, I.D. Klenin, V.F. Shchichko, Gāo Míngkǎi, Ruitsin Miao, Kui Zhu, Liu Yongquan. Secondly, to consider and describe in detail the graphical borrowing method in Chinese. The emphasis on this borrowing method was made because it ex-amines in detail lexical units, consisting in whole or in part of Greek or Latin letters. Thirdly, to analyze the terminological base of the Chinese language from the digital economy sphere, that is, to distribute lexical units according to groups corresponding to borrowing methods.

A socio-cognitive approach to historical politeness

2011 ◽  
Vol 12 (1-2) ◽  
pp. 104-132
Author(s):  
Richard J. Watts
Keyword(s):  
Eighteenth Century ◽  
Social Practice ◽  
English Language ◽  
Point Of View ◽  
Cognitive Approach ◽  
First Order ◽  
Unstable Set ◽  
Close Study ◽  
Central Argument ◽  
Constructionist Approach

The central argument of this paper is that “politeness”, when looked at not as a theoretical term but as a lexeme in the English language, has a relatively unstable set of cognitive concepts for which it prompts when used. The first-order notion of “politeness” developed by Watts, Ide and Ehlich (1992a), Watts (2003, 2005) and Locher (2004) entails the need for a very different form of theorisation from the rationalist/objectivist approach presented in Brown and Levinson ([1978] 1987). The only way to develop such a new “theory” of first-order “politeness” is to take positively and negatively evaluated linguistic expressions referring to the general area of “politeness” (polite, polished, refined, well-mannered, standoffish, etc.) to prompt for the socio-cognitive construction of a range of meanings that do not always correspond to one another or even overlap, i.e. to develop a socio-cognitive constructionist approach to emergent social practice. In terms of looking at “politeness” from a historical point of view, it is obviously difficult if not impossible to reconstruct the forms of emergent social practice, but English writings during the early eighteenth century are replete with references to terms such as polite, polished, affected, politeness, etc. The close study of how such terms are used reveals that what was understood by them was very different from what politeness researchers of today understand by “politeness”, and such differences can only be accounted for by positing a relativist model that can account for variability and change.

scholarly journals Nomination as a Cognitive Process in the Sphere of Professional Activity

2020 ◽  
pp. 118-132
Author(s):  
D. A. Voronina-Pryhodii
Keyword(s):  
Cognitive Process ◽  
Cognitive Activity ◽  
Semantic Relation ◽  
Professional Activity ◽  
Cognitive Tools ◽  
Topical Issue ◽  
Cognitive Approach ◽  
The World ◽  
Linguistic Sign ◽  
Structure Properties

The article outlines the basic concepts of a cognitive approach in the study of language, including such a process as nomination, which is a topical issue for modern linguistics as well. The nomination is seen as a multidimensional phenomenon and a complex thought-and-speech process that objectifies the cognitive features of human activity and the structure properties of his or her consciousness.There is substantiated the importance of the cognitive-onomasiological approach involvement to the study of the nominative act, as well as there is characterized the development of the science onomasiology as a way to linguocognitivism. The assumption is made that the key term of the onomasiology is the concept of nomination, which needs to be interpreted in the gnoseo-semiotic and linguistic aspects. Nomination is characterized as a process that is constantly accompanied by human’s cognition the world, so the use of cognitive tools in the analysis of nominative units extends the boundaries of research and especially in the direction of terminological nomination.The terminological nomination also includes the processes of conceptualization and verbalization, but of professional knowledge, and it is the result of cognitive activity of specialists. The terminological unit represents the essential qualities of the nominated object that is why it is important to analyze the motivation of the meaning, as well as the notion of the internal form of the term, which is a formal-semantic relation of the nomination.As a result, it is stated that the ability of a linguistic sign is potentially limitless and depends on the person's cognition of reality. In addition to this,the nomination in the cognitive aspect is a verbalized form of knowledge about the world in general or within the framework of the certain professional activity of a person in particular.

scholarly journals Macedonian Language as an Object of an International Dispute (According to Media Materials)

2021 ◽  
Vol 5 (4) ◽  
pp. 79-86
Author(s):  
D. Sorokin
Keyword(s):  
Scientific Community ◽  
English Language ◽  
Balkan Peninsula ◽  
Point Of View ◽  
Main Method ◽  
International Dispute ◽  
European Public ◽  
The World ◽  
Media Platform ◽  
The Republic

The purpose of this article is to study the issue of politicization of the language dispute between the Republic of North Macedonia and the Republic of Bulgaria. This academic dispute became a political argument not only in relations between two countries, but also in resolving issues in the world. The main method was content analysis the English-language news portal’s materials - Balkan Insight. This analysis provides the opportunity to research the components of this dispute. As a result, it can be stated that in the scientific community there is no consensus about how much and to what extent the Macedonian language is "similar" to other languages of the Balkan Peninsula. Bulgarian scientists do not acknowledge the existence of the Macedonian language, claiming that the language of North Macedonia is a dialect of Bulgarian. The Macedonian scientific community takes a different point of view, arguing that the language developed historically, through the BI media platform, is trying to form European public opinion. The collective West officially support the integration of Macedonia into European structures, but does not reject the positions of individual EU states, such as Bulgaria, which play a significant role.

scholarly journals Comparative Analysis of the Category of Diminutiveness in the Russian, English and Armenian Languages

2019 ◽  
Vol 15 (2 (20)) ◽  
pp. 32-37
Author(s):  
Karine Abrahamyan
Keyword(s):  
Comparative Analysis ◽  
Point Of View ◽  
Grammatical Category ◽  
Cognitive Approach ◽  
Language And Culture ◽  
The World ◽  
Linguistic Images ◽  
Modern Russian

The paper highlights the most typical features of the lexico-grammatical category of diminutiveness from the derivational point of view. The correlation between language and culture, language and national linguistic traditions, language and national mentality is revealed through the category under study. The results of the research prove that applying cognitive approach to the analysis of the category of diminutiveness on the derivational level enables us to reveal: a) the existing asymmetry of linguistic images of the world in different languages, b) graduality of the lexico-grammatical category of diminutiveness in Modern Russian which brings forth peculiar derivational clusters.

Sign in / Sign up

Export Citation Format

Share Document