scholarly journals Pencitraan (Branding) Dan Promosi Desa Wisata Pengkol, Kecamatan Ngunter, Kabupaten Sukoharjo, Jawa Tengah

Bakti Budaya ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 194-208
Author(s):  
Tular Sudarmadi

Pengkol Village Community service in 2020 is a continuation of the development of Pengkol Village, Nguter District, Sukoharjo Regency, Central Java as a tourism village, managing from a community-based tourism point of view. Actually, the first Community service was carried out in the Pengkol village in 2017. A tourism potential identification program in Pengkol Village successfully conducted. The results show that Pengkol Village has the potential to be developed as a community-based tourism village. Furthermore, in 2018 to 2019 Community Service in this village is continued to form a community-based tourism management institution. The results of the program are the establishment of Pokdarwis village institution. This program after being written, was successfully defended as an undergraduate thesis by an undergraduate student from the Tourism Program. Since the institution is functioning, it is time to arrange the third session of Community service in Pengkol village. A branding and promotion of the Pengkol Tourism Village is designed and will advertise via social media. While COVID-19 plague occurs, Pokdarwis works on video making of Pengkol Village tourism branding and promotion. Since, COVID-19 protocol banned people from traveling and to flock, an online communication was set up. Moreover, the making of the video will be managed by Pokdarwis. On the other hand, the Tourism Program made a script and designed the Pengkol Tourism Village logo. Finally, in October 2020 the Pengkol Tourism Village logo was successfully created. A Jargon 'Tani Minantaka Tourism Village is Near in the Eyes and sticky to the Heart ” is also launched. In addition, video branding and video promotion of Pengkol Tourism Village were successfully made, which were then uploaded on social media Instagram, Facebook of the Pokdarwis Desa Wisata Pengkol. ===== Pengabdian kepada Masyarakat di Desa Pengkol tahun 2020 merupakan kelanjutan dari pengembangan Desa Pengkol, Kecamatan Nguter, Kabupaten Sukoharjo, Jawa Tengah sebagai desa wisata, yang pengelolaannya berbasis masyarakat. Pengabdian kepada Masyarakat yang pertama kali dilakukan di desa tersebut diawali pada tahun 2017 dengan program identifikasi potensi kepariwisataan di Desa Pengkol. Hasil identifikasi menunjukkan bahwa Desa Pengkol sangat potensial untuk dikembangkan sebagai Desa Wisata berbasis masyarakat. Selanjutnya pada tahun 2018 hingga tahun 2019 Pengabdian kepada Masyarakat di desa ini diprogramkan untuk membentuk kelembagaan pengelolaan pariwisata berbasis masyarakat. Hasil pendampingan itu setelah ditulis berhasil dipertahankan sebagai  skripsi S1 dari mahasiswi pendampingan program tersebut Atas dasar telah terbentuk Pokdarwis Desa Pengkol yang berfungsi untuk mengelola dan mengembangkan program kepariwisataan berbasis masyarakat di desa ini, program Pengabdian kepada Masyarakat, yang ketiga lebih bersifat untuk melakukan pendampingan dan bertindak sebagai fasilitator dalam menyiapkan program pencitraan dan promosi Desa Wisata Pengkol. Selama tiga bulan dalam pelaksanaan Pengabdian kepada Masyarakat yang masih terkendala wabah COVID-19 berhasil melibatkan Pokdarwis secara aktif dalam program pencitraan dan promosi. Adanya wabah COVID-19 disiasati dengan pendampingan online, sedangkan pembuatan video akan dikelola oleh Pokdarwis, Program studi membuatkan naskah dan merancang logo Desa Wisata Pengkol. Akhirnya pada bulan Oktober 2020 berhasil dibuat logo Desa Wisata Pengkol dan pencitraan ‘Desa Wisata Pengkol Tani Minantaka Dekat di mata Lekat di hati’. Selain itu berhasil dibuat satu video pencitraan dan satu video promosi Desa Wisata Pengkol, yang kemudian diunggah dalam media sosial Instagram, Facebook dengan akun Pokdarwis Desa Wisata Pengkol.

