scholarly journals IMPLEMENTASI PUBLIC RELATION PADA KLINIK TERAPI RUQYAH SYAR’IYYAH DPW QHI LAMPUNG SEBAGAI RESPON ATAS MENINGKATNYA TREND HALAL LIFE STYLE

2021 ◽  
Vol 4 (1) ◽  
pp. 72-29
Author(s):  
Anissa Anissa ◽  
Arif Sugiono S ◽  
Fenny Saptiana
Keyword(s):  
Public Relations ◽  
Community Service ◽  
Life Style ◽  
Qualitative Approach ◽  
Public Relation ◽  
Treatment Clinic ◽  
Service Activities ◽  
Descriptive Method ◽  
Therapy Clinic

  This study aims to determine the implementation of public relations in the therapy clinic ruqyah syar'iyyah DPW QHI Lampung. This study uses a descriptive method with a qualitative approach. In this study, the researchers obtained the results that the implications of public relations in the treatment clinic of ruqyah syar'iyyah DPW QHI Lampung consisted of publications, events or events, community service activities and media identity. ABSTRAK Penelitian bertujuan untuk mengetahui implementasi public relation pada klinik terapi ruqyah syar’iyyah DPW QHI Lampung. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Dalam penelitian ini peneliti memperoleh hasil bahwa implikasi public relation pada klinik terapi ruqyah syar’iyyah DPW QHI Lampung terdiri dari publikasi, peristiwa atau acara, kegiatan pelayanan masyarakat dan media identitas.

scholarly journals PENDIDIKAN KESEHATAN PENCEGAHAN SKABIES DI PONDOK PESANTREN AL-ARIFIN

2021 ◽  
Vol 4 (1) ◽  
pp. 110
Author(s):  
Henri Setiawan ◽  
Heri Ariyanto ◽  
Fidya Anisa Firdaus ◽  
Refi Nantia Khairunisa
Keyword(s):  
Public Health ◽  
Health Education ◽  
Community Service ◽  
Skin Disease ◽  
Life Style ◽  
School Environment ◽  
Boarding School ◽  
Boarding Schools ◽  
Service Activities ◽  
Improve Health

Scabies is a skin disease caused by investment and sensitivity by Sarcoptes scabei mites, often found in Islamic boarding schools, because of the place was humid and the students' knowledge about life style was lack. Health Education was intended to increase the knowledge of the students at Al-Arifin Islamic boarding school about scabies and how to prevent it. The method of implementation in this community service activities was started from planning, assessment, implementation, and evaluation. Health education was carried out through lectures and discussion by leaflets and PowerPoint presentations. The results showed 70.00% of participants gave an excellent rating of health education. Scabies health education activities provide benefits to improve health degree of public health specifically in the boarding school environment. Health education about scabies in the boarding school environment was very useful for increasing the knowledge of the students. 

scholarly journals Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Ida Suryani Wijaya ◽  
M. Al Amin
Keyword(s):  
Elementary School ◽  
Public Relations ◽  
Brand Image ◽  
Qualitative Approach ◽  
Public Relation ◽  
Organizational Strategy ◽  
Positive Image ◽  
Long Run ◽  
Planning Decision

Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.

scholarly journals Public Relation Strategy in Improving Brand Awareness of Bright Gas 5,5 kg at PT Pertamina (Persero) Mor III

Humaniora ◽  
2018 ◽  
Vol 9 (3) ◽  
pp. 241
Author(s):  
Handy Martinus ◽  
Dinda Angelina
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Case Studies ◽  
Structured Interview ◽  
Public Relation ◽  
Brand Awareness ◽  
Planning Strategy ◽  
Qualitative Descriptive ◽  
Descriptive Method ◽  
Implementation Of The Strategy

The purpose of this research was to know the strategies used by public relations of PT PERTAMINA (Persero) MOR III to improve brand awareness of 5,5 Kg Bright Gas product, which was new. The research used a qualitative descriptive method by case studies, which had restricted clearly through the existing focus research. The technique of data collection also acquired through a semi-structured interview, observation, documentation, and research reference. This research would respond to the strategy of public relations of PT PERTAMINA (Persero) MOR III to improve brand awareness of 5,5 Kg Bright Gas product. Attainment from this research told that public relations of PT PERTAMINA (Persero) MOR III have done PENCILS strategy to improve brand awareness of 5,5 Kg Bright Gas product. It concludes that public relations have done all of PENCILS strategy, however, the implementation of the strategy is not yet fully maximum. There are still many things that need to be considered related to planning strategy which is more complete and ready.

scholarly journals Strategi KBIH At-Taqwa dalam Meningkatkan Pelayanan terhadap Calon Jamaah Haji

