scholarly journals Marketing Strategy of Organic Products in Bandung: Farmer Community, Product Innovation and Social Media

2018 ◽  
Vol 7 (4.38) ◽  
pp. 1286
Author(s):  
Ira Dwi Mayangsari ◽  
Arlin Ferlina Moch. Trenggana ◽  
Dini Salmiyah Fithrah Ali ◽  
Fatimah Abdillah
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Healthy Lifestyle ◽  
Healthy Life ◽  
Organic Products ◽  
Healthy Life Style ◽  
Regular Event ◽  
The Government ◽  
Processed Products ◽  
Tourism Service

People today are more concern about a healthy life style which results in the rise of organic products demand and green awareness. This issue not only opens new opportunity to farmers but also calls them to improve their marketing strategy. This study explores a regular event from organic farmer community in Bandung, “Pasar Hejo,” in order to understand their marketing strategy that has been applied using qualitative approach. From the interview and observation, result shows the farmers join community for solidity and to expand their market, create some processed products as innovation, offer eco-tourism service and use social media application such as WhatsApp, Instagram and Facebook as their promotion tools to informing the event, and social networking to offer special price or additional discount within the event. Further, WhatsApp is used by farmers as supply chain media which communicates supply demand among farmers, agents and consumers. In addition, farmers imply that they need more supports from the government to arrange more community markets to serve consumers and educate them about healthy lifestyle. Meanwhile, consumers appreciate Pasar Hejo event which provides healthy food, entertainment, sport and education. However, they consider the price of organics products to be expensive.   

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 227-238
Author(s):  
Lia Febria Lina ◽  
Berlintina Permatasari
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Media ◽  
Cost Effective ◽  
The Government ◽  
Use Of Social Media ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

Healthy Life Style Behaviors and Quality of Life of Individuals During the COVID-19 Outbreak

2021 ◽  
pp. 131-153
Author(s):  
Kübra Arslan ◽  
Birgül Çiçek ◽  
Hande Şahin ◽  
Sibel Erkal
Keyword(s):  
Quality Of Life ◽  
Healthy Lifestyle ◽  
Short Form ◽  
Lifestyle Behaviors ◽  
Validity And Reliability ◽  
Healthy Life ◽  
Healthy Lifestyle Behaviors ◽  
Life Scale ◽  
Healthy Life Style

This chapter aims to determine the effect of the Covid-19 epidemic period on individuals' healthy lifestyle behaviors and quality of life. This study was conducted with 370 individuals selected by simple random sampling using a survey technique. The data of the research was collected by questionnaire form. The ‘Healthy Lifestyle Behaviors Scale II' validity and reliability studies of which were conducted by Bahar et al. (2008), and the ‘Quality of Life Scale Short Form' adapted by Eser et al. (1999) were used the measure healthy lifestyle behaviors and quality of life of individuals. The Mann-Whitney U (MWU) and Kruskal-Wallis (KW) tests were used. According to the results, quality of life and healthy life behaviors of the individuals participating in the study were above average. To prevent the adverse situations that may arise in individuals' healthy lifestyles and quality of life, it can be ensured that leisure activities are rearranged according to the existing conditions and individuals' awareness of this is increased.

scholarly journals The Impact of Physical Education Learning on Healthy Life Style Knowledge of Elementary School Students

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Gita Febria Friskawati ◽  
Agus Santosa ◽  
Reza Sanjaya
Keyword(s):  
Elementary School ◽  
Physical Education ◽  
Elementary School Students ◽  
Life Style ◽  
Healthy Lifestyle ◽  
Dietary Habit ◽  
School Students ◽  
Healthy Life ◽  
Healthy Life Style ◽  
The Impact

Healthy lifestyle knowledge becomes a foundation that should be owned by elementary school students to improve their life wellbeing level in the future. This research aimed to find out the impact of Physical Education learning on the healthy life style knowledge of elementary school students. The research used an ex-post facto descriptive method on the population consisting of 112 grade six students of elementary public schools in Cimahi City. The samples of the study were 78 elementary students chosen through a convenience sampling technique. The instrument used was The Clean and Healthy Behavior Scale (TCHBS) with the reliability p=0.87. The data analysis used a descriptive percentage and one sample t-test on the SPSS 19.0 program. The result shows that the Physical Education instruction significantly affects the healthy life style knowledge of elementary school students, mostly on the student knowledge of dietary habit and physical activity.  The healthy lifestyle knowledge of elementary school students was not merely the responsibility of Physical Education teachers, but also their parents and surroundings. A further research is needed to examine the effectiveness of Physical Education program related to the school support and gender in improving knowledge as well as to implement the healthy lifestyle of the students.

scholarly journals Dokter Lubis Program

2018 ◽  
Vol 1 (2) ◽  
pp. 6
Author(s):  
Siti Marlina
Keyword(s):  
Special Needs ◽  
School Children ◽  
Healthy Lifestyle ◽  
Children With Special Needs ◽  
Healthy Life ◽  
Prevention Services ◽  
Number Of Children ◽  
Peer Educator ◽  
Healthy Life Style ◽  
Community Movement

