scholarly journals The role of viral marketing in improving the mental image of the Palestinian cellular communications company Jawwal - Southern Governorates

2021 ◽  
pp. 1-30
Author(s):  
Husam Abo Ajwa ◽  
Keyword(s):  
Electronic Publishing ◽  
Mental Image ◽  
Main Tool ◽  
Mobile Services ◽  
Spoken Word ◽  
Viral Marketing ◽  
Primary Data ◽  
Cellular Communications ◽  
Image Perception ◽  
Personal Variables

The aim of the research is to test and analyze the correlation and impact relationships between the dimensions of viral marketing (electronic publishing methods, viral advertising campaigns, the electronic spoken word, motivations of viral message conveyers) and to improve the mental image (perception, influence, motivation, and desire) from the viewpoint of the customers of the Palestinian Cellular Communications Company (Jawwal), and revealing the differences in the responses of the sample members according to the following personal variables: (gender, use of mobile services, duration of use, degree of interest in mobile services). To achieve the research objectives, the descriptive analytical approach was used for its suitability to the nature of this study, and the questionnaire was used as a main tool. For the purpose of completing this research, (440) questionnaires were distributed, and (380) were recovered, representing (86.%) as a recovery rate. The distributed questionnaires targeted (Jawwal) customers. The researcher used the Statistical Package for Social Sciences (SPSS) to analyze the primary data collected from the research. The researcher has reached a set of results related to the field of application, the most important of which are: the existence of a positive relationship between the dimensions of viral marketing and improving the mental image, as well as the existence of a statistically significant effect between the dimensions of viral marketing and enhancing the mental image in the company under study. Finally, there are statistically significant differences between the average of the respondents’ answers due to personal variables (gender, use of mobile services, duration of use, degree of interest in mobile services).The researcher recommends that the researched company take advantage of the viral ads to reach the largest segment of the target customers and motivate the e-messengers to re-send these ads to relatives and friends so that it may become a basic means of promoting its services and improving its mental image.

scholarly journals Pengaruh viral marketing dan endorser terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anggi Irawan ◽  
Irwan Misbach
Keyword(s):  
Indirect Effects ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Research Needs ◽  
Direct And Indirect Effects ◽  
Purchasing Decisions ◽  
The Relationship

This study aims to examine the direct and indirect effects of viral marketing on endorsers on purchasing decisions mediated by brand awareness as mediation. This research is a type of quantitative research with an associative approach. The population in this study were users of Oppo smartphone products in Makassar City. The sampling technique used accidental sampling and purposive sampling. The number of samples was 100 respondents using the Hair formula. The data used are primary data derived from questionnaire answers. Data analysis used Path Analysis with the help of SPSS 21. The results showed that viral marketing and endorsers had a positive and significant effect on brand awareness. Furthermore, viral marketing, endorsers and brand awareness directly have a positive and significant effect on purchasing decisions. In addition, the results of this study also show that brand awareness is able to mediate the relationship between viral marketing and endorsers on purchasing decisions. The implication of this research needs to be reinforced in product promotion so that consumers are able to remember products continuously which can have an impact on product purchasing decisions.

scholarly journals Socioeconomic Status of Nepalese Employed Women in institutional Sector: A Sociological Study of Dharan Sub-Metropolitan City

2021 ◽  
Vol 11 (1) ◽  
pp. 25-42
Author(s):  
Bigyan Sharma ◽  
Rakhi Verma
Keyword(s):  
Socioeconomic Status ◽  
Gender Role ◽  
Main Tool ◽  
Urban Society ◽  
Primary Data ◽  
Sociological Study ◽  
Online Questionnaire ◽  
Double Burden ◽  
Social Difficulties ◽  
Institutional Sector

Gender role has been changing in Nepali society. Traditional rigid patriarchal system has been changing gradually. Particularly urban society has realized such change.  Women have marched towards the breadwinning job which was assumed to be the job of male member in traditional society. This research article is dedicated to the understanding of the condition of dual role of working women and increasing socioeconomic status of urban society. This article is based on the primary data. Online questionnaire has been used as the main tool for data collection. Obtained data were analyzed by using the SPSS program.   Result of this study shows that there is the situation of double burden of household chores and income generating work of outer periphery. They are facing different physical, mental, social difficulties in both sectors’ work. However, their socioeconomic status has been changing positively in society along with the changing gender role in the urban society.

