scholarly journals A Study on Successful Brand Promotion Strategy of Coway

2021 ◽  
Vol 4 (1) ◽  
pp. 78-87
Author(s):  
Padmalini Singh ◽  
Divya S ◽  
Lim Chee Shan ◽  
Daisy Mui Hung Kee ◽  
Lee Zhen Wei ◽  
...  
Keyword(s):  
Communication Channel ◽  
Consumer Products ◽  
Primary Data ◽  
Marketing Communication ◽  
Buying Behavior ◽  
Promotion Strategy ◽  
The Public ◽  
Air Purifier ◽  
Promotion Strategies ◽  
Brand Promotion

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.

scholarly journals IMPLEMENTATION OF HEALTH PROMOTION STRATEGIES IN THE INTEGRATED SERVICE POST PARK PROGRAMS AT THE PUBLIC HEALTH CENTER PESANTREN I KEDIRY CITY

2018 ◽  
Vol 1 (1) ◽  
pp. 45-53
Author(s):  
Kurniawan Edi Priyanto ◽  
Byba Suhita ◽  
Siti Farida
Keyword(s):  
Social Support ◽  
Health Promotion ◽  
Early Childhood ◽  
Community Empowerment ◽  
Educational Game ◽  
Promotion Strategy ◽  
The Public ◽  
Health Promotion Strategy ◽  
Promotion Strategies ◽  
Integrated Service

Health  together with education and economy are the three pillars that greatly affect the quality of human resources. One form of community empowerment efforts in the field of health is to develop Integrated Service Post. Integrated Service Post Park is integrated service post development which is given additional services of Early Childhood Educational Programs and the development of family toodler coaching. To optimize the function of Integrated Service Post Park, it is neccesary to have a special fasicilitator and focus on monitoring, assisting cadres to evaluate and develop Integrated Service Post Park. The purpose of this study is to know the implementation of health promotion strategy in Integrated Service Post Park Program at The Public Healt Center Pesantren I Kediri City.Informants from this study consisted of 4 officers Integrated Service Post Park Facilitator.Data is collected by in-depth interviews. Data is analyzed according to Colaizzi’s stage data analysis. The findings of this study include : Empowerment activities, Social Support activities, Advocacy activities and Partnerships activities. In the implementation of empowerment activities found the training of facilitation officer and cadres are uneven and absence of special means for promotional activities of the Integrated Service Post Park Program. In the implementation of the activity of developing the social support found the existence of problem because of the absence of Early Childhood Education Programs cadres and insufficient means of Educational Game Tools. In the implementation of advocacy activities conducted policy proposals on the establisment of services of early child development cadres and addition of cadres and the addition means of educational game tools.In the implementation of partnership activities have been created a good coordination between the facilitation officers with the stakeholders but there are problems in the mechanism of distributing incentives for facilitation officers and cadres. Recommendations of this study is aimed to facilitation officer of Integrated Service Post Park in helping them to use appropriate health promotion strategies in implementing the Integrated Service Post Park Program activities.

scholarly journals ANALISIS STRATEGI PROMOSI TABUNGAN FAEDAH PT. BRI SYARIAH KC. BANJARMASIN

2021 ◽  
Vol 1 (2) ◽  
pp. 64-73
Author(s):  
Nur Habibah ◽  
Ahmad Dakhoir
Keyword(s):  
High School ◽  
Junior High School ◽  
Swot Analysis ◽  
Field Research ◽  
Research Data ◽  
Third Party ◽  
Primary Data ◽  
Promotion Strategy ◽  
Data Source ◽  
Promotion Strategies

This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Banjarmasin which was carried out in the form of promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Bajarmasin which was carried out in the form of: promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

scholarly journals Artificial Intelligence: The Attitude of the Public and Representatives of Various Industries

2021 ◽  
Vol 14 (8) ◽  
pp. 339
Author(s):  
Tatjana Vasiljeva ◽  
Ilmars Kreituss ◽  
Ilze Lulle
Keyword(s):  
Artificial Intelligence ◽  
Primary Data ◽  
Structured Interviews ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Public Survey ◽  
Significant Difference ◽  
Main Factors ◽  
Negative Factors ◽  
Near Future

This paper looks at public and business attitudes towards artificial intelligence, examining the main factors that influence them. The conceptual model is based on the technology–organization–environment (TOE) framework and was tested through analysis of qualitative and quantitative data. Primary data were collected by a public survey with a questionnaire specially developed for the study and by semi-structured interviews with experts in the artificial intelligence field and management representatives from various companies. This study aims to evaluate the current attitudes of the public and employees of various industries towards AI and investigate the factors that affect them. It was discovered that attitude towards AI differs significantly among industries. There is a significant difference in attitude towards AI between employees at organizations with already implemented AI solutions and employees at organizations with no intention to implement them in the near future. The three main factors which have an impact on AI adoption in an organization are top management’s attitude, competition and regulations. After determining the main factors that influence the attitudes of society and companies towards artificial intelligence, recommendations are provided for reducing various negative factors. The authors develop a proposition that justifies the activities needed for successful adoption of innovative technologies.

scholarly journals Obstacles to Developing Net-Zero Energy (NZE) Homes in Greater Toronto Area

Buildings ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 95
Author(s):  
Ghazal Makvandia ◽  
Md. Safiuddin
Keyword(s):  
Financial Incentives ◽  
New Technologies ◽  
Public Awareness ◽  
Ghg Emissions ◽  
Primary Data ◽  
Zero Energy ◽  
The Public ◽  
Greater Toronto Area ◽  
Net Zero Energy ◽  
Net Zero

