scholarly journals Blue Ocean Strategy di Industri Perhotelan

2019 ◽  
Vol 16 (3) ◽  
pp. 122
Author(s):  
Kadek Linda Kusnita

ABSTRACTThis research is intended to know the marketing carried out by Harper Kuta Hotel to get out of the Red Ocean Marketing carried out in the hospitality industry has implemented a red ocean zone which in all hotels uses the same marketing strategy, so marketing is offered in marketing. This study uses qualitative methods and uses four blue ocean frameworks that explain the strategies that must be corrected and corrected. Data collection uses interview techniques from each resource person. The final goal of this research is to learn the advantages possessed by Harper Kuta Hotel, so that they can choose the right strategy and have innovation.

Jurnal Office ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Aidil Amin Effendy

Innovative and creative marketing strategies must always be carried out so that the company does not experience a loss in sales so that if it is unable to compete with other companies. The purpose of this study was to determine the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang Tangerang Selatan and know the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang, Tangerang Selatan to increase sales. In this study, the research approach used is to use qualitative methods. Qualitative research is aimed at gaining a deep understanding of the situation at hand. In this study, data collection techniques used in qualitative methods are interviews, observation, and documentation. The research results obtained, namely in general property products managed by PT. Karya Tunggal Properti experienced sales growth from year to year, but the target of the company has not been achieved. The unit sales data obtained are a total of 20 housing units sold from 2017 totaling 8 units and in 2018 totaling 12 units, while the target given by the company is 36 units so that the realization of the percentage obtained only reaches 22.22% and 33.33 %, but sales from 2017 to 2018 increased by 11.11%. The success of increasing sales of PT. Karya Tunggal Properti for 1 year was obtained from the implementation of marketing strategies, including product strategy, price, promotion, and place.


2021 ◽  
Vol 5 (1) ◽  
pp. 17-22
Author(s):  
Ririn Fadillah ◽  
Mahmud MY ◽  
Riftiyanti Savitri

This research aims to describe the management of recruitment of educators in MTs Darussalam Muara Tembesi. This study uses qualitative methods. Data collection techniques using observations, interviews, and documentation. The results showed that the procurement of well-managed education personnel includes several activities, first, establishing the number of teachers needed. Second, the determination of quality and placement of teachers according to the needs based on job description and job specification. Third, determine the number of teachers received according to the needs of madrasah based on the right man in the right place and the right man in the right job. Fourth, establish teacher welfare and career development so that teachers are always motivated to improve their skills in academic and non-academic fields. A well-managed recruitment process can produce qualified human resources in MTs Darussalam Muara Tembesi.


2019 ◽  
Vol 13 (1) ◽  
pp. 143
Author(s):  
Rahma Syafitri ◽  
Marisa Elsera

 Land grabs and land tenure are one of the potential conflicts that often occur in the community. One of the conflicts that occurred was a case of land control over the former mine of PT. Antam Tbk. in the Sungai Enam sub-district began in 2005. Conflicts started from different meanings of land between PT. Antam Tbk. with the Sungai Enam community. This research was carried out to determine the dynamics of the conflict over the control of the former mining area of PT Antam Tbk. in the Sungai Enam sub-district, Bintan Timur, Bintan district. This research method uses qualitative methods with data collection techniques through in-depth interviews, observations and documentation studies selected as techniques in data collection. The results of the study show that the conflict that occurred was still in the phase of conflict over the perception of the land of the former PT Antam Tbk. mine between the official owner of PT Antam Tbk. and the community. The Flores people who currently occupy the land consider that the land belongs to God so that they have the right to occupy the land and make it a place to live and grow crops, this assumption is considered right because they can live for decades without any direct request from PT. Antam Tbk. hasn't moved them yet. While the PT. Antam Tbk. can only make a warning by making a notice in one corner of the land with the writing that the land belongs to PT Antam Tbk.Perebutan lahan dan penguasaan lahan merupakan salah satu potensi konflik yang sering terjadi di masyarakat.Salah satu konflik yang terjadi adalah kasus penguasaan lahan atas eks tambang PT Antam Tbk. di Kelurahan Sungai Enam dimulai sejak tahun 2005.Konflik bermula dari pemaknaan yang berbeda atas tanah antara PT Antam Tbk. dengan masyarakat Sungai Enam. Penelitian ini dilakukan untuk mengetahui dinamika konflik penguasaan lahan eks tambang PT Antam Tbk. di Kelurahan Sungai Enam Kecamatan Bintan Timur Kabupaten Bintan. Metode penenelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi serta studi dokumentasi dipilih sebagai teknik dalam pengumpulan data. Hasil penelitian menunjukkan konflik yang terjadi masih pada fase pertentangan atas persepsi lahan eks tambang PT Antam Tbk. antara pemilik resmi PT Antam Tbk. dengan masyarakat. Masyarakat Flores yang saat ini menempati lahan tersebut menganggap tanah tersebut milik Tuhan sehingga mereka berhak menempati lahan dan menjadikannya sebagai tempat tinggal dan bercocok tanam, anggapan ini dinilai benar karena mereka bisa hidup puluhan tahun ditanah tersebut tanpa adanya permintaan langsung dari PT Antam Tbk. untuk mereka pindah. Sedangkan pihak PT Antam Tbk. hanya bisa membuat peringatan dengan membuat pemberitahuan di salah satu sudut lahan dengan tulisan bahwa tanah tersebut milik PT Antam Tbk.