2021 ◽  
Vol 6 (4) ◽  
pp. 465-477
Author(s):  
Sufiyanto Sufiyanto ◽  
Mochammad Musafaul Anam ◽  
Zaid Dzulkarnain Zubizaretta

The tourism sector has been targeted to be a tool that may develop people’s economies. Kelompok Sadar Wisata (Pokdarwis) Sukowilangun Berseri is a community that develops Taman Suko at Sukowilangun, Kalipare, Malang Regency. However, the increasing number of tourism effects for the local community at Sukowilangun can still be categorized at a low level. Besides, the management capabilities and resources of the local community in developing Taman Suko as a local tourist destination have not been able to attract more tourists. We carry out a community service program through diversifying our business with the implementation of an aquaponics system to increase income derived from tourism management, providing assistance in efforts to develop tourism potential, and empowering local community-based communities at Taman Suko. The results of this program were implementing an aquaponics system as a business diversification as well as an education theme for tourists on how freshwater fish and vegetables are bred, developing some tourism support facilities such as photo spot, pathways, and fish pond, and promoting local culinary business through social media and a video profile.


2020 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Arizqi Arizqi ◽  
Diah Ayu Kusumawati ◽  
Ratna Novitasari

Desa Betokan merupakan salah satu desa yang memiliki potensi besar, mengingat desa Betokan adalah desa penghasil buah jambu dan belimbing terbesar di Kabupaten Demak. Buah jambu dan belimbing sendiri merupakan buah khas kota Demak. Meskipun demikian, sebagian besar pelaku usaha penjual jambu dan belimbing yang ada di Desa Betokan tersebut masih terkendala dalam hal manajemen usaha terutama dalam hal pemasaran dan pengembangan produk. Sehingga kegiatan pengabdian masyarakat dilakukan guna meningkatkan Ekonomi kreatif� berbasis Digital masyarakat di Desa Betokan dari usaha yang telah dimiliki sehingga dapat meningkatkan pendapatan dan kesejahteraan warga desa Betokan. Metode dalam pelaksanaan pengabdian masyarakat ini antara lain penyampaian materi penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masysrakat dapat disimpulkan bahwa masyarakat antusias dalam pelaksanaan penyuluhan yang dilakukan, terlebih pada saat penyampaian materi dan praktik pembuatan akun media sosial dan juga akun E-commerce seperti akun facebook, instagram, dan juga shopee. Terlebih pada masa pandemi Covid-19 seperti sekarang ini, masyarakat selaku konsumen banyak yang beralih dari pembelian secara langsung (offline) ke pembelian online. Dari adanya akun media sosial dan e-commerce ini juga pelaku usaha dapat lebih mengembangkan pasar yang ada.Betokan is one of the villages that has great potential, considering that Betokan is the largest producer of guava and star fruit in Demak Regency. Guava and star fruit are the typical fruits of Demak city. Even so, most of the guava and starfruit selling business actors in Betokan are still constrained in terms of business management, especially in terms of marketing and product development. So that community service activities were carried out to improve the community-based digital creative economy in Betokan, Demak from the business that has been owned so that it can increase the income and welfare of Betokan villagers. Methods used in this community service included the delivery of extension materials, questions and answers and discussions, followed by practice. From the implementation of community service, it can be concluded that the public is enthusiastic about the implementation of the counseling carried out, especially when delivering material and practices for creating social media accounts and also e-commerce accounts such as Facebook, Instagram, and shopee accounts. Especially during the Covid-19 pandemic like now, many people as consumers have switched from direct (offline) purchases to online purchases. From the existence of social media and e-commerce accounts, business actors can further develop existing markets.