.....The Indonesian government via a program called Healthy Living Community Movement (GERMAS) emphasizes the principle of healthy life style for community, family and individual to create healthy nation estimated number of children with special needs in Indonesia in 2015 is about 7-10% of the total number of children. In this regards, children with special needs should be assisted to achieve their better condition of health through healthy lifestyle. Handling of children with special needs aims at emphasizing the potential of the children rather than focusing on their barriers, and also maintaining an optimistic attitude to be able to provide medical, psychological, and prevention services. The various conditions of children with special needs are not an excuse to avoid them, but rather generate awareness on respect to the diversity of individuals and give attention and services as ideal as they need. One effort developed to handle children with special needs is the ‘Dokter Lubis’ program (school children as peer educator for children with special needs) which includes promotive, preventive, curative and rehabilitative activities......

scholarly journals Conceptualisation of Self-Education for Healthy Life Style: From Satisfaction of Psychological Needs to Implementation of Life Objectives

2018 ◽  
Vol 15 (1) ◽  
pp. 20-27
Author(s):  
Saulius Vaivada ◽  
Vilma Žydžiūnaitė
Keyword(s):  
Personal Development ◽  
Healthy Lifestyle ◽  
Research Question ◽  
Well Being ◽  
Self Determination Theory ◽  
Psychological Needs ◽  
The Self ◽  
Self Determination ◽  
Healthy Life ◽  
Healthy Life Style

Abstract The descriptive conceptual analysis-based article aims to substantiate the construct of person’s self-education for healthy life. So why the research question in the following: How is conceptualised the person’s selfdevelopment for a healthy lifestyle in the Self-Determination Theory on the basis of the natural psychological needs of the person, motivated and pursued by the theory? Personal self-education in the education science is associated with a modern, dynamic and holistic educational concept, which implies a life-long process of human development and an individual path. By planning, organizing, managing and controlling the process of personal development, a person takes responsibility for the direction, goals, ways and final result of self-education. A healthy lifestyle as a kind of self-education fulfills the conditions of holistic development and contains physical, mental, social, spiritual self-education. In conceptualizing a person’s self-education for a healthy lifestyle, it is best to refer to the intrapersonal health education theories. These theories emphasize the influence of environmental and social factors on a person’s lifestyle, and the person’s knowledge, skills, motivation, attitudes and free determination to change oneself and his/her lifestyle. The Self-Determination Theory reveals the trends of personal development and calls it eudaimony or a path of life based on the satisfaction of general personal psychological needs - autonomy, competence and conenction, as well as the pursuit of inner goals and universally recognized values. Realized and satisfied natural psychological needs encourage person’s inner energy, internal motivation associated with person’s native inclination for development. In pursuit of personal development and health-oriented goals, a person finds a sense of meaning in his or her activity and experiences a state of well-being.

Effect of work status on healthy life style among staffs of Kufa University

2017 ◽  
Vol 4 (2) ◽  
pp. 200-209
Author(s):  
Murtada Kanim
Keyword(s):  
Life Style ◽  
Healthy Lifestyle ◽  
National Level ◽  
The Body ◽  
Work Status ◽  
Convenience Sample ◽  
Healthy Life ◽  
Healthy Life Style ◽  
Part Time

This study aims to determine the effect of the work status on the healthy lifestyle among staffs of Kufa university, An correlation descriptive design is carried out through the present study in order to achieve the early stated objectives. The period of study is from 1 Feb. 2016 to 20 April 2016, A non-probability (convenience sample) of (100) employee in university of Kufa. Result: the result of study shows the majority result for age 30-39 years with (41%), regarding the gender (67%) for female, level of education more than half sample study university level with (51%), and for work status the majority result for part-time with (64%), the body mass index table that most of the study sample were to have over weight (52%), The results of the stress table show for the first item of the majority was no (66%), item two was majority Yes (63%), item three the majority result for no (85%), item fourth majority result for no (88%), item five the majority for no(95%),item six the majority result no (80%),item seven no(65%),item eight the majority for no (58%), item nine the majority for no (52%).The study concluded that the work status affects the employee life style and this effect present through the studied life style domains and the study findings reveal that there is a deficit in the employee compliance with life style measures. And it’s recommended further studies should be conducted to involve a large sample in a national level to make the results more generalizable. And a mass media should be used to increase the employee knowledge about the importance of improving the life style and quality of life through health promotion, health protection, and disease prevention strategies.               Keywords: Life style; staff; work status.   

scholarly journals ANALISIS KINERJA PRODUKSI DAN STRATEGI PEMASARAN AGROINDUSTRI KERUPUK KEMPLANG DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 8 (2) ◽  
pp. 279
Author(s):  
Andy Lareza ◽  
Adia Nugraha ◽  
Muhammad Irfan Affandi
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
External Environment ◽  
Marketing Strategies ◽  
Production Performance ◽  
Raw Material ◽  
Matrix Analysis ◽  
The Government ◽  
Quality Of Products