2017 ◽  
Vol 2 (1) ◽  
pp. 86-102
Author(s):  
Heni Suhaini ◽  
Ahmad Sarbini ◽  
Asep Iwan Setiawan
Keyword(s):  
Data Collection ◽  
Implementation Process ◽  
Qualitative Approach ◽  
Service Process ◽  
Quality Service ◽  
Service Activities ◽  
Alumni Association ◽  
First Time ◽  
Descriptive Method

Peneliti ini bertujuan sebagai proses penerapan untuk menyusun suatu rencana,mengimplementasikan program-program, dan menkoordinasikan aktivitas-aktivitas pelayanan demi berjalannya suatu tujuan agar tercapai dengan baik dalam suatu pelayanan. Pertanyaan peneliti untuk mengetahui perencanaan KBIH At-Taqwa dalam meningkatkan pelayanan terhadap calon jamaah haji. untuk mengetahui pelaksanaan program yang di berikan KBIH At-Taqwa terhadap calon jamaah haji. untuk mengetahui hasil program KBIH At-Taqwa dalam meningkatkan pelayanan terhadap calon jamaah haji. Metode yang digunakan dalam peneliti ini adalah metode desdkriptif dengan pendekatan kualitatif adapun. Teknik pengumpulan data yaitu observasi:  wawancara, dan dokumentasi. KBIH At-Taqwa dalam meningkatkan pelayanan terhadap calon jamaah haji Pelayanan ketika pendaftaran sampai mendapat tahun pemberangkatan, Pelayanan proses pelaksanaan ibadah haji dan umrah, Pelayanan pasca haji/kafillah (ikatan alumni). Pelaksanaan program yang sudah ditetapkan oleh KBIH At-Taqwa sesuai kebutuhan dan dengan adanya programyang telah diberikan terhadap calon jamaah haji terutama bagi yang melaksanakan pertama kali. Hasil program KBIH dalam pelaksanaan program KBIH At-Taqwa terutama dalam pembimbingan terhadap calon jamaah haji dan keluhan-keluahan kepada KBIH At-Taqwa, maka akan menghasilkan KBIH yang lebih baik lagi. Keberhasilan Kelompok Bimbingan Ibadah Haji (KBIH) At-Taqwa dapat dilihat dari aspek kepuasan jamaah haji yaitu dari segi kualitas pelayanan KBIH At-Taqwa.  The researcher aims as an implementation process to develop a plan, implement programs, and coordinate service activities for the purpose of running a goal to achieve well in a service. The researcher's question is to know the planning of KBIH At-Taqwa in improving the service for  candidates of Hajj pilgrimage, to know the implementation of the program provided by KBIH At-Taqwa for candidates of  Hajj pilgrimage, to find out the results of KBIH At-Taqwa program in improving services for the candidates of Hajj pilgrimage. The method used in this research is descriptive method with qualitative approach. Then, data collection techniques are observation: interview, and documentation. KBIH At-Taqwa in improving service for the candidates of Hajj pilgrimage when registering until getting schedule of departure, Service process of Hajj and Umrah implementation, Post-Hajj Service / Kafillah (Alumni Association). Implementation of programs that have been determined by KBIH At-Taqwa as needed and with the program that has been given for the candidates of Hajj pilgrimage especially of  them who do it for the first time . The result of KBIH program in the implementation of KBIH At-Taqwa program especially in guidance to hajj pilgrims and complaints to KBIH At-Taqwa, will produce better KBIH. The success of the Hajj Guidance Group (KBIH) At-Taqwa can be seen from the aspect of the Hajj pilgrims satisfaction in terms of quality service KBIH At-Taqwa.

scholarly journals PENGELOLAAN KAIN TENUN SONGKET KHAS PALEMBANG DI DESA PEDU KABUPATEN JEJAWI KECAMATAN OGAN KOMERING ILIR (OKI)

2020 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Hidayat Hidayat ◽  
Gunadi Gunadi ◽  
Lazi Arlangga ◽  
Firda Yulianti
Keyword(s):  
Qualitative Research ◽  
Community Service ◽  
Research Data ◽  
Qualitative Approach ◽  
Woven Fabric ◽  
General Strategy ◽  
Great Opportunity ◽  
Service Activity ◽  
Village People ◽  
Descriptive Method

Abstract: Management in general can be said that the stages in carrying out or carrying out management include: planning, organizing, implementing, and controlling. The method of implementation is a general strategy adopted in the collection and analysis of data needed to answer the problem being investigated or investigated. The approach used is a qualitative approach with a descriptive method, which provides a great opportunity for researchers to describe field findings in Pedu Village. Type of qualitative research. Data collection techniques, as follows: observation, documentation, interviews. The results of this community service activity are Pedu village people who manage varied songket cloths, this activity is an effort of craftsmen to increase the attractiveness of buyers by selling songket cloth at low prices but not at a loss and changing yarn variations and motifs used in making songket. Palembang Typical Songket Woven Fabric in Pedu Village, Jejawi District, Ogan Komering Ili Regency (OKI) 2020, is expected to be one of the efforts to empower songket cloth better in the future so that it can develop rapidly.