Author(s):  
Meilan Sugiarto ◽  
Herri Sofyan ◽  
Herlina Jayadianti ◽  
Rudi Wibowo

There Improvements in the local economy, especially for the poor through open and sustainable tourism management, are believed to be achieved through the empowerment of the tourism sector. Mapping the potential of village tourism in the Triharjo village area is one of the essential things. Identification and mapping of village tourism potential needed in order to implementation community-based tourism (CBT). This research aims to identifying and mapping the potential of village tourism in order to produce a profile of village tourism potential and identify opportunities for developing village tourism potential. The object of this study is Triharjo village, Pandak District, Bantul Regency, Yogyakarta. This research was conducted with a qualitative approach. Collecting data in this study used several research instruments, such as in-depth interviews, focus group discussions (FGD), observations, and document studies. Based on research finding while the communities and local governments of Triharjo village recognize that not all village tourism potentials are well managed. The results of the mapping of village tourism potential provide them that the involvement of local communities in the planning and management of a village tourism potential is needed and have a positive impact on the longterm. The empowerment of the local economy, especially the poor, is believed to be achieved through the empowerment of the tourism sector. Community-based tourism emphasizes community ownership and active participation, provides education to local communities, promotes and protection of culture and the environment.


Author(s):  
Marta Dąbrowska ◽  

Public communication in the contemporary world constitutes a multifaceted phenomenon. The Internet offers unlimited possibilities of contact and public expression, locally and globally, yet exerts its power, inducing use of the Internet lingo, loosening language norms, and encourages the use of a lingua franca, English in particular. This leads to linguistic choices that are liberating for some and difficult for others on ideological grounds, due to the norms of the discourse community, or simply because of insufficient language skills and linguistic means available. Such choices appear to particularly characterise post-colonial states, in which the co-existence of multiple local tongues with the language once imperially imposed and now owned by local users makes the web of repertoires especially complex. Such a case is no doubt India, where the use of English alongside the nationally encouraged Hindi and state languages stems not only from its historical past, but especially its present position enhanced not only by its local prestige, but also by its global status too, and also as the primary language of Online communication. The Internet, however, has also been recognised as a medium that encourages, and even revitalises, the use of local tongues, and which may manifest itself through the choice of a given language as the main medium of communication, or only a symbolic one, indicated by certain lexical or grammatical features as identity markers. It is therefore of particular interest to investigate how members of such a multilingual community, represented here by Hindi users, convey their cultural identity when interacting with friends and the general public Online, on social media sites. This study is motivated by Kachru’s (1983) classical study, and, among others, a recent discussion concerning the use of Hinglish (Kothari and Snell, eds., 2011). This paper analyses posts by Hindi users on Facebook (private profiles and fanpages) and Twitter, where personalities of users are largely known, and on YouTube, where they are often hidden, in order to identify how the users mark their Indian identity. Investigated will be Hindi lexical items, grammatical aspects and word order, cases of code-switching, and locally coloured uses of English words and spelling conventions, with an aim to establish, also from the point of view of gender preferences, the most dominating linguistic patterns found Online.


