scholarly journals Methodology of formation of creative competence of a professional communicator: art-cultural approach

2021 ◽  
Author(s):  
И.Л. Гольдман
Keyword(s):  
Public Relations ◽  
Functional Model ◽  
Educational Process ◽  
Professional Communication ◽  
Cultural Industry ◽  
Methodological Basis ◽  
Cultural Approach ◽  
Media Space ◽  
Cultural Component ◽  
Active Interaction

Актуальность статьи обусловлена необходимостью анализа теоретических и практических аспектов формирования творческой компетентности бакалавров и магистров рекламы и связей с общественностью как субъектов художественной культуры. Автор обосновывает выбор искусствоведческо-культурологического подхода в качестве методологического основания творческой подготовки профессионального коммуникатора в условиях активного взаимодействия рекламы, связей с общественностью с художественными практиками в арт- и медиапространстве; демонстрирует преимущества интеграции искусствоведческо-культурологического компонента в содержание творческого образовательного процесса в системе рекламного и PR-образования на уровнях бакалавриата и магистратуры. В статье раскрываются все этапы разработки структурно-функциональной модели формирования творческой компетентности обучающихся с помощью искусствоведческо-культурологического подхода, в частности, определяются педагогические условия ее реализации с учетом дальнейшей профессиональной коммуникации в культурной индустрии. Статья адресована педагогам, занимающимся вопросами методологии профессионального медиаобразования, педагогики рекламного и PR-творчества, исследованием методов диагностики формирования творческой компетентности коммуникаторов. The relevance of the article is due to the need to analyze the theoretical and practical aspects of the formation of creative competence of bachelors and masters of advertising and public relations as subjects of artistic culture. The author substantiates the choice of an art-cultural approach as a methodological basis for the creative training of a professional communicator in the conditions of active interaction of advertising, public relations with artistic practices in the art and media space; demonstrates the advantages of integrating the art and cultural component into the content of the creative educational process in the system of advertising and PR-education at the bachelor's and master's levels. The article reveals all the stages of developing a structural and functional model for the formation of students' creative competence using an art-cultural approach, in particular, the pedagogical conditions for its implementation are determined, taking into account further professional communication in the cultural industry. The article is addressed to teachers dealing with the methodology of professional media education, the pedagogy of advertising and PR-creativity, the study of methods for diagnosing the formation of creative competence of communicators.

scholarly journals Peculiarities of formation of future civil protection service officers’ readiness to professional communication

2020 ◽  
Vol 1 (189) ◽  
pp. 34-39
Author(s):  
Yuliia Nenko ◽  
Keyword(s):  
Emergency Service ◽  
Functional Model ◽  
Theoretical Method ◽  
The State ◽  
Educational Process ◽  
Professional Communication ◽  
Educational Institutions ◽  
Civil Protection ◽  
Contributing Factors ◽  
Study Objective

Literature review was conducted to gather evidence-based materials that address strategies to promote readiness for professionally oriented activities. The purpose of the article is to emphasize the importance of communicative training in departmental educational institutions and to determine factors which affect readiness for communication and increase its effectiveness. The overall study objective is to theoretically substantiate and experimentally test the author’s model of the system of professionally oriented communicative training of future civil protection service officers in the institutions of higher education of the State Emergency Service of Ukraine. To achieve the purpose of research the following methods have been applied: theoretical; method of theoretical modeling; empirical. Research was carried out on the basis of departmental higher educational institutions of the State Emergency Service of Ukraine. 422 cadets, 163 teachers and officers were involved at various stages of the research. The author’s structural-functional model of professionally oriented communicative training of cadets in departmental institutions is introduced. The model has an appropriate structure of interconnected structural components, content and characteristics of which are described. The author distinguishes and substantiates the following subsystems of the model: target, conceptual-strategic, organizational-designing, procedural-technological, control-evaluation and resultative. The contributing factors to effective communicative training of future officers have been summarized: formation of a value attitude to future profession; introduction of interactive teaching methods; improvement of teaching and methodical provision; optimization of the subject-subjective interaction of participants in the educational process during simulated situations of professional communication. The study confirmed validity of the author's model.

MODERN EDUCATIONAL APPROACHES IN THE TRAINING OF EXPERTS FOR MEDIA INDUSTRY

2019 ◽  
pp. 258-261
Author(s):  
I.V. Karpova
Keyword(s):  
Public Relations ◽  
Media Literacy ◽  
Research Training ◽  
Educational Process ◽  
Professional Standards ◽  
Media Content ◽  
Media Industry ◽  
New Paradigm ◽  
Training Course ◽  
Training Research

In the article the question of a new paradigm creating in training students on the course “Advertising and Public Relations”, focused on formation of competences and labour functions presented by professional standards is revealed. Media content as a didactic unit of educational process stipulates the necessity to develop additional abilities, media literacy, in particular. Media literacy is the basis of media competence. The specificity of the training course defines the choice of approaches to training: research training and electronic training.