The purposes of this study are analyzing the production performance, identifying internal and external environment, and determining the priority of kerupuk kemplang agroindustry marketing strategy.  The location of the study is determined deliberately as the consideration the area is the production center of kerupuk kemplang agroindustry in Bandar Lampung.  The number of respondents are 14 kerupuk kemplang agroindustry owners that are randomly selected disproportionately.  Data were collected in January – February 2020.  The analytical methods used are the analysis of production performance, SWOT (Strenghts, Weakness, Opportunities, Threats) analysis, and QSPM (Quantitative Strategic Planning Matrix) analysis.  The results of the study indicated that kerupuk kemplang agroindustrial performance based on productivity aspect, capacity, quality, and speed of delivery are in good category, while based on the flexible aspects are not in good category.  The main strength of kerupuk kemplang agroindustry is the location of strategic business and close to suppliers.  Main drawback is the location of the business away from some consumers. The main opportunities are the need and high consumer interest on the product.  The main threat is the supply of reduced raw material when approaching holiday seasons.  The strategy of priority is improving the quality of products, following the bazaar organized by the government, utilizing technologies such as e-commerce and social media, collaborating with a kerupuk kemplang agent, and optimizing the utilization of strategic business locations to increase production volumes by improving cooperation with suppliers. Key words: kerupuk kemplang agroindustry, marketing strategies, production performance

scholarly journals On Some Strategies of Implementing the Demography Project, Federal Project No. 1

2020 ◽  
pp. 202-209
Author(s):  
В.Д. Прошляков ◽  
П.В. Левин ◽  
В.М. Ериков
Keyword(s):  
Physical Fitness ◽  
School Health ◽  
Healthy Lifestyle ◽  
Modern Society ◽  
Good Health ◽  
Efficient Solutions ◽  
Federal Law ◽  
Healthy Life ◽  
Motor Activities ◽  
Healthy Life Style

В статье раскрыты пути реализации национального проекта № 1 «Демография» (паспорт был утвержден 24 декабря 2018 года), основными целями которого являются увеличение ожидаемой продолжительности здоровой жизни до 67 лет, а также доли граждан, ведущих здоровый образ жизни. Представлена попытка анализа текущего состояния здоровья учащейся молодежи с целью дальнейшей выработки конструктивных решений по реализации данного проекта. Обращено внимание на актуальные проблемы современного общества — ежегодный рост заболеваемости школьников, неудовлетворительную деятельность школьной медицины, низкий уровень физической подготовленности выпускников школ, что приводит к ухудшению здоровья молодежи в целом, снижению рождаемости в России и является реальной угрозой национальной безопасности страны. Описаны направления работы, необходимые, по мнению авторов, для оптимизации и улучшения системы школьного физического воспитания детей и подростков, а также предполагающие повышение ответственности системы образования за здоровье обучающихся в соответствии с Федеральным законом «Об образовании в Российской Федерации». Сегодня становится необходимым усиление внимания к вопросам школьной медицины в совокупности с оптимизацией двигательного режима школьников. Важно также проводить занятия физической культурой в учебной и внеучебной форме и развивать общую выносливость, лежащую в основе оптимального функционирования главных физиологических систем организма; сохранять и укреплять здоровье школьников в процессе обучения в школе основам здорового образа жизни, включающего здоровое питание и отказ от вредных привычек; создавать ведомственную медицинскую службу в системе образования с целью формирования полноценной школьной медицины. The article discusses some ways of implementing the Demography Project (Federal project no. 1 of December 24, 2018) whose main aims are the increase of healthy life expectancy to 67 years and the enlargement of the number of citizens leading a healthy life style. The article makes an attempt to analyze learners’ health to further elaborate some efficient solutions aimed at the implementation of the project. The article highlights some urgent problems ailing modern society, such as annual increase of morbidity rates among children, unsatisfactory quality of school medicine, the low level of school leavers’ physical fitness. All this leads to a continuous decline in schoolchildren’s health, provokes a decrease of birth rates, and presents a serious threat to national security. The article focuses on what can be done to optimize and improve the system of physical education in schools, to ensure that in accordance with the federal law On Education in the Russian Federation, schools should be held responsible for securing children’s and adolescents’ health and physical fitness. Nowadays, it is obvious that the issues of school medicine as well as the optimization of schoolchildren’s motor activities should be given proper attention, It is essential that there should be curriculum and extra-curriculum physical activities aimed at improving children’s stamina and cardio endurance, which is an essential prerequisite for the maintenance of good health. It is essential that school health services should fully contribute to the goals of both the system of education and healthcare system. It is essential that schools should do everything possible to improve children’s and adolescents’ health, to ensure that children and adolescents lead a healthy lifestyle, eat healthy food, have no bad habits.

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