scholarly journals PENERAPAN STRATEGI MARKETING BERBASIS INOVASI BAGI PENGRAJIN GERABAH DESA GEBANGSARI KLIRONG KEBUMEN

2021 ◽  
Vol 4 (2) ◽  
pp. 151
Author(s):  
Dani Rizana ◽  
Akhmad Syarifudin
Keyword(s):  
Community Service ◽  
Economic Value ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Pottery Production ◽  
World Community ◽  
Existing Problems ◽  
Service Activity ◽  
High Motivation ◽  
Marketing Costs

Gerabah Gebangsari merupakan salah satu satu produk khas desa Gebangsari yang diwariskan secara turun temurun namun belum mampu meningkatkan perekonomian pengrajin sehingga banyak yang beralih ke usaha lain seperti buruh genteng dan batu bata, Minimnya pengetahuan srategi marketing dan kurangnya nilai ekonomis gerabah menyurutkan pengrajin untuk menekuni kerajinan gerabah ini, ditambah lagi adanya pandemi covid 19 yang saat ini melanda seluruh dunia. Mitra pengabdian masyarakat ini adalah pengrajin gerabah desa Gebangsari kecamatan Klirong Kabupaten Kebumen. Metode yang digunakan dalam pengabdian ini yaitu FGD, penyuluhan dan pendampingan. Target permasalahan prioritas yang segera ditangani dalam kegiatan pengabdian ini adalah masalah strategi marketing. Tujuan kegiatan pengabdian masyarakat ini sebagai upaya pemecahan atas permasalahan yang ada sehingga dapat membentuk masyarakat yang mandiri secara ekonomi melalui pengetahuan dan ketrampilan khususnya bidang marketing sehingga memperluas pasar dan volume penjualan serta efisiensi biaya produksi dan pemasaran. Output yang diberikan ke pengrajin berupa alat peraga marketing, banner dan alat putar gerabah elektronik. Hasil menunjukkan bahwa kegiatan yang dilaksanakan (1) dapat menggali permasalahan permasalahan yang dihadapi pengrajin khususnya dibidang marketing yang akhirnya dapat menumbuhkan motivasi tinggi untuk pengembangan usaha produksi gerabah (2) menambah pengetahuan strategi marketing sehingga meningkatkan volume penjualan pasca pandemi covid 19. Kata kunci: Pengrajin, Gerabah, Strategi, Marketing ABSTRACT Gebangsari pottery is one of the typical products of Gebangsari village that has been passed down from generation to generation but has not been able to improve the craftsmen's economy. This condition makes many of craftsmen have switched to other businesses such as tile and brick. The lack of marketing strategies knowledge and the pottery economic value have discouraged craftsmen from pursuing this pottery craft. It is worsen by the current condition affected by the Covid-19 pandemic sweeping the entire world. Community service partners of this program were pottery craftsmen in Gebangsari, Klirong, Kebumen. The method used in this service was FGD namely counseling and mentoring. The immediately handled issue of this service activity are those related to marketing strategy. Purpose of this community service activity is as an effort to solve existing problems so that they can form an economically independent society through knowledge and skills. The existing problem to tackle is especially in the field of marketing so as to expand the market and sales volume as well as the efficiency of production and marketing costs. The outputs given to the craftsmen were in the form of marketing props, banners, and electronic earthenware rotary tools. The results show that the activities carried out (1) can explore the problems faced by craftsmen, especially in the marketing sector, which in turn can foster high motivation of pottery production business development and 2) increase marketing strategies knowledge in order to intensify sales volume after the Covid-19 pandemic. Keywords: Craftsmen, Pottery, Strategy, Marketing

PKM Kelompok Tani Tan Selo 1 dan Tan Selo 2 Desa Sukomaju Kecamatan Srono Kabupaten Banyuwangi Jawa Timur dalam Meningkatkan Nilai Ekonomis Pisang dan Strategi Pemasarannya

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Fitri Nurmasari ◽  
Raup Padillah
Keyword(s):  
Community Service ◽  
Online Shopping ◽  
Agricultural Land ◽  
Economic Value ◽  
Marketing Strategies ◽  
Service Programs ◽  
Community Service Programs ◽  
Farmer Groups ◽  
The Village

