scholarly journals Strategi Pemasaran Lele Sangkuriang Organik Surya Kencana Farm Kota Bogor

2019 ◽  
Vol 13 (2) ◽  
pp. 137
Author(s):  
Raissa Rahmaditya Rabilla ◽  
Arif Satria ◽  
Lilik Noor Yuliati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
The Internet ◽  
Internal Environment ◽  
Alternative Strategies ◽  
Considerable Potential ◽  
Alternative Choice ◽  
Very High

Catfish is one of the most widely cultivated freshwater fish. Bogor is a district and a city that has considerable potential for Catfish farming. This is because the consumption of Catfish is pretty much absorbed by the DKI Jakarta and Bogor city become penyedianya. In 2016 alone, the level of consumption of Catfish in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) is very high. The needs of Jabodetabek community will Catfish reaches 120 tons per day. As quoted from an article, from the amount of these needs, Bogor can only produce Catfish as much as 30 tons per day. This of course becomes an opportunity and a prospect for Catfish farming. This study aims to identify the condition of internal environment and external environment in Surya Kencana Farm. Formulate alternative marketing strategies for Surya Kencana Farm. Determining priority marketing strategy for Surya Kencana Farm. This study uses SWOT analysis to determine alternative choice of marketing strategy for Surya Kencana Farm. Then proceed with QSPM to determine the best strategy that Surya Kencana Farm can do. The results of the analysis with the SWOT and QSPM matrices, obtained alternative strategies that can be implemented, namely utilizing IT progress, such as websites and the internet to inform Lele Sangkuriang product quality, and informing about organic Sangkuriang Catfish produced by SKF is a priority strategy that can be done by SKF.

scholarly journals Analisis SWOT dalam Strategi Pemasaran Produk Perbankan Syariah di Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 62-72
Author(s):  
Ricki Febrian Syah ◽  
Muhammad Iqbal Fasa ◽  
Suharto Suharto
Keyword(s):  
Marketing Strategy ◽  
Customer Loyalty ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Improve Product Quality ◽  
Islamic Banks ◽  
Banking Institutions ◽  
Descriptive Approach ◽  
A Company

Marketing strategy is a procedure in marketing that is planned and arranged to be carried out in order to achieve company goals. As various banking institutions or companies develop, competition between companies is inevitable. Therefore, to face these competitions, a company requires a process of understanding the internal situation of the company itself and the external environment in which the company will compete. This study aims to find out how Islamic banks determine the direction of what strategy to do in the present and in the future using a SWOT analysis. The method used in this writing is qualitative in which the approach used is a descriptive approach. The results of the discussion show that Islamic banks are able to dare to compete in a competitive competitive market, strengthen cooperation with cooperatives, improve relationships with scholars, government and entrepreneurs, increase customer loyalty, and improve product quality, and increase promotion through various media and establish marketing strategies effective and efficient.

The main components of comprehensive support economic security of wholesale enterprises

2021 ◽  
pp. 76-85
Author(s):  
Oleksandr Kuchmieiev
Keyword(s):  
Risk Management ◽  
Research Methods ◽  
Scientific Literature ◽  
External Environment ◽  
Economic Security ◽  
The Internet ◽  
Internal Environment ◽  
Wholesale Trade ◽  
Conceptual Apparatus ◽  
Main Components

The aim of the article is to analyze the state of risk management in wholesale enterprises, identify gaps and shortcomings, identify the main components of comprehensive economic security of wholesale enterprises. The methodology of the survey. The following research methods were used to solve the research tasks: analytical for studying and analyzing the scientific literature of the problem, regulations, official websites on the Internet, as well as analysis of functions, methods and technologies of integrated economic security of wholesale enterprises; generalizations for defining the conceptual apparatus of research, formulation of theoretical and practical approaches and conclusions; modeling in order to develop an algorithm for planning work on risk management in wholesale enterprises; observation of the functioning of wholesale trade enter- prises in modern realities, etc. The scientific novelty of the work is to develop an algorithm for planning work on risk management in wholesale enterprises. Conclusion. The article reveals the procedure for studying the destabilizing fac- tors and opportunities of the internal and external environment of the wholesale enterprise, in particular: first it is proposed to determine the factors of external and internal environment that affect the company and will affect it in the stra- tegic period; then gather information about these factors; further evaluate the

scholarly journals Podlaskie Voivodeship as an Opportunity for the Development of the BRI in Europe

2021 ◽  
Vol 18 ◽  
pp. 338-344
Author(s):  
Joanna Gniedziejko ◽  
Łukasz Rybiński
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Literature Analysis ◽  
Belt And Road Initiative ◽  
Internal Environment ◽  
Logical Construction ◽  
Course Of Action ◽  
Belt And Road ◽  
The Belt And Road ◽  
Critical Literature

