Marketing of Early Childhood Education Institution: Covid-19 Pandemic Vs. Normal

The new normal era resulted in many factors, including early childhood education institutions, such as the Primagama Kindergarten in Yogyakarta. The life and death of an institution lie in how the marketing of the educational institution is. This study aims to describe the marketing strategy, impact, and marketing barriers of Primagama Yogyakarta Kindergarten in the New Normal Era. This research uses the descriptive qualitative method. They were collecting data by observation, interviews, and documentation. The analysis uses the Milles and Huberman model. Test the validity of the data using triangulation of sources and techniques. This study indicates that the marketing of the Primagama Yogyakarta Kindergarten institution begins with building a brand with show ups, collaboration with TV stations, radio, mass media, and active social media. Furthermore, the marketing of Primagama Kindergarten begins with market research, determining various strategies such as Facebook, Instagram, Twitter, and website and controlling by collecting suggestions from various parties. The era of the marketing pandemic is carried out by maximizing social media. The marketing impact of the pandemic era is the lack of offline customers. This is because there are obstacles in the pandemic era, including the limitation of meeting face to face, the government's appeal for a ban on face-to-face contact, and the declining purchasing power of the people. The research findings contribute to marketing strategies for early childhood education institutions in the pandemic era that can use social media.

Throwing the Ball Game Improves Students’ Speaking Skills

The aims of the study is is to improve the students’ speaking skills through communicative. And the subject for this research is coming from Courses Student. The communicative games implemented was a Throw the Ball game. The type of the data is qualitative data which the researcher get through interviews and test. The findings showed good improvement to students’ speaking skills. Most students enjoy the game while laughing, some students are a little confused when suddenly asked questions and cause their answers to go round and round, students are forced to get out of the situation and they succeed. Moreover, students hold highly positive attitudes about the role of games in improving their speaking skills.

Big Book in Early Reading Learning in Lower-Class Elementary School

Problems at the initial reading stage must be overcome so that students do not have difficulty in reading. Efforts are made to overcome the problem of reading at the beginning of grade I elementary school students by using big book learning media. This research aims to know: (1) the use of the big book in reading learning begins. (2) student learning outcomes by using big books in initial reading activities in Karangpatihan 3 Elementary School. This research is qualitative research with a type of descriptive research. The study subjects were students of class I SDN 3 Karangpatihan, totaling 23 people. Data collection techniques in the form of tests and observations. The results showed an average score at the pre-tests of 75.43 and post-tests 80.65. Post-test results showed 13 students in the good category at 56.52% and 10 students in the good category with a percentage of 43.48%. Thus, it can be concluded that the use of Big Book media positively influences the ability to read the beginning in 1st-grade students in Karangpatihan 3 Elementary School.

The Development of Animation Video-Based Learning Media for Introducing Discipline to Children Aged 4-5 Years

This research aims to develop Mehe's video-based learning animation "Aku Anak Disiplin" to introduce discipline in children aged 4-5 years. Subject in this research and development that is children 4-5 years in Early childhood education institution Anna Husada Bangkalan. Research and development this using the model Borg and Gall. Data techniques using questionnaire (media experts questionnaire, material experts questionnaire, and child question response). Media's feasibility based on the results of the media experts is obtaining the percentage 83.5%, based on the results of the experts of the material obtained a percentage of 85%. Media's feasibility based on product test results obtained a percentage of 96%. So, it can be concluded that media learning video animation "Aku Anak Disiplin" worth it is used to introduced discipline in children aged 4-5 years.

The Influence of Self-Concept on The Learning Achievement of Children Aged 5-6 Years at RA Perwanida Bendunganjati Pacet

Learning achievement of early childhood indicates how much a child can fulfill his developmental assignment according to the child's age stage. Therefore, a child's learning achievement must be maximized so that this golden age does not pass unnoticed. Various factors influence a child's level of achievement, one of which is the self-concept. Field data indicate that some behaviors indicate a negative self-concept. On the other side, a child's learning level has not been evenly distributed. This study aims to know: 1) profile of self-concept of aged 5-6 years old children; 2) Profile of learning achievement of 5-6 years old children; and 3) the effect of self-concept on the learning achievement of 5-6 years old children in RA Perwanida Bendunganjati Pacet. This study used the correlational quantitative research method. The population in this study was 5-6 years old children at RA Perwanida Bendunganjati with 23 children sample specified by purposive sampling technique. The results showed an effect of self-concept on the learning achievement of 5-6 years old children in RA Perwanida Bendunganjati Pacet positively and significantly. This can be seen from the result of a simple linear regression equation that amounted to Y = 190,631 + 1.376X. The positive validity regression coefficient showed its positive direction of the variable effects X to Y, meaning the higher the value of the variable X, it will be higher the value of the Y variable. The percentage of the effects of self-concept on learning achievement is 36.2%.

The Implementation of Ice Breaking in Improving the Spirit of Learning Children of Group B in Dharma Wanita Persatuan Lambangan Kindergarten, Wonoayu

This research aimed at knowing whether the implementation of ice breaking activities can increase the enthusiasm of early childhood learning in Dharma Wanita Persatuan Lambangan Kindergarten. This research was conducted at Dharma Wanita Persatuan Lambangan, Wonoayu. This research uses classroom action research using the observation method. The subjects in this classroom action research were students in group B of Dharma Wanita Persatuan Lambangan Wonoayu Kindergarten, which consisted of 18 children (4 boys and 14 girls). The object of this research is the implementation of ice breaking in increasing children's enthusiasm for learning. the results of this study in the first cycle showed that out of 18 students, there were no children who were in the very high category. The percentage results from the first cycle of action were 37.04% in the high and medium categories, and 62.96% of the children entered in the low category. The results obtained in the second cycle showed that of the 18 students, there were no students whose learning enthusiasm was very low, the percentage obtained from the second cycle of actions showed very high, high and medium categories reaching 94.44% while those in the low category had the smaller percentage is 5.56%. So this study shows that the implementation of ice breaking activities can increase the learning spirit of group B children in Dharma Wanita Persatuan Lambangan Kindergarten because each child has achieved the criteria and managed to achieve at least 80% completeness in the high success category. and very high in cycle II.