Media Wisata ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 198-205
Author(s):  
Sahlit Sugesti Sugesti

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and  collaboration of good product, price sale, place, promotion, people, process and physical evidance.


2020 ◽  
Vol 2 (1) ◽  
pp. 59-73
Author(s):  
Winde Dale Tuhumena ◽  
John Chr Ruhulessin ◽  
M M Hendriks

The congregation of Banda Suli (Read: Jemaat GPM Banda Suli) is one of the members of the Protestant Church in the Moluccas (GPM). The members of Jemaat GPM Banda Suli have initially displaced members of the congregations in the Banda Islands due to the 1999 conflict. Accustomed to living with extensive land ownership with Banda identity as Banda people, then settling in small, limited land with identity as a Banda people in the land of Suli need the right meaning to be able to improve the welfare of life. This research uses qualitative methods with in-depth interview techniques and literature studies. The results of the study found that by experiencing God's presence in the land they inhabited, both on the island of Banda and in the land of Suli, they had the spirit and were motivated to continue working and trying to improve the existence of their lives. The land of Suli Banda is also understood as the Holy ground for God.


2021 ◽  
Vol 6 (2) ◽  
pp. 113
Author(s):  
Yuliana Asmi

Penelitian ingin menganalisa penanaman nilai-nilai yang ada pada ajaran Islam pada kegiatan kepramukaan. Dalam dharma pramuka terdapat nilai-nilai keIslaman terutama pada sembilan poinnya. Penulis menggunakan metode kualitatif dalam penelitian ini. Pendekatan yang digunakan dalam penelitian ini, yakni pendekatan sosiologi. Objek penelitian yang menjadi focus dalam penelitian ini, ialah pembina pramuka, pemangku adat dan anggota pramuka Racana Raden Mas Said-Nyi Ageng Serang IAIN Surakarta. Teknik pengumpulan data berupa observasi, wawancara dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa proses internalisasi nilai-nilai pendidikan agama Islam pada anggota pramuka Racana Raden Mas Said-Nyi Ageng Serang IAIN Surakarta, melalui tiga fase (fase pengenalan, penerimaan dan fase pengintegrasian). Dari tiap-tiap fase tersebut terdapat sembilan nilai pendidikan agama Islam, yang terdapat dalam dasa dharma pramuka. Kontribusi dari internalisasi nilai tersebut memunculkan values consciousness, well being, agency, Connectedness dan transformation. Dari kelima poin tersebut dideskripsikan tentang proses internalisasi nilai pendidikan agama Islam pada diri anggota. Hasil dari proses internalisasi tersebut menghasilkan perubahan yang cukup signifikan, dalam artian ke arah yang lebih baik (memiliki rasa empati, tanggung jawab, berani mengemukakan pendapat karena setiap anggota memiliki hak untuk menentukan plihan, dapat membangun hubungan yang positif antara satu dengan yang lainnya), sehingga tercipta sebuah kerukunan, serta bertransformasi dari yang semula tidak peduli dengan lingkungan sekitar menjadi lebih peduli dan bersifat humanis terhadap sesama rekan organisasi.[The research wants to analyze the inculcation of values that exist in Islamic teachings in scouting activities. In the dharma of scouting there are Islamic values, especially on the nine points. The author uses qualitative methods in this study. The approach used in this research is a sociological approach. The object of research that is the focus of this research, is the scout coach, traditional stakeholders and members of the Racana Racana Mas Said-Nyi Ageng Serang IAIN Surakarta scouts. Data collection techniques in the form of observation, interviews and documentation. The results of this study indicate that the process of internalizing the values of Islamic religious education in Racana Raden Mas Said-Nyi Ageng Serang scout members at IAIN Surakarta, went through three phases (introduction, acceptance and integration phases). From each of these phases there are nine values of Islamic religious education, which are contained in the Dasa Dharma of Scouts. The contribution of the internalization of these values gives rise to values consciousness, well being, agency, Connectedness and transformation. From the five points, a description of the process of internalizing the value of Islamic religious education is described in members. The results of the internalization process resulted in significant changes, in the sense of a better direction (having a sense of empathy, responsibility, daring to express opinions because each member has the right to make choices, can build positive relationships with one another), so as to create a harmony, and transform from being initially indifferent to the surrounding environment to being more caring and humanist towards fellow organizational partners.]