2018 ◽  
Vol 3 (1) ◽  
pp. 48
Author(s):  
HANURING AYU A.P

<p align="center"><strong>ABSTRAK</strong></p><p>            Bagaimanakah pengaturan tentang penghinaan di dunia maya dalam hukum positif indonesia? Bagaimana etika menggunakan sosial media yang benar ? Bagaimana aplikasi etika menggunakan sosial media yang sesuai dengan pancasila. Metode pengabdian kepada masyarakat ini adalah berupa penyuluhan dalam bentuk ceramah dan diskusi , tanya jawab serta dilanjutkan dengan praktek demonstrasi penggunan etika yang baik dan benar dalam berselancar di dunia maya. Pelaksanaan kegiatan pengabdian ini dengan metode pendidikan kepada masyarakat (peternak) melalui penyuluhan, pelatihan, dan demontrasi di lapangan serta penerapan/aplikasi langsung (percontohan) dengan melibatkan kelompok ibu ibu di sekitar wilayah perumahan loh agung, jaten karanganyar. Tujuan gerakan internet sehat adalah untuk memberikan pendidikan kepada pengguna internet untuk menganalisis pesan yang disampaikan, mempertimbangkan tujuan komersil dan politik dibalik citra atau pesan di internet dan meneliti siapa yang bertanggungjawab atas pesan yang diimplikasikan itu. Bagaimanapun pelanggaran terhadap etika tersebut bisa berdampak kurang baik bahkan bisa menjadi sesuatu yang buruk bagi kita dan anak kita. Konsekuensinya sendiri bisa terjadi dalam bentuk ringan seperti pengucilan, pemblokiran, dan hal sejenis lainnya, hingga dalam bentuk yang cukup berat yang bisa membawa kita berurusan dengan pihak kepolisian dan pengadilan. Dari hasil pengabdian pada masyarakat dapat disimpulkan bahwa kegiatan pengabdian di perumahan loh agung jaten Kecamatan jaten Kabupaten karanganyar melalui penyuluhan hukum dapat memberi dampak positif ke warga masyarakat,berdasarakan nilai-nilai luhur yang terkandung dalam Pancasila.</p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>How is the setting of humiliation in cyberspace in Indonesian positive law? How is the right ethics in using social media? How is ethical application in using social media compatible with Pancasila? This community service method was in the form of counseling in the way of lectures and discussions, question and answer and continued by practicing demonstration of the use of good and true ethics in surfing in cyberspace. The implementation of this service was done through education method to the community with counseling, training, and demonstrating in field and direct application by involving group of mothers around the Loh Agung residential area Jaten Karanganyar. The goal of a healthy internet movement is to provide education to internet users, to analyze the messages conveyed, to consider commercial and political purposes behind images or messages on the internet and to examine who is responsible for the implied message. However, violations of such ethics may have an adverse effect and can even be a bad thing for us and our children. The consequences can occur in the form of ostracism, blocking, and other similar things. It also can bring severe consequence such as we have to deal with the police and the courts. The results concluded that the activities of dedication in Loh Agung Resident, Jaten Karanganyar regency through legal counseling can give a positive impact to the community, based on the noble values contained in Pancasila.</em><em></em></p>


2021 ◽  
Vol 2 (1) ◽  
pp. 8-13
Author(s):  
Ida Ayu Rostini ◽  
Roseven Rudiyanto

Community Capacity Building and Identification of Tourism Potential in the Development of Watu Tiri Village as a Tourism VillageThis community service activity aims to increase the capacity of the Watu Tiri Village community in the tourism sector and identify existing tourism potentials. In this activity, there are three approaches taken, including Participatory Rural Appraisal (PRA), Community-based development, and participatory. Data collection used focus group discussion (FGD) techniques and field observations. The tourism potentials identified in this community service activity include Mberenang Beach and hot springs as natural tourism potential, while cultural potential includes the activity of weaving single for women and traditional ceremonies in Watu Tiri Village. It can be concluded that in developing Watu Tiri Village as a tourism village, assistance activities such as promotion and e-commerce training, guiding training and English language training, and improving the mitigation system in the Mberenang Beach area are still needed to improve its image


Author(s):  
Neneng Salmiah

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan masyarakat Desa Buluhcina tentang potensi wisata yang dapat dikembangkan serta peningkatan pengetahuan mempromosikan Desa Wisata Buluhcina melalui media sosial sehingga Desa tersebut menjadi maju dan mandiri serta kesejahteraan masyarakat meningkat. Permasalahan mitra adalah belum dikembangkannya potensi wisata yang dimiliki serta belum mempromosikan desa wisata secara optimal. Hal ini tentu saja berdampak pada rendahnya minat wisatawan berkunjung ke Desa Wisata Buluhcina. Khalayak sasaran adalah perangkat desa beserta masyarakat Desa Buluhcina. Solusi yang dilakukan adalah dengan memberikan penyuluhan dalam rangka peningkatan wawasan terkait pengembangan potensi wisata yang ada di Desa Buluhcina dan meningkatkan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui media sosial. Hasil yang dicapai adalah peningkatan wawasan peserta terhadap potensi wisata yang dapat dikembangkan di Desa Buluhcina dan peningkatan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui sosial media. Hal ini dapat dilihat dari antusiasme peserta pada saat pelaksanaan serta peningkatan hasil pre-test.[This program of community service aims to improve the insight of the community of Buluhcina Village about the potential of tourism that can be developed as well as increased knowledge of promoting the Village of Buluhcina through social media so that the village becomes advanced and independent and the welfare of society increases. Partner problems are not yet developed the tourism potential that is owned and has not promoted the tourist village optimally. This of course affects the low interest of tourists visiting the Tourism Village Buluhcina. The target audience is a village device along with the people of Buluhcina Village. The solution is to provide counseling in order to increase the insight related to the development of tourism potential in Buluhcina Village and increase the knowledge in promoting Buluhcina Village tourism through social media. The results achieved are increasing participants' insight into tourism potentials that can be developed in Buluhcina Village and increased knowledge in promoting the tourism of Buluhcina Village through social media. This can be seen from the enthusiasm of participants at the time of execution and improvement of pre-test results.]