PRACTICE-ORIENTED MODEL IN THE FIELD OF TRAINING “ADVERTISING AND PUBLIC RELATIONS” (42.03.01)

Communicology ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 73-93
Author(s):  
OLESYA GLUSHCHENKO ◽  
◽  
NIKITA GRISHANIN
Keyword(s):  
Public Relations ◽  
Simulation Model ◽  
Simulation Training ◽  
Training Model ◽  
Educational Process

The paper describes the practice-oriented model of training for bachelors and masters in the field of advertising and public relations, analyzes the new conditions for the transformation of training model, provides justification for the model of simulation training. The authors describe two models in simulation training, and consider the features of interaction of participants in the educational process in simulation training. This article is a logical continuation of the previous publication1, hence, it has appeared as a result of the authors’ experience of building a simulation model in this field of training.

Implementation of the Cross-Cultural Approach in the Modern School

2021 ◽  
Vol 20 (4) ◽  
pp. 210-244
Author(s):  
Natalia P Dichek ◽  
Igor M Kopotun ◽  
Svitlana M Shevchenko ◽  
Natalia B Antonets ◽  
Daria V Pohribna
Keyword(s):  
Empirical Data ◽  
Cross Cultural ◽  
Educational Process ◽  
School Age Children ◽  
Control Group ◽  
Percentage Increase ◽  
Primary Input ◽  
Cultural Approach ◽  
The Cross ◽  
Experimental Group

High-quality interaction on a personal or educational, professional level is possible in today’s world only through enhanced cultural exchange. It is based on the principles of intercultural tolerance and mutual enrichment. The cross-cultural identity of a student’s personality provides for psychological openness to interact with other cultures without losing one’s own national or ethnic identity. Evidence of the effective application of the cross-cultural approach in the education of schoolchildren is the high-level cross-cultural competence (CCС). Aims. The aim of the study is a comprehensive analysis of the implementation of a cross-cultural approach to the organization of the educational process in senior school. Methods: general scientific method, molding experiment, qualitative and quantitative analysis of the data obtained through diagnostic methodic of the experiment, statistical and mathematical interpretation of empirical data and their representation in the visual (table, diagrams) form, functional analysis of the data (while generalizing empirical data and making conclusions). Results. Effective, complex (multicomponent) models of primary (input) and secondary (output) diagnostics of CCC were developed. A model of an integrated school environment aimed at intensifying the CCC was also defined. Secondary diagnostics revealed a tendency to improve CCC in both groups. However, the percentage increase in the level of CCC was 4 times greater in the experimental group, than the level of the control group (+ 4.3% vs. + 17.8%, respectively). The mean values of CCC in the experimental group were confidently at a Good Level (85.7%), that is improved by one order. CCC in the control group was detected at 73.0% (within the Sufficient Level of CCC). The relationship between the level of CCC and the level of foreign language proficiency is proved: CCC is higher in respondents with higher academic achievements in foreign languages. Conclusions. The implementation of a cross-cultural approach to the curricula of school-age children requires close attention of scholars and qualified practical support by the staff of the school. It is advisable to implement a cross-cultural approach in the context of modern schooling through the tactics of facilitation and multicultural modelling. The modern information age opens new horizons for the implementation of the cross-cultural approach in modern schools. Prospects. Further research on the topic involve the effectiveness of integrated learning tactics to increase CCC at other levels of school education, taking into account the variability of the interdisciplinary component (for example, involving also potential of Geography to develop and impove CCC).

Administration of the educational process (legal and linguistic-didactic aspects) in the conditions of quarantine and post-quarantine measures caused by covid-19

Eduweb ◽  
2021 ◽  
Vol 15 (2) ◽  
pp. 181-193
Author(s):  
Vira Mizetska ◽  
Olena Sierykh ◽  
Hanna Savchuk ◽  
Diana Yevtimova ◽  
Oleh Synieokyi
Keyword(s):  
Public Relations ◽  
Educational Process ◽  
Scientific Methods ◽  
Functional Changes ◽  
Educational Processes ◽  
Special Scientific ◽  
Science And Education ◽  
General Scientific ◽  
The Subject ◽  
The Impact

The aim of the study is to characterize the impact of the COVID-19 pandemic on the administration of the educational process on the examples of legal and linguistic-didactic aspects. The object of the study is systemic and functional changes in science and education under the influence of the COVID-19 pandemic. The subject of the study is public relations in the field of education and science in their legal and linguistic-didactic aspect under the influence of the COVID-19 pandemic. Research methods are general scientific and special scientific methods, in particular, system-structural, formal-legal, hermeneutic; methods of analysis, synthesis. As a result of the research, the peculiarities of administration of educational processes in the conditions of COVID-19 in the aspect of mechanisms of legal support of activity of bodies of education and science, linguodidactics were formulated; the characteristic of systemic changes in the sphere of education which have occurred under the influence of the distribution of a coronavirus is carried out; describe the main approaches contained in the current scientific literature to solve the above problems.

scholarly journals DEVELOPMENT OF POLITICAL CULTURE OF FUTURE OFFICERS IN EDUCATIONAL SPACE OF HIGHER MILITARY EDUCATIONAL ESTABLISHMENT