Mobile CRM

2011 ◽  
pp. 643-654
Author(s):  
Chean Lee
Keyword(s):  
Willingness To Pay ◽  
Customer Relations ◽  
Critical Mass ◽  
Initial Step ◽  
Mobile Services ◽  
Viral Marketing ◽  
Security And Privacy ◽  
Mobile Data ◽  
Data Services ◽  
Definition Of

This chapter provides an introduction of using Mobile CRM to reach, acquire, convert and retain consumers. Firstly, a definition of the term CRM is provided and the author also gives an insight on extending CRM to the wireless world. Having presented the benefits of mobile data services and their benefits to businesses in terms of customer relations and marketing, however, businesses still faced the challenges on delivering the promise to consumers. More importantly, the adoption of mobile services is still low in business and consumer segments. The author identifies content appropriateness, usability issues, personalization, willingness to pay, security and privacy as major challenges for businesses, and then, recommends businesses to start segmenting their mobile consumers into: Mobile Tweens, Mobile Yuppro and Senior Mobile users and the understanding of demographics, social and behavioural issues of these three consumer groups as initial step in Mobile CRM, before finally recommending the use of viral marketing as a mechanism to market mobile services. This is followed by matching relevant services to consumers create positive usability experience and always build a critical mass but develop a customer at one time.

تقويم فاعلية برنامج التدريب الميداني في كلية فلسطين التقنية من وجهة نظر طلبتها

2021 ◽  
Vol 8 (1) ◽  
pp. 1-42
Keyword(s):  
Gaza Strip ◽  
Mental Image ◽  
Main Tool ◽  
Marketing Ethics ◽  
Strong Positive Correlation ◽  
Statistical Program ◽  
Study Population ◽  
The Gaza Strip ◽  
Sample Method

ملخص: هدفت الدراسة إلى معرفة دور أخلاقيات التسويق بأبعادها (الصدق والأمانة، المسؤولية، العدالة، المواطنة) في تعزيز الصورة الذهنية لمستخدمي شركة جوال بقطاع غزة، وقد استخدم الباحثان المنهج الوصفي التحليلي، وتكون مجتمع الدراسة من جميع مستخدمي شركة جوال، وكانت الاستبانة أداة جمع البيانات، وتم تطبيق أسلوب العينة العشوائية الطبقية، وبلغت عينة الدراسة 384 مبحوثاً وكانت نسبة الاسترداد 66.4% وحللت البيانات باستخدام برنامج SPSS الاحصائي، وكان من أهم النتائج أنه توجد علاقة ارتباطية قوية إيجابية بين أخلاقيات التسويق (الصدق والأمانة، المسؤولية، العدالة، المواطنة) وتعزيز الصورة الذهنية لمستخدمي شركة جوال، واتضح أن هناك درجة موافقة متوسطة بنسبة 59.90%، على أخلاقيات التسويق لدى شركة جوال، وأيضاً درجة موافقة متوسطة للصورة الذهنية لدى مستخدمي شركة جوال بنسبة 61.30%. الكلمات المفتاحية: أخلاقيات التسويق، الصورة الذهنية. Abstract The study aimed to know the role of marketing ethics with its dimensions (verity, honesty, responsibility, justice, citizenship), In enhancing the mental image of Jawwal users in the Gaza Strip, The researchers used the descriptive analytical method, The study population consists of all Jawwal users, questionnaire was the main tool for data collection, Stratified random sample method was applied , and the study sample was 384 ‎ respondents, The recovery rate was 66.4%, the data was analyzed using SPSS statistical program, one of the most important results was that there is a strong positive correlation between marketing ethics, (verity, honesty, responsibility, justice, citizenship), and enhance the mental image of Jawwal users, and an average approval level of 59.90% was found on Jawwal’s marketing ethics. Also, the average approval of the mental image of Jawwal users by 61.30%. Keywords: marketing ethics, mental image.

