scholarly journals PENGARUH SALURAN DISTRIBUSI, BIAYA PEMASARAN DAN VOLUME PENJUALAN TERHADAP PENDAPATAN PETANI KENTANG DI KABUPATEN GOWA SULAWESI SELATAN

2021 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Arnas Hasanuddin ◽  
Miah Said ◽  
Muhlis Ruslan
Keyword(s):  
Simple Technique ◽  
Distribution Channel ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Income Level ◽  
Survey Method ◽  
Sales Volume ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Efficient Distribution

Penelitian ini bertujuan untuk mengetahui berapa besar pengaruh variable saluran distribusi (X1), biaya pemasaran (X2) dan volume penjulan (X3) terhadap pendapatan petani kentan (Y). Dan tujuan berikutnya adalah untuk mengetahui saluran distribusi pemasaran yang paling efisien dari petani hingga ke konsumen akhir. Metode penelitian yang digunakan adalah metode survey dengan menggunakan 143 responden petani kentan yang ada dilokasi peneklitian. Hasil penelitian menunjukkan bahwa variable biaya pemasaran (X2) kurang berpengaruh terhadap tingkat pendapatan petani kentan sedangkan hipotesi yang dikemukakan berpengaruh. Adanya temuan yang berbeda dengan hasil uji statika (uji t), dimana biaya pemasaran kurang berpengaruh dibanding variable X1 dan X3, karena pedagang perantara langsung ke lokasi petani sehingga kurang mengeluarkan biaya pemasaran dan secara lagsung mempengaruhi tingkat pedapatan petani. Saluran distribusi yang paling efisien berdasarkan uji formulasi efsiensi pemasaran adalah pada saluran pemasaran yang IV ( dari produsen- pedagang perantara- konsumen = 21,39 ) .Teknik pengambilan sampel menggunakan teknik simple jenuh. Hasil penelitian menunjukan bahwa saluran pemasaran merupakan variable dominan yang mempengaruhi tingkat pedapatan petani kentan di Kecamatan Tombolo Pao sebesar   0,586 dan disusul pada variable volume penjualan sebesar 0,249. This study aims to determine how much the influence of the distribution channel variable (X1), marketing costs (X2) and sales volume (X3) on the income of potato farmers (Y). The next goal is to find out the most efficient marketing distribution channel from farmers to the consumers. The research method used was a survey method using 143 respondents of potato farmers who were in the research location. The results show that the marketing cost variable (X2) has less effect on the income level of potato farmers, while the hypothesis stated it has an effect. There are findings that are different from the results of the statistical test (t test), where marketing costs are less influential than variables X1 and X3, because the intermediary traders go directly to the location of the farmers so that they spend less marketing costs and directly affect the level of farmers’ income. The most efficient distribution channel based on the marketing efficiency formulation test is the IV marketing channel (from producer-trader to intermediary-consumer = 21.39). The sampling technique uses saturated simple technique. The results showed that the marketing channel is the dominant variable that affects the income level of potato farmers in the District of Tapio Pao by 0.586 and followed by the variable sales volume of 0.249.

scholarly journals Analysis of Mangosteen Marketing in Pulau Rambai Village Kampa District Kampar Regency

2020 ◽  
Vol 3 (2) ◽  
pp. 106-115
Author(s):  
Putri Sari ◽  
Eliza Eliza ◽  
Novia Dewi
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Survey Method ◽  
Bargaining Position ◽  
Marketing Efficiency ◽  
Financing Risk ◽  
Physical Functions ◽  
Marketing Costs ◽  
Exchange Function

Mangosteen prices are determined by traders who tend to speculate, causing a weak bargaining position for farmers. Prices are determined unilaterally by traders, making farmers position only as price takers. Mangosteen marketing efficiency analysis needs to be done so that it can discover the cause of the low bargaining power of farmers and price fluctuations and the level of efficiency in each marketing channel. The study aims to analyze the marketing functions, costs, and the marketing efficiency of mangosteen fruit in Pulau Rambai Village, Kampa District, Kampar Regency. The method used is a survey method. Farmer sampling in this study used a simple random sampling method, and as for the traders, samples were taken by census method. The data analysis used is descriptive and quantitative. The results of the study highlight that the marketing functions carried out by each marketing institution are the exchange function, physical function, and facility functions. The exchange function is carried out in the form of a sale and purchase function. Physical functions is performed in the form of packaging, transportation and storage functions. The function of the facilities carried out in the forms of the activities of sorting and grading, financing, risk management, and market information. There are two mangosteen marketing channels in Desa Rambai Island. The most efficient marketing channels are determinedby thecalculation of marketing costs and marketing efficiency. The most efficient chaanel in this study is marketing channel number two.  