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%

scholarly journals Penerapan mesin pemisah bunga cengkeh pada petani di Desa Bonto Enrekang

DEDIKASI ◽  
2019 ◽  
Vol 21 (2) ◽  
Author(s):  
Yiyin Klistafani ◽  
Nur Wahyuni ◽  
Moh. Adnan
Keyword(s):  
Community Service ◽  
Economic Value ◽  
Price Stability ◽  
Market Demand ◽  
Agricultural Commodity ◽  
High Demand ◽  
Service Activity ◽  
Long Time ◽  
Farmer Groups ◽  
The Many

One agricultural commodity that has high economic value is the clove "Eugenia Aromatica". The many benefits obtained from cloves, making clove commodities sell well in the market due to of high demand. Therefore, the amount of clove production must be able to balance the market demand in order to keep price stability stable. However, post-harvest handling of cloves at the farm level is generally conventional. This has caused problems including long working time (ineffective), the risk of clove quality decreases, and causes discomfort to the skin of workers' hands due to friction of the clove flower for long time. Hence, it is necessary to conduct IbM – “Ipteks bagi Masyarakat” (Science and Technology for Communities) activities in utilizing clove flower separator machines for farmers in Bonto Village, Enrekang. The stages of the implementation of the IbM activities were observation to the farmer groups in Bonto Village, procurement of clove flower separators, conducting training to operate the clove separator mechine and counseling how to do mechine maintenance to farmers in Bonto Village. The results obtained from this community service activity are that clove farmers in Bonto village are able to work more effectively and efficiently in the process of separating clove flowers from their stems so that the production of cloves increases with good quality.

scholarly journals INCREASING COMMUNITY PARTICIPATION IN MAINTAINING CLEANLINESS AND HEALTH TO REALIZE COMFORTABLE TOURISM VILLAGE IN THE VILLAGE OF RINDU HATI

2021 ◽  
Vol 1 (3) ◽  
pp. 12-19
Author(s):  
Rina Delfina ◽  
◽  
Sardaniah Sardaniah ◽  
Keyword(s):  
Community Participation ◽  
Community Service ◽  
Economic Value ◽  
Management Training ◽  
Household Waste ◽  
Disposal Site ◽  
Community Skills ◽  
Service Activity ◽  
Tourist Village ◽  
The Village

A clean and healthy tourist village is the main attraction for visitors because the beautiful and clean environment makes visitors feel comfortable. Based on the results of the FGD conducted by the University of Bengkulu LPPM in the village of Rindu Hati, several problems were found, such as the cleanliness of the village, the absence of a garbage disposal site. This of course can cause various problems for visitors and the community, one of which can affect public health and the environment. Efforts that can be made are the Guidance of Clean and Healthy Life Behavior (PHBS). The purpose of this community service activity is to provide education to the Rindu Hati village community so that they can maintain environmental cleanliness and health through the proper and correct application of PHBS, increase community knowledge and skills in managing household waste and environmental waste, and improve community skills in disease management. environmental impacts and independently in preventing and overcoming the health problems it faces. The methods used are: health education about waste management, training to utilize waste. The participants who took part in this activity were 50 people consisting of environmental groups, PKK cadres, health cadres, village officials, and housewives. The results of this community service activity show an increase in community participation in maintaining environmental cleanliness and health, this can be seen from the community's ability to implement PHBS and utilize waste that has economic value.

scholarly journals PENGENALAN TEKNOLOGI EKSTRAKSI ZAT WARNA ALAM UNTUK PEWARNA ALAMI BATIK DI UKM BATIK TULIS “KEBON INDAH”, BAYAT, KLATEN

2021 ◽  
Vol 3 (2) ◽  
pp. 101-108
Author(s):  
Achmad Chafidz ◽  
Ajeng Yulianti Dwi Lestari
Keyword(s):  
Production Process ◽  
Community Service ◽  
Extraction Process ◽  
Natural Dye ◽  
Process Technology ◽  
Existing Problems ◽  
Service Community ◽  
New Knowledge ◽  
Service Activity ◽  
Dye Extraction