scholarly journals Community Partnership Program (PKM) Procurement and Management Efforts of Vocational School Libraries August 17, 1945 According to the National Library Standards Agency (BSNP) of the Republic of Indonesia

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Ardianik Ardianik ◽  
Wahyu Widayati
Keyword(s):  
Public Relations ◽  
Community Service ◽  
Community Partnership ◽  
National Library ◽  
Planning Stage ◽  
Implementation Phase ◽  
Service Activities ◽  
Library Staff ◽  
Partnership Program ◽  
Library Collections

Partners in the implementation of this community partnership program are SMK 17 Agustus 1945 which is located on Jalan Nginden Semolo no.44 Surabaya. The facilities owned are IT-based, it's just that the obstacles faced by schools in supporting the teaching and learning process, especially the facilities and convenience of libraries, have not met the national library standards. Based on the input of teachers and library staff as well as direct observations made by the service team, there are several problems, namely: 1) There is no arrangement of library material collections according to their field of knowledge; 2) There is no book cataloging in accordance with the field; 3) Inventory of library materials has not been managed properly and correctly, by providing a book slip for each book; 4) There is no circulation service yet, because officers are burdened with routine public relations activities and lack of library personnel; 5) There is no guidebook in managing library materials, officers have not used standard guidelines. There are two stages in implementing the solution that must be completed with partners, namely: 1) the planning stage which includes: coordination with library staff, teachers, and school principals as initial input, direct observation to obtain evidence related to initial input; 2) Implementation phase which includes: Arrangement and classification of library collections, cataloging library collections, inventory, making library circulation services, making manuals. The results of the community service activities concluded that there were significant differences before and after the procurement and management of the library. This is evident from the results of activities in the form of classification, the arrangement of library collections has been well realized, the room layout is neatly arranged, cataloging library collections, numbering and installation of slips have been installed properly, making library circulation services, and making library management manuals. manual has been realized. From a series of community service activities, it has a success rate of 100%. This is shown from all activities that have been completely completed and the results can be enjoyed by students, teachers and visitors to the SMK 17 August 1945 Library and no less important for the sake of school accreditation.

scholarly journals Perencanaan Strategis Program Kampanye Public Relations Narasi TV Melalui Hastag #JadiPaham

2021 ◽  
Vol 12 (1) ◽  
pp. 40-51
Author(s):  
Syawalia Putri Chafilaudina
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Brand Identity ◽  
Reference Source ◽  
Public Relations Campaign ◽  
The Impact ◽  
Descriptive Method

ABSTRAK: Banyaknya masyarakat mengkonsumsi berita yang simpang siur mengenai pandemi Covid-19 merupakan sebuah pertanda bahwa dampak yang ditimbulkan dari adanya pandemi ini sudah merambat diberbagai bidang. Demi merespon permasalahan tersebut, Narasi TV yang merupakan collaborative media hadir melalui program kampanyenya yang disebut dengan kampanye #JadiPaham melalui media sosialnya. Kampanye ini juga dibuat lantaran adanya kebutuhan untuk membentuk brand identity dari perusahaannya tersebut. Penelitian ini bertujuan untuk mengetahui perencanaan program kampanye #JadiPaham yang dibuat oleh Narasi TV. Penelitian ini menggunakan pedekatan kualitatif dengan motode deskriptif. Data yang didapat dari penelitian ini diperoleh menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukan perencanaan strategis kampanye #JadiPaham dilakukan dengan berbagai tahap mulai dari riset dan analisis, menentukan tujuan dan strategi, menentukan taktik komunikasi dan implementasi, serta melakukan evaluasi setiap tiga bulan sekali. Selain itu, dengan adanya penelitian ini diharapkan dapat menjadi sumber referensi bagi penelitian selanjutnya dan lebih banyak untuk dikembangkan lagi menggunakan sumber dan teori lain yang berkaitan dengan perencanaan kampanye public relations.   ABSTRACT: The number of people consuming confusing news about the Covid-19 pandemic is a sign that the impact of this pandemic has spread in various fields. To respond to these problems, Narasi TV, which is a collaborative media, is present through its campaign program called the # JadiPaham campaign through its social media. This campaign was also created because of the need to form the brand identity of the company. This study aims to determine the planning of the # JadiPaham campaign program made by Narasi TV. This study uses a qualitative approach with a descriptive method. The data obtained from this study were obtained using interview, observation, and documentation techniques. The results showed that the # JadiPaham campaign planning was carried out in various stages ranging from research and analysis, determining goals and strategies, determining communication and implementation tactics, and conducting evaluations every three months. In addition, this research is expected to be a reference source for further research and more to be developed using other sources and theories related to public relations campaign planning.