scholarly journals Analisis Saluran dan Marjin Pemasaran Gula Pasir Milik Petani di Kecamatan Gedeg Mojokerto Jawa Timur

2021 ◽  
Vol 6 (3) ◽  
pp. 107
Author(s):  
Tri Endar Suswatiningsih ◽  
Erwin Maryana ◽  
Arum Ambarsari
Keyword(s):  
Distribution Channel ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Primary Method ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Efficient Distribution

This study analyzes the marketing channels and efficient distribution channels carried out by farmers in marketing sugar products to consumers, knowing how the most economically efficient distribution channels and the obstacles faced by each distribution institution. The essentials primary method used in this research was descriptive. Determination of the location of the study was done purposively. Farmer samples were taken by simple random sampling, and the example of traders was taken by snowball sampling. The entire selection was 28 famers and eight merchants. The research was conducted in May 2018. Data analyzes by calculating the marketing margin and efficiency of each marketing channel. This study indicates that farmers chose four distribution channels to distribute the sugar they have to consumers. The most economically efficient distribution channel was distribution channel III, with an IDR 7,61/kg marketing efficiency value and a marketing margin was IDR 1.000/kg.

scholarly journals KETERKAITAN SUBSISTEM AGRIBISNIS ITIK ALABIO PETELUR DI KABUPATEN HULU SUNGAI UTARA PROVINSI KALIMANTAN SELATAN (The Relationship Between Agribusiness Subsystems of The Alabio Layer Ducks In Hulu Sungai Utara District South Kalimantan Province)

2013 ◽  
Vol 3 (3) ◽  
Author(s):  
Siti Erlina
Keyword(s):  
Multivariate Analysis ◽  
Hypothesis Testing ◽  
Random Sampling ◽  
Sampling Technique ◽  
Maximum Level ◽  
T Test ◽  
Survey Method ◽  
Stratified Random Sampling ◽  
Marketing Costs ◽  
The Relationship

AbstrakUsaha peternakan itik alabio di Kabupaten Hulu Sungai Utara belum berkembang sebagaimana mestinya ditunjukkan 80 persen peternak kepemilikannya dibawah 500 ekor. Pengembangan agribisnis itik alabio dengan  memperhatikan semua subsistem menjadi penting agar diperoleh tingkat produksi dan pendapatan maksimal.Penelitian bertujuan untuk mengkaji keterkaitan antar subsistem agribisnis itik alabio petelur terhadap produksi dan pendapatan peternak. Penelitian menggunakan metode survey, penentuan sampel peternak memakai teknik stratified random sampling, sedangkan sampel pedagang, breeder dan pembesaran melalui teknik purposive. Hipotesis diuji dengan analisis multivariat, uji F dan uji T. Hasil penelitian menunjukkan pengembangan agribisnis melalui peningkatan produksi dapat dilakukan dengan memperhatikan sumber bibit, harga kandang, jumlah pakan, jumlah tenaga kerja dan biaya pemasaran, sedangkan melalui peningkatan pendapatan dengan memperhatikan sumber bibit, harga bibit, harga kandang, jumlah pakan dan biaya pemasaran. Secara bersama-sama semua subsistem menentukan namun secara parsial subsistem lembaga penunjang tidak menentukan tingkat produksi dan pendapatan peternak.Kata kunci : Kabupaten Hulu Sungai Utara, itik alabio, pengembangan gribisnis.AbstractAlabio duck farming businesses in Hulu Sungai Utara district have not yet been developed as it should be, it indicated that 80 percent of the owners farmers just owned under 500 ducks. Alabio duck agribusiness development with attention to all subsystems become important in order to obtain the maximum level of production and income. This research aimed to examine the linkages between agribusiness subsystems of Alabio duck layers . Research used a survey method with stratified random sampling technique, while the sample traders, breeders and growers by using purposive. The hypothesis testing analysis used multivariate analysis, F test and T test. The results showed, agribusiness development through increased production can be done with the source of female ducks, cages prices, the amount of feed, the amount of labor and marketing costs. While through increasing of revenue could be fulfilled by female duck sources, female duck price, price of the cage, the amount of feed and marketing costs. Together of all subsystems were crucial but in partial subsystems supporting institutions did not determine the level of production and income of the farmers. Keywords: Hulu Sungai Utara District, Alabio ducks , agribusiness development.