This study aims to evaluate Podlaskie Voivodeship as an important element for the development of the Belt and Road Initiative, by identifying both the internal environment (in terms of strengths and weaknesses) as well as the external environment (in the context of opportunities and threats) of Podlaskie Voivodeship. The study was conducted using critical literature analysis, logical construction method, and SWOT analysis. The authors of the study identified and assessed the strengths and weaknesses of Podlaskie Voivodeship related to the development of the logistics infrastructure of the voivodeship in the light of the Belt and Road Initiative and the opportunities and threats associated with it. Factors of Podlaskie Voivodeship indicated in the article can influence the course of action to increase the competitive advantage of Podlaskie Voivodeship regarding the development of the Belt and Road Initiative in Europe. The study includes a comprehensive SWOT analysis of the Podlaskie Voivodeship in the context of the Belt and Road Initiative. Elements analyzed by the authors may have a significant impact on the development of the voivodeship's infrastructure network regarding the expansion of the BRI

scholarly journals MODEL STRATEGIC PLACES TRIANGLE UNTUK PENGEMBANGAN KAWASAN PARIWISATA

2007 ◽  
Vol 6 (1) ◽  
Author(s):  
Muchammad Nurif
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Internal Environment ◽  
Tourist Destination ◽  
Cultural Changes ◽  
Natural Beauty ◽  
Tourism Sector ◽  
Mapping Analysis ◽  
Regulation Policy ◽  
One Stop

This research conducts on analysis of changes in the external environment of tourist destination especially for Kota Batu Malang District (East Java Province). The result of mapping analysis of the external environment shows factors that influence the condition, such as technological changes, the changes on regulation policy, socio-cultural changes, economical changes, and market changes. The analysis of internal environment of tourist destination in Kota Batu Malang results some influencing factors, namely a) nearness to Surabaya as the centre of government and economy, b) bureaucratic government system, c) the growth of industrial and tourism sector after agriculture. The use of Strategic Place Triangle approach and SWOT analysis results Positioning, Differentiation, and Brand of Kota Batu Malang tourism area. The Positioning of Kota Batu Malang tourism area is Bali of East Java that still holds religious values and local culture. The Differentiation is one-stop-shopping services, endless tourism enchantment, natural beauty, welcoming people, fame and enchant. The Brand of Kota Batu Malang tourism area is Enchantment of Kota Batu Malang Tourism.

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals Developing A Creative Economic-Based Village Tourism In Kendran Village Gianyar Regency

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Ni Ketut Arismayanti ◽  
I Gusti Ngurah Widyatmaja ◽  
I Wayan Wiraatmaja
Keyword(s):  
Local Community ◽  
Swot Analysis ◽  
External Environment ◽  
Tourism Industry ◽  
Creative Economy ◽  
Internal Environment ◽  
Sacred Places ◽  
Technological Advances ◽  
Tourism Information ◽  
The Stability

This research aims to identify the potential of natural tourism, cultural tourism, and creativity of local communities of Kendran Village and determine the condition of the internal environment (as seen from the strengths and weaknesses) and external environment (as seen from the opportunities and threats) of Kendran Village since the development of creative-economy based village tourism is one of the attempts to open up the market share (market niche) that had not been done yet. SWOT analysis method was used in this research to explore the potential of the internal environment, such as Strengths, namely rice field scenery with jogging tracks, the preserved traditional culture as traditional Balinese architecture, sacred places, historical relics in the village area, the activities of the Balinese-Hinduism ceremonies, arts and cultures, as well as the hospitality of communities, and accessible areas. We found the weaknesses on infrastructure, public facilities, lack of tourism programs along with its management, and lack of foreign languages including English. Likewise, on the external environment, they have the opportunities in location of Kendran Village, the popularity of village tourism, increasing of tourists arrival who are interested in culture & natural tourism, information and technological advances that support the promotion of Kendran Village, the support of the Gianyar Government, the development of creative-economy based tourism, and the threats such as increased competition in tourism industry, lack of passion of rural life in young generations, the culture commercialization, and also the stability of political and security situation in Indonesia. Index Terms— natural potentials, cultural potentials, creative local community, creative economy. 

scholarly journals A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing

2016 ◽  
Vol 2016 ◽  
pp. 1-18 ◽  
Author(s):  
Wei Yan ◽  
Youwei Li ◽  
Ying Wu ◽  
Mark Palmer
Keyword(s):  
Marketing Strategy ◽  
Distribution Systems ◽  
Marketing Strategies ◽  
The Internet ◽  
Anecdotal Evidence ◽  
Channel Distribution ◽  
Dual Channel ◽  
Set Up ◽  
Product Durability ◽  
The Impact