Comparison of Educational Media with Video and Pop-Up Book Towards Knowledge of Balanced Nutrition Guidelines in Elementary School Students

The unbalanced eating behavior of school-age children is influenced by the level of nutritional knowledge. The purpose of this research is to analyze the comparison of media education with videos and pop-up books on the knowledge of balanced nutrition guidelines for elementary school students. This type of research is a quasi-experimental design with a nonequivalent control group design. The total sample used in the study was 90 students who were taken by probability sampling and then divided into two groups, 45 students were given education with video media (P1) and 45 students were educated with pop-up book media (P2). Data were analyzed using the Wilcoxon and Mann-Whitney test with a significant level of 0.05. The results obtained are that there is a difference in the level of knowledge of the pop-up book group before and after education (p=0.0001) and there is no difference in the level of knowledge of the video group before and after education (p=1.00). Pop-up book media is more effective in increasing students' knowledge level of balanced nutrition compared to video, so pop-up book media can be an alternative media used to provide education to elementary school students.

Improving Young Learners Vocabulary Mastery Through Game-Based Learning Using “MOFIN Mystery Box”

Teaching English as a foreign language is a challenge for all teachers, especially teachers who teach English for young learners. Despite so many challenges, English is highly recommended to be taught to children in primary schools. Teaching English to young learners must begin with an introduction to vocabulary. Vocabulary is the foundation and most important aspect of learning any language. The challenge of teaching English to young learners is the level of English proficiency of the teachers, as well as some new obstacles, particularly in terms of techniques policy, teaching English for young learners also requires creativity to make learning fun, because children enjoy having fun and playing and they also easily side-tracked, so teachers should choose teaching methods that are appropriate for their age group, game-based learning can improve students' vocabulary mastery, motivation, and interest in learning. Children employ their senses of smell, touch, taste, sight, and hearing to investigate the physical world holistically. Therefore, it would be better if children learn to use touchable games like “MOFIN Mystery Box”. The purpose of this study is to find out whether the “MOFIN Mystery Box” media can improve students' vocabulary mastery at Sukamanunggal State Elementary School. This research is qualitative research. Data collection techniques using observation. The data analysis techniques used in this study are identification, classification, and description. The result of this study is “MOFIN Mystery Box” can increase students’ vocabulary mastery at Sukomanunggal State Elementary School.

Is There a Distinction in Socialization Ability Between Children Who Are addicted to Gadgets and Those Who Are Not? A Comparison Study

The social skills of kindergarten children in the Tampan district are remain low, this can be seen from the children who do not want to be left by their parents when they enter class to study, even though teachers and other friends have persuaded them to study together and those children prefer to be alone. For this reason, researchers conducted a comparative study to examine the differences in social skills between the children who are addicted and not addicted to gadgets. This research method uses a comparative descriptive quantitative approach. The population in this study are all children aged 5-6 years in kindergarten throughout the Tampan District, amounted to 194 children. The sampling technique used was the purposive technique so that the samples of this study were 30 children addicted to gadgets and 30 children who were not addicted to gadgets. Data collection techniques using observation guidelines and documentation. Based on the results of data analysis and discussion, it can be concluded that a) The social skills of children who are not addicted to gadgets with a minimum score of 59, a maximum score of 99 and an average score of 55.10, while the social skills of children who are addicted to gadgets in kindergartens throughout the Tampan district with a minimum score of 41, while a maximum score of 57 with an average of 48.27, b) Differences in the social skills of children aged 5-6 years who are addicted to gadgets in kindergartens throughout the Tampan district are shown from the test results t shows tcount (7.416) > ttable (2.00) and the significance score (0.000) < (0.05) it means Ha is accepted, while Ho is rejected. The magnitude of the difference between children who are addicted and those who are not addicted on gadgets is 6.83%.

The Effectiveness of Power Point-Assisted Picture Books on Receptive Language Development in Early Childhood

This study aims to determine the interests of children from the use of picture storybooks assisted by the Microsoft PowerPoint application in the development of receptive language in early childhood with a research focus on the ability to listen to simple stories. The type of research used is descriptive with a quantitative approach. The data collection technique used in this study was a questionnaire with a Likert scale of 4, where the answer choices were on each question item. The number of questionnaire items used in this study amounted to 6 questions. The results of this study indicate that there are various responses about the impact of using picture storybooks. First, about the difficulty of applying online storybook media too early childhood, the results are 71.4% relatively easy to use, second, children's interest in listening to stories using the PowerPoint application results in 54% of children being very interested, the three PowerPoint applications being an alternative to PAUD learning today. Getting 38.1% results is quite alternative, the four stimulations of early childhood development can be given through impressions on the PowerPoint screen getting 60.3% results can be stimulated, the five children feel unfamiliar with the technology used to get 66.7% results do not feel foreign Regarding the media used, the six obstacles in learning to use PowerPoint media got results 66.7% answered that they did not experience problems in the implementation of storytelling using the powerpoint application.