Efforts have been put in place to minimize the effects of construction activities and occupancy, but the problem of greenhouse gas (GHG) emissions continues to have detrimental effects on the environment. As an effort to reduce GHG emissions, particularly carbon emissions, countable commercial, industrial, institutional, and residential net-zero energy (NZE) buildings were built around the globe during the past few years, and they are still operating. But there exist many challenges and barriers for the construction of NZE buildings. This study identifies the obstacles to developing NZE buildings, with a focus on single-family homes, in the Greater Toronto Area (GTA). The study sought to identify the technical, organizational, and social challenges of constructing NZE buildings, realize the importance of the public awareness in making NZE homes, and provide recommendations on how to raise public knowledge. A qualitative approach was employed to collect the primary data through survey and interviews. The secondary data obtained from the literature review were also used to realize the benefits, challenges, and current situation of NZE buildings. Research results indicate that the construction of NZE buildings is faced with a myriad of challenges, including technical issues, the lack of governmental and institutional supports, and the lack of standardized measures. The public awareness of NZE homes has been found to be very low, thus limiting the uptake and adoption of the new technologies used in this type of homes. The present study also recommends that the government and the academic institutions should strive to support the NZE building technology through curriculum changes, technological uptake, and financial incentives to buyers and developers. The implementation of these recommendations may enhance the success and popularity of NZE homes in the GTA.

scholarly journals Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude

2020 ◽  
Vol 13 (1) ◽  
pp. 35
Author(s):  
Guang-Wen Zheng ◽  
Abu Bakkar Siddik ◽  
Mohammad Masukujjaman ◽  
Syed Shah Alam ◽  
Alvina Akter
Keyword(s):  
Structural Equation ◽  
Environmental Concern ◽  
Mediating Effect ◽  
Primary Data ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Exploratory Testing ◽  
Green Business ◽  
The Government ◽  
Questionnaire Surveys

The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized questionnaires and interviews. Using a convenience selection approach, questionnaire surveys were used to gather primary data from a sample size of 305. The sample demographic reflects people who often make purchases; data were also obtained from shopping centers and elsewhere. The hypothesis testing of variables measured via five-point Likert scale questions was performed using structural equation modeling. We applied closed-ended questions relating to green buying behavior for the convenience of respondents. The empirical result established the effects of attitude, perceived severity of environmental problems, environmental concern, and subjective norms on Bangladeshi consumers’ green buying behavior. Additionally, it was discovered that attitude mediates the association between the perceived environmental responsibility and green buying behavior. Therefore, the government should play a constructive role in educating the public and promoting green business initiatives through improved coordination and legislative intervention.

The identity crisis of sustainable development

2014 ◽  
Vol 11 (1) ◽  
pp. 4-15 ◽  
Author(s):  
Catalin Ratiu ◽  
Beverlee B. Anderson
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
Identity Crisis ◽  
Primary Data ◽  
Future Research ◽  
Clear Understanding ◽  
Content Type ◽  
The Public ◽  
Larger Sample ◽  
Practical Implications

Purpose – There are many different conceptualizations to sustainable development and these different approaches may have led to confusion amongst the public. The purpose of this paper is to explore the identities of the term and how the confused identity may be leading to problems for sustainable development efforts. Design/methodology/approach – The design is exploratory, using both secondary and primary data to understand the different sustainable development concepts. Findings – There is no consistent understanding or use of the term “sustainable development” among various groups. Research limitations/implications – Future research should include a larger sample that is more representative of people from different backgrounds and geographical areas. Practical implications – The public is generally willing to support only projects that it understands. Without a clear understanding of sustainable development, the public will be less inclined to support these efforts. Originality/value – This study examines the perceptions and understandings of the term by the general public representing different generations.

Sustainable cruise ship employment for the Caribbean region – a conceptual perspective

2017 ◽  
Vol 9 (1) ◽  
pp. 60-69 ◽  
Author(s):  
Sheree-Ann Adams
Keyword(s):  
Poverty Reduction ◽  
Primary Data ◽  
Caribbean Region ◽  
Content Type ◽  
The Public ◽  
Cruise Ships ◽  
Training Standards ◽  
The Usa ◽  
The Caribbean ◽  
Cruise Lines

Purpose The purpose of this paper is to explore the opportunities and approaches needed to ensure the long-term sustainability of cruise companies as a source of employment for Caribbean nationals. Design/methodology/approach The format is one of a concept paper and not a review of primary data collected, but based on the authors observations, industry knowledge and review of secondary literature available in the public domain. Findings Some recommendations are made as to the facilitation of this concept in sustainable cruise employment for the Caribbean region that will provide not only economic sustainability but also social benefits to the Caribbean region at large through poverty reduction through employment and global travel exposure. Practical implications The paper puts forth a proposal for a centralized organization representative of the multiple stakeholders within the Caribbean Cruise community: to manage and facilitate a fund to assist Caribbean nationals desirous of working on cruise ships and to meet the necessary standards of training not only in hospitality qualifications but also in basic training standards of safety, security and watch keeping for seafarers. Social implications The employment opportunities for Caribbean persons on cruise ships have not been fully exploited with the majority of Caribbean nationals working on cruise ships found predominately within the Royal Caribbean Cruise Lines, Celebrity Cruises, Norwegian Cruise Lines and Carnival Corporation brands based in the USA. Originality/value This paper provides readers with insight into the existing Caribbean employment and shipboard employment scenarios, with the view of presenting an option for stimulating and supporting sustainable employment on cruise ships for Caribbean nationals.

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