scholarly journals Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention

2021 ◽  
Vol 1 ◽  
pp. 323-337
Author(s):  
Ayu Wandira ◽  
Taifikur Rahman
Keyword(s):  
Purchase Intention ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

scholarly journals Pengaruh Viral marketing Dan Word Of Mouth Terhadap Brand Image Aisan games 2018

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Muhammad Hatta
Keyword(s):  
Random Sampling ◽  
Comparative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Causal Effect ◽  
Simple Random Sampling ◽  
Viral Marketing ◽  
Data Sources ◽  
Primary Data

This study aims to analyze the influence of Viral Marketing and Word Of Mouth on the 2018 Asian Games Brand Image in Palembang City. This type of research is casual comparative research, which describes the causal effect between research variables. Primary data sources were collected by distributing questionnaires. The sample used in this study were 100 student respondents at Sriwijaya University, Palembang City. The sample in this study was taken using the simple random sampling method and then processed using the help of Statistics for Product and Service Solution (SPSS) version 26. The results obtained indicate that there is a significant influence between Viral Marketing and Word of Mouth on Brand. Picture.

scholarly journals The Impact of Knowledge Sharing on the Services Provided by of Security and Safety Employees in Saudi Telecom Company: أثر مشاركة المعرفة على الخدمات المقدمة من منسوبي الأمن والسلامة  بشركة الاتصالات السعودية

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Yousef saeed alghamdi
Keyword(s):  
Knowledge Sharing ◽  
Random Sample ◽  
Customer Service ◽  
Analytical Method ◽  
Positive Impact ◽  
Main Tool ◽  
Preventive Services ◽  
Educational Qualification ◽  
Personal Variables ◽  
The Impact

The study aimed to identify the impact of knowledge sharing on the services (customer service, preventive services) provided by security and safety employees in Saudi Telecom Company, to identify obstacles to knowledge sharing they face, and to identify the impact of knowledge sharing on them according to personal variables. The study used the descriptive-analytical method, and its population consisted of security and safety employees in Saudi Telecom Company, and it was applied to a random sample of (104) employees. The study used the questionnaire as a main tool for the study. The study came out with a number of results: 1) The reality of knowledge sharing with the various departments of Saudi Telecom Company came high. There is a positive impact of sharing knowledge with the safety and security employees of STC on customer service. 2) There is a high positive impact of knowledge sharing with security and safety employees in Saudi Telecom Company on the preventive services provided by them. 3) The degrees of assessment of the respondents about the obstacles to knowledge sharing with the employees of security and safety in Saudi Telecom Company came in a neutral degree, and the highest expressions that expressed obstacles in terms of average, which respondents affirmed the existence of (the belief of some employees in the Saudi Telecom Company that their knowledge is the source of their strength they can from During which to achieve distinction from others, the absence of a culture of knowledge sharing among employees in STC. " 4) There is a positive impact of knowledge sharing on the services provided by the employees of security and safety in STC. 5) There are no statistically significant differences between the responses of the sample members regarding the effect of knowledge sharing on the services provided by the employees of security and safety in Saudi Telecom Company that are attributed to variables (years of experience, educational qualification). In light of the results, the study recommended the following: 1) The need to work on designing knowledge portals to facilitate the task of security employees within the telecommunications company to share knowledge. 2) The need to develop a clear and explicit strategy to enhance knowledge sharing among employees in the company.

scholarly journals RELIGIOSITY AND SOCIO-ECONOMIC BACKGROUND AS CORRELATES OF BODY IMAGE DISTORTION AMONG OBAFEMI AWOLOWO UNIVERSITY UNDERGRADUATES, ILE-IFE, NIGERIA