scholarly journals Production analysis and fish betutu marketing (Oxyeleotris marmorata) in Polombangkeng Utara Sub-District,Takalar District

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
M. Hairul Haj ◽  
Sri Suro Adhawati
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Fishing Effort ◽  
Line Production ◽  
Profit Analysis ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Marketing Costs ◽  
Marketing Agency

Polombangkeng Utara sub-district is one of the sub-districts that has a large potential of capture / land fisheries, with potential capture fisheries data in 2016 amounting to 3,827 tons. This has led to the emergence of microbial fishing businesses that can increase income and welfare of fishermen. Marketing and investment are the biggest obstacles in this fishing effort. The purpose of this study was to determine how much production and opinions of fishermen and marketing of betutu fish. This research was conducted in September 2018 to October 2018. The method used was descriptive qualitative and quantitative by using a questionnaire. The sampling method used was the random sampling method with a total sample of 22 people, of which 14 were fishermen, 6 fishermen were fishing, 1 was a collecting trader and 1 was an exporter. The data analysis used is profit analysis and marketing analysis. The results of the research obtained are the average profit per trip obtained by fishermen bubu Rp. 264,506, - higher than the average profit per trip fishermen fishing for Rp. 41,711, -, while the average profit per trip obtained by collecting traders is Rp. 257,404, - and exporters of Rp. 638,669, -. And the highest marketing margin is found in the marketing channel 2 at the marketing marketing agency, which is Rp. 130,000, and the lowest marketing margin is in the marketing channel 2 at the distributor marketing agency of Rp. 10,000, -. The highest marketing costs incurred by marketing institutions are found in the marketing channel 2 at the marketing marketing agency, which is Rp. 70,000, and the lowest marketing costs are in the marketing channel 2 at the distributor marketing agency of Rp. 6,000, - and the most efficient marketing efficiency is found on channel 2, which is 0.027%.Keywords: Betutu Fish, Bubu Fishermen and  Pool and Line, Production, and Marketing

scholarly journals Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

2017 ◽  
Vol 2 (1) ◽  
pp. 134-140
Author(s):  
Nurida Arafah ◽  
Elvira Iskandar ◽  
T. Fauzi
Keyword(s):  
Allium Cepa ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Type I ◽  
Type Ii ◽  
Channel One ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
The Village

Bawang merah merupakan  komoditi holtikurtura yang tergolong sayuran  rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan  Negara. Itu artinya  produk  bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam  negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%%  dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Marketing Analisys of Localchicken Egg (Gallus Domesticus) in Pematangsiantar, North Sumatera

2018 ◽  
Vol 1 (2) ◽  
pp. 112-122
Author(s):  
Rendell Herbert Ginting ◽  
Armyn Hakim Daulay ◽  
Nevy Diana Hanafi
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Cost Ratio ◽  
Channel One ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
The City

Abstract. The purpose of this research was to analyze the marketing system and marketing channel of chicken eggs and to analyze marketing efficiency based on marketing margin, price share and profit ratio of chicken egg cost in Pematangsiantar Municipality of Simalungun District. This research was conducted for two months, from July to August 2017. The methods used in data collection were: sampling of breeders and other marketing institutions selected by snowballing sampling technique and data collection methods was done by interviewing techniques using questionnaire. Data analysis included: marketing costs, marketing margin,farmer share and profit cost ratio of each marketing channel. The results of this study indicated that there were four marketing channels. The marketing margin on the Channel II showed the smallest cost margin and the largest profit margin so that it showed the largest cost-benefit ratio. The largest farmer share was obtained on the Channel IV but this channel  used only the retailers as an intermediate channel (one level) and relatively few exchanged eggs. So it was concluded that the Channel II was the most efficient channel becauseof the smallest cost and that the  profits were spread evenly among all the marketing institutions that play a role. The need for chicken eggs in Pematangsiantar Municipality was supplied from outside the city (63.33%) and filled by breeders from within the city(36.66%). Keyword:localchicken egg, marketing channel, marketing efisiensi

scholarly journals SISTEM AGRIBISNIS TANAMAN HIAS BUNGA (Adenium, Anggrek, dan Mawar) DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 8 (2) ◽  
pp. 191
Author(s):  
Filipus Cahya Kusuma Putra ◽  
Yaktiworo Indriani ◽  
Maya Riantini
Keyword(s):  
Sampling Technique ◽  
Profit Margin ◽  
Survey Method ◽  
Flower Plant ◽  
Marketing Efficiency ◽  
Quota Sampling ◽  
The Right ◽  
The City ◽  
The Rose ◽  
Production Facilities