Batik Tulis is one of traditional Indonesian culture that must be preserved. UKM Batik Tulis “Kebon Indah” is one of Batik Tulis or Cap industries that uses natural dyes for coloring the Batik. This UKM is located in Desa Kebon, Bayat, Klaten. As a traditional UKM, of course there are many problems that must be solved. This community service activity aims to identify the existing problems and provide solutions or ideas to further develop UKM Batik Tulis “Kebon Indah” especiallly in terms of the production process of Batik Tulis. Additionally, also to introduce natural dye extraction process technology for better coloring results the Batik Tulis. This service community was carried out by interview, direct observation, and presentation/counseling methods. From this community service activity, the members of UKM Batik Tulis “Kebon Indah” have obtained new knowledge about the natural dye extraction process technology. Additionally, several recommendations to solve the current problems have been conveyed to the UKM, such as: pretreatment of raw natural coloring sources and application of natural dye extraction process technology on the production process of the Batik Tulis.

scholarly journals Pemanfaatan Kotoran Ternak Sebagai Sumber Energi Alternatif di Kelompok Ternak Sapi Potong Sido Makmur Umbulsari Jember

2021 ◽  
Vol 1 (2) ◽  
pp. 100-104
Author(s):  
Nurkholis Nurkholis ◽  
Suluh Nusantoro ◽  
Aan Awaludin ◽  
M. Adhyatma ◽  
Bagus Djuni
Keyword(s):  
Community Service ◽  
Waste Treatment ◽  
Economic Value ◽  
Livestock Waste ◽  
Situation Analysis ◽  
Livestock Manure ◽  
Methane Gas ◽  
Decomposition Of Organic Matter ◽  
Service Activity ◽  
The Cost

The sustainability of the livestock business does not only depend on the success of the maintenance system which aims at increasing productivity, but also on the ability to process the resulting livestock waste. Livestock waste is the main source of quality degradation for the environment, this occurs due to the presence of ammonia and methane gas which is formed from the decomposition of organic matter. Ammonia along with other gases can cause acid rain, while methane gas causes a greenhouse effect. This community service partner is a farmer who is part of the "Sido Makmur" beef cattle group in Umbulrejo village, Umbulsari sub-district, Jember district. The purpose of this community service activity is to transfer knowledge and technology regarding livestock waste processing to be used as biogas. The selection of waste treatment topics is based on a situation analysis of the "Sido Makmur" livestock group. The results of the situation analysis show that generally livestock manure is not processed and is left around the stables and there are some group members who have difficulty buying LPG fuel because it is considered quite expensive. The implementation of the service consists of several activitie, the first was outreach activities, demonstrations / practices and assistance of community service activities. The results of the community service survey which have shown that the application of technology in the processing or utilization of livestock manure into a useful material that even has economic value will support the creation of an environmentally friendly livestock system or zerro waste system, besides that it will also improve the welfare of breeders through minimizing the cost of purchasing fuel.

scholarly journals PELATIHAN PEMBUATAN MEDIA TANAM ANGGREK DENGAN MENGGUNAKAN “TEKNOLOGI HIDROPONIK”

2020 ◽  
Vol 3 (2) ◽  
pp. 161
Author(s):  
Deni Nasir Ahmad ◽  
Luluk Setyowati
Keyword(s):  
Community Service ◽  
General Public ◽  
Economic Value ◽  
Place Of Residence ◽  
Growing Media ◽  
Plant Culture ◽  
Service Activities ◽  
Service Activity ◽  
And Training ◽  
Home Region