2015 ◽  
Vol 16 (1) ◽  
pp. 14
Author(s):  
A K Ojewumi ◽  
J T Oyeleke ◽  
S F Agberotimi ◽  
A E Oyediran
Keyword(s):  
Body Image ◽  
Reliability And Validity ◽  
Image Distortion ◽  
Primary Data ◽  
Survey Method ◽  
Image Perception ◽  
Body Image Distortion ◽  
Significant Difference ◽  
Economic Background ◽  
University Undergraduates

The research investigated religiosity and socio-economic background as correlates of body image distortion among Obafemi Awolowo University undergraduates in Osun state, Nigeria. A total of 379 undergraduates (189 females and 190 males) were selected from the University for the study using stratified random sampling method. The research method used was descriptive survey method. Primary data was collected with the aid of questionnaires which had four sections. The data collected were analysed using both descriptive and inferential statistics. The hypotheses were tested at 0.05 level of significance. From the result, it was revealed that there was no significant relationship between religiosity and body image (r = -.06, p >.05); perception of body image was significantly and jointly predicted by socio-economic status (F (3,374) =15.15; p<.001); there was no significant difference between male and female on their body image (t (378) = 1.29; p> 0.05); and age did not significantly predict body image perception (b = .02; t = .38; p>0.05). The findings of the study will go a long way in helping various stakeholders and government agencies in establishing various educational programmes that can be used to change the attitudes of people positively in the way they perceived their body. However, it is important that more research should be conducted to confirm the reliability and validity of these findings. The study achieved the objective of examining the prevalence of body image as well as the influence of other variables on body image distortion. In conclusion, the study possesses the potential benefits to psychotherapist, counselors, psychologists and the general public.

scholarly journals The effectiveness mechanisms to reduce poverty rate and improving the standard of living – A case study of South Darfur state –: فعالية الآليات المتبعة لخفض معدل الفقر وتحسين مستوى المعيشة – دراسة حالة ولاية جنوب دارفور –

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Sofian Abuelbacher Adam, Hassan Ali Osman, Asim Mohammed Alf
Keyword(s):  
Positive Impact ◽  
Main Tool ◽  
Poverty Rate ◽  
The State ◽  
Standard Of Living ◽  
Primary Data ◽  
Voluntary Organizations ◽  
Chi Square ◽  
Effective Role ◽  
The Many

The study aimed to identify the effectiveness of the mechanisms used to reduce the Poverty rate and improving the standard of living in the area of the study. Descriptive Analytical method was used. The primary data has been collected by using a questionnaire as the main tool of data collection from poor who have given projects during the period of study. A random sample consists of sixty persons was selected. The study concluded to the many results, the most important one is the effective role of the tools in reducing poverty in the state has been realized due to the analysis proved by Chi-Square indication of 0.05 reflected that there is an inverse relationship having a positive impact statistically between the projects of Zakat Chamber, microfinance and voluntary organizations and bettering livelihoods level in the state. The study recommended that the necessity for Zakat Chamber, microfinance and voluntary organizations to supervise and follow up the projects that given to poor in order to sustain their successfulness.

The Mobile Services Market

2009 ◽  
pp. 260-268
Author(s):  
Calin Gurau
Keyword(s):  
Data Analysis ◽  
Research Methodology ◽  
Statistical Data ◽  
Mobile Services ◽  
Primary Data ◽  
Future Research ◽  
Statistical Data Analysis ◽  
The City ◽  
Main Consumer

This paper presents the situation of the mobile services market in France, based on a survey conducted in the city of Montpellier, in November- December 2006. After a presentation of the existing research background related with mobile services, the article presents the research objectives and the research methodology applied to collect primary data for this project. The results of statistical data analysis are then presented and discussed, allowing an identification of the main consumer segments in terms of characteristics, attitudes and behaviours. The paper ends with a summary of the findings, and with suggestions for future research.

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