2021 ◽  
Vol 3 (3) ◽  
pp. 158-166
Author(s):  
Sri Sundari

Every year the number of visitors to the Indonesian Soldier Museum is decreasing. Even though this museum has a role to support the awareness of defending the state of the Indonesian people. The need to do marketing for museums serves to introduce museums to the Indonesian public. This study aims to analyze marketing strategies and find out various obstacles and obstacles in supporting the awareness of State Defense. This study uses qualitative methods through observation, interviews, and documentation. The resulting data will then be analyzed to be able to find the right marketing strategy to attract the attention of tourists, both from within and outside the country, as well as the obstacles in attracting visitors. The Soldier Museum functions as a historical education facility and has an important role to love Indonesia, increase national and state awareness, strengthen Pancasila as the state ideology and be willing to sacrifice for the country and nation.


SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 37-44
Author(s):  
Ainun Mardhiyah ◽  
Feby Aulia Safrin

Abstract This research was conducted in Sipolu-polu Village, Panyabungan District, Mandailing Natal Regency, North Sumatra on the business owner of the chili-chili cassava chips business in the village with the hope that in the future it will be a useful contribution to certain parties, especially the business owners. The focus of this research will be to look at the strategies employed by business owners in marketing their products and also in this study using a theory related to marketing. This research uses descriptive qualitative methods that describe the results obtained in the field. Data collection was carried out by interviewing informants. This study aims to determine how the chili-chili cassava chips marketing is to increase the volume of production sales Keywords: marketing strategy, cassava-chili chips, business owner Abstrak Penelitian ini dilakukan di Kelurahan Sipolu-polu, Kecamatan Panyabungan, Kabupaten Mandailing Natal Sumatera Utara pada pemilik bisnis usaha keripik singkong sambal-sambal di kelurahan tersebut dengan harapan kedepannya akan menjadi kontribusi yang bermanfaat bagi pihak-pihak tertentu khususnya para pemilik usaha tersebut. Fokus penelitian ini akan melihat strategi yang dilakukan oleh para pemilik bisnis dalam memasarkan produskinya dan juga pada penelitian ini menggunakan teori yang berkaitan dengan pemasaranpenelitian ini menggunakan metode kualitatif deskriptif yang mendeskripsikan hasil yang diperoleh di lapangan. Pengumpulan data dilakukan dengan wawancara terhadap informan. Penelitian ini bertujuan mengetahui bagaimana pemasaran keripik singkong sambal-sambal untuk meningkatkan volume dari penjualan produksinya Kata Kunci: strategi pemasaran, keripik singkong sambal-sambal, pemilik usaha


2021 ◽  
Vol 5 (2) ◽  
pp. 37-42
Author(s):  
Muh. Mintari ◽  
Fadlilah Fadlilah ◽  
Bawaihi Bawaihi

This study aims to describe the communication style of madrasah heads in improving teacher performance at yayasan Nururrodhiyah Jambi City. This study uses qualitative methods. Data collection techniques using observations, interviews, and documentation. The results of the study found there are two communication styles of madrasah heads at nururrodhiyah foundation in improving teacher performance, first, the equalitarian style; give teachers the opportunity to express suggestions or opinions. Second, the relinguishing style; reflects the willingness to accept the suggestions, opinions or ideas of others, rather than the wishes of the command, even though the head of the madrasa has the right to give orders.


Author(s):  
Lusival Barcellos E Eliane Farias

Como nos séculos passados, os povos indígenas continuam resistindo para sobreviver em meio a uma sociedade preconceituosa que nega o direito de ser diferente. O presente trabalho versa sobre os indígenas Tabajara da Paraíba, expropriados do seu território, no litoral sul paraibano. Nos tempos hodiernos vivem num processo de etnogênese, reivindicando seus direitos e reelaborando suas tradições. A problemática do estudo se refere aos Tabajara fiéis à doutrina Protestante, que convivem com uma nova realidade: a de exteriorizar seus sinais diacríticos ou sua religiosidade Pentecostal. O estudo está fundamentado nos autores: Barcellos e Farias (2012; 2014), Mendonça (1989), Wright (2004), dentre outros. Utilizou-se da metodologia qualitativa para adentrar no universo de significados, crenças e valores desses indígenas. Foi usado na coleta de dados a observação participante e entrevistas abertas. O resultado da pesquisa revela as transformações ocorridas na vida desses indígenas, convertidos às denominações religiosas pentecostais após a diáspora ocorrida no século XIX. As in past centuries, indigenous peoples continue to resist to survive amid a prejudiced society that denies the right to be different. This paper deals with the ParaíbaTabajara Indians, dispossessed of their territory in the south coast of Paraiba. In modern times they live in ethnogenesis process, claiming their rights and reworking their traditions. The study of the problem relates to Tabajara faithful to Protestant doctrine, living with a new reality: to externalize their diacritics or his Pentecostal religion. The study is based on the authors: Barcellos and Farias (2012; 2014), Mendonça (1989), Wright (2004), among others. We used qualitative methods to enter the universe of meanings, beliefs and values ​​of these indigenous. It was used in data collection participant observation and open interviews. The search result shows the changes occurring in the lives of indigenous people converted to Pentecostal denominations after the diaspora occurred in the nineteenth century.


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