Penerapan Fungsi Manajemen Dalam Meningkatkan Jama’ah Shalat Shubuh Dan Shalat Jum’at

2020 ◽  
Vol 5 (1) ◽  
pp. 17-32
Author(s):  
Apriyanti Kartika Agustin ◽  
Irfan Sanusi ◽  
Herman Herman
Keyword(s):  
Planning Process ◽  
Control Process ◽  
Qualitative Approach ◽  
Communication Process ◽  
Coffee Break ◽  
Leadership Process ◽  
Motivational Process ◽  
Management Functions ◽  
Descriptive Method ◽  
Organizing Process

Penelitian ini bertujuan untuk mengetahui penerapan fungsi manajemen pada Masjid Al-Anshari dalam meningkatkan Jama’ah Shalat Shubuh dan Shalat Jum’at. Secara lebih rinci tujuan penelitian ini adalah untuk pengetahui proses perencanaan, proses pengorganisasian, proses penggerakan dan proses pengendalian di Masjid Al-Anshari. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif, dipandang tepat untuk digunakan dalam penelitian ini. Adapun metode pengumpulan data yakni dengan cara observasi, wawancara, rekaman audio dan studi dokumentasi. Hasil penelitian ini menunjukan bahwa Masjid Al-Anshari di dalam meningkatkan jama’ah Shalat Shubuh dan Shalat Jum’at memiliki proses perencanaan berupa penyusunan unsur tujuan, unsur kebijakan, unsur kemajuan, dan unsur program. Proses pengorganisasian yang dilakukan dengan pembagian kerja melalui struktur organisasi, departementalisasi dengan deksripsi kerjanya, distribusi otoritas, dan koordinasi yang dilakukan setiap Briefing di Coffee Break. Proses penggerakan dilakukan melalui proses motivasi, proses kepemimpinan dan proses komunikasi. Proses pengendalian dilakukan dengan memperbaiki penyimpangan-penyimpangan yang ada.   This study aims to determine the application of management functions in the Al-Ansari Mosque in improving Jama'ah Shubuh Prayer and Friday Prayers. In more detail, the purpose of this research is to find out the planning process, the organizing process, the mobilization process and the control process at Al-Ansari Mosque.  This study uses a descriptive method with a qualitative approach, considered appropriate for use in this study. The data collection method is by observation, interview, audio recording and documentation study.  The results of this study indicate that the Al-Ansari Mosque in improving the congregation of the Shubuh Prayers and Friday Prayers has a planning process in the form of compilation of objectives, policy elements, progress elements, and program elements. The organizing process is carried out with the division of labor through the organizational structure, departmentalization with its work description, distribution of authority, and coordination that is carried out every Briefing at Coffee Break. The mobilization process is carried out through a motivational process, a leadership process and a communication process. The control process is carried out by correcting the existing deviations.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Usaha Pengolahan Ikan dan Cacing Laut (Kian) Asap di Ohoi Wab, Kecamatan Hoat Sorbay

2017 ◽  
Vol 3 (1) ◽  
pp. 52
Author(s):  
Daniel Ngabalin ◽  
Eygner Gerald Talakua
Keyword(s):  
Community Service ◽  
Control Group ◽  
Book Production ◽  
Fish Processing ◽  
Control Group Design ◽  
Smoked Fish ◽  
Heat Curing ◽  
Service Activities ◽  
Marine Worms ◽  
Rural Appraisal

Smoked fish processing business in Wab Village still used traditional methods (fumigation open) and are household enterprises (micro-scale enterprises) can be seen from the aspect of production and management aspects. Two aspects of this raise the priority issues faced by partners namely: how the fish correct fumigation techniques? What forms fumigation appropriate tool? How to manage capital and production business properly? How do I do the recording business activities in the notebook business correctly? And how to sell or market products correctly? Through methods of participatory rural appraisal, fisheries extension method, and the method pretest-posttest control group design, the implementation of community service activities carried out as a priority the settlement solution problem by doing: 1) Initial extension of community service activities; 2) Extension of heat curing, heat curing tool making appropriate, and the use of heat curing; 3) Counseling on capital management and production; 4) Extension of book production business records; and 5) Counseling about pricing, promotion, and strategy for dealing with the business of competition. So the outcome reached was contained fish products and marine worms (increasingly) the smoke as much as 25 / week; there are two tools used fumigation partners; there were five notebooks submitted to partners and capable of recording the three notebooks (book purchases, sales, and profit/loss); and 50 fish and marine worms (increasingly) smoke marketed in Wab Village.

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