This study aims to analyze the process of procuring production facilities in accordance with the right six (on time, place, quality, quantity, type, and price), farm performance, the marketing efficiency of the agribusiness system, and the supporting institutions for ornamental flower agribusiness systems at Lampung. This study uses a survey method conducted in the city of Bandar Lampung, namely in Gunung Terang, Gunung Agung and in the Way Halim Permai. Sampling in this study was sixteen respondents taken using a quota sampling technique. Data collection was carried out in September - October 2019. The results showed that the procurement of production facilities of ornamental flower plant farming had fulfilled the right six. Ornamental flower farming in Bandar Lampung is feasible to be cultivated because in farming it has an R / C ratio> 1, that is, the R / C over the total cost of 1.70 of adenium flowers, 2.00 of orchids, and 1.60 of roses. The three ornamental flower plants studied have a profit margin ratio of more than 1 which is 1.41 of the adenium flower, 1.80 of the orchid flower, and 1.81 of the rose flower, which means that the ornamental flower farmers in Bandar Lampung receives profits and no loss. Supporting institutions in the flower plant agribusiness system at the research location are financial institutions, namely banks as financing and borrowing funds, government policies, and transportation. All these supporting institutions are available but have not been used optimally by farmers.Key words: agribusiness system, R/C, profit margin ratio

scholarly journals Tingkat Efisiensi Pemasaran Telur Itik Alabio dan Telur Asin di Kabupaten Hulu Sungai Utara Propinsi Kalimantan Selatan

2016 ◽  
Vol 6 (2) ◽  
pp. 443-446
Author(s):  
Mahdalena Mahdalena
Keyword(s):  
Technical Efficiency ◽  
Economic Efficiency ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Efficiency Analysis ◽  
Survey Method ◽  
Analysis Method ◽  
Research Activity ◽  
Purposive Sampling ◽  
Marketing Efficiency

       This study aims to determine the efficiency level of each marketing channel of alabio duck and salted eggs in Hulu Sungai Utara Regency. The research activity was carried out in Hulu Sungai Utara Regency, in August-October 2013. The method used is survey method and interview with deliberately chosen location (purposive sampling). The efficiency analysis method uses the formula of Technical Efficiency Index and Economic Efficiency Index. Based on the results of the study, it was obtained technically and economically marketing efficiency was in channel III for the purpose of Palangkaraya and channel III for Simpang. Technically and economically marketing efficiency in marketing salted eggs is IET II channel <IEE which is 2.92 <3.8

scholarly journals ANALISIS PEMASARAN GARAM KUSAMBA DI KECAMATAN DAWAN, KABUPATEN KLUNGKUNG

2019 ◽  
Vol 7 (2) ◽  
pp. 169
Author(s):  
Dewa Ayu Sega Neli Riyanti ◽  
I Ketut Satriawan ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Quantitative Methods ◽  
Market Performance ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Market Conduct ◽  
Qualitative And Quantitative Methods ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Salt Structure ◽  
Marketing Costs

This research was carried out in Kusamba Village, Dawan District, Klungkung Regency. This study aims to find out to identify the salt kusamba marketing channel with the structure, conduct, performance (SCP) approach and analyze the marketing efficiency of kusamba salt. The data collected was analyzed with qualitative and quantitative methods. Qualitative methods are used to analyze marketing channels, structure, and market behavior, while quantitative methods are used to analyze market performance. Based on the results of the study, it can be concluded that the salt marketing process is through 4 (four) marketing channels. The market structure that occurs in the marketing of kusamba salt is oligopsonia. Market conduct occurs when the practice of pricing is still dominated by intermediary traders. Market performance shows that the highest total marketing margin is found in marketing channel 3 and the highest farmer share is found in marketing channels 1. The analysis of salt marketing efficiency based on farmer 's share states that the marketing channel 1 is the most efficient and based on the total marketing costs of marketing channel 3 is the most efficient because the value of Marketing Efficiency (EP) is 44,44% or ? 50%. Keywords: Kusamba sea  salt, structure, conduct, performance, and  marketing efficiency

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