2021 ◽  
Vol 25 (2) ◽  
pp. 101-111
Author(s):  
Мар’яна ЛЕВКО
Keyword(s):  
Political Culture ◽  
Professional Training ◽  
Functional Model ◽  
Armed Forces ◽  
Component Composition ◽  
Political Orientation ◽  
Educational Process ◽  
Professional Activity ◽  
Educational Work ◽  
Other World

The article deals with analysis and generalization of methodological fundamentals of the development of political culture of future officers in the educational process of higher military educational establishments. It was clarified that formation of political culture of cadets depends on the teacher, since their general culture and personal qualities are a tool of influence upon them.A military instructor promotes development of political culture of future officers through the use of various methods, techniques and forms of training that help to form cadets’ interest in politics, political knowledge, education of political self-education, acquisition of democratic norms and values, desire to know and study political traditions of Ukrainian people and other world nations.Taking into account different methodological approaches including system, personality-oriented, culturological, activity-oriented, competence, integrative, axiological and acmeological to determine the component composition of political culture, research on the formation of various components of political culture, as well as peculiarities of professional activity of officers enabled to identify their political culture as an integral quality of a personality which contains a system of knowledge about the political aspects of professional activity of an officer of the Armed Forces of Ukraine, rules of professional communication, political behavior and political actions.Structural components of political culture of future officers include political orientation, political literacy, political readiness and political competence.On the basis of the analysis of scientific works, educational work of higher military educational establishments, the results of the ascertaining stage of the experiment on the formation of political culture of future officers, the following pedagogical conditions were determined: creation of positive motivation of future officers to master political culture; supplementing the content of professional subjects in the context of professional training of future officers with forms, methods and means of formation of components of political culture in the conditions of higher military educational establishments; involving cadets in educational personality-oriented activities through the use of the latest educational technologies and teaching a special course “Fundamentals of Formation of Political Culture of Future Officers in Higher Military Educational Establishments”; carrying out of regular monitoring of the level of formation of components of political culture of future officers in professional training in the conditions of higher military educational establishments.Efficiency of pedagogical conditions and structural and functional model of formation of political culture of future officers in professional training in higher military educational establishments is confirmed by the results of the formative stage of the experiment.

scholarly journals The stakeholder-communication continuum: An alternate approach to internal and external communications

2020 ◽  
Vol 6 (1) ◽  
pp. 7-33
Author(s):  
Rita Chen
Keyword(s):  
Public Relations ◽  
Professional Communication ◽  
Professional Literature ◽  
The Public ◽  
Stakeholder Identification ◽  
Academic Scholarship ◽  
Changing Attitudes ◽  
External Communications ◽  
Stakeholder Communication ◽  
Depth Interviews

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, globalism, technology, evolving communication practices, and the maturation of the public relations field have evoked changing attitudes and perceptions regarding stakeholder identification, publics, and communications. This researcher sent a broad, representative survey to university alumni, conducted in-depth interviews with university staff, and performed a content analysis of alumni-facing communications, resulting in an alternate method of viewing internal and external communications. Dubbed the stakeholder-communication continuum, the theory places internal and external communications on either end of a spectrum, with stakeholder groups plotted along the continuum based on their relationship to the organization and each other. ©Journal of Professional Communication, all rights reserved.

scholarly journals The Category of Legal Reality in Modern Legal Science in Russia

2021 ◽  
pp. 007-015
Author(s):  
V. V. Bulgakov ◽  
◽  
D. V. Bulgakova ◽  
Keyword(s):  
Law Enforcement ◽  
Public Relations ◽  
Social Phenomena ◽  
Methodological Basis ◽  
Legal Science ◽  
Multi Stage ◽  
Science In Russia ◽  
Legal Space ◽  
Russian Law ◽  
The Individual

The term “legal reality” is rarely used in Russian law. In this regard, the relevance of the article is due to the importance of such a phenomenon as legal reality in the framework of lawmaking and law enforcement. The purpose of the article is to analyze the application of the concepts of “law” and “reality” in Russian law, as well as to investigate the category of legal reality in modern legal science in Russia, to reveal the essence of this phenomenon in its various aspects. The possibility of establishing the boundaries of legal reality has been investigated and its components and a way of comprehension have been determined. The methodological basis of the research is the dialectical method of cognizing social phenomena. It has been established that legal reality, being a certain legal space, a regulator of public relations, is a multi-stage pyramid, consisting of consciousness and perception of the individual, certain attitudes, thoughts, as well as the peculiarities of the interaction of state authorities with citizens. Based on the research carried out, the concept of “legal reality” is given.

scholarly journals Russian Public Relations in 2020: Peculiar Features of Transformation

2021 ◽  
Vol 26 (2) ◽  
pp. 302-310
Author(s):  
Marina G. Shilina ◽  
Irina I. Volkova
Keyword(s):  
Public Relations ◽  
High Volume ◽  
Corporate Communication ◽  
Professional Communication ◽  
Organizational Strategies ◽  
Strategic Communications ◽  
Corporate Strategies ◽  
Wide Range ◽  
Knowledge Competencies ◽  
Increasing Demand

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

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