2016 ◽  
Vol 16 (1) ◽  
pp. 89
Author(s):  
Rustam Ibrahim

Abstract: When boarding schools are faced with community service, some of them are not willing to accept it. Survey of BPPM Maslakul Huda Islamic School, in collaboration with the P3M Jakarta concluded that three (25%) of the 12 pesantrens in Central Java do not receive community service. It is an irony, because pesantren was born and raised from the public. One of pesantrens that was born from community service is PP DawarBoyolali. PP Dawar proved that pesantren had a great contribution to the community. This study wanted to uncover the devotion PP Dawar to community, both in religious and economic empowerment, as well as the main reason of PP Dawar in performing community service. The method used in this study was a qualitative research method using case study design. Based on the research, it was found that PP Dawar was a community-based boarding school which had done community services by performing routine religious activities such as routine verses recitation, recitals of Qur’an for the orphans, and also serving  the demand of societies that need Islamic teachers and religion teachers graduating from PP. DawarBoyolali. PP Dawar also helped the economy of the surrounding communities, by providing cheap labors, helping traditional broom and cracker home industry, and organizing donations to 500 orphans. The ideas or thoughts underlying PP Dawar’sdevotion are a sense of sincerity, an implementation on the religious science, a spirit of self-reliance, and a promotion for PP Dawar Boyolali itself. الملخص: عندما تُوجّه البسانترينات إلى وجود الخدمة الإجتماعية، كان بعضها لم يقبلها. دلّت الدراسة المسحية التي قام بها BPPM بسانترين "مسلك الهدى " بالاشتراك مع P3M جاكرتا على أن 3 أو (%25) من 12 بسانترين في أنحاء جاوة الوسطى لم تقبل الخدمة الإجتماعية. وهذا مؤسف، لأن بسانترين هو مؤسسة تربوية توّلدت وتطوّرت في المجتمع. ومن البسانترينات الذي تولّد من المجتمع هو معهد "داوار " بويولالي جاوة الوسطى. دلّ هذا المعهد على أن بسانترين له دور فعّال واسهام كبير في المجتمع . سيكشف هذا البحث عن الخدمة الإجتماعية التي قام بها هذا المعهد في المجال الديني ومجال ترقية الجانب الإقتصادي والأسباب الدافعة له في القيام بهذه الخدمة. سلك هذا البحث منهج البحث الكيفي بنوع دراسة حالة. دلّت نتائج البحث على أن معهد " داوار " هو البسانترين المؤسس على المجتمع ويقوم بالخدمة الإجتماعية في شكل المحاضرات الدينية المكثّفة، والمحاضرات الدينية في مناسبة " Yatiman”   وإرسال الدعاة والأساتذة للجهات المحتاجة إليهم وهم متخرّجو معهد "داوار" نفسه. ولهذا المعهد اسهام اقتصادي في المجتمع المحيط به بإعداد العمّال بأجرة رخيصة (صناعة منزلية) كصناعة المكنسات والأطعمة الإندونيسية وكفالة الأيتام (  500يتيم ) . والأسس الفكرية لهذه الخدمة – التي قام بها المعهد داوار - هي الإخلاص ونشر العلوم الدينية وروح الإعتماد على النفس والدعايات والتعريف بالمعهد.   Abstrak: Ketika pesantren dihadapkan dengan pengabdian masyarakat, beberapa pesantren belum dapat menerima. Survey BPPM Pesantren Maslakul Huda, bekerja sama dengan P3M Jakarta menyimpulkan bahwa 3 (25%) dari 12 pesantren se-Jawa Tengah tidak menerima pengabdian masyarakat. Sungguh ironis, karena pesantren merupakan pendidikan yang lahir dan besar dari masyarakat. Salah satu pesantren yang lahir dari pengabdian masyarakat adalah PP Dawar Boyolali, PP Dawar membuktikan bahwa peran pesantren sangat besar dalam berkontribusi di tengah masyarakat. Penelitian ini ingin mengungkap pengabdian PP Dawar, baik dalam keagamaan maupun pemberdayaan ekonomi, serta alasan utama PP Dawar melakukan pengabdian pada masyarakat. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan menggunakan rancangan studi kasus. Berdasarkan penelitian, ditemukan bukti bahwa PP Dawar adalah pesantren berbasis masyarakat, yaitu dengan melaksanakan pengabdian keagamaan seperti pengajian rutin, pengajian yatiman, juga melayani permintaan masyarakat yang membutuhkan ustadz atau guru agama lulusan PP Dawar Boyolali. PP Dawarjuga ikut membantu ekonomi masyarakat sekitar, yaitu menyediakan tenaga murah, membantu home industry pembuatan sapu, krupuk, dan menyelenggarakan santunan 500 anak yatim. Pemikiran yang mendasari Pengabdian PP Dawar adalah rasa keikhlasan, mengamalkan ilmu agama, semangat kemandirian, dan promosi bagi PP Dawar Boyolali. 