ABSTRAKPermasalahan dari mitra pengabdi kami adalah a. bagaimana mahasiswa binaan mitra khususnya mahasiswa pembudidayaan bisa mengembangkan kultur tanaman budaya Indonesia dikenal masyarakat umum khususnya negara lain, bahwa jenis anggrek di Indonesia memiliki keunikan anggrek yang berbeda dengan negara lain. b. anggrek juga memiliki perawatan yang ekstra sehingga di perlukan media tanam anggrek supaya tidak merawatnya ekstra dan bisa dikmati penyuka tanaman bunga. Dari permasalahan mitra tersebut tim pengabdi menggunakan metode pengabdian masyarakat yakni melakukan pemaparan materi dan pelatihan teknologi hidroponik sebagai media tanaman anggrek dan memberikan pengalaman serta pengetahuan kepada mitra pengabdi bahwa anggrek bisa menjadi nilai ekonomis. Hasil dari kegiatan pengabdian masyarakat yakni mitra memperoleh banyak informasi mengenai jenis anggrek dan dapat menyimpulkan sendiri bahwa perlunya jenis anggrek di budidayakan. Kesimpulan dari kegiatan pengabdian masyarakat yakni 1. Memanfaatkan teknologi hidroponik sebagai media tanam anggrek sangatlah diperlukan guna membudidayakan jenis anggrek tertentu agar tidak mengalami kepunahan. 2. Dalam kegiatan pengabdian masyarakat ini mitra dalam hal ini para mahasiswa memperoleh masukan dan ide kreatif dalam meningkatakan nilai ekonomis daerah pada masing-masing tempat tinggalnya di wilayah asal mahasiswa. 3. Memberikan pemahaman baru bahwa biasanya anggrek tidak dapat digunakan untuk tanaman hidroponik ternyata sudah bisa digunakan dengan persyaratan tertentu. Kata Kunci : hidroponik; anggrek; teknologi. ABSTRACTThe problems of our service partners are a. how partner-assisted students, especially cultivating students, can develop Indonesian cultural plant culture known to the general public, especially other countries, that the type of orchid in Indonesia has a unique orchid that is different from other countries. b. orchids also have extra care so that the orchid growing media is needed so as not to care for them extra and can be loved by those who like flowers. From the problems of the partners, the service team used community service methods, namely the presentation of materials and training in hydroponic technology as a medium for orchid plants and provided experience and knowledge to service partners that orchids could be of economic value. As a result of community service activities, partners get a lot of information about the types of orchids and can conclude for themselves that the need for orchids is cultivated. Conclusions from community service activities namely 1. Utilizing hydroponic technology as an orchid growing media is needed to cultivate certain types of orchids so they do not experience extinction. 2. In this community service activity partners in this case the students get creative input and ideas in increasing the economic value of the area in each place of residence in the student's home region. 3. Gives a new understanding that normally orchids cannot be used for hydroponic plants but can already be used with certain requirements. Keywords: hydroponics; orchid; technology.

scholarly journals MENUMBUHKAN KARAKTER KEWIRAUSAHAAN PESERTA BELAJAR DI PUSAT KEGIATAN BELAJAR MENGAJAR (PKBM) AL KAHFI BATURAJA

2021 ◽  
Vol 1 (1) ◽  
pp. 151-160
Author(s):  
Angga Wibowo Gultom ◽  
Yudi Tusri ◽  
Anton Kurniawan ◽  
Muznah Muznah
Keyword(s):  
Community Service ◽  
Group Discussion ◽  
Ministry Of Education ◽  
Economic Cycle ◽  
Entrepreneurial Skills ◽  
Job Opportunities ◽  
Service Activity ◽  
High Motivation ◽  
Mental Blocks ◽  
The Government

Entrepreneurs having significant contribution in creating job opportunities, reducing unemployment, increasing people's income and contributing greatly to the country's economic cycle. For this reason, the government through the Ministry of Education program issued an entrepreneurial skills program to encourage of new entrepreneurs for productive age who do not have a job and are not currently studying. This community service activity aims to prepare mindsets, motivation and strong reasons for 20 participants in the entrepreneurial skills program at PKMB Alkahfi in order to be ready to become new entrepreneurs. The methods used are presentation, focus group discussion, questions and answer, discussion, game and roleplay. The results of this community service show that all participants have a new mindset, understand the character of entrepreneurship, succeed in destroying mental blocks and have high motivation to become new entrepreneurs

scholarly journals Peningkatan Kesehatan Anak Usia Dini dengan Penerapan Perilaku Hidup Bersih dan Sehat (PHBS) di TK Kecamatan Candi Sidoarjo