Organizing and managing channels of distribution is an important marketing task. Due to the emergence of electronic commerce on the Internet, e-channel distribution systems have been adopted by many manufacturers. However, academic and anecdotal evidence both point to the pressures arising from this new e-channel manufacturing environment. Question marks therefore remain on how the addition of this e-channel affects the traditional marketing strategies of leasing and selling. We set up several two-period dual-channel models in which a manufacturer sells a durable product through both a manufacturer-owned e-channel and an independent reseller (leaser) who adopts selling (leasing) to consumers. Our main results indicate that, direct selling cost aside, product durability plays an important role in shaping the strategies of all members. With either marketing strategy, the additional expansion of an e-channel territory may secure Pareto gains, in which all members benefit.

scholarly journals STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

2020 ◽  
Vol 3 (1) ◽  
pp. 487-502
Author(s):  
Parmila Khansa ◽  
Keyword(s):  
Marketing Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Natural Antioxidants ◽  
Marketing Strategies ◽  
The Body ◽  
External Factors ◽  
Fruit Peel ◽  
Business Model Canvas ◽  
Dragon Fruit

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

scholarly journals STRATEGI PENGEMBANGAN KENTANG (Solanum tuberosum L.) PADA KELOMPOK TANI PALINTANG JAYA, DESA CIPANJALU KECAMATAN CILENGKRANG, KABUPATEN BANDUNG

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Milda Selvia ◽  
Endah Djuwendah
Keyword(s):  
Swot Analysis ◽  
Solanum Tuberosum L ◽  
External Environment ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Potato Seed ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Training Activities ◽  
Main Factors

ABSTRAKKelompok Tani Palintang Jaya merupakan satu-satunya kelompok tani yang mengikuti kegiatan diklat yang diselenggarakan oleh Balai Besar Pelatihan Pertanian Lembang (BBPP-Lembang). Salah satu kendala yang dihadapi oleh Kelompok Tani Palintang Jaya adalah produktivitas kentang yang belum optimal. Penelitian ini bertujuan untuk mengetahui pendapatan yang diterima petani, menganalisis lingkungan internal dan eksternal, serta merumuskan alternatif dan prioritas strategi yang dapat dilakukan oleh Kelompok Tani Palintang Jaya. Faktor-faktor utama lingkungan internal dan eksternal diidentifikasi dengan menggunakan matriks IFE dan EFE. Hasil dari matriks IFE dan EFE digunakan untuk dasar penyusunan alternatif strategi dengan alat analisis matriks IE dan matriks SWOT. Hasil penelitian menunjukkan bahwa pendapatan usahatani bibit kentang dan usahatani kentang konsumsi menguntungkan untuk dijalankan. Berdasarkan matriks IE, kelompok tani tersebut berada pada posisi menjaga dan mempertahankan (sel V). Berdasarkan analisis SWOT maka dihasilkan 6 alternatif strategi. Prioritas strategi yang dapat direkomendasikan untuk diterapkan terlebih dahulu oleh Kelompok Tani Palintang Jaya adalah meningkatkan kemampuan anggota dalam budidaya bibit kentang.Kata Kunci : Pendapatan, Strategi, Pengembangan, Usahatani, KentangABSTRACTPalintang Jaya Farmers Group is the only farmer group that participates in the training activities organized by the Lembang Agricultural Training Center (BBPP-Lembang). One of the obstacles faced by the Palintang Jaya Farmers Group is that potato productivity is not optimal. This study aims to determine the income received by farmers, analyze the internal and external environment, and formulate alternatives and priority strategies that can be done by the Palintang Jaya Farmers Group. The main factors of the internal and external environment are identified using the IFE and EFE matrices. The results of the IFE and EFE matrices are used for the basis of the preparation of alternative strategies with IE matrix and SWOT matrix analysis tools. The results showed that potato seed farming income and potato farming consumption were profitable to run. Based on the IE matrix, the farmer group is in a position to maintain and maintain (cell V). Based on the SWOT analysis, 6 alternative strategies were produced. The strategic priority that can be recommended to be implemented in advance by the Palintang Jaya Farmers Group is to increase the ability of members to cultivate potato seeds.Keywords: Income, Strategy, Development, Farming, Potatoes

scholarly journals MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

2019 ◽  
Vol 7 (1) ◽  
pp. 67-78
Author(s):  
Vivi Nila Sari ◽  
Marta Widian Sari ◽  
Yosi Yulia ◽  
Ratma Helmi Wati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Analysis Data ◽  
Marketing Strategies ◽  
Market Development ◽  
Sales Volume ◽  
Analysis Method ◽  
Good Service ◽  
Independent Variable ◽  
Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

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