2022 ◽  
Vol 4 (2) ◽  
pp. 801-806
Author(s):  
Muhammad Zid ◽  
Asma Irma ◽  
Ode Sofyan Hardi ◽  
Sony Nugratama Hijrawadi

The varied natural potential makes Bogor Regency has a lot of natural tourism potential. Its location in the highlands adds to the attraction of tourists to visit. One of the natural tourist destinations in Bogor Regency is Cipamingkis waterfall, the location of this waterfall is in Wargajaya Village, Sukamakmur District, Bogor Regency. Sukamakmur district actually has several tourist attractions, such as the Kahyangan villa and the Ciherang waterfall. However, the existence of this tourist attraction has not had a significant impact on the villagers, most of the villagers still rely on agricultural fields as their livelihood. In addition, the village youth have not played a role in the management of tourism objects. They prefer to work outside the village rather than develop their village. Therefore, this community service activity aims to provide training in managing and developing tourism objects in Sukamakmur district, the concept of community-based tourism management or better known as Community Based Tourism (CBT). The training was carried out in three stages, including program socialization, group discussions, and the last stage was tourism management planning. The results of these activities, in the socialization stage, the youth of Sukamakmur district actually have the motivation to manage and develop tourism objects in Sukamakmur district. However, it is constrained by limited knowledge about the management of tourism objects. The second stage of activity tries to dig up information on the existence of the tourist attraction, so that several alternative tourism development plans are obtained. In the last stage, it is activated to try alternative tourism objects that can be developed in Sukamakmur district with the hope that Sukamakmur district becomes a Tourism Village and residents get a positive impact.


Media Wisata ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 1-20
Author(s):  
Rullyana Puspitaningrum Mamengko ◽  
Erlina Daru Kuntari

This study aimed to determine the importance of community-based tourism management in increasing the economic income of coastal communities in the coastal areas of the North Coast of Central Java. This research was funded by the Directorate of Research and Community Service (DRPM) of the Ministry of Research, Technology and Higher Education. This research is a qualitative descriptive study with research procedures, namely the description stage, the reduction stage, and the selection stage. The research location is in the coastal area of the North Coast of Central Java with randomly selected respondents. The results obtained are the multiplayer effect of community involvement in marine tourism management in coastal areas, including increased community income, absorption of local workers, the opening of business space for local communities, maintaining the surrounding environment, and improving other supporting amenities.


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