2018 ◽  
Vol 3 (1) ◽  
pp. 50
Author(s):  
Choirun Nisak Aulina
Keyword(s):  
Community Service ◽  
School Environment ◽  
Active Role ◽  
Healthy Environment ◽  
Existing Problems ◽  
Service Activity ◽  
Teachers And Parents ◽  
Partner Schools ◽  
Healthy Behaviour ◽  
Improve Health

The purpose of this community service is to increase the knowledge of teachers and parents about the importance of Clean and Healthy Behaviour (PHBS). Clean and healthy behavior is also a set of behaviours practiced by learners, teachers and the school environment community on the basis of awareness so that independently able to prevent disease, improve health, and play an active role in creating a healthy environment. This community service activity is carried out in kindergarten of Aisyiyah 6 and kindergarten of Riadhus Sholihin at Kecamatan Candi Sidoarjo. The Method used in implementing this community service undertaken to solve the existing problems for those partner schools, such as 1) Workshop on integrating the implementation of Clean and Healthy Behaviour (PHBS) in learning activities, 2) parenting activities about healthy food for children. The result of this community service activity is a school regulation which contains about eight indicators of school PHBS implementation, scheduling five supporting activities of school PHBS implementation, and children not snacking haphazardly.

scholarly journals Implementasi Bank Sampah Pada ST. Kerta Budi Luhur untuk Pengelolaan Sampah Organik dan Anorganik

2021 ◽  
Vol 1 (2) ◽  
pp. 83-87
Author(s):  
I Made Arya Budhi Saputra ◽  
I Nyoman Rudy Hendrawan ◽  
Deviana Deviana
Keyword(s):  
Waste Management ◽  
Community Service ◽  
Economic Value ◽  
Initial Information ◽  
Youth Organization ◽  
The Social ◽  
Service Activity ◽  
Training Activities ◽  
Waste Bank ◽  
And Training

ST. Kertha Budi Luhur is the youth organization of the Kayumas Kelod traditional banjar which was founded around 1995. One of the social activities of the Sekaa Teruna is to focus on environmental and waste issues. Related to the issue of waste ST. Kertha Budi Luhur plans to establish a waste bank. The waste bank is an alternative solution that can be done by the community in terms of waste management or management. Waste banks can increase public participation to care more about the waste they produce daily, besides that, with the existence of waste banks, the community can get economic value feedback. Therefore, in this community service, socialization and training were carried out on how to form a waste bank. This community service activity is broadly divided into initial socialization activities aimed at providing initial information about waste banks and technical training activities aimed at providing a more detailed explanation of the waste bank operations, from sorting waste to working with garbage collectors. Increased awareness of waste management by 85% of ST members Kertha Budi Luhur after the training.

scholarly journals Perubahan Bentuk Komoditi Unggulan Lokal Sebagai Alternatif Usaha di Desa Pringgarata

2020 ◽  
Vol 2 (3) ◽  
pp. 268-275
Author(s):  
Suparmin Suparmin ◽  
Halimatus Sa’diyah ◽  
Anas Zaeni ◽  
Tajidan Tajidan
Keyword(s):  
Community Service ◽  
Industrial Development ◽  
Raw Materials ◽  
Active Role ◽  
Community Empowerment ◽  
Soy Milk ◽  
Policy Makers ◽  
Existing Problems ◽  
Service Activity ◽  
The Government

This community service activity was carried out in Pringgarata Village, Pringgarata District, Central Lombok Regency in August 2019. This community service activity uses field learning methods which are strengthened by demonstrations of local commodity development and assisted by experts processing soybeans into soy milk and dregs. soybeans become naget. Based on the results of community service activities regarding agro-industrial development based on local commodities, it can be concluded that: 1) The extension participants have given positive responses to all stages of the activity which is indicated by the seriousness of the participants in listening and discussing existing problems and participating actively in the demonstration of making agro-industry products, 2) In general, extension participants have acquired knowledge and skills in producing from agro-industry unit products, and 3) The next suggestion is to help increase household income at extension sites and at the same time encourage farmers to provide raw materials for agro-industrial development hence an active role from the government and related parties in policy makers is needed to implement a model of income generation program through community empowerment that has been carried